Rebirth 99 to become a car giant.

Chapter 76 The Two Heavens of Ice and Fire (please vote for me)

This is definitely the happiest month for anyone at Ford.

After the F150 was launched, it immediately exploded with huge power.

Even if the "Firestone tire door" has not completely passed, the sales of the F150 immediately exceeded the performance of the previous generation product when it was launched.

However, the people at Ford were happy, but the people at Toyota were not.

There is absolutely no problem in saying that it is the two heavens of ice and fire.

It can be said that this was definitely the most painful month for Kobayashi Zheming.

This is also Zhang Fujio's longest business trip.

Obviously, various departments of Toyota Motor have made various efforts, but the situation is not only not getting better, but is getting worse.

Toyota's "brake door" has been a hot news topic for a long time.

Whether it is newspapers, TV stations, or websites, you can find content in this area every day.

What made the situation even worse was that while NHTSA was investigating and collecting evidence at Toyota Motor America's branch, another case of a Camry model failing to brake occurred near Detroit.

What's even more coincidental is that there happened to be a surveillance camera at the location where this case occurred, which captured the incident.

And this video somehow spread on the Internet.

Many television stations in the United States also broadcast this video repeatedly.

This makes Toyota's situation in the United States suddenly more difficult.

"President, sales in the past month have dropped to more than 5 units. Some consumers have even placed orders and eventually canceled them."

Kobayashi Zheming reported the situation of the North American branch to Zhang Fujio with a grimace.

In the 50s, Toyota saw the booming development of the American market and decided to export its cars to the American market.

So starting in 1957, Toyota exported its Crown model to the United States, starting Toyota's overseas expansion.

Today, Toyota sells more than 100 million units a year in the United States.

The average number exceeds [-] units every month.

This drop to the level of more than 5 units is not a cut in half, but a cut directly to the knees.

"Our dreams are like a balloon with a hole in it, slowly running out of air."

"Xiao Lin-sang, we must reflect on what happened this time."

"The United States is the world's largest auto market and there is no room for failure."

"Today, we are only the fourth-largest automaker in the U.S. market, and yet we have suffered such a strong backlash."

"If we become the leader in the American market in the future, wouldn't we have to face more open and covert attacks?"

Fujio Cho is now able to accept Toyota's difficulties in the United States.

There is nothing you can do if you don't accept it.

Is it possible that he is a stubborn duck and refuses to admit this?

"President, so far NHTSA has found that some parts produced by the brake pedal manufacturer Sidis do not meet the drawing requirements, but this is not directly related to the 'brake door'."

"But many reports in the media always point to the substandard quality of Sidis' brake pedal."

"This is obviously a deliberate attempt to confuse and mislead consumers."

"Should we find a way to refute it?"

Xiao Lin Zheming was very unwilling.

The American market is Toyota's largest overseas market.

Normally, the top leaders here can definitely be promoted after returning to Toyota Motor Headquarters.

Tetsuaki Kobayashi, who is already the executive director of Toyota Motor, will be promoted to executive director, or even directly become the vice president.

But now that something like this has happened, his future must have become bleak.

"What's the use of refuting?"

"That will only intensify the 'brake door' and keep everyone's attention on us."

"The top priority is that our best way is to make everyone forget this matter as soon as possible."

“If you should admit your mistakes, admit them, and if you should recall them, recall them.”

After this period of investigation and understanding, Fujio Zhang gradually understood some of the stories behind the "brake door".

Especially after asking some media, we can more or less know who is behind it.

As for these car companies that are adding fuel to the flames, it no longer matters whether they are the operators of the "brake door".

Even if Toyota knew that this matter was caused by General Motors or Ford, what would it do?

You were trying to make money on someone else's property, and you were caught with a pigtail, so you had to accept the punishment.

Who told you that Japan itself is a little follower of the United States.

Toyota simply does not dare to compete head-on with the major American car companies.

"Recalls in the United States are often accompanied by compensation to consumers, and the amount is probably not small."

Xiao Lin Zheming's heart bleeds at the thought of having to use the money he has earned in his pocket to compensate.

"There will definitely be a lot of them."

"But we can cooperate where we should. When it comes to compensation issues, we must have sufficient evidence before we can admit it."

"The company's legal department has so many people, and we need to let them play their role."

Obviously, although Fujio Zhang wanted to settle the matter as soon as possible, he did not intend to pay the money so easily.

Of course, it's hard to say whether things went that smoothly.

"The main thing now is that NHTSA keeps staring at us, making everyone very passive."

"The media is also staring at us, always trying to find some news."

After Tetsuaki Kobayashi said this, Fujio Zhang came over and said, "Since NHTSA has so much time, let's find something for them to do, and at the same time, let the media find some news materials from other places."

"Ok?"

"President, I don't understand something?"

Xiao Lin Zheming had some guesses in his mind, but he was not sure.

"I heard that Honda also has a lot of consumer complaints in the American market, right?"

"The airbag didn't work after the car accident, the brakes were soft or something."

"There also seem to be quite a few complaints about Hyundai cars that their suspension springs are corroded and their braking distances are too long."

"You can make some articles on this, so that NHTSA has something to do and the media has news to report."

When Fujifu Zhang said this, Zheming Xiaolin couldn't help but swallow his saliva.

Sure enough, I still took this move.

Fortunately, there is no need to make up news. There are already consumers complaining about these issues in the market.

All I need to do is let these things ferment, advertise more in various media, and reveal Toyota's findings by the way.

In this way, people have received advertising fees, and Toyota's purpose of shifting the focus of public opinion has been achieved.

"President, I will make arrangements as soon as possible."

Although he had some scruples and worries in his heart, Xiao Lin Zheming could only choose to carry out the plan honestly.

A dead Taoist friend will never die a poor Taoist. This principle is recognized by many people.