Rebirth 99 to become a car giant.

Chapter 727 In the Middle East it is a "street car", in Africa it is a "sacred car", and in war zones it is a "tank"

The situation in the Middle East has attracted a lot of attention during this period and contributed a lot of traffic to many news media friends.

Since the big dog owner officially released some videos and pictures of the actual combat of the Twin-tailed Scorpion unmanned bomber, there are also many secondary creation videos on the domestic Internet.

Considering that the sources of these videos are scenes in the Middle East, Chinese netizens have paid more attention to the situation in the Middle East.

Taking advantage of this opportunity, Nanshan Automobile Group really feels that it can do a good job in marketing.

"Mr. Cao, the sales of our Star G9 are very good in many countries in the Middle East. Now the Middle East market is the largest overseas market for G9."

"In the past April, the actual number of G4s sold in various countries in the Middle East exceeded 9 units, far exceeding our expectations."

"The most important thing is that we found that the market potential of G9 here has not been fully realized."

Zeng Tingting reported the good news to Cao Yang with great excitement.

As a model with a price of more than one million yuan, its monthly sales in the Middle East can actually reach 5000 units, which is absolutely amazing.

To put it bluntly, even if G9 distributes a large amount of profits to local dealers in the Middle East, the final selling price will not be higher than that in China.

The difference between the first largest market and the second largest market is more than ten times. This situation is very rare in the automobile industry.

If a car can gain recognition in different markets, it must have its own uniqueness.

"There are countless deserts in the Middle East. G9 owners naturally need to drive such a hard-core off-road vehicle to travel across the desert to work, go on business trips, visit relatives and friends, etc."

I originally thought that the car market in the Middle East was not that good, with only some luxury sports cars and the like having a market, but I didn’t expect it to be a big gold mine.

You know, in the previous life, China was once the second largest market for Land Cruiser in the world, but its sales volume in a year was only 20,000 to 30,000 vehicles at most.

Although many countries in the Middle East are very wealthy.

"Among them, some dealers in the Middle East and Africa have expressed interest in our bulletproof version of G9 and ordered a batch for sale."

At the same time, she also felt that she was somewhat of a frog in the well before.

"Mr. Cao, I think the G9 may be the model that can surprise everyone the most among the big G series."

This gap is not even as big as a dozen times.

"General cars and urban SUVs don't have much market there."

G9 is so popular, so G8 and G7 can also appropriately expand local marketing measures in the future.

"In Africa, dealers from many countries have expressed interest."

"This data is a bit exaggerated."

Zeng Tingting further added what she knew.

At least for international automobile giants, it is very rare.

However, as BYD's second largest market, Polar Bear's annual sales have not even exceeded 1 units.

After Cao Yang shouted the slogan "Street Car", Zeng Tingting immediately became interested.

As a result, the cost of the export version of G9 is actually much lower than the domestically sold version.

"What is particularly pointed out is that almost all the G9 series in the Middle East market are W16 versions. There is no need to worry about rising oil prices. It is much cheaper than water. They only care about one thing: Don't leave a car full of people in the desert. In a sandstorm, life is in danger."

“4 units were sold in April?”

It can even be lowered a little or some configurations can be added.

If you compare it with China's own brand car companies, it's hard to say.

But it is definitely very rare to be able to sell more than 5000 cars worth over one million yuan a month.

Obviously, the performance of Xingchen G9 in all aspects has made some people realize its power.

After all, China, BYD's largest market, can sell hundreds of thousands of vehicles a year.

Currently, Xingchen Automobile Sales Department has been working hard towards this goal.

"And our Xingchen Automobile has previously sold some other models locally, and its reputation has always been very good."

It should also be a good choice for some locals who are not that rich.

For example, Toyota's Land Cruiser can sell hundreds of thousands of units in the Middle East market in a year, which is simply beyond everyone's imagination.

Of course, the more she investigates and understands the Middle East market, the more confident Zeng Tingting becomes in this market.

Zeng Tingting now feels more and more the subtlety of the word "adapt to local conditions".

"I was very surprised when I first saw this data. After looking into the situation, I discovered that cars like the G9 and Land Cruiser are the most popular in the Middle East market."

However, the Middle East, as Land Cruiser's largest market, has annual sales of hundreds of thousands of vehicles.

To put it bluntly, even in China's local market, it is very difficult to sell this data in one month.

Huaxia's export business provides tax rebates, and the high consumption tax and other taxes paid domestically for large-displacement models can be refunded.

This is very meaningful for the future development and growth of Xingchen Automobile in the Middle East market.

"The performance of G9 in overseas markets is worth looking forward to. At present, the market in the Middle East has been completely opened."

"The sales volume of G9 in the Middle East is so high. We have to find ways to work hard to further enhance the influence of G9 in the local area and strive to make G9 a 'street car' in the Middle East."

"In the Middle East it's a 'street car,' in Africa it's a 'magic car,' and in war zones it's a 'tank.'"

"Now that G9 has the momentum to take off, we have to find ways to give it more gimmicks, so that when everyone mentions these slogans, or even mentions these regions, they can think of our Star G9.

After Cao Yang shouted this slogan, Zeng Tingting immediately became excited.

In the Middle East it is a "street car", in Africa it is a "sacred car", and in war zones it is a "tank"?

As long as such a gimmicky slogan is posted on the Internet, it will immediately arouse a lot of discussion.

It would be difficult to suppress this heat.

If it can be promoted with some videos, then the positioning of the Xingchen G9 as a high-end, safe and atmospheric hardcore off-road vehicle will be completely determined.

As long as people in these places want to buy a high-end, safe and elegant hardcore off-road vehicle, they will consider the Xingchen G9.

This is a situation that Cao Yang really hopes to see.

"It is not difficult to market the concept of a Middle Eastern 'street car', but it seems a bit difficult to implement an African 'sacred car' and a war zone 'tank'?"

Zeng Tingting asked if she didn't understand.

She knew that Cao Yang's marketing ability was always better than hers.

Nowadays, the marketing lines set by the boss himself must have some ideas.

“The one that impresses people most in Africa is Toyota’s Hilux.”

"Various kinds of 'Pickup Bunkers', 'Pickup Cannons', and 'Pickup Rockets' are all based on it and then modified."

"Hasn't Nanshan Automobile Group established a modification company now?"

"The first product can be completely modified using the Xingchen G9. The chassis and powertrain remain unchanged, and it can be modified into a pickup truck."

“There can be a two-seater version or a five-seater version.”

“Just some modifications to the seats and bodywork.”

"The chassis and powertrain don't need to make any changes."

"Our G9 is much more powerful than Toyota's Hilux. If we make some targeted modifications, we can definitely seize a large part of the Hilux market."

When Cao Yang said this, Zeng Tingting was simply stunned.

Can you still do this?

Isn’t this idea too big?

However, hardcore off-road vehicles and pickup trucks are essentially the same type of vehicle, only with different bodies.

Considering this point, it is really not difficult to convert the Xingchen G9 into a pickup truck.

Even for some people, as long as the powertrain, chassis and front of the Xingchen G9 are exported to some places in Africa, the rest of the body will be completely left to the modification company.

"The modification company of Nanshan Automobile Group may be able to make a lot of money by relying on this special business."

"After all, there are already tax rebates for exports, and now that seats and other high-value items have been removed, the final selling price is even lower."

Cao Yang further added his opinion.

After hearing this, Zeng Tingting couldn't help but said: "Mr. Cao, this idea sounds very exciting, but the price of our G9 must be much higher than Toyota's Hilux, right?"

In Zeng Tingting's impression, there is definitely no money in Africa.

Therefore, even if a car like the Xingchen G9 is transformed into a relatively cheap pickup truck, not many people will be able to afford it in the end.

However, Cao Yang has a completely different view on this point.

"You know when Toyota's Hilux became popular in Africa, right?"

"On New Year's Eve in 1987, Chadian nationals rode in Toyota pickup trucks to attack an important town in northern Chad called Fada. Guarding there was a Libyan armored brigade equipped with more than 100 tanks and infantry fighting vehicles."

"After several harassments, in the early morning of January 1, the Chadian National Army and the angry Libyan Armored Brigade launched a frontal battle in the desert."

"Commander Libya learned from the report of the reconnaissance aircraft that thousands of enemies were coming towards them in hundreds of Toyota pickup trucks, and they were not afraid of the Soviet-made T55 tanks in their hands."

"Those Toyota pickup trucks were scurrying around like grasshoppers, and the T-55 tank's 100mm cannon had no chance of locking on to the target. After getting close to the tank, they fired anti-tank rockets crazily, while relying on their own flexibility and the vehicle's heavy machine gun to target them. The infantry fighting in conjunction with the tanks fired a round of fire."

"After this battle, the famous Toyota Hilux pickup began to become the standard combat vehicle for various irregular armed forces around the world."

"For these armed forces, on the one hand, the source of their pickup trucks is not necessarily normal."

"Maybe it's from a business without capital."

"On the other hand, the price of one unit is more than one million yuan, which is really cheap compared to the price of tanks."

"After all, even light tanks often sell for more than one million US dollars in the international market, and some American light tanks even cost tens of millions of dollars."

"As for medium and heavy tanks, the price is even higher."

"The power of the Star G9, whether it is the W12 or W16, is no worse than that of a light tank."

"But in terms of mobility, we are not on the same level at all."

"Our W16 Star G9 can drive at a speed of more than 100 kilometers per hour even in the desert."

"Those people will not fail to see this advantage."

<divclass="contentadv">Cao Yang explained it to Zeng Tingting very seriously. After all, Zeng Tingting needed to arrange personnel to implement these strategies.

Once these strategies are finally implemented successfully, they will actually have a great impact on the long-term development of Xingchen Motors.

It is estimated that some wealthy people in China will become more interested in Xingchen G9 after seeing these videos and pictures.

Considering that the Star G9 has a bulletproof version, it is even more attractive to special users in Mexico and other places.

There is absolutely no problem in saying it is a "magic car" or a "tank".

After all, the bulletproof version of the G9 weighs more than 5 tons. It is not an exaggeration to say it is a light tank.

When the time comes to customize some special brackets and functions based on customer needs, the combat effectiveness of these models can be greatly improved in minutes.

"Mr. Cao, I probably understand what you mean."

"According to this idea, the marketing idea of ​​the war zone'tank' should be similar."

"We can even direct and shoot some videos in some places to inspire some special users to use the Star G9 to improve their combat effectiveness."

Drawing inferences from one example, Zeng Tingting was not stupid and quickly came up with some ideas.

There was definitely no need for Cao Yang to tell her more about this specific detail.

Zeng Tingting soon called Zhang Songwen from Nanshan Film and Television and asked him to help arrange for some people to go to western China to shoot some special videos.

"Mr. Zeng, the various special effects and equipment required for these videos are not difficult to produce."

"After all, similar things are often used in various divine dramas. It is not difficult for us to find some models."

"We even invested in filming a military-themed TV series last year. It's not impossible to apply to the relevant departments to borrow some real things first."

"I just feel that if this kind of advertisement is placed in China, wouldn't it be a little inappropriate?"

"The advertising law does not seem to allow such advertisements to be placed on relevant platforms."

After listening to Zeng Tingting's explanation, Zhang Songwen felt numb all over.

This was the first time he heard about such a shooting mission.

How does this look like an advertisement?

It is simply the shooting content of some scenes of a certain movie.

"Mr. Zhang, you don't need to worry about this. None of the videos we shoot are officially released in China. We mainly target special markets such as the Middle East and Africa."

"So the resolution of these videos doesn't need to be particularly high, but it needs to look real."

"The best thing is to contact some agencies in the Western Province in advance and ask them to help arrange some extras."

"At the same time, there are some African extras who need your help in arranging in advance and transporting them to the designated location."

Zeng Tingting has already thought about the arrangements for the following projects. At this time, she will definitely not change her mind easily because of Zhang Songwen's question.

On the contrary, after listening to Zhang Songwen's question, she explained it quite seriously.

After all, if these videos are to be shot well, they still have to be left to the professionals of Nanshan Film and Television.

"Since you have already spoken, I will make arrangements as you said."

"I'll have someone refine the script later and give it to you to take a look at."

Zhang Songwen probably understood Zeng Tingting's purpose of shooting these videos, so he didn't worry about it anymore.

Anyway, he only needs to remind him of the things that need to be reminded, and the rest is what Nanshan Automobile Group needs to consider.

It's just shooting some "shoddy" advertisements, which is not a problem at all for Nanshan Film and Television.

As for Nanshan Automobile Group, the first batch of 20 G9 pickup trucks modified based on the Xingchen G9 were also sent to the Western Province by train.

There, there will be many hot scenes written and directed by Xingchen Automobile.

These videos are circulated through various channels on websites across the Middle East and Africa.

Even the local dealers of Xingchen Automobile will help promote it in some of their own social groups.

The final effect was definitely beyond everyone’s expectations.

……

"Brother, are you the one who came up with all those weird advertising ideas for Xingchen G9?"

When Cao Yang had completely handed over the marketing activities of Xingchen G9 to Zeng Tingting and continued to go to Venus to follow a group of people to develop rockets, radars and airplanes, Zhang Xin called directly.

As Zhang Fugui's daughter and Cao Yang's cousin, Zhang Xin now has considerable influence in the industry.

First, he acted in several TV series and movies invested by Nanshan Film and Television, and became a small hit.

Then he started to transition into becoming a director.

With Nanshan Film and Television as a backer, and sometimes Cao Yang checking and selecting scripts, it would be difficult for Zhang Xin to fail even if he wanted to.

Although I dare not say that he is as famous as the top directors, he is still somewhat famous in the industry.

From time to time, she also directed and acted, and she was able to gain a firm foothold in the Chinese entertainment industry.

This time, Zhang Xin volunteered to be the director of this special commercial shoot for Xingchen G9.

With her current status in the Chinese entertainment industry, this is definitely a cannon to swat mosquitoes.

Zhang Songwen is not worried that Zhang Xin will not be able to take good pictures.

Anyway, at most we can just arrange a few more senior assistant directors to help.

"how?"

"Were those videos shot so quickly?"

Cao Yang was not surprised at all that Zhang Xin knew about these video shootings.

Because while Zhang Xin was a director and actor, he also held the title of deputy general manager of Nanshan Film and Television.

This hat is still very effective in improving her status in the Chinese entertainment industry.

Even though she is not actually involved in the daily operations of Nanshan Film and Television.

"I personally shot these videos, and I'm currently doing post-processing according to your requirements."

"Obviously the shooting was very clear, but I deliberately wanted to make it look like it was shot after a real war, with the scene shaking. This is deliberately trying to lower my shooting skills."

Zhang Xin finally found a topic to chat with Cao Yang, so naturally she wanted to have a good chat.

This can be regarded as a way to bring the relationship closer between the two parties.

Otherwise, relying solely on blood relationships would definitely be unreliable.

Zhang Xin, who has been out in society for many years, is naturally no longer the silly and sweet person she used to be.

"Remember to check these videos more so that no one can tell they were shot in China."

“Anything that’s going to break up, remember to make some adjustments.”

Since it is to be released in the Middle East and Africa as "real material", it must be made more real.

Otherwise, it will be seen that it was taken artificially, and the effect will naturally be greatly reduced.

This may even affect some of Xingchen Automobile's reputation.

"Don't worry, the entire crew will film in full compliance with Party A's father's requirements, and there will definitely be no mistakes."

"After these videos are circulated, everyone will probably be able to see the different appearance of Xingchen G9."

"Especially the bulletproof version of the Star G9, there is no pressure at all when faced with rifle fire."

"Even under fire from some light machine guns, we were able to escape unscathed."

"That scene was definitely very hot."

Zhang Xin got a little excited when she thought about the scenes at the shooting scene.

The G9 walked at high speed on the desert, and was continuously fired by rifles and machine guns.

That scene is definitely impossible to happen in China.

But over there in the Middle East and Africa, anything seems possible.

Especially during this shooting, a heavy machine gun was directly installed on the Xingchen G9 pickup version, and then followed the tank to fight.

Zhang Xin thinks those scenes can be used in some movies.

"What you need is to be popular, otherwise how can you attract those people to buy it?"

"The Big G series is a very important series of products for Xingchen Automobile. If it is done well, then Xingchen Automobile will have a firm foothold in overseas markets."

"This is also very beneficial to increasing the sales of other models of Xingchen Motors."

Cao Yang's emphasis on Xingchen Automobile has never relaxed.

This is the fundamental foundation of the entire group and cannot be lost.

Even in another ten years, the automotive industry will still have great potential.

Even after the application opportunities of large-displacement engines in China decline in the future, whether the output can be stabilized depends on whether Xingchen Motors can completely expand the market in Africa and the Middle East.

If it is done well, there will be no need to worry about the lack of market demand for the W16 engine, even if it takes more than ten years.

"Listening to what you said, I'm kind of looking forward to what kind of effect these realistic advertisements will have after they are put out."

“Especially the pickup version of the G9, it still looks very domineering.”

Even though Zhang Xin is a girl, she has a very tough personality sometimes.

None of her cars are sedans, all of them are sports cars and SUVs.

The speed of driving is no slower than that of boys.