Rebirth 99 to become a car giant.

Chapter 700: Hundreds of flowers bloom, what is the most extraordinary thing?

China's auto shows in recent years have been the most lively.

These days, there aren’t many restrictions on what car models can wear.

Therefore, various car companies are very active in inviting some car models.

Some car models also work very hard to become famous.

They often disappear "accidentally".

There were a lot of people holding long guns and cannons, and they loved taking photos of the car models.

So every year during the Yangcheng Auto Show, the Pazhou Exhibition Hall is packed with people.

"Mr. Cao, this Yangcheng Auto Show is quite interesting. All the OEMs have tried their best."

"For example, our main competitor Porsche is participating in this auto show with its full lineup of ten top-level sports cars."

"In addition to the new 911 Carrera S, the models on display also include Boxster S, Cayman Black Edition, 911 Turbo S, Cayenne S, Cayenne SHybrid, Cayenne Turbo, Panamera 4S, Panamera Turbo S and the soon-to-be-released Panamera SHybrid."

Zeng Tingting knew that Cao Yang wanted to build Xingchen Auto into a luxury brand similar to Porsche.

Therefore, she has always been very concerned about the situation of Porsche.

"The new 911 should be quite popular, right?"

Cao Yang looked at the crowds of people in the Porsche exhibition area and was quite emotional.

Although Porsche has several sports cars, the most famous one is undoubtedly the 911.

This put Lai Ping, who visited the auto show with Cao Yang, with a smile on his face.

After all, he was once the designer of the 911, and the 911 he designed helped Porsche turn around.

"911 is a legendary classic sports car. The new generation 911 has undoubtedly become the most popular star model at this auto show. It can be said that performance and efficiency, sportiness and drivability - these two seemingly contradictory characteristics are perfect. The best example of combination.”

Zeng Tingting also has a very high emotional intelligence.

Naturally, she also knew that Lai Ping, as the former design director of Porsche, was personally responsible for the design of the Porsche 911.

Even now on the new 911, there are still many traces of Lai Ping's original design in it.

"Classic design and forward-looking technological innovation are integrated in the new 911, which makes many viewers very interested."

After Zeng Tingting said this, Lai Ping, who was next to her, finally couldn't help but said, "The design concept of the Porsche 911 stems from Porsche's persistence in the tradition of motor sports and its unremitting exploration of the development of future sports car technology."

"The perfect car for drivers who demand the highest standards of sporty performance, fuel economy and body design."

"Compared with the previous generation, this generation of 911 has a longer wheelbase, and the carefully tuned engine improves power while reducing vehicle fuel consumption."

"According to the prices announced by Porsche at the press conference just now, the starting prices of the 911 Carrera and 911 Carrera S are RMB 1476000 and RMB 1671000 respectively."

"I think this selling price is actually a bit high."

Lai Ping is very familiar with Porsche.

If there were no Xingchen Motors, then the price of the Porsche 911 might still be reasonable.

But with Xingchen Motors’ Starry Sky Sports Car and Jaguar’s F-TYPE, Porsche’s price is a bit high.

Of course, people who like it will definitely buy it.

It’s just that the sales volume cannot be very high.

"Mr. Cao, the new 911 is equipped with functions such as automatic start/stop, heat management and energy recovery electrical systems. According to them, it maximizes fuel economy and reduces emissions."

"However, there has been a lot of heated discussion on the Internet about the equipment of automatic start and stop."

"I think we can take action from this aspect to suppress the Porsche 911."

Although no sports car from Xingchen Motors is a direct competitor to the 911, it is something that must be considered to suppress its peers.

Especially the automatic start and stop thing, Cao Yang particularly dislikes it, and now others have it.

If you don't suppress others properly, others may blame you for not having the equipment.

In this case, it is better to take the initiative.

"The total number of Porsche vehicles sold in China this year has exceeded 20,000 units. Although there is still a big gap compared with us, the growth rate is higher than the entire market."

"We really cannot let it develop naturally, we must find ways to suppress it."

Cao Yang naturally supported Zeng Tingting's proposal.

“Apart from Porsche, what are the performances of other luxury brands?”

After leaving the Porsche showroom, Cao Yang had no intention of returning to Xingchen Automobile immediately.

Although today is Professional Audience Day, in fact, the so-called Professional Audience Day and General Audience Day are just to increase the ticket price, and there is no other difference.

There are still many people in the exhibition hall.

Since you’re here to join in the fun, let’s take a spin.

After all, Cao Yang did not attend yesterday's media day.

“宝马这一次新车主要是推出1系，116i都市型与118i运动型两款车型均搭载了1.6升直列4缸涡轮增压发动机，起步价应该可以拉低到20万出头。”

“Jeep’s latest high-performance flagship product, the all-new Jeep Grand Cherokee SRT8, is also at the exhibition. This car targets the high-performance luxury SUV segment. With an excellent acceleration time of 4.9 seconds to 5 kilometers, it becomes the only vehicle to complete kilometers in seconds. Accelerating naturally aspirated SUV model.”

"Our Xingchen G8 is a direct competitor to it. It is estimated that it will take the G9 on the market to completely overtake it."

Although Jeep is not a luxury brand, the positioning of Grand Cherokee is relatively close to that of G8, so Zeng Tingting still introduced it.

"Then there is the new Lexus GS250. The appearance of the new GS is stunning. It is very different from the current GS, and it is also significantly different from the style of previous Lexus GS."

"In terms of body size, the new car is built on an upgraded platform, and the width of the car has been widened."

"The interior of the new GS uses natural wood, polished metal and high-grade leather, which are carefully crafted and show elegance and modernity. We can learn from this aspect."

As Lexus has a relatively large influence in South China, Zeng Tingting has always attached great importance to it.

Toyota's ability to become the world's number one is definitely due to a few tricks.

"In addition, Nissan's new Patrol was also officially unveiled at this auto show, which is considered a new model in the large SUV market."

"Compared with the old model, this car incorporates more fashionable elements in details. The front face has changed very obviously. The exaggerated air intake grille follows the family design, and the diamond-shaped headlights also complement each other."

"Its body size is 5140mmx2080mmx1960mm in length, width and height respectively, and the wheelbase is 3129mm."

When Zeng Tingting said this, Cao Yang couldn't help but interject, "How is the power performance?"

Although Cao Yang is considered a veteran in the automotive industry, there are so many car companies around the world with so many models that it is impossible for him to know everything.

For example, Nissan Patrol, he had no impression of it before.

But now after hearing Zeng Tingting introduce the body size of Patrol, Cao Yang immediately became interested.

There is definitely a market for this kind of large SUV as long as the price is not too exaggerated.

"The new Patrol uses a 5.6LV8 engine with a larger displacement, with a maximum power of 400 horsepower and a peak torque of 550 Nm."

"Matched with the engine is JATCO's new 7-speed automatic transmission."

"Although the power has been enhanced, the new Patrol's comprehensive fuel consumption per 14.5 kilometers is 4.8L, which is significantly lower than the 18.2L fuel consumption of the old L engine."

"The most important thing is that the new Patrol maintains the structure of a non-load-bearing body. The suspension system uses four-wheel independent suspension without stabilizer bars. Through the hydraulic body dynamic control system, its off-road performance and on-road performance can be maximized."

"It can be said that if the price and brand of this car are not considered, its positioning is relatively close to our G9."

Obviously, Zeng Tingting put in a lot of effort.

In the past year, for Xingchen Motors, the big G series models have attracted the most attention.

Now that G7 and G8 are on the market, G9 will be officially launched in the first half of next year.

In this way, Zeng Tingting naturally had to study all the competitors carefully and then determine the specific marketing plan.

"The threat Patrol poses to us domestically is limited, but it may have a certain impact on us in foreign markets."

“Be careful when marketing overseas.”

Cao Yang had never heard of the Patrol model in the Chinese market in his previous life, so he knew that its sales in China were definitely not very good.

In this case, there is no need to spend too much effort on this car.

But the overseas market is different. The brand recognition of Xingchen Automobile overseas is not as high as that in China.

In addition, Patrol's own competitiveness is not bad, so it is normal for everyone to have a certain competitive relationship.

"The Patrol was originally launched in 2003 as a full-size SUV designed specifically for the North American market."

"As a luxury SUV with off-road performance as its main focus, Nissan Patrol's research and development goal is to meet consumers' demand for luxury in the North American market while maintaining off-road performance."

"Therefore, Nissan Patrol is loved and sought after by many consumers in the North American market."

"In the future, we will basically continue to cooperate with Ford Motor Company in the North American market, so we may not need to worry about it ourselves."

Nanshan Group will definitely become less and less relevant in the future.

Even if the semiconductor-related conflicts between the two parties have eased, the results will not change much.

Cao Yang also knew this.

So after listening to Zeng Tingting's words, he did not continue to struggle, but continued to learn about other models.

"Besides these models, are there any other cars worthy of our attention?"

As soon as Cao Yang finished speaking, Zeng Tingting immediately continued: "There are really quite a few."

"For example, Ssangyong Motors in Korea has launched an extended version of its flagship model. It was officially released and announced yesterday, priced at 69.8 yuan."

"This car is a model jointly built by Ssangyong and Mercedes-Benz. It comes from Mercedes-Benz's E-class platform from 1984 to 1995. On this basis, Korean designers lengthened the wheelbase and incorporated the design of the Mercedes-Benz S-Class into the body. elements, while the engine and suspension adopt some components from the Mercedes-Benz S-Class.”

“这款车车身尺寸长、宽、高分别为5110mmx1895mmx1495mm，轴距为2970mm，而加长版的长度达到了5410mm。”

"Its appearance is likely to have some impact on Nanshan Red Flag."

Although Cao Yang's most important thing is definitely Xingchen Automobile, the movements over Nanshan Hongqi are naturally worthy of attention.

The cars introduced by Zeng Tingting obviously have obvious intersections with Nanshan Group's related businesses.

<divclass="contentadv">"Hyundai and Kia are already out of business in China, and Ssangyong is even less worth looking forward to. Don't worry about them. The appearance of Ssangyong is not enough to pose a threat to Nanshan Hongqi."

Cao Yang still sees the problem very thoroughly.

The extended version of the model is not meant for ordinary people.

And people who will buy this kind of car will definitely not easily consider a car like Ssangyong, which requires brand but not brand, and whether it has relationship or relationship.

"The rest is that Alfa Romeo re-enters China and appears in the Fiat exhibition area in Yangcheng."

"There are also the launch of Volvo V60, Changan Citroen DS5 special edition, and Audi's A7. These cars are relatively niche."

"In addition, the Sharan, an MPV model larger than the Touran, also quietly appeared at Volkswagen's booth. It is estimated that Volkswagen also wants to make some noise in the MPV market."

Zeng Tingting took stock of the car models that she was more concerned about, but in the end she felt that many car models did not have much of a deterrent effect.

"Those models from super luxury brands should still attract more attention this year, right?"

Xingchen Motors also has some models that are priced in the millions.

Although there is no way to compare with Rolls-Royce, Lamborghini, etc., paying attention to the performance of these ultra-luxury cars will have a certain impact on Xingchen Motors' model promotion.

"There was an article on Autohome today that took stock of the most luxurious, rarest, and fastest highlight models at this auto show. However, these cars are actually very niche."

"For example, the most expensive Xingke modified and extended version of the Rolls-Royce Phantom, with an 8.5-meter body, a high-end bar, genuine leather and solid wood interior, and a price of up to 1.5 million yuan, has undoubtedly become one of the luxury items at this Yangcheng Auto Show. most."

As soon as Zeng Tingting finished speaking, Cao Yang expressed his opinion.

"Although this kind of car is very niche and not many are sold in a year, it is very meaningful for improving brand power."

"I think Xingchen Automobile can develop several specially designed extended versions based on the Galaxy."

“On the one hand, it’s working with ministries and contributing to special occasions.”

"In addition, it can also be used as some of our group's own special reception vehicles, just as a promotional material."

Cao Yang knows that many people are curious about the extended version of the car. This kind of car is actually very eye-catching.

Instead of spending hundreds of millions on advertising, it is better to build several such models, and the final publicity effect may not be worse.

"Well, you can indeed give it a try."

"Even in the future, Nanshan Automobile Group can establish a new company specializing in modified cars."

Zeng Tingting combined Cao Yang's words and further expanded.

This immediately made Cao Yang's eyes light up.

Tuning car company?

It can be done!

Mercedes-Benz's AMG, for example, is good at stuffing a high-performance engine into an ordinary Mercedes-Benz, and then adjusting the engine, gearbox, suspension system, etc. to turn it into a high-performance car.

AMG was originally just a small modification factory, but it has good modification technology. At the SPA 24-hour endurance race in Belgium, AMG won the championship in its class with a modified "Mercedes-Benz E300SEL" racing car. It became famous and was later acquired by Mercedes-Benz. It became the high-performance tuning department of Mercedes-Benz.

Famous companies such as Mercedes-Benz, BMW, and Porsche also have other royal modification cooperation companies.

Of course, this industry has many restrictions in China, and we can consider promoting policy changes in the future.

But if it's for overseas markets, there's no problem at all.

Zeng Tingting's proposal was obviously approved by Cao Yang.

"This is a good idea. Let's make arrangements as soon as possible when we can go back."

Since it is a good plan, there is nothing to hesitate about, just get started.

"Ah."

"In addition, in addition to the modified version of the extended version of the Rolls-Royce Phantom, the Carlson C25 at this year's auto show also attracted the attention of some car enthusiasts."

"This car sells for 1200 million. Domestic consumers are not very familiar with this name. Carlson was founded in a small city in Germany and has gradually evolved from a single small factory to one of the four official modification factories of Mercedes-Benz."

“This Carlson C25 supercar is based on the Mercedes-Benz SL600 sports car, but its rough surroundings, decorated body decoration, large black wheels and newly designed stunning interior make it almost impossible to imagine that it is different from the original Mercedes-Benz SL. What’s the connection?”

Since the topic of modified cars was just mentioned, Zeng Tingting focused on introducing the Carlson C25 to Cao Yang.

At the Yangcheng Auto Show every year, high-priced cars receive special attention.

This car, which costs more than 10 million yuan, naturally attracts a lot of attention.

"Mercedes-Benz can achieve its current status in the world because their four official tuning plants have made a big contribution."

"In addition to our own modified car department, our R&D department can also consider cooperating with some external modification factories to provide certain support for their development."

To modify a car, you must be very familiar with the car.

Without the support of the OEM, the requirements and parameters of some drawing data will definitely not be clear.

This is certainly no good for the conversion job.

That's why Cao Yang gave this instruction.

Even if a foreign company is interested in modifying Xingchen cars or future cars, he will support it.

As for technical leaks and the like, there is actually no need to worry too much.

The automobile industry has developed to this point, and there are not too many secrets that we need to worry about being leaked.

"Mr. Cao, I think next year we can focus on updating the modification policy in the field of passenger cars, so that the modification business can really develop."

"Otherwise, just changing a few parts will become illegal modification, and there will be no way to start a modified car business."

Lai Ping has spent his whole life overseas and is naturally very familiar with the situation of modified cars.

For example, RUF is a key modification car factory that cooperates with Porsche. Its main product is modified Porsche sports cars.

But in China, 90% of these modifications will involve illegal modifications.

Of course, Lai Ping also knows that the situation at home is different from that abroad.

Just modify the passenger car. If modifications were completely liberalized and people could directly modify the truck with a load capacity of 10 tons into a truck with a load capacity of 100 tons, it would be a lot of fun.

Even if the policy is relaxed, similar things will become very common.

Soon, this policy will be forced to be revised.

This is obviously not what Nanshan Group wants to see.

That's why Lai Ping promoted modifications in the field of passenger cars.

It can even be further limited to the modification of five-seater cars.

This can prevent some people from deliberately taking advantage of the loopholes to the greatest extent.

"It's true. In foreign countries, the purpose of modified cars is only one, and that is to be cool. The cooler, more eye-catching and eye-catching the modified cars are, the better."

"But when it comes to China, it's a completely different style."

"Huaxia's modified cars are more like squeezing, squeezing the car's carrying capacity to the limit. It's easy for a three-bouncer to pull dozens of tons."

"In fact, even if modified vehicles are strictly controlled now, overloading of large trucks has seriously endangered traffic safety."

"What's more, when the modification of large trucks was rampant, four wheels turned into eight wheels, 4*2 turned into 5*2 in seconds, and the trucks turned into 'road trains' when driving on the road."

"A train of such trucks can easily drag hundreds of tons of cargo across the road."

"After modification like this, it doesn't matter whether there are brakes or not, because it's useless."

Zeng Tingting also added her own opinions.

As a marketing tool, modified cars are actually very gimmicky.

However, Xingchen Automobile has not used this solution much in recent years.

Because if it crosses the line even slightly, it is illegal.

"The development of modified cars is indeed closely related to policies."

"I will put it forward as a major proposal at the conference next March, and there should be some results later."

As the person in charge of the largest private enterprise in China, Cao Yang naturally has a representative status.

Besides, even without this identity, there are many ways to reflect the things he wants to promote.

Seeing that Cao Yang already had this plan, Zeng Tingting and Lai Ping stopped worrying about the topic of modified cars.

"In addition to the models just mentioned, several limited edition models have also attracted some attention."

"Bentley Continental Flying Spur Limited Edition, priced at 518 million yuan, limited to 10 units worldwide."

"Audi R8 China Limited Edition, priced at 262.8 million yuan, limited to 30 units in China."

"The Aston Martin V12 Zagato Limited Edition is limited to 100 units worldwide, and the domestic price is around 1000 million."

Zeng Tingting obviously put a lot of effort into this auto show.

She is very familiar with the situation of each brand, and all kinds of data come at her mouth.

“In addition to these eye-catching models, there are often some out-of-the-box things that emerge at auto shows every year.”

"Is there anything similar happening this year?"

As soon as Cao Yang finished speaking, an exhibition area in front suddenly became crowded with people, as if some celebrities or similar figures had appeared.

As soon as Zeng Tingting saw the logo in the exhibition area, she immediately knew what was going on.

This seems like an out-of-circuit thing?

However, there is something I can’t express.

Forget it, this matter has nothing to do with me anyway. Everyone in the automobile industry knows it, so I just said it.

"Mr. Cao, if you want to talk about the circle, there really is."