Rebirth 99 to become a car giant.

Chapter 643: Unexpected help, future automobile explosion

Entering the end of the year, all car companies have used all their tricks to make the 2010 data more beautiful.

China's auto market is still as hot as ever, and the situation of short supply has eased somewhat. However, many consumers want to take delivery of their cars before the Chinese New Year. As a result, the best-selling models of various brands during this period have once again become in short supply.

In this way, everyone is trying their best to guide consumers to buy some less popular models.

As a result, some models appeared that were extremely ugly in the eyes of future generations, and their sales this year were not bad.

And just when the car market was very hot, a new regulation issued by the Imperial Capital dropped a blockbuster on the Chinese car market.

The Imperial City announced the implementation of measures to control the number of passenger cars and will no longer increase the official vehicle quota.

All models purchased from the day after the policy is released need to be allocated vehicle quotas through lottery. The average number is 88 per month, and individuals account for %.

In other words, even if you have money in the future, you may not be able to buy a car.

Because if the number is not drawn, there is no way to get the card.

Some people may think that I can get the license plate from my hometown.

Yes, you can go.

But you can't drive it in the Imperial City. After all, the Imperial City has various license plates that are restricted from time to time. Even if it is a local license plate, you sometimes have to look at the odd and even numbers to determine whether you can drive on the road.

In this case, the impact on the auto market in the imperial capital will be huge.

Under this policy, pure electric vehicles are not subject to lottery registration restrictions and can be licensed at will. This additional requirement immediately caused many people to turn their attention to electric vehicles.

The first person to feel this benefit was Yangcheng Aian.

Yangcheng Aian, which had just spun off the electric vehicle business from Yangcheng Trumpchi, officially started producing the original Trumpchi S and now the Aian S in its own factory.

Relying on competitive prices and cheap car costs, the sales volume of Aian S has always been good across the country.

Especially in big cities, the competitive advantage is even more obvious.

Whether you are a taxi or a black taxi driver, you can all feel its benefits.

After the lottery was implemented in the Imperial City, many individual consumers began to pay attention to the Aian S electric vehicle.

Because there is no lottery required to buy it.

"Mr. Zhang, there are obviously many more people in this store inquiring about car purchases than when we last came here."

Zeng Guangda and Zhang Jiaqi flew from Yangcheng to the Imperial Capital early in the morning to inspect the sales of Aian S here.

When Imperial City announced the new policy yesterday, they felt the benefits of this policy on the sales of Aian S.

But they are not sure how big the impact will be.

So I came to the site for inspection in person.

"In the future, Imperial City and Magic City are expected to become the markets with the most individual users of our Aian S."

"However, the advantages of electric vehicles in the north are not as great as in the south. We need to consider this factor in advance."

“Especially now that it is winter and the weather is relatively cold, after consumers buy our Aion S, they will find that there is a big gap between the actual cruising range and the marked 400 kilometers.”

"We need to find a way to explain this impact clearly to everyone, so as not to affect our reputation."

Zhang Jiaqi was not dazzled by the victory, but rather thought of some unfavorable factors.

After all, the Aian S is now China's highest-selling electric model in terms of cumulative sales, and it has contributed a lot of attention to Yangcheng Automobile Group.

Zhang Jiaqi still attaches great importance to its long-term development and hopes to make this car a classic model.

"This is indeed a problem, especially since the cold wave has hit these days and the temperature has dropped sharply. Everyone is still not very clear about how to use electric vehicles."

"When the heating is fully turned on and the low temperature affects the performance of the battery, I estimate that the cruising range will drop directly from 400 kilometers to more than kilometers."

"It is expected that many people will complain to us by then. This is something that needs to be planned in advance."

Zeng Guangda is very familiar with the actual performance of Aion S.

As one of the most competitive economical electric vehicles at the moment, the Aian S maintains a large enough space while keeping the price at a few hundred thousand.

This is an important reason why it sells so well.

However, the development of electric vehicles is naturally at a disadvantage in places with cold weather in the north.

These weaknesses cannot be overcome through simple hard work.

"The media should do a good job in public relations in advance, and they can even send out some soft popular science articles to let everyone know that it is normal for the cruising range to decrease in winter, and it is not false propaganda on our part."

"Then, when each 4S store delivers the car, it must explain it to the customer and reduce everyone's dissatisfaction as much as possible."

Zhang Jiaqi specifically emphasized that explanations should be provided to customers when delivering the car, rather than before the customer has paid.

Zeng Guangda naturally grasped the key points very keenly.

If you say the same thing at different points in time, the situation is completely different.

It may even directly affect the final result.

If a consumer inquires about the Ion S as soon as he enters the store and immediately talks about the disadvantages of electric vehicles in winter, saying that the cruising range of the Ion S is only over 100 kilometers in the winter when the heating is on, then who else would dare? purchase?

But if it's after you pay the money, it's different.

Could it be that you thought the money you handed over was still your own money?

Can it be returned so easily?

Dream on!

"Aian currently only has one mass-produced model, the Aian S, and the SUV under development will not be launched until the first half of next year."

"I think we can take this opportunity to start promoting it?"

“You can even start pre-sales to build up some buzz in advance.”

Zeng Guangda is now very concerned about the future of Yangcheng Aian.

Although within the Yangcheng Group, Yangcheng Toyota and Yangcheng Honda are the largest and most profitable companies.

But Yangcheng Aian and Yangcheng Trumpchi are biological sons, and Yangcheng Honda and Yangcheng Toyota are son-in-law.

That is used to make money!

"You just have to take care of this. It would be better if we could promote mass production ahead of schedule."

"At the same time, we can develop some derivative models based on the Aian S to maximize the potential of this car."

Following the conversation between Zhang Jiaqi and Zeng Guangda, Yangcheng Aian also immediately accelerated the layout of electric vehicles.

And car companies thousands of miles away like Yangcheng Aian can feel the impact of the Didu lottery policy on themselves. As a subsidiary of Didu Automobile Group, Didu New Energy naturally has to seize this opportunity.

"Director Xu, our first electric vehicle will be officially launched next month. By then, we will be able to catch up with the hot sales of electric vehicles in Shendu City, surpass other new energy companies, and become the largest electric vehicle company in China." It’s very possible.”

As the general manager of Didu Automobile Group, Ma Guojian also attaches great importance to the development of Didu New Energy.

In particular, he knew about the lottery policy of the Imperial Capital earlier than the average person, and knew that this policy was a great benefit for new energy vehicles.

The demand for cars purchased by so many people in the Imperial City was suddenly reduced to 2 vehicles per month.

The remaining people either wait obediently for the lottery or buy new energy vehicles.

At the beginning, some people might be lucky and try to participate in the lottery.

After shaking it a few times, you will find that the winning rate is too low.

Even if you participate in the lottery for several years in a row, you may not be able to win.

At that time, there will definitely be a lot more people wanting to buy electric cars.

It's time for Didu New Energy to show its performance.

“我们的E150EV的搭载的电动机最大功率为45kW，相当于0.8L自然吸气汽油发动机的数值。而最大扭矩为144Nm也相当于1.5L左右发动机的数值，最高时速为120km/h。”

"It uses a lithium iron phosphate battery with a total storage capacity of 25.6 degrees and a cruising range of about 160km."

"Since the battery's power will be affected by factors such as temperature, the cruising range of the E150EV will fluctuate up and down, and its average power consumption per 15 kilometers is about degrees."

"This data was originally quite good, but when compared with the Aian S and the future W9, it seems a bit not so good."

“Aren’t we also discussing with Nanshan Battery and Nanshan Auto Parts to purchase their batteries and motors?”

"Can this high-end version of the E150EV be produced within next year?"

Xu He also wanted to build his own supply chain for Imperial New Energy and master some key technologies.

Therefore, although there was contact with Nanshan Battery and Nanshan Auto Parts from the beginning, the final mass-produced models did not carry their parts.

Instead, it is developed as a high-end model and is ready to be launched based on market changes.

"The competitiveness of the Aian S is indeed very strong, and it can even be said to be the most competitive model in the current electric vehicle market."

"But it is a sedan after all, and our E150EV is a hatchback and can be promoted as an SUV."

"Some people may still be interested."

"As for the future W9, it is very powerful, but it is not a competitor at the same level as us, so there is no need to worry."

When Ma Guojian said this, Xu He breathed a sigh of relief.

This logic seems to make sense!

However, Didu New Energy will definitely speed up the launch of the high-end version of the E150EV, otherwise it may be beaten by Aion S.

They all had a premonition about this.

……

In response to the news about the lottery in the Imperial City, Lu Bing and Qin Lihong were also discussing the matter within Qiantu Motor, which had just been established.

"Magic City was the first city to implement the license plate policy, but it gave some new energy vehicles the opportunity to directly obtain license plates."

"Now the Imperial Capital has started to implement a lottery. Even if you have money, you can't buy a license plate. You have to lottery. The Imperial Capital has also given qualified electric vehicles free access to license plates."

"I feel that in the next step, first-tier cities such as Yangcheng and Shenzhen will also adopt a lottery or lottery policy to reduce congestion."

"This is good news for electric vehicles. The four first-tier cities alone can contribute a lot to sales."

"Our new model is positioned as a medium-to-large 7-seat SUV, so we need to figure out how to improve its competitiveness."

“The most representative electric vehicles today are the Aian S from Yangcheng Aian and the W9 from Future Motors.”

"They are taking two completely different paths. We have to consider how to choose the path that belongs to Qiantu Car."

Qin Lihong has strong management skills and a good vision, otherwise he would not be able to bet on the right channel every time he changes jobs.

<divclass="contentadv">In his opinion, whether the positioning of a product is accurate or not determines half of the success or failure.

As a newly established electric vehicle company, Qiantu Motor needs a lot of hard work to succeed.

"We are definitely taking a path similar to that of future cars. A path like Aian's is not suitable for us."

"If you lower the price of the car at the beginning, it will be difficult to raise the price later."

Lu Bing gave his reply very firmly.

Qiantu Motor is not a low-end brand, but a mid-to-high-end brand.

This positioning cannot be changed.

"Yeah, I think so too."

"But if our positioning in all aspects is close to that of future cars, then we will definitely have a competitive relationship with them."

"If you purchase core components such as batteries and motors from Nanshan Group, there is a risk of being restricted in the future."

“You may need to reconsider other battery and motor manufacturers.”

Qin Lihong also has an understanding of the pattern of China's auto parts industry.

There is no doubt about the strength of Nanshan Group.

But being strong doesn't mean it's suitable for Qiantu Motor.

In particular, Qiantu Motor's first car is going to be the Future W9.

We are all competitors, and there may be trouble in the future.

Even Qiantu Motor can have a good relationship with any car brand, but there is no way to have a good relationship with Future Cars that it borrows from.

Just like when Xiaomi Motors releases a new car, people can pay tribute to Wei Xiaoli, they can pay tribute to FAW and Second Automobile Works, they can even pay tribute to Great Wall and Changan, but they dare not pay tribute to Geely Automobile.

Because the positioning of SU7 is very similar to that of Geely's Jikrypton 007, even the supply system is similar.

Even the SU7 R&D team, many of whom originally switched jobs from Geely.

In this case, SU7 is destined to have no way to be friends with Ji Krypton 007.

It seems so embarrassing to pay tribute!

"There are many domestic power battery manufacturers, whether it is BYD, Guoxuan Hi-Tech, or other battery manufacturers, they can all be considered."

"Not to mention motors, there are a lot of choices, so I'm not too worried."

Lu Bing can naturally realize the problems that Qin Lihong can think of.

But he really wasn't too worried.

"Currently, the best power battery manufacturer is Nanshan Battery. The batteries they provided for the Aian S allowed the car to achieve a range of 400 kilometers."

"The ternary lithium battery they provided for the W9 allows this large SUV to achieve a maximum range of 550 kilometers."

"If we find other manufacturers to supply batteries, I think 300 kilometers may be the limit."

"At least in the short term, I think it will be like this."

When Qin Lihong said this, Lu Bing knew what he was worried about.

The cruising range is indeed a matter of great concern in the electric vehicle industry.

However, Lu Bingjue's matter was not impossible to solve.

He has even had some ideas in the past few days.

"Lihong, this is how I view the battery life."

Lu Bing quickly organized his words and prepared to express his thoughts.

"Nowadays, whether electric vehicles have a range of 200 kilometers, a range of 300 kilometers, a range of 400 kilometers, or the W9's 550 kilometers, there is actually no way to solve the problem of range anxiety."

"Especially since charging piles are not so popular now, no matter what range of electric vehicle you drive, everyone will worry that they will suddenly run out of power."

"So I wanted to approach this problem from a different angle."

"Our new models mainly have a driving range of 300 kilometers, which is actually enough."

"Because I plan to design this battery to be a battery that can be quickly replaced at any time."

"Then we build some battery swap stations so that consumers can quickly replace batteries at the battery swap stations."

"Even when we sell a car, we can make the battery part of the lease instead of selling it directly to the customer."

"In this way, the sales price of new cars can be further reduced."

“And this can also solve consumers’ range anxiety.”

"The main battery is almost out, so just go to the battery replacement station to replace a battery."

When Lu Bing said this, Qin Lihong's eyes immediately lit up.

Let’s not talk about whether this proposal is feasible or whether there will be any difficulties in the implementation process.

At least with this innovative idea, Qiantu Motor will have something to talk about when it goes to venture capital institutions for financing.

As long as this logic is improved, maybe hundreds of millions of investments can be deceived.

"Lao Lu, the concept of battery swapping is very good, but there must be various problems, such as the construction of battery swapping stations, battery maintenance responsibilities and a series of other new issues."

"We have to think about the relevant arrangements in advance, and then start the first round of investment with this power exchange plan."

"If Qiantu Motor can try not to burn its own money, then don't burn your own money, otherwise the risk will be too great."

Qin Lihong knows how high the risks of starting a business are.

Especially the industry where startups start is the automotive industry, which is a capital, technology and talent-intensive industry.

Although Lu Bing's net worth is not low, much of it is the value of stocks. It is very limited for him to come up with cash.

Qin Lihong didn't want Lu Bing's cash to be used up so quickly.

The best thing is to save it for critical moments and use it to provide emergency relief.

After all, financing is not something that can be done according to your own ideas every time.

If you have some spare funds on hand, your cash flow will not be interrupted easily.

People who have never started their own company often find it difficult to realize the importance of cash flow.

Let's put it this way, a company that doesn't make money may not die easily as long as it has cash flow.

But on the other hand, if your profit margin is very good, if your cash flow is cut off, you may have to close down.

"Well, I'm going to perfect the PPT now, and I have an appointment with investors tomorrow."

After saying this, Lu Bing turned on the computer and started to get busy.

As a top student at Teito University, his success must be attributed to his high IQ and his hard-working attitude.

……

For Qiantu Motor, Didu's lottery policy is a good thing that can be described in a PPT.

But for future cars, that is a real benefit.

As the capital of China, there are quite a lot of people in the Imperial Capital who can afford models worth 50 yuan.

Nowadays, license plates are rare. When buying a car, people are more likely to consider buying a relatively good car at once.

Although the second child policy has not yet been released, there are already some calls, and many people predict that the second child policy will definitely be released in the future.

In this way, the seven-seater large SUV becomes even more attractive.

In addition, buying an electric car worth 50 yuan can directly save more than yuan in purchase tax, which is also an advantage.

So Zeng Tingting quickly felt the changes in the Imperial City market.

"Mr. Cao, yesterday's sales of Future Cars in the Imperial Capital surged 480% compared to the average level of the same period last month, reaching 52 units."

"We estimate that future car sales in the imperial capital will reach 2011 units in 5000, or even 1 units."

"If more cities join the lottery or bidding process in the future, the sales of our electric vehicles will reach a higher level."

Zeng Tingting feels that she is getting closer to the position of future automobile general manager.

According to Cao Yang's previous promise to her, as long as Future Auto's annual sales exceed 10 units, he will step down as the general manager of Future Auto and hand it over to Zeng Tingting.

As a rising star of a company, the position of future automobile general manager is still very attractive.

At this level, people no longer just get a salary.

Even if a car is launched in the future, Zeng Tingting will definitely have a stake.

“The electric vehicle market is gaining momentum faster than many people imagine.”

"Of course, this must be related to the strong competitiveness of our W9 model. Otherwise, few people would be willing to buy the electric vehicles that some car companies had launched before."

"According to this rhythm, our W8 and W7 can also speed up the advancement and launch them one after another within next year."

"Many parts of these models are shared, which will be very beneficial to reducing costs."

"Relying on these three models, we can make the profitability of future automobiles very good."

Cao Yang is still very confident about future cars.

Not to mention the appearance and interior, the cruising range and autonomous driving level that surpass this era alone can attract many bold consumers.

Electric vehicles have been proven to have a market in later generations. Now that they are several years ahead of schedule, there is actually not much difference in the market.

It’s just that there are a lot of things that everyone needs to work hard to develop so that consumers can realize how good you are.

Otherwise, we simply talk about how environmentally friendly electric vehicles are, without saying whether anyone believes that electric vehicles are truly environmentally friendly.

Even if it is truly environmentally friendly, not many consumers are willing to pay for the so-called environmental protection!

There are some things that you can say no matter how you say them.

If you have to pay for it with real money, the situation will be different.

Happy New Year to all the veterans~ Achieve several major life events in 2024~