Rebirth 99 to become a car giant.

Chapter 610: Full-scale attack, kill one family and count them all

"Mr. Zeng, what are the main application markets for carbon fiber?"

Since we want to find a way to completely influence the carbon fiber market by controlling end products, we definitely have to start somewhere.

It’s not that Cao Yang really doesn’t know what the application markets for carbon fiber are, he just takes advantage of the opportunity to communicate with Zeng Jianying to constantly determine the specific layout.

"Aerospace, sporting goods, automobiles, wind power and medical equipment, these fields should be the main uses of carbon fiber."

"As you just said, the situation in aerospace is quite special, and the influence we can exert is relatively small."

"But in other areas, I think we can think about it carefully."

“In terms of sporting goods, Guangwei Group has ranked first in the global market share in fishing rods. We can consider further cooperation with them to bring golf clubs, snowboards, tennis rackets, hockey rackets, baseballs, and even sailboats and Start up high-end bicycles."

"Of course, there are specialties in the arts. When it comes to fishing rods, Guangwei is a professional."

"They may not necessarily be very good at producing other sporting goods. We can just choose a few for cooperation."

"We can find other partners in the country for the remaining areas, and we can work together to develop these sports goods and become a leader in the global segment."

"We can even set up a new company ourselves to specialize in secondary processing of carbon fiber."

Zeng Jianying also wants to take this opportunity to make Nanshan Carbon Fiber bigger and stronger.

As a pure supplier of raw materials, it is not up to them to decide whether the market can become bigger or stronger.

If you can end it yourself, then the initiative lies in the hands of Nanshan Carbon Fiber.

In the past, the company's energy was mainly on research and development and production expansion, and market demand did not require special consideration.

Because no matter what product is produced, demand exceeds supply.

But this situation certainly cannot last forever.

"It's not impossible to consider, but before setting up a new company to produce carbon fiber products, we need to communicate well with Guangwei. The products we produce should not overlap. There is no need for our own people to fight with our own people."

Competition is conducive to promoting industry development.

But competition also consumes a lot of resources.

Whether it is good or bad depends on the situation.

For Nanshan Carbon Fiber, they do not want to compete with Guangwei Group in terms of end products.

After all, there are so many new products that have not yet been produced, and it is not yet time for involution.

"Okay, it just so happens that they also want to make an appointment with us to discuss the purchase of T800 carbon fiber."

"But apart from sporting goods, I think the field of wind power is worthy of our efforts."

Zeng Jianying did not mention the application in automobiles. Nanshan Auto Parts has already started work in this area, so it is just a matter of continuing.

But the wind power market is what Zeng Jianying has been paying close attention to recently.

Wind power in China has been developing for many years.

"wind power?"

When Zeng Jianying mentioned it, Cao Yang immediately had a picture in his mind.

In later generations, wind power generation was developed in many places.

"Yes, wind power started to take off in the [-]s and [-]s, but there were no particularly impressive results at that time."

"Until 2004, the development speed of wind power was average. Although there were some policy supports, wind power was an emerging technology. When new technologies emerged, they were more expensive than thermal power. The same electricity price competed with the thermal power market. Regarding the two technical routes of thermal power and wind power, no one is engaged in wind power, and wind power will definitely not be able to compete with thermal power.”

"The country naturally saw this situation, so around 2003, it successively introduced a series of policies and measures to promote the development of the wind power industry."

“For example, we implemented wind power concession bidding to determine wind farm investors, developers and grid-connected electricity prices, and also promulgated the Renewable Energy Law based on the needs of large-scale development.”

"With the support of industrial policies, the wind power market has been advancing rapidly. A large amount of capital has been invested in the wind power field. The construction and management of wind power projects in my country have gradually been standardized, and wind power development has ushered in a golden stage."

“Just last year, my country’s newly installed wind power capacity ranked first in the world for the first time.”

"In the first quarter of this year, my country's cumulative installed wind power capacity ranked first in the world for the first time."

"However, although wind power generation is on the rise, the localization and manufacturing level of wind power equipment are still in the follow-up stage. A large amount of equipment needs to be imported, or core parts need to be imported."

"I think the next step in China will definitely promote the localization of wind power equipment and improve the technical level of wind power equipment."

"According to some information we have, in foreign countries, the blades of wind power equipment have been processed using carbon fiber on a large scale."

"A blade is hundreds of meters long and requires a large amount of carbon fiber."

"If carbon fiber technology can be promoted in wind power in the future, the demand for related raw materials will be huge."

When Zeng Jianying explained it like this, Cao Yang naturally understood.

Wind power blades are promising.

He knows very well that wind power installed capacity is now the largest, and this is just the beginning.

In the next ten years or so, China will run faster and faster in the wind power industry, leaving all its competitors behind.

Even in the future, the demand for carbon fiber for wind turbine blades will exceed that of aerospace and sporting goods.

This market deserves to be well developed.

It is even possible for Nanshan Carbon Fiber to become a supplier to wind power equipment manufacturers.

"Wind power blades are indeed very exciting, and this is an area where we can fully leverage our cost and technical advantages."

"However, the size of wind turbine blades is too large, and transportation may not be so convenient."

"If production is concentrated in Chang'an City, transportation will be very inconvenient."

“We can consider combining the needs of wind power equipment to determine the layout of the wind turbine blade production factory.”

"As for the sports goods production factory, I think it should be located in Lingnan Province."

"Most of these products need to be exported, and it may not be convenient to store them in Chang'an City."

Lingnan Province is the headquarters of Nanshan Group.

Nanshan Carbon Fiber has moved its headquarters to Chang'an City. Lingnan Province must have some ideas.

But due to various reasons, no one dared to say anything.

Taking this opportunity, it is also a kind of balance to allow Lingnan Province to have some layout in the field of carbon fiber.

"No problem. I will make a specific arrangement when I get back. Then we will launch a full-scale attack and roll out all the applications of carbon fiber in the civilian market."

"If we can find a partner, we will cooperate in production. If we can't find a suitable partner, we will do it ourselves."

"Future price changes in the international civil carbon fiber market need to be in our own hands."

Zeng Jianying waved her hand boldly, her whole body full of energy.

Soon, Nanshan Group and Chen Liang of Guangwei were communicating in this direction.

"Mr. Cao, do you want us to take over the high-end sporting goods industry and form a business group specializing in the production of carbon fiber sporting goods?"

Chen Liang originally came to discuss the purchase of T800 carbon fiber with Cao Yang and Zeng Jianying.

But this matter was not a problem at all, and the discussion was basically completed in one minute.

The exchange between the two parties quickly moved to the next topic.

"Yes, Guangwei's current fishing gear products are very good, and we can definitely expand the scope further."

"Of course, we don't necessarily make all kinds of sporting goods. We only make sure things. We have to do our best if we do it."

"In these newly entered fields, we have just started producing high-end products made of carbon fiber."

"For example, if you already produce golf clubs, you can expand further."

"Then things like hockey sticks can be deployed simultaneously."

"At the same time, Nanshan Carbon Fiber will also set up a business unit to produce some sporting goods."

“By controlling the end product, we hope to have control over the pricing power of carbon fiber.”

Although Nanshan Group is much larger than Guangwei, everyone must trust each other when cooperating.

Nanshan Carbon Fiber will produce sporting goods, which will compete with Guangwei to a certain extent.

Therefore, it is necessary to ventilate in advance, otherwise there will be misunderstandings, which will not be beautiful after all.

“Have control over the pricing power of carbon fiber?”

When Chen Liang heard this, his eyes lit up.

This topic is of great interest to him.

Guangwei and Nanshan Carbon Fiber are currently the only two manufacturers in China that can produce carbon fibers above T300.

The price in the Chinese market can basically be determined by the two of them, but it is different globally.

Outside, companies such as American Hexcel, Japan Toray, and Japan Toho still occupy most of the international market.

Nanshan Carbon Fiber is now sanctioned again and has no way to export directly.

Then it is a feasible way to indirectly affect the price of carbon fiber by controlling the market share of end products.

Assume that [-]% of the global companies that produce carbon fiber sporting goods listen to Nanshan Carbon Fiber. Then who do the carbon fibers of manufacturers such as Toray and Toho sell to?

The price of carbon fiber is basically controlled by Nanshan Carbon Fiber.

This is something very meaningful.

China has always had a strong demand for various raw materials.

The most typical representatives are iron ore and crude oil.

However, none of the pricing power of these materials is in the hands of China, and even its influence is very limited.

Carbon fiber is a promising new material. If China can successfully control the pricing power, the significance will be extraordinary.

In the future, other materials can also learn from the successful case of Nanshan Carbon Fiber.

For example, rare earths, such as nickel, cobalt, manganese, lithium carbonate and other materials that will be used extensively in batteries in the future.

"That's right, it's pricing power!"

"In the past two years, relying on our ultra-high cost performance, we have basically driven Toray and other carbon fiber companies out of the Chinese market, and their market share has dropped to less than [-]%."

<divclass="contentadv"> "Japanese manufacturers are still barely supporting the [-]%. In a few years, even [-]% of the market share will be lost."

"Basically, our voice in China's carbon fiber market will be greater than Baosteel's voice in the steel industry."

“We make monthly price adjustments based on our development strategy needs and market conditions. This method is decided by us.”

"If the same thing can be used in the international market, and we can even supply [-]% of the carbon fiber materials in the international market, then there will be a lot that can be done."

"Even at critical moments, we can get in someone else's neck."

"In the carbon fiber industry, if there is no production support, it is impossible to have a cost advantage."

“After a few years of stagnation, we will not be able to keep up with the pace of industry development.”

"One day in the future, even if we significantly increase the price of carbon fiber, those customers will only be able to passively accept it."

"Of course, this is an ideal state. In practice, it is definitely very difficult to achieve this."

"But I want to give it a try, but I don't know what Mr. Chen wants!"

Cao Yang looked at Chen Liang with a smile.

As the leader in China's carbon fiber industry, it is quite remarkable to be able to completely break the blockade in the carbon fiber field by making fishing products.

Even this case is not far behind the matter of aircraft carrier arresting cables and stealth materials.

Now we are cooperating with Nanshan Group, and together we can monopolize the carbon fiber and carbon fiber civilian market, which is definitely something that can make a lot of money.

"Mr. Cao, I have no objection. Guangwei Group fully supports this plan."

"In terms of sporting goods, we can produce products related to or similar to fishing gear products."

"Then we will see what Nanshan Carbon Fiber is going to produce. We will try to stagger our development and not make the other's products at the beginning."

Cao Yang didn’t want to compete with Guangwei Content, and Chen Liang naturally didn’t want to compete with Nanshan Carbon Fiber.

This kind of involution makes no sense at this stage.

"No problem. Nanshan Carbon Fiber is not doing anything in the areas that Guangwei is good at for the time being."

"For items such as high-end bicycles, sailboats, and snowboards that you have not produced before, they will be developed and produced by Nanshan Carbon Fiber's newly established sporting goods division."

"It would be best if relevant products can be released as early as possible this year."

Although he generally agreed with Chen Liang's words, Cao Yang was not generous enough to let Guangwei choose first and then keep some products that others did not want to produce.

Of course, there is no need for Cao Yang to deliberately disgust people in this place.

For example, there is no need to compete with Nanshan Carbon Fiber for hockey sticks, which are similar in nature to golf clubs.

The bicycles, sailboats, and snowboards he chose are all areas that Guangwei Group has never done before, and indeed are not good at.

Like bicycles, this thing is not played by Guangwei Group at all.

But it's different when it comes to Nanshan Carbon Fiber.

Nanshan Group started its business in the automobile industry, and many bicycle parts are similar to parts in the automobile industry.

In the industry, bicycles such as BMW's are quite successful.

Mercedes-Benz and Porsche also have their own bicycle products.

The bicycles produced by Nanshan Carbon Fiber Sports Goods Division can bear the brand of Xingchen Motors, or even the brand of Jaguar Land Rover.

At that time, these bicycle brands will directly become the leaders in the high-end bicycle market such as mountain bikes, and maybe it will also have a certain brand improvement effect.

Of course, compared with professional bicycle brands, it is definitely challenging for Nanshan Group to do a good job in the bicycle business.

Cao Yang will not compete for the position of the bicycle boss, but will only compete for the position of the leader of carbon fiber bicycles.

In this segment, no one can beat Nanshan Group.

After all, it requires cost, technology, and brand.

How do you fight?

"No problem, these are not areas that Guangwei is good at. In addition to making good fishing gear, we can also make tennis rackets, golf clubs and other sporting goods bigger and stronger. It will be enough to keep us busy for many years."

Chen Liang's reply is quite factual.

He was also relieved about Cao Yang's choice.

After all, those areas were areas in which he had no confidence.

Originally he wanted to try snowboarding and other things, but Cao Yang had already picked up the brand, so there was no need to worry.

"The sporting goods we produce mainly use carbon fiber as raw materials, and their positioning is definitely relatively high-end."

“In this regard, the requirements for brand power are relatively high.”

"Guangwei has already built a reputation in fishing gear, but it may still need to work hard on some other sports products."

"I think we can actually try to cooperate between the two parties and conduct initial promotion in the form of derivative products of Jaguar Land Rover and Xingchen Motors."

“In this way, we can leverage the brand power of luxury cars to enhance the brand influence of related products.”

Since Cao Yang wants to control the pricing power of carbon fiber, he naturally hopes that all aspects will be controlled as much as possible within the scope of Nanshan Group's control.

Even with the partner Guangwei Group, Cao Yang hopes that Nanshan Group's influence can be as great as possible.

This approach, which is similar to brand OEM, is actually equivalent to taking the initiative of these products into your own hands.

Chen Liang was naturally aware of this.

So after hearing what Cao Yang said, he didn't answer directly, but thought about it for a while.

Of course, what Cao Yang said was not unreasonable at all.

If Guangwei were to develop tennis rackets or something like that, even if it were to use carbon fiber to produce the most high-end rackets, many people would definitely not recognize you as a luxury brand.

Just like the bags produced by some factories in Guancheng, the quality in all aspects is no worse than LV, or even better, but will people recognize you?

The watches produced by some workshops in Yangcheng are no worse than those produced by the original factory. Even the technicians of the original factory have a hard time judging which one is real and which one is fake.

But no matter how good your quality is, it is impossible for people to recognize you as a luxury brand in the end.

Chen Liang understood this situation.

Although Guangwei has accumulated some reputation for fishing rods, its scale has also grown.

But it’s hard to say how high-end a brand it is.

In this case, leveraging the brand power of Jaguar Land Rover and Xingchen Motors to sell them as luxury car peripherals will definitely be beneficial to support the selling price.

The most important thing is that Nanshan Carbon Fiber is the carbon fiber company with the highest technical level in China, and Guangwei needs to purchase its high-end carbon fiber raw materials from them.

To put it mildly, if he does not cooperate, Nanshan Group can find other partners to do the manufacturing.

After thinking about this clearly, Chen Liang no longer struggled.

"Mr. Cao, your proposal makes so much sense."

"Being able to use the brands of Xingchen Motors and Jaguar Land Rover for marketing is very beneficial to us in ultimately controlling the price of carbon fiber."

"I completely agree with your plan."

After saying this, Chen Liang breathed a sigh of relief.

It's not a bad thing to be a little brother honestly.

"Guangwei has rich experience in sporting goods and is familiar with the entire industry."

"Do you have any ideas about the products we are planning to produce?"

Cao Yang's request for advice was sincere.

There are specialties in the industry. Guangwei is a manufacturer specializing in the production of sporting goods, so it is normal for him to be more familiar with the industry than Cao Yang.

Now that everyone wants to fully attack carbon fiber products, they must understand the situation of their opponents.

Those powerful opponents will count as one family if they are killed.

The more market share can be increased, the better.

In this regard, the interests of Guangwei and Nanshan Group are completely consistent.

"As for the three types of products you just chose, Mr. Cao, namely bicycles, sailboats and snowboards, the situation is actually quite complicated."

"I won't say much about bicycles. They range from cheap ones costing around a hundred yuan to expensive ones that cost tens of thousands or even hundreds of thousands."

"The carbon fiber products we want to produce will definitely be high-end. Relying on the brand influence of Xingchen Motors and Jaguar Land Rover, I think sales will not be particularly bad."

"Even this part of the market is worth looking forward to both at home and abroad."

"The more high-end the field, sometimes the competition is not so fierce."

"With our fierce operation, we can probably defeat a bunch of industry giants directly."

Chen Liang is obviously very confident about his next move.

The market for the sporting goods industry, especially high-end sporting goods, is actually not small at all.

Especially for carbon fiber materials, this market has always occupied a large area.

"In terms of bicycles, we mainly relied on the dealer channels of Xingchen Motors and Jaguar Land Rover for sales in the early days."

"Facing those industry giants, there is nothing to be afraid of."

"For manufacturers like Giant, I don't think their brand power is higher than that of Jaguar Land Rover."

Among the products Cao Yang selected, bicycles are the area in which he is most confident.

This is also the area most closely related to Nanshan Group’s existing products.

Whether it is a carbon fiber frame, a carbon fiber brake disc, or other components of carbon fiber, these are all things that Nanshan Group is very good at.

When the time comes, if you compare costs alone, you can make those competitors cry!

But the situation in other fields is relatively less certain.

“That’s true for bicycles, but for things like snowboards and sailboats, it’s a little more complicated.”

Chen Liang recalled the information compiled internally by the company in his mind, and prepared to educate Cao Yang.