Rebirth 99 to become a car giant.

Chapter 528 Sales surged in the first half of the year and bottomed out

China's automobile market was in the midst of the most intense changes in 2009.

After the financial crisis broke out last year, sales began to weaken immediately, and everyone was very worried about the economic prospects.

However, it bottomed out in the first quarter of this year, and China Automobile sales immediately resumed rapid growth.

On July 2009, 7, a large number of car companies actively released sales data for the first half of the year.

Except for individual brands, most are experiencing year-on-year growth.

This situation is quite surprising globally.

"Mr. Cao, Xingchen Motors' sales in the first half of this year exceeded 15, a year-on-year increase of 38%. The growth rate is the highest among domestic mainstream luxury brands."

"Although Mercedes-Benz and BMW also increased, the increases were within 30%."

"In addition, Jaguar Land Rover also performed very well, and its sales in China reached a new high."

"The Jaguar brand's sales in the first half of the year reached 5022 units, which has exceeded the sales volume for the whole of last year."

If you look at the situation in the American market, they will actively make adjustments as long as the market needs it.

This is a bit mismatched with the market demand in China.

The most important thing is that Jaguar Land Rover, a car company that even Ford Motor Company looks down upon, has surpassed Mercedes-Benz in sales in China after being acquired by Nanshan Group. This is definitely something that Yang Ming and the others find difficult to accept.

And, in addition to SUVs, they have also begun a comprehensive layout in sedans.

The most critical thing behind this is the auto parts industry.

In this way, after giving up the comparison, I actually figured it out.

“We can even consider poaching some parts and components R&D personnel from Nanshan Group.”

“There are always more solutions than problems.”

Do you think that if someone sells luxury cars, their sales volume must be lower than yours?

Then look at the annual global sales of Mercedes-Benz and BMW. Are they lower than those of independent brand car companies such as Chery, Geely and BYD?

"You are right. Now our cooperation with Nanshan Group has entered the honeymoon period. I think it is necessary to take this opportunity to improve our own competitiveness."

"This year, three companies in our group have entered the list of the top [-] global auto parts. They have definitely entered the field of vision of other parts giants."

While Cao Yang and Zeng Tingting were discussing the sales data for the first half of the year, other manufacturers were naturally not idle either.

August immediately came up with his own solution.

Cao Yang is naturally confident that Nanshan Group will gain the maximum benefit from this wave of sales boom.

Behind the auto parts industry, there are equipment industries and materials industries that have received even less attention.

Not to mention that he almost won the title of "Top Ten Economic Figures" before, the identities of various representatives alone are of great significance.

"Be it Jaguar Land Rover or Xingchen Motors, their publicity capabilities are really powerful."

Sometimes making money is not even the most important thing, but the effect of scale is more valued.

“The market space left for everyone is still very worth looking forward to.”

Regarding the sales situation in the first half of this year, not only people from Xingchen Motors and Yangcheng Trumpchi are paying attention, but other car companies are also analyzing the situation of their competitors.

In just six months, Land Rover has sold more than 5 vehicles in China, which means there is no problem in exceeding 10 vehicles throughout the year.

"However, China's car sales are likely to rapidly increase from the current 1000 million to around 2000 million."

Although it may be difficult to completely surpass the big brothers of the previous independent brands, there is still no problem in following closely.

It’s simply a matter of wanting and wanting both.

"If we have enough funds, I am quite confident that our sales can keep up with the growth of the Chinese market."

Even in terms of MPV, we have begun to consider it this year.

"When our C-class sedan gets a facelift, we can set a more competitive price."

"The sales volume of Xingchen Motors in the first half of the year exceeded 15 units, and it will definitely exceed 30 units this year, and even further challenge the higher number of units."

The so-called pride of the brand is rather the arrogance of the Germans.

"The rise of Nanshan Group is inevitable. I'm wondering if the company also needs to consider easing its relationship with Nanshan Group in the future?"

However, Cao Yang felt that some things still needed attention.

"I don't know if people at Ford will regret it after seeing this data."

"And their prices will most likely continue to drop, looking for a space they can accept."

"Besides, we can also flexibly add some special subsidies based on the existing salary system."

"With the rapid recovery of China's auto market, there is still no sign of growth in the United States. It is basically inevitable that various auto giants will increase the launch of new models in China."

"Auguste, we at Mercedes-Benz must speed up the pace of localization of SUV models, otherwise we will be crushed by Xingchen Motors in the future, and Jaguar Land Rover will also surpass us."

"The most important thing is that in the eyes of the superiors, we are not the same level of rivals as Nanshan Group. Even Spring City Automobile Group and Xifeng Automobile Group are not their rivals."

Throughout 2009, Mercedes-Benz's performance was remarkable.

Especially early July and early January are basically the most active times when OEMs release various data.

Yangcheng Automobile Group is no exception. They have learned from Yangcheng Honda and Yangcheng Toyota to form their own salary system.

"The brand heritage of Mercedes-Benz is not comparable to that of ordinary car companies."

"But the view at the headquarters is different from ours. There will be no special adjustments to the design of imported cars."

"It makes sense for our Yangcheng Automobile Group to follow the lead of Honda and Toyota and set the salary of R&D personnel higher."

However, their performance in the United States is indeed not that good.

Recruit people from Nanshan Group!

Of course, Zhang Jiaqi certainly wouldn't dare to go too far.

"If all domestically produced cars need to be changed to floating roofs, we can work hard."

Just don't end up losing money every year.

Therefore, although the accurate data for the first half of the year is only known now, Cao Yang is aware of the general situation.

"The prices of related parts and components will also drop rapidly, which will put some pressure on Nanshan Group."

This time, they not only analyzed Xingchen Motors, but also paid rare attention to the changes in Jaguar Land Rover.

"The automobile industry may not be considered a sunrise industry in some countries, but in China it is definitely very promising."

"As long as we manage it properly, we can soon overtake Jaguar Land Rover and become one of the leaders of China's luxury cars."

Such a large number of stalls are spread out, which means that Yangcheng Automobile Group is supported by two relatively profitable joint ventures, Yangcheng Honda and Yangcheng Toyota. Otherwise, the cash flow may dry up at some point.

"Land Rover's performance is even more outstanding. Domestic sales have now reached 50134 vehicles, and the full year is expected to exceed the 10-unit mark."

According to what he learned about the development situation at the German headquarters, it seems that most Mercedes-Benz cars in the future will cancel the design of suspended logos.

Before Nanshan Group acquired Jaguar Land Rover, the popularity of these two brands in China was relatively low.

For Zhang Jiaqi, the core task is to make Yangcheng Automobile Group bigger and stronger and have some technologies that can be used.

August still has a say in how the sales price of a model produced in China is determined.

"In terms of production value, we will definitely never have a chance to match Xingchen Automobile. But in terms of sales, if we also fall behind, it will be very ugly sometimes."

He naturally hopes to produce more products that meet the needs of the Chinese market.

She has already seen the problems Cao Yang mentioned, and has already started thinking about countermeasures in advance.

Zeng Guangda raised an issue that he was worried about.

Compared with Land Rover's sales growth, Mercedes-Benz's data is not impressive enough.

Zhang Jiaqi's own social status has also risen.

Otherwise life wouldn't be so difficult.

"Jaguar Land Rover's operating conditions are better than I expected."

That’s because I’m afraid of comparison in everything.

"I don't think we need to worry about Yangcheng Trumpchi's sales being worse than Xingchen Motors. We are not competitors at the same level at all."

Especially in the area of ​​equipment, there are many thresholds that everyone cannot see.

Yang Ming's mood is relatively heavy now.

"Nanshan Group is now so large that it would be completely normal for hundreds of people to change jobs every month."

If you report it to the headquarters, it will definitely be an outstanding achievement.

No matter who it is, as long as they have a certain understanding of Nanshan Group, they will know that this is not an opponent that is easy to surpass.

Anyway, there is only one freak like Nanshan Group in the country.

So today she came to Cao Yang's office early in the morning.

"For example, Yangcheng Honda's Accord now basically starts at 20 yuan, but in the future, it is very normal for the entry-level Accord to have a price reduction of [-] to [-] yuan."

The contribution to sales is definitely worth looking forward to.

"If electric taxis can become more powerful, then it is possible for us to achieve annual sales of 30 yuan."

August knew very well what the people at the German headquarters were thinking.

I just want the R&D strength of Yangcheng Automobile Group to be improved to a certain extent.

Zhang Jiaqi also has a clear understanding of this.

Even if it loses to the monster of Xingchen Motors, it would be embarrassing if it can't even compare with the sales of Jaguar Land Rover, which is sold off by Ford Motors.

Otherwise, when compared with Nanshan Group in the future, the gap will be shocking and embarrassing.

Facing competition, Zeng Tingting is full of confidence.

Who would have known that this sick cat would no longer be what it used to be.

Cao Yang will study the data every month carefully.

That's why Zhang Jiaqi and Zeng Guangda agreed in the past two years to let the Yangcheng Automobile Research Institute conduct research on several models at the same time.

Each company actually has its own compensation system.

After hearing what Zeng Tingting said, Cao Yang felt relieved.

Otherwise, if you work hard but don't get recognition, that would be quite tragic.

"There are still many people in the Yangtze River Delta who like our brand very much."

"As long as we don't go too far, there shouldn't be any impact."

As a result, Mercedes-Benz and BMW are even more nervous.

"No problem. I'll have a good chat with Mr. Dai later and see how to deal with the competition from international auto parts giants."

"The U.S. market has not been particularly prosperous yet. It is estimated that the people at Ford are busy selling other brands now and do not have much time and energy to consider whether the things they sold in the past have sold at a loss."

"In addition, I suggest that Mercedes-Benz's trident logos should be designed to be suspended as much as possible in the future, so that they look more noble and luxurious."

Some soft articles have even been written and are just waiting for everyone to forward them.

Anyway, the company is not your own, so the difference between earning more and less is not that big.

Otherwise, it would be a complete mess.

Yang Ming put forward a small suggestion of his own based on the market situation.

Now with the promotion of Nanshan Group, this lively scene may become even more exciting.

"The sales of Chery, Geely, Great Wall, Changan and BYD are getting closer and closer."

"After all, others buy luxury cars worth more than 100 million yuan, while we basically buy economical cars worth more than [-] yuan."

……

It's not your own company. When everyone considers issues, their views will be somewhat different.

"At least in the next ten years, I think the automobile industry still has a bright future."

Zeng Guangda is still very confident in the future of Yangcheng Trumpchi.

Yangcheng Trumpchi is a latecomer, but sales have begun to catch up.

Zhang Jiaqi boldly proposed a plan.

In the workplace, similar things are not uncommon at all.

Even some equipment does not have opportunities simply because China's technology is not good, but because the market is too small. Everyone has become accustomed to the original equipment manufacturers and is not willing to bother anymore.

"All of Jaguar's current products are already doing this, and they are very recognized by consumers."

"Perhaps we can also enter the top ten in the sales list by then."

This thing may not necessarily be very reasonable, but it certainly cannot be broken every two days.

"I have already communicated with the headquarters. In the future, we will focus on launching several SUV models in China so that we can keep up with the rapid growth of China's automobile market."

The changes in Jaguar are not what worries Mercedes-Benz and BMW the most, but the changes in Land Rover are.

In particular, Yangcheng Trumpchi has launched many new projects in the past two years, and they will continue to be launched starting next year.

It's not like China, where they are making other people's money while looking down on their consumers.

Zhang Jiaqi naturally hopes to be on an equal footing with his predecessors.

Although some rich people choose to buy Jaguar Land Rover, the monthly sales of Jaguar models are only about 2000 units, and the sales do not exceed [-] units in a year.

“To solve the problem of insufficient sales growth, we only need to continuously lower the prices of entry-level models.”

That is because Jaguar Land Rover's global business performance is quite different from that of Mercedes-Benz, so August subconsciously feels that Jaguar Land Rover is nothing to worry about.

"Especially the people at the headquarters don't understand the situation in the Chinese market at all. They will only compare the sales changes between us and BMW."

"We need to invest more in publicity in the future."

As long as the profit situation can support the next expansion plan, the difference between making more money and making less money is not big.

Similar companies in the same city will inevitably be compared with each other.

Although August also felt a hint of crisis.

For Zeng Guangda, the current size of Nanshan Group is no longer something he can imagine surpassing.

Zeng Tingting's subjective initiative is still very strong.

Even worse, when the leader comes to inspect, his company must have several technologies that he can show off, right?

"I will personally explain this to the Human Resources Department. Don't touch other people's core sensitive personnel. For ordinary engineers, there should be no problem."

"As a result, the pressure faced by independent brand car companies will also increase."

On Weibo, the official accounts of various OEMs are becoming more and more active, publishing their own sales data.

"However, Nanshan Group's treatment is very good. If we want to recruit people, the price we need to pay should not be low."

"We need to continue to work hard, otherwise there may still be some gap from 30."

"As various automobile giants attach importance to the Chinese market, auto parts giants will also take various actions."

"Some parts and components that were previously concentrated overseas will also be produced domestically."

"According to this development trend, all five of them can exceed 30 units today, or even reach 35 units."

"Although the city has not raised any questions about our group's performance, it will be difficult to say in the future."

"Otherwise, the changes in BMW cars alone will put us under tremendous pressure."

He still has confidence in Nanshan Group's technology.

Just trying to explain this stuff can be exhausting.

"When our GS5 and GS3 are launched next year, it will be possible to challenge 40 yuan."

"However, in the next few years, Ford will definitely pay more attention to the Chinese market, and a series of new models will be launched quickly. This is basically certain."

"Nanshan Group is now not only valued by the city and Lingnan Province, but also at the national level. They have also received high attention."

This situation can be regarded as a lively scene that can be seen at the beginning of every month.

In this case, if you want to recruit people with high salaries, you have to make some changes.

Especially if there is a change of leadership in the future and the rise of Nanshan Group has not been witnessed, there will definitely be more doubts about Yangcheng Motors being unable to compete with Xingchen Motors.

After all, in China's auto market, sales in the second half of the year are much better than those in the first half. This is no secret.

There are also many cases where people suffered losses in the end.

Yangcheng Automobile Group is now the most successful among the state-owned enterprises affiliated to Yangcheng City.

Zeng Tingting naturally wanted to report such good news immediately.

"BMW now has a very close relationship with Nanshan Group. There is a lot more positive publicity about BMW on Autohome and Weibo than before."

"After all, global car sales are right there. China can increase its sales by 1000 million units, which is almost an additional American market. This is very scary and very attractive data."

Originally, the next few years would be the busiest years for China's auto market.

"Whether it is Honda or Toyota, the treatment of R&D personnel is the best in each department."

"In this regard, everyone also needs to be prepared to deal with it."

In Cao Yang's eyes, the automobile industry is definitely not just a car manufacturer.

As for the final annual profit, it is actually not that important data.

"So I don't think we need to worry about this aspect in particular. On the contrary, if our sales volume cannot match that of BYD next door in the future, we will be more likely to be asked by our leaders."

If you want them to make some adjustments specifically for the Chinese market, it is simply more difficult than reaching the sky.

"Although Jaguar Land Rover's performance in markets outside China was not very satisfactory due to the impact of the financial crisis, thanks to the rapid growth of the Chinese market, it has successfully turned a loss into a profit in the first half of the year."

Yang Ming must have hoped that he could avoid this pit.

But it’s hard to say whether other car companies can keep up.

"In terms of turnover, Nanshan Group reached more than 3000 billion yuan last year. If Jaguar Land Rover's output value is also added this year, there will be no problem exceeding 5000 billion yuan."

<divclass="contentadv">"But now we are working hard for the long-term goal of '[-] billion Yangcheng Automobile', and the gap is not one or two points."

In the past few days, Cao Yang basically conducted on-site investigations around parts companies such as Nanshan Batteries and Nanshan Auto Parts. Zeng Tingting could not even find Cao Yang.

For example, Mercedes-Benz and BMW analyze the sales changes of Xingchen Automobile, which is inevitable.

Zeng Tingting is quite concerned about Ford Motor, Nanshan Group's most important customer.

So after Zeng Tingting reported to him, his reaction was relatively calm.

This is also an issue that August, as a professional manager, must consider.

For such a number of brands, unless your brand reputation can be compared with car companies such as Rolls-Royce and Ferrari, otherwise, the sense of presence will be relatively low.

"In the future, some of our quotation strategies will also be adjusted in a targeted manner to ensure that we can continue to obtain more orders."

Yang Ming mentioned a very real problem.

"Whether it's Ford or General Motors, or Volkswagen and Toyota, they will definitely launch more and more new models in China in the future."

At that time, the people at the headquarters will only have to look at the results.

As long as the results are good, everything is fine.

On the other hand, nothing you say will help.