Rebirth 99 to become a car giant.

Chapter 523 Sales exploded, phenomenal product, momentum is strong

Dreamer is the world's first model equipped with a 10AT automatic transmission.

Although it is just an MPV, it is equipped with V8 and W12 engines, and its power performance is better than most cars on the road.

Coupled with the vehicle length of 5.2 meters, the interior space becomes very spacious.

Refrigerators, first-class seats, screens…

For wealthy people, the riding comfort of such an MPV is definitely higher than that of any car.

In the beginning, some stars only bought Dreamers out of desperation.

But after sitting on it, I realized how good it is.

These things will naturally be fed back to the market slowly.

Not to mention booming sales, but Dreamer’s sales are really not bad.

This is one of the most important reasons for Alfa's sales decline.

"For example, high-end bulletproof models, even if the price is a little higher, as long as people feel that they are worth the money, it is not a problem."

Unlike a car that costs over [-] units, if the annual sales volume is only [-] units, it will probably be in ruins.

"Nanshan Film and Television, the brother company of Xingchen Motors, has a great influence in the domestic entertainment industry. I have only heard of this sentence before, but I don't have a very deep understanding of it."

"In addition to the celebrity market, from a long-term perspective, the household market for business owners and some wealthy families actually also has great potential."

Chinese companies may not be that good at innovation, but if they follow and learn, their ability will definitely be leveraged.

After all, the current situation is not so ideal.

"This data may not be impressive at all on the car sales list, but considering the special attributes of high-end MPVs, Dream Season is a well-deserved champion."

The process from zero to one is sometimes the most difficult.

At this time, Yang Ming must show his confidence in front of the boss.

He is quite satisfied with Dreamer's current performance.

Xingchen Motors has performed very well this year.

"Is it really because Dreamer has so many celebrities to help promote it that Alfa's price reduction is useless?"

The melee between Alpha, LM300H and Dreamer seemed to last a bit short.

Therefore, within Xingchen Motors, in addition to the development of the Dreamer MPV last year, the research and development of flagship sedans has not stopped for a quarter of an hour.

"I heard that they are also planning a medium-sized SUV. By then, 3 SUVs, 2 sedans, 1 sports car, plus 1 MPV, 7 models will be launched together, and sales will definitely rise to a higher level."

The more high-end the model, the more niche the market is.

"On the one hand, the brand power of Mercedes-Benz is not comparable to that of Toyota. On the other hand, our estimated selling price is also much lower than that of Dreamer."

Zeng Tingting had shown Yu Yu pictures of the new car. Otherwise, if everyone didn't have the confidence, the publicity effect would be less effective.

It hasn't started yet, so why are there signs of ending?

This kind of scene has never appeared in the competition of other models.

After all, there are still not many people in China who can spend millions to buy a car.

"This part of the market needs to be slowly explored, so that everyone can slowly realize that MPV is not just a van, it has its own unique advantages."

"At the same time, we will also fully combine the marketing of brands such as Bentley and Rolls-Royce with their plans, and ultimately form a set of our own words."

It's just that this thing is really difficult for ordinary people to see through.

"Why can't LM300H compete with the dreamers of Xingchen Motors?"

"When the time comes, many companies will be willing to consider our products if they purchase MPVs for business reception."

Following Cao Yang's instructions, companies such as Xingchen Automobile and Autohome began to take action.

"Chinese people's understanding of cars is still at a relatively early stage. It will take a long time for everyone to correctly accept the benefits of MPVs."

“Isn’t there a wealth forum every year?”

But it happened that before, Mercedes-Benz and other opponents were pinned to the ground and rubbed.

“It has become a phenomenal product and has great momentum.”

But Ma Hongjian thought it was unlikely.

What should be given up should be given up.

MPV is more about enriching the product line and achieving a relatively stable sales volume, and overall contributing to the development and growth of Xingchen Motors.

Otherwise, do you really think that Nanshan Film and Television is vegetarian?

The so-called fairness and justice is often just a concept, so don't take it too seriously.

For example, Toyota's Alfa can be said to be a phenomenal product in the past few years.

"Give customers more options to choose from and make the models more personalized."

In the entertainment industry, where energy is the key, Mulinsen knew that Toyota had no hope of victory.

Why did the situation completely change after Dreamer came out?

In fact, he still didn't think about the problem from the perspective of someone who bought Alfa.

Zeng Tingting is in a good mood now.

“Especially because they not only help promote it, but also use it themselves.”

People cannot rely on buying Alpha to gain an extra sense of face, so naturally they will not buy it again.

Ziweixing also sells two to three thousand units every month.

For dreamers, Xingchen Auto actually doesn’t have much sales expectations internally.

When Mercedes-Benz's own domestically produced MPV is launched next year, will it be like Toyota and Lexus, and be instantly outsold?

Nowadays, Dreamer can sell thousands of products every month, and its sales volume can also contribute to an increase in a year.

"Mr. Yu, Xingchen Motors has launched two new models this year. This product line is basically relatively complete."

Even though the Alfa didn't even have a refrigerator, it was still selling well before.

If you take away a customer, it means that other brands lose a customer.

This is not what he wants to see.

"If Alpha and LM300H want to break out of the circle, they must find ways to use their brains as business owners."

Mercedes-Benz has the S-Class, BMW has the 7 Series, and Audi has the A8. Naturally, Xingchen Cars cannot be left behind.

Compared with other models, flagship sedans are relatively difficult to sell.

"I checked Weibo and Tieba. In the past few days, a large number of celebrities have forwarded pictures of the Dreamer, and some celebrities have even purchased a Dreamer themselves."

"For this model, we will also adopt some different solutions when selling it."

In this case, although the impact on mold cost is there, it is not that big.

Now reducing the price to 49.99, the effect is actually about the same.

Propaganda?

This was the first time in so many years that he saw so many celebrities coming together to help promote a product.

"One of the main markets for high-end MPVs has always been entertainment companies and celebrities. Now Dreamer has completely won this market."

"Our sales department is already contacting Autohome to make a mid- to long-term marketing plan and use various means to subtly promote MPV models."

"However, you have to consider in advance how we plan to sell our flagship sedan and how to market it in the future."

If overseas markets had not been affected by the financial crisis, with little growth or even decline, the overall situation of Xingchen Motors this year would have been even better.

However, it is easy to find a solution, but it is not so easy to make the solution effective.

As long as the annual sales of a car worth more than 100 million units can reach more than 1 units, there is no need to worry about losing money.

Even if it means making some sacrifices, many people are willing.

In this case, thinking of new methods as soon as possible is something that must be considered.

After sharing the information from Xingchen Auto to Autohome, Yu Yu and the others also attached great importance to it internally and held a separate meeting to discuss relevant arrangements.

"In the Middle East, we will also actively participate in auto shows and work hard with local dealers."

"In addition, we will also communicate with Huaqiang Group to see how Mercedes-Benz, BMW and Audi guide their car sales skills during their sales tours in this area."

After all, not every consumer will be so serious about telling you their truest thoughts.

Otherwise, if this car fails, it will be a disgrace to Xingchen Automobile.

"However, I think our situation should be much better than Toyota's by then."

"You can invite us. Some celebrities from Hong Kong and Taiwan are very well-known. With the brand name of our Mercedes-Benz, it is not a problem to invite a few first-line celebrities."

Zeng Tingting naturally knew the significance of the flagship sedan to Xingchen Motors, so she also arranged for the best soldiers in the sales department to prepare for related work.

In August's heart, he no longer dared to look down on the dreamer.

engage in activities?

No matter which one it is, it's not that easy to do.

Otherwise, when you look at those Rolls-Royce models, do you really think they look good?

not necessarily!

"Well, I will arrange for someone to communicate with you later."

Ma Hongjian was thinking about the scenes he had seen while collecting information these past few days, and he was very shocked.

"I roughly compared it, and basically this is aimed at the Mercedes-Benz S-Class."

However, sometimes even if you have money, you may not be able to spend it.

"In the future, whether it is a Mercedes-Benz S Series, a BMW 7 Series, or an Audi A8, it will probably be under a lot of pressure."

"Now the market is overdrawn by some celebrities. If we can maintain stable sales in the future, it will be considered a real success."

It's not like Toyota has never found celebrities to endorse or help with publicity in the past.

"Mr. Cao, our Dreamer has already sold 834 vehicles within one week of its launch. If this trend continues, monthly sales of 2000 vehicles will definitely be no problem, and monthly sales of more than 3000 vehicles are worth looking forward to."

By then, whether it is the style of the model or the price, it will be relatively high among Xingchen cars.

Look at the competition between the Mercedes-Benz E-Class and the BMW 5 Series. It has been going on for many years with no results.

“Maybe in the future, it wouldn’t be surprising if our dreamer becomes a model with annual sales of [-] yuan.”

"Especially in South China, many consumers recognize Lexus, and even Mercedes-Benz and BMW may not have brand advantages."

"Alpha cannot beat Dreamer. We had expected this before."

"I'm already arranging people to prepare this specific plan."

At most, my mold accuracy requirements are higher than yours.

It's like a star car, as if all the stars are helping.

"Those luxury goods will ask celebrities to help endorse them, isn't it just because of this effect?"

Xingchen Auto also has full understanding of this.

As a luxury brand, Xingchen Automobile cannot live without its own top-level sedans.

It's just twice as expensive as you.

The monthly sales of Yangwang and Xingtu have been firmly fixed at more than [-] units.

Some marketing plans naturally need to be considered in advance.

"It stands to reason that everyone's official guide prices are about the same, and our Lexus brand influence is not bad at all."

Price cut?

"Celebrities help promote it, and the effect will definitely be there."

You know, small cars are popular in Japan, especially mini cars like the so-called K-CAR, which sell the best.

"Not only do we have Nanshan Film and Television to help us, but we also have two related companies, Weibo and Autohome, to help us. This is not something that ordinary car companies can match."

Will it become harder to sell if the price is reduced?

"Minister, I have specially arranged for people to observe it for a week. Compared with last month, Alpha's sales data not only did not increase, but dropped by [-]%."

"However, it is easy to promote this kind of model, but it is not easy at all to achieve good results."

"Various entertainment companies have also helped promote Dreamers on their official Weibo accounts."

"Yang Ming, do you think sales have not increased after Alpha's big price cut? What's going on?"

If Alpha only costs about [-] like Japan does, then it will not be very attractive.

"The appearance designed by Mr. Cao has never disappointed anyone."

This situation certainly cannot be allowed to continue forever.

"At that time, we can consider cooperating with the organizers. We can try to make this car the official reception car of the Fortune Forum."

This result was a little different from what he thought.

Zeng Tingting was about to start working on a marketing plan for a flagship sedan, so she naturally wanted to have a good chat with Autohome.

Let’s look at the competition between the Mercedes-Benz C-Class and BMW 3 Series. There was no result before, there is no result now, and it will not be so easy in the future.

He Ling knows very well that in this level of automobile market, Mercedes-Benz, BMW, and Bentley have obvious advantages.

On the contrary, if you copy mature products that others have already produced, it is not that difficult to come up with a better product.

To a certain extent, Yang Ming can be regarded as a bystander.

But usually they just find a relatively famous star.

These struggles of Toyota Motor are naturally seen by the people of Mercedes-Benz China.

No matter which line of work you are in, it is not that easy to do.

The publicity plan that Xingchen Motors can adopt, August feels that he can also adopt.

To boost sales, you have to rely on SUVs.

"This represents the appearance of Xingchen Motors to a certain extent, and may become a car model for many wealthy people."

On the contrary, the sales of Alfa, which has been reduced in price, not only did not increase, but fell.

"When you set goals, you don't need to be particularly aggressive. Just take your time."

Mulinsen was also full of confusion at this time.

It's a bit helpless to say that Alfa is obviously just a product of Toyota Motor, and it stands to reason that it has nothing to do with high-end luxury.

According to this kind of propaganda rhythm, hundreds of millions should not be spent?

Within Autohome, there is also a dedicated team responsible for Autohome affairs, and He Ling is the direct person in charge of this team.

You know, the arrival of the real intelligent network era will be ten years later.

Whether it is the upcoming MPV models or other Mercedes-Benz models, the sales growth in China is somewhat behind Jaguar Land Rover and Xingchen Motors. Even compared with BMW, there is still some gap.

Mercedes-Benz has made a lot of money in China in recent years. Compared with the money spent, August is still very confident.

You need 4 sets of molds for one engine cover, and I also need 4 sets.

Why is the situation different when it comes to Dreamer competing with Toyota and Lexus?

"Do you think it is possible for us to allocate a special amount of funds and invite some big-name celebrities to help promote it and see if it can increase our sales?"

After all, the difference in tooling investment between a car worth over RMB 100 and a car worth more than RMB [-] million is actually not that big.

As a latecomer who wants to open up in the luxury car market, he must have some advantages of his own.

"Simply comparing configurations and performance, we are not afraid of anyone."

"But it would be difficult to achieve the same effect as Dreamer."

Although he is relatively confident in the appearance of this car, for a model of this level, it is not just about the appearance.

The price of starting to implement safety configurations such as lane keeping, adaptive cruise, and collision prevention in advance is actually very high.

According to the current progress, it is almost time for the first batch of prototype cars to roll off the production line, and it will be officially launched in a few months.

It is also a Nissan MPV, but it does not put any pressure on everyone at all.

And this car has bulletproof and non-bulletproof versions when it comes out, and it is completely high-end.

Ma Hongjian reported to Mulinsen on the terminal market situation with a heavy heart.

Otherwise, I would not be so quick to install 10AT in my car, and actively promote various intelligent network products.

"Although the main products currently being promoted are the W12 regular version and the W16 bulletproof version, V8 versions can be launched as needed in the future."

At its peak, Toyota was able to sell 10,000+ Alfas a year in China, which was very impressive.

Not only the export sales are good, but the domestic sales in Japan are also good.

"In addition, we can also focus on exploring the market in the Middle East."

"After all, with so many celebrities promoting the product, everyone subconsciously thinks it is a good product."

I still have enough time to deal with it.

For example, for artists affiliated with Nanshan Film and Television, no matter how much money you give them, they will not dare to cooperate with you on MPV projects.

"Now that I see so many celebrities taking part, I understand the true meaning behind this sentence."

Otherwise, August might have to consider looking for a new sales director.

This immediately confused the Toyota people.

"Even if the sales volume is relatively high at the beginning and then declines, there will still be 2000 units a month."

If you can't compare to others, that's definitely not possible.

"This is only domestic sales. The number of exported units will also make some contribution in the future. It is very promising that our sales will eventually hit 5000 units per month."

And when people at Toyota and Mercedes-Benz are worried about the sales of Dreamers, it is natural that Xingchen Motors, as the owner, cannot not pay attention to the sales of its own new models.

"This flagship sedan, said to be one model, can actually be counted as two models."

This situation became a bit fast, and it became a bit unbelievable for him.

Almost all Xingchen Auto’s marketing activities are related to Autohome.

"In this way, they can sell 3000 units in the country a month."

"The bulletproof version looks like an extended version of a high-end sedan, with the length reaching 6.3 meters and the wheelbase reaching 4.3 meters."

Therefore, all kinds of competition are also very fierce.

"As China's top car designer, Mr. Cao has never let anyone down over the years, and this time is no exception."

"The influence of those celebrities and entertainment companies is already relatively large. With such a move, Dreamers became popular all over the Internet."

“Nowadays, the propaganda of dreamers has the same effect.”

Cao Yang said calmly.

Normally, medium and large cars like Alfa should not be popular in Japan.

Paying attention to the sales changes of competitors is something that every car company needs to do in sales.

This is what Cao Yang is relatively worried about.

"As for Xingchen Motors, according to rumors, the sales volume of Dreamer can reach 100 units every day."

Even the sales managers of some luxury car 4S stores work very hard to sell cars.

This situation really cannot be explained clearly in a few words.

Even the Star Sports Car sells hundreds of units every month, which is already pretty good.

Yang Ming is not that worried.

<divclass="contentadv">After all, Mercedes-Benz’s MPV won’t be launched until next year.

Alfa is the most representative car among domestic high-end MPV models, and Mercedes-Benz naturally has to keep an eye on its sales changes.

For those who can spend millions on an Alfa, they want millions.

“If we continue at this pace for a few months, Dreamers will have a firm foothold.”

Alfa and LM300H attacked together, but they couldn't beat a new car from Xingchen Motors?

Not so!

According to his original plan, after Toyota changed its plan, Alfa's sales should not say that they skyrocketed, but at least they should not decline.

Of course, we still don’t know what will happen in the end.

"No star is so stubborn that he would have trouble with Nanshan Film and Television on such an insignificant matter."

Of course, it is definitely a good thing if sales can explode and become a phenomenal product.

There are so many celebrities, and Mercedes-Benz can't handle them all if it's willing to spend money.

As for the higher-level Rolls-Royce, it goes without saying.

Xingchen Automobile is going to fight a tough battle this time.

I just don’t know what the final outcome will be.