Rebirth 99 to become a car giant.

Chapter 508: Sales surge, Nanshan Auto Parts makes another great contribution

Li Jianfeng is an old man from the Volkswagen Purchasing Department in Shanghai.

He has been dealing with Nanshan Group for the longest time.

From early nut plates to wheel bolts to hub bearings in the back, he was involved in it all.

He has a strong say in the development of Nanshan Group and the development of Modu Volkswagen.

In the past two years, Volkswagen's models have basically introduced turbocharged engine configurations.

As the star model of Modu Volkswagen this year, the excellent performance of Lavida is the key to supporting the sales of Modu Volkswagen.

Otherwise, Passat, the former sales pillar, has never fully stood up after its collapse, and Santana's competitiveness is also declining, and the pressure on Volkswagen in Shanghai should be great.

However, the hot sales of Lavida have also put extra pressure on the Volkswagen Purchasing Department of Modu.

That is a problem with the capacity supply of turbochargers.

The purchasing department did not dare to report this situation to the company.

It can be said that this inspection was a great time for both host and guest.

Under such circumstances, when the Government Affairs Council came to inspect, the atmosphere was naturally very good.

However, the situation of the turbocharger this time was obviously a little different from what Bu Defan thought.

"The most troublesome thing is that the production cost of turbochargers imported from the United States is 30% more expensive than domestic ones. Coupled with the impact of tariffs and special air transportation, the final cost will rise. More than 1000 yuan per part.”

The sales of Nanshan auto parts have skyrocketed, which is basically inevitable.

As for the grievances between Nanshan Group and Volkswagen, Bu Defan feels that it is not something that he needs to consider too much.

After listening to his words, Bu Defan was silent for a moment.

"This has a very powerful stimulating effect on the entire industry chain."

Objectively speaking, what he did by involving Nanshan Auto Parts in this matter was beneficial to the people of Shanghai.

When Li Jianfeng said this, Zeng Tingting immediately became interested.

"What is the approximate cost level that you can achieve?"

What Bu Defan knows even more is that if he cannot accept something, the people above him will definitely not accept it.

"It would be best if you could find products that meet the specifications among your mass-produced parts."

"There are so many auto parts companies in the world, and there are so many turbocharged engines, why can't we still find a suitable supplier to supply them?"

"And not only do they have sufficient production capacity, but their costs are also cheaper than BorgWarner."

On this point, many domestic OEMs do lack relevant understanding.

The rapid economic development in the past few years has also made many people's pockets begin to bulge.

It’s not like only Nanshan Auto Parts can produce turbochargers. If you give up, others will just find more expensive products from other manufacturers.

"The Finance Department will definitely find out about such a large exceptional expense."

Although the overseas automobile industry is still very sluggish, especially in the United States, the situation is getting more severe month by month.

"Bu Defan, BorgWarner has airlifted a batch of parts from the American factory for emergency relief. There should be no problem with the supply of turbochargers this month."

Only when the other party has the production capacity does it make sense to discuss the following matters.

Liu Tianwu now has higher and higher expectations for Nanshan Group.

"Knowing that Xingchen Auto's sales can be increased, most of the gaps in this area may be covered."

"Their technical strength is relatively strong and they can quickly complete the matching between the turbocharger and our engine."

Today, almost all major parts manufacturers in the world have production plants in China.

In recent years, Nanshan Auto Parts has also exported many products overseas.

At least Liu Tianwu didn't see any manufacturer that could surpass Nanshan Group in any aspect.

According to Li Jianfeng, only Nanshan Auto Parts fits this situation.

"Currently, turbochargers are mainly supplied to the domestic market, and there are some overseas orders from Ford Motor and General Motors."

"Nowadays, the performance of Nanshan gearboxes, Nanshan engines, and Nanshan auto parts is very impressive."

"Mr. Cao, today the sales volume of our turbocharger parts is growing significantly faster than other parts."

It can make money, it can contain Volkswagen, and it can understand many of the other party's developments through the supply of parts in a timely manner.

"Even Modu Volkswagen and Spring City Volkswagen are actively looking for us to learn about the situation of this part."

Now you can roll up your sleeves and go for it.

"If the growth of Nanshan Group this year can cover the entire Lingnan Province, then the credit will be great."

"Under the influence of Nanshan Group, entrepreneurs throughout Yangcheng will have more confidence in future development."

"But the production capacity of these manufacturers is relatively tight. They did not even expect that China's turbocharged engines would develop so fast before, and their layout is a bit unable to keep up."

If this matter is not finalized for a day, this thunder will not be eliminated for a day.

For the automotive industry, introducing a new supplier is not an easy matter.

Many parts cannot be produced by suitable domestic manufacturers.

Nanshan Group now plays this role.

"Although the structure of the turbocharger is not very complex, the production difficulty is actually very high."

When Li Jianfeng explained this, Bu Defan immediately said: "Since BorgWarner can't handle it, can't we find other manufacturers?"

"As long as you have confidence, many things are actually not that difficult."

The so-called three major American car companies are now working hard to survive.

This made him feel very wronged.

However, car prices are basically falling every year. As one goes down, car sales naturally usher in an explosion.

"BorgWarner originally planned to start construction of a new factory this year, but due to the impact of the financial crisis, the plan to build a new factory has been suspended indefinitely."

"According to your statement, we can't find any better solution?"

The export market has always been of great concern to Dai Hanbiao.

Zeng Tingting's answer made Li Jianfeng breathe a sigh of relief.

Although the relationship between Nanshan Group and Volkswagen is not good, Zeng Tingting does not refuse to supply parts to Modu Volkswagen at all.

"It's not impossible."

After the two ended the call, the people in Magic City quickly took action.

Only by mastering the core auto parts technology can we produce advanced engines and high-end luxury Xingchen cars.

"It's just this manufacturer, we will definitely have some concerns when using it."

After ten years of development, Nanshan Group has transformed from a simple auto parts company into a large industrial group.

The various data reported by Nanshan Group are very ideal, and they are very confident about the future.

Only when it comes to Nanshan auto parts, Li Jianfeng will be so entangled.

"Things in this world are never just black and white."

"If this pace continues, we may need to consider building a new turbocharger assembly plant next year."

Traditional naturally aspirated engines mainly exert some spare power in the market of 1.5L and below.

"If we need to develop this part from scratch, it will take more time."

"The overseas export market in the next ten years is still worth looking forward to."

So there is no need to beat around the bush, but go straight to the topic.

"They are the largest turbocharger manufacturer in China and have supplied all turbochargers for Nanshan engines."

For example, let BorgWarner go to Nanshan Auto Parts to buy them and then sell them to Volkswagen in Shanghai?

Or let some parts companies under the Modu Automobile Group do this.

Any achievements must be reported to the leader in a timely manner.

Under such a background, it is difficult for Bu Defan to accept that there are still problems with the supply of parts to Volkswagen.

At Nanshan Auto Parts, Dai Hanbiao also combined this information and separately reported the status of the turbocharger to Cao Yang.

Li Jianfeng naturally has a very clear understanding of this.

This is definitely very impressive data.

"If Nanshan Auto Parts Review starts now to supply turbochargers to Modu Volkswagen, how long do you think it will take to complete the relevant technical matching confirmation?"

The first thing Li Jianfeng had to do was to confirm the other party's production capacity.

Bu Defan believes that in the end there must be more solutions than problems.

If the external environment is not good, export-related factories will immediately feel the pressure.

"Yes, it's Nanshan Auto Parts."

He had no idea of ​​memorizing it.

The development of the entire Nanshan Group has also exceeded local expectations.

"At the same time, their turbochargers are also supplied to Great Wall Motors, Chery Motors, Ford Motors and General Motors."

Obviously, the turbocharger is definitely a very important part.

"If we report it to the company at that time, we may be more passive."

Over the years, it has been very rare for the company's car sales to be affected due to parts supply problems in the purchasing department.

Parts, vehicles, robots, equipment, materials...

So soon, Li Jianfeng took the initiative to call Zeng Tingting.

Why should he bear the final consequences?

"Can't BorgWarner add new production lines in China to cope with this?"

Otherwise, your saliva will be wasted by then.

"Even if the subsequent development of Nanshan Group goes so smoothly, a 10% increase is possible."

Anyway, when it comes to the entire Volkswagen, it doesn't matter if one part is a little more expensive.

Anyway, in the end, even if someone really digs into this matter, he will be able to find sufficient reasons to refute the other party.

After all, everyone is very clear about the relationship between Volkswagen and Nanshan Group.

Zeng Tingting wanted to get this order, but she also didn't want to make a meaningless price reduction.

"Bu Defan, it's not like we really can't find a suitable manufacturer."

This is something that is beneficial to the company, so there is no reason to refuse.

"The specific situation depends on your company's relevant drawing data and technical requirements."

"Although we have been in contact with other companies such as Eton and Ishikawa, their costs are very expensive and difficult to accept."

For procurement, if one manufacturer is not good, then find another one.

The worst thing is to go to Nanshan Auto Parts through a middleman to buy them.

"But the specific price needs to be determined based on your drawing requirements."

This time the purchase tax is halved, which immediately stimulated a large number of consumers to buy cars.

When the time comes, the board will hit him.

No one will have trouble with money.

But those days are long gone.

For many places, this task is actually quite arduous.

Because I finally found a department that took the blame.

The most critical thing is that Nanshan Group can do this not only in one or two areas, but also in many aspects.

"Then, in three or four months, we will be able to directly use the turbochargers produced by Nanshan Auto Parts."

Luo Yi combined the inspection records of this time and quickly compiled some contents to report to Liu Tianwu.

In the end, he felt that for the purchasing department, the advantages of importing Nanshan Auto Parts to supply turbochargers obviously outweighed the disadvantages.

"If we ask them to produce turbochargers, we should be able to solve the tight supply situation in the shortest possible time."

If we have production capacity, everything will be easy.

Li Jianfeng quickly responded to Bu Defan's question.

When the industry was developing smoothly, if you didn't have your own parts and components technology, there would be no big problem if you simply assembled the entire vehicle and you could still make money normally.

Of course, as a supplier, you would not easily use this plan of killing one thousand enemies and damaging yourself eight hundred.

“Compete when it’s time to compete, and we can still cooperate when it’s time to cooperate.”

So far, as long as it is an industry engaged in by Nanshan Group, there is no problem.

"Our turbocharger manufacturers are currently mainly KKK and BorgWarner, and Modu Lingzhong is also in contact."

But here in China, the automobile industry has not only recovered rapidly, but also achieved rapid growth.

When Li Jianfeng said this, Bu Defan couldn't help but asked: "Are you talking about Nanshan Auto Parts?"

"The structure of the turbocharger shouldn't be particularly complicated. Isn't it very difficult to increase production?"

It can be said that there is still huge room for China's automobile sales.

They are also old acquaintances.

"Leader, I think if Yangcheng's GDP growth rate remains above 8% this year, there should be no problem."

Cao Yang is very clear about the development trend of China's automobile industry.

"If necessary, we can switch to a three-shift production mode to a certain extent in the future."

This is very difficult.

At that time, it’s not that their sales department can’t do it, it’s that the purchasing department can’t supply parts.

In this way, there is no need to constantly fly parts from the United States, and there is no need to worry about insufficient production capacity in the future.

Bu Defan was in a bad mood.

"Similar products produced by foreign manufacturers are much more expensive than ours."

"If you really need to build a new factory, then go ahead and build it boldly."

Although Luo Yi's words were a bit idealistic, Liu Tianwu felt that they were quite reasonable.

For Volkswagen, the sooner it finds a second supplier, the better.

After listening to Zeng Tingting's words, Li Jianfeng probably had an idea.

For those who sell things, the more expensive they are, the better.

"Because the automobile market in the United States has not recovered at all, it has even declined significantly compared to last year."

"We have compared the cost differences between domestic and foreign turbochargers and feel that the export market can be explored in the future."

"If we import 10 turbochargers a year, we will need to pay an additional RMB 1 million."

This is a very normal working idea.

With the hot sales of this product, Nanshan Auto Parts' status in the industry can rise to a higher level.

However, compared to the lack of parts supply, Bu Defan feels that the sensitivity of using Nanshan auto parts is no longer so important.

"Even manufacturers such as Volkswagen, which have not had a good relationship with us in the past, will receive related orders."

why not?

"Even if it's the Volkswagen you just mentioned, don't have too many ideas."

"Minister Zeng, does Nanshan Auto Parts still have spare production capacity for turbochargers?"

Otherwise, he might need to take the blame when the time comes.

"There is a domestic manufacturer in China that has relatively sufficient production capacity. It has been expanding its turbocharger production capacity in recent years, and last year it built a new turbocharger factory."

That's why the company's sales target was not achieved.

Even if you have no results, you still need to create opportunities to communicate with your boss in a timely manner.

This can also be regarded as a workplace skill.

"The turbocharger factory we built last year is the world's largest factory specializing in the production of turbochargers. It just switched to a double-shift production mode last month."

In this case, if the parts supply of the purchasing department is out of the chain, the people in the sales department will laugh to death.

"If you want to develop any customers, just do it boldly. You don't need to worry too much."

Naturally, Cao Yang would not act impulsively at such a time.

"But if our demand for turbochargers further increases, BorgWarner's factory production capacity in the United States will also be insufficient in the future."

"In the future, it is estimated that [-]% of domestic cars will use turbocharged engines. Before the era of electric vehicles completely arrives, the prospect of turbochargers is still worth looking forward to."

Otherwise, he would not have given his reply so quickly.

Even the entire Chinese automobile industry has played this role.

What he wants to do most now is to expand the export of turbochargers.

This matter was not his problem in the first place.

As someone who has been to Nanshan Group for on-site inspections for a long time, Bu Defan is quite familiar with the situation of Nanshan auto parts.

Especially when it comes to important functional parts, more work needs to be done behind the scenes.

When Volkswagen first entered China, it encountered many problems in the localization of parts.

"8% of the city in Yangcheng should be able to be saved, but the situation in the entire Lingnan Province is hard to say."

But once the industry develops into a bottleneck stage and competition becomes more intense, the situation may be different.

No matter which one it is, the difficulty is actually very high.

In terms of the number of cars per [-] people, there is still a huge gap between China and countries such as the United States.

In this case, the growth of other industries will be needed to cover this part of the impact.

"I can be sure that the turbochargers Nanshan Auto Parts supplies to your company will not be higher than what you are mass-producing now."

Among them, the proportion of equipment, materials and other businesses has also slowly increased.

Bu Defan asked back very unhappy.

He obviously couldn't carry such a big pot.

“We can even find products that meet our needs directly from one of their mass-produced products.”

Various products are not only competitive domestically, but also very competitive internationally.

This is also something that is hard to get recognition within the company.

He is further weighing the pros and cons of this matter.

No matter how bad it is, there are also trading companies that represent related products.

"This mainly needs to be confirmed based on the relevant indicators of the customer's engine. If fully matching mass-produced parts can be found, they will be available in one month."

<divclass="contentadv">"If some adjustments need to be made to the existing turbocharger after the compatibility is confirmed, it is estimated to take about three months."

At this time, the focus will naturally be on costs.

Dai Hanbiao naturally has a deep understanding of this.

With Cao Yang's words, Dai Hanbiao felt confident.

"I will have someone send you the quotation conditions later, and then you will also arrange a technical team to connect with our technology to see if this part can be produced as soon as possible."

The company is now a bit nervous because sales growth has not reached its target.

"So the production expansion plan reported by BorgWarner to the headquarters was also rejected."

To put it mildly, I will supply you with goods. If the two parties break up in the future, I can directly cut off the supply to you.

Li Jianfeng felt that it was still necessary to clarify the problem in advance.

For all regions, maintaining rapid economic growth is definitely the most important task this year.

Although Li Jianfeng did not take the initiative to propose to Bu Defan about importing Nanshan Auto Parts to supply turbochargers, he had obviously considered this plan in his heart.

"As for the new projects being quoted, they are several times more than last year."

The auto parts business has always been one of the core businesses of Nanshan Group. Sometimes Cao Yang even pays more attention to auto parts than the entire vehicle.

……

Under the guidance of policies, turbocharged engines will become the mainstream configuration of various models in the future.

"So there is definitely no problem with production capacity. As long as there are orders, there is no problem with how many turbochargers we want."

Although Zeng Tingting was confident that the matching problem of the turbocharger could be solved in the short term, she did not want to take a guarantee without getting any information.

"With the auto market in recession, we should have more opportunities to obtain orders from other manufacturers."

"The working environment of the turbine is very harsh, and it has to face a series of unpredictable problems caused by high speed and high temperature."

"Based on the current situation, it is unlikely that they will start the construction of a new factory within this year."

One part is worth more than 2000 yuan. If millions of turbochargers are exported a year, the output value will immediately increase by billions.

If you have confidence, everything will be easy.

He actually felt the same way about this sentence.

At the same time, he is also very fortunate that there is an enterprise like Nanshan Group in Yangcheng.