Rebirth 99 to become a car giant.

Chapter 499 Exports soar, Nanshan Engine’s unexpected performance

Exports have always played a very special role in China's economic development.

Even in later generations, there is no way to completely ignore the role of exports.

As for 2009, there is no need to mention it.

Just when people in the automotive industry were paying attention to future cars, a news suddenly came to light on Autohome, which immediately shifted everyone's attention to Nanshan Engine.

"The amount of Nanshan engines exported to Europe exceeded RMB 1 billion in the first quarter, and is expected to exceed RMB 30 billion for the whole year."

For the entire Nanshan Group, an export volume of 100 billion a year does not seem to be an exaggeration.

But you must know that this is only the export amount of Nanshan engines to Europe.

That would be amazing.

Any industrial enterprise with a yearly output value of 100 billion is considered very powerful.

Even when a customer comes to you to talk about price reduction, you can say that you saw that I was losing money last year, but you are still asking me to reduce price!

"With the same displacement, both power and torque are better than Ford's."

Especially since Jaguar Land Rover was acquired only last year, everyone is paying more attention to it.

"But this morning Nanshan Engine took the initiative to say that their 3.0T production line has completed capacity expansion and can appropriately free up some units for external sales."

The sales of H6 and H8 often hit the monthly sales target of over [-].

Unless the model equipped with the 3.0T engine is not easy to sell, otherwise it should be hacked, and it will still be hacked.

Now that it has begun to be realized step by step, everyone is naturally more motivated.

"Mr. Wu, I think it is best not to directly replace all ZQ7 SUV models with 3.0T engines. Otherwise, the cost of one engine will be as much as the cost of all our other parts. This will be discussed in the future. price will have a relatively large impact.”

"It's better to continue to use 2.0T engines for some and use 3.0T for others."

This is the advantage of Nanshan Group in involving the entire industrial chain of the automobile industry.

"After the gearbox is replaced, the sense of luxury will be even stronger, and the fuel consumption will be reduced."

Even the engine factory of Great Wall Motors produces 1.5T Nanshan engine products.

"Nanshan Transmission now has 10AT products, and our latest generation of Land Rover Range Rover has begun to review the installation of 10AT."

Lu Bin gave his judgment with certainty.

Some time ago, Jason Mann was pushing ahead with Jaguar Land Rover's engine replacement.

And his partner Lu Bin also successfully became the deputy general manager of Huaxia Fang.

Other joint venture car companies such as Yangcheng Honda are also in a mixed situation.

After all, the situation of Aerospace Mitsubishi is really not that optimistic.

"Mr. Cao, the profit margin of large-displacement engines is much higher than that of small-displacement engines. I think the market for large-displacement engines can be appropriately expanded in the future?"

Taro Yonekawa has risen through the ranks from the sales director of Aerospace Mitsubishi to become the general manager of Aerospace Mitsubishi.

"Whether it is sold to other OEMs, modified car companies or traders, as long as the price is in place, anything can be said."

If you buy from other manufacturers, their products are not as good as Nanshan Engine, and they may not sell it to you.

"This year, Jaguar Land Rover produced in Anglia will be exported to China, and next year some models will start production at the Modu factory."

It’s not as if he came to this conclusion completely patting his head on his head.

"But this kind of performance definitely doesn't meet the boss's requirements."

"The overseas automobile market is currently affected by the financial crisis and is not so prosperous."

The power performance of your small-displacement engine model is definitely incomparable with that of electric vehicles.

Historically, after Jaguar Land Rover was acquired by Tata Motors, it continued to beg Ford to supply engines for several years.

As a result, the advantages of the development of electric vehicles become more and more obvious.

Wang Ying gave clear instructions without any hesitation.

Soon or export amount.

Previously, small-displacement models such as 1.5T engines accounted for the majority of Nanshan's engine sales.

"We hope to further increase our export volume in the future."

Jason Mann is now full of expectations for the future.

"As long as our global sales reach 30 vehicles this year, we will definitely get the bonus."

"They don't need to change gears themselves when driving anyway."

The difference of 8000 yuan is considered extra profit.

"Is there really a market for your engine when it is introduced to China?"

Whether or not to work overtime depends on the situation.

Of course, being able to maintain such a high profit margin is also related to the fact that engine sales have reached a new level.

During this time, he worked very conscientiously.

On the one hand, Yangcheng Toyota must first pay a technology royalty fee to Toyota Motor, and a few points of net profit will be gone in an instant.

This has a very different meaning to Nanshan Engine.

Now engines with a displacement of 3.0T or above are starting to work, and sales have increased immediately.

"It should be true. Nanshan Engine started to expand its production lines last year, and their engine export amount also set a new record in the first quarter of this year."

"But it will also be a good publicity point for us when the time comes."

That would be considered as completely honoring one’s ancestors.

On the other hand, Yangcheng Toyota's engines are produced by affiliated companies that account for 70% of Toyota's shares.

Taking advantage of the fact that large-displacement engines were relatively popular, Cao Yang felt that there was no harm in letting Cheng Tao give it a try.

If he doesn't take some action, he, the general manager, will return to China with his tail between his legs.

"Mr. Cao, after half a year of hard work, various models of Jaguar and Land Rover brands have gradually replaced Ford engines with Nanshan engine products."

In this case, it is definitely necessary to provide its models with richer power configurations.

As the vice president of research and development of Zotye Automobile, Chen Baikun naturally has to consider whether the model he developed will sell well.

Otherwise, he, the vice president, would be laid off in minutes.

If Cao Yang goes too far, he can bring Jaguar Land Rover to a state of near loss, so that he can pay as little tax as possible in England.

Once this trend is formed, it will be too difficult for fuel vehicles to reverse.

However, what greeted them was not a good situation.

"Do you have any good advice in this situation?"

"When the time comes, we will first install it on high-end H8 and pickup trucks to see how the market responds."

Basically, we can only accept the price quoted by Nanshan Engine.

On the other hand, Jaguar Land Rover has completely solved the engine problem.

As Nanshan Engine's strategy changes, some domestic companies immediately felt the impact.

It can be seen that the 2.4T engine saves nearly 3.0% in fuel consumption than the 6LV20.

In fact, Yangcheng Automobile Group can take away [-]% of the profit from a car, which is probably pretty good.

"Even in terms of gearboxes, I'm thinking about using 4AT with 2.0T and 6AT with 3.0T. This way, we can appropriately reduce costs in areas where consumers don't care so much."

On the one hand, engines exported to Jaguar Land Rover help Xingchen Motors amortize related R&D and equipment costs, allowing Xingchen Motors’ engine costs to drop in disguise.

"Also, for many consumers, as long as it is an automatic transmission, as for whether it is a four-speed or a six-speed, sometimes it is not that important."

"Even in the whole of China, except for Dahongqi, no other car company has successfully obtained a 3.0T engine from Nanshan Engine."

Mitsubishi's 2.4T engine adopts an in-line 4-cylinder structure. Compared with the V-shaped 6-cylinder structure, it has fewer internal friction pairs and lower friction losses, resulting in better performance in terms of fuel consumption.

Last year, the Zotye ZX6 imitated BMW cars, and now it has been selling quite well in the car market.

Negotiating price is necessary, but she also knows that in this case, there is not much room for negotiation.

Who told you that you don’t have the skills in this area?

Even the cost of lower-level parts and components will also have a similar situation.

As for whether Audi people will cry in the future, that is not something they will worry about.

"I think sales should also be able to achieve a new leapfrog development."

In fact, many domestic joint venture car companies have done similar things.

Relevant profits are transferred through parts such as engines and gearboxes.

"Whether the export value of Nanshan engines can further increase by then depends on the performance of Jaguar Land Rover."

But if it is apportioned to 50 units of products, the apportionment fee will be reduced to 2000 yuan.

"But once we provide 2.4T products for everyone to choose from, then the market for some medium and large SUVs will definitely be open to us."

"Mr. Yonekawa, I think Mitsubishi can consider introducing the 2.4T turbocharged engine to Aerospace Mitsubishi for production?"

In order to achieve this goal, Zotye Automobile has done everything possible.

"We will still have room to move by then."

Even if the price is a little more expensive, it doesn't matter. The point is that the price difference between various products can be widened.

Cheng Tao is now reaping the benefits of the export business of large-displacement engines.

"They definitely wouldn't have guessed that we would go directly to the 3.0T version. It would be interesting if ZQ7 sells more cars than Audi Q7."

"It's pretty remarkable."

"Go and have a good discussion with the other party and see if the price can be as favorable as possible."

If Nanshan Engine's performance is good, he must have a share of the credit.

The 100 billion export business, if export tax rebates are included, has earned at least 30 billion.

Even the expenses related to the technical support of Yangcheng Automobile can make a lot of money.

"In addition, the sales of Land Rover and Jaguar in the Chinese market are already growing, so it is inevitable that the overall global performance will improve."

"Mr. Lu, the current sales of the company's engines are not very good, but the entire Chinese automobile market is growing."

Cao Yang was not surprised by the performance of Nanshan Engine in the first quarter of this year.

"Are they really willing to sell the 3.0T engine?"

Especially for models that compete with the Q7, it will definitely not be enough if it does not have a 3.0T.

And it can enrich product configurations to meet the needs of some consumers.

This profit margin is definitely more than that of small-displacement engines.

"First of all, our biggest competitor Nanshan Engine only has 2.0T and 3.0T products, and there is a gap in the middle."

Especially the matching between the engine and the gearbox is even worse.

"Compared with other engines of the same type on the market, it has similar advantages."

This is very critical.

Great Wall Motors now has its own engine team, but it has not even fully understood the 2.0T engine, let alone the 3.0T twin-turbocharged engine.

When it was time to work overtime, Jason Mann and some of the technical teams under him still worked overtime honestly.

"If they don't have more options, they may just accept it."

I even make more money selling auto parts than selling complete cars.

"But with the arrival of the SUV craze, I think the future of large-displacement engines is worth looking forward to."

At the same time, the in-line 4-cylinder structure is also easier to install a turbocharger, because only one turbine is needed to provide boosted air to all cylinders, while the V-shaped 6-cylinder structure requires two turbines, and the space between the cylinders on both sides must be considered. balance issue.

"If you feel now is a good time to expand to external customers, then go ahead and do it."

"The export value can reach 10 billion almost every month. It seems that Nanshan Engine's products have really gone global."

"If we can use Nanshan Engine's large-displacement engines, it will also be a very good thing for expanding the export market."

Also feeling the changing attitude of Nanshan Engine is Zotye Motors.

"Especially in China, Nanshan Group's publicity capabilities are very strong. Many celebrities in the entertainment industry are very active in promoting Jaguar Land Rover models."

"I believe that the goal set by the boss for us should still have a good chance of being achieved."

However, the more brilliant the Nanshan engine becomes, the harder life becomes for some people.

"Previously, Nanshan Engine has been unwilling to sell 3.0T engines to us due to tight production capacity."

可以看出，2.4T发动机在功率上与3.0LV6相当，在扭矩上则明显优于3.0LV6。

航天三菱2.4T发动机的最大功率为184千瓦，最大扭矩为400牛·米，而丰田3.0LV6自吸发动机的最大功率为183千瓦，最大扭矩为310牛·米。

"The most important thing is that Nanshan Engine's 3.0T twin-turbocharged engine is too expensive. Even if many independent brands want to use it, they feel that they can't afford it."

"For example, some domestic customers can sell 3.0T or 4.0T products as long as they can afford the price. Even the expanded 4.4T and other series of products can consider flexible adjustment of sales policies."

"There is even a certain market in places such as South America."

"Jaguar Land Rover's sales growth this year mainly depends on the performance of the Chinese market."

"According to my speculation, Jaguar Land Rover's global sales will begin to achieve positive year-on-year growth next month."

Let’s not go any further and talk about the methods used by Denso and Aisin to transfer profits.

"Mitsubishi's 2.4T turbocharged engine, I think is still very good."

The final corporate income tax paid is very small.

As the general manager of Nanshan Engine, Cheng Tao was in a very good mood.

Taro Yonekawa did not refuse directly this time, but seriously considered it.

Ma Deren somewhat understood Cao Yang's thoughts.

But it’s hard to say how good the 2.0T’s power is.

It is based on past market research and relevant industry conditions.

Take Yangcheng Toyota for example. Don't think that this company is a 50:50 joint venture between Toyota Motor and Yangcheng Automobile Group. Then the profit from a car is divided equally between Toyota Motor and Yangcheng Automobile Group.

As the director of the purchasing department of Great Wall Motors, Wei Qiang immediately reported to Wang Ying after receiving this contact.

Great Wall Motor's current SUV strategy is relatively successful.

This is not the first day Wei Qiang has dealt with Nanshan Engine.

"This time, our ZQ7 must catch Audi by surprise."

Lu Bin immediately found a plan that made Taro Yonekawa feel a little uncomfortable.

The most important thing is that the engines exported by Nanshan are generally large-displacement engines, which no other domestic company can do.

ZF's excellent 9AT was almost completely ruined by Land Rover.

Now that Mitsubishi's engine can do better, it's no wonder that Lu Bin is interested in it.

So for the automobile industry, sales volume is very important.

Even with this role, he felt that he could get another title.

"Or it could be that various OEMs start producing on their own, and it is almost inevitable that our sales will continue to decline."

The main reason is that the cakes Cao Yang painted for everyone were delicious enough.

This is actually a very important matter for a car brand.

If it weren't for the pressure and difficulty for them to imitate Nanshan Engine's products, they would probably have copied them directly.

As long as he performs well this year, he can naturally become the global president of Jaguar Land Rover during the board meeting at the end of the year and reach the pinnacle of his life.

"Madren, our sales in the past week have stopped falling."

"Especially pickup trucks used for export have higher requirements for power performance."

You know, Toyota's engines have always been famous for their fuel efficiency.

"The scale of the Nanshan engine is not small anymore and it can withstand more wind and waves."

In terms of fuel consumption, the performance of this Aerospace Mitsubishi engine is also remarkable.

In order to make money for your own car model, in addition to selling well, it is also very important to keep the cost down.

"The engine is good enough, the appearance is beautiful enough, and the interior looks similar to the Q7. As for other parts, consumers may not be able to feel it."

In the end, most of the profits in the car industry chain are earned by Toyota.

……

"Mr. Wang, haven't we always wanted to buy a 3.0T engine from Nanshan Engine as a powertrain for the high-end H8?"

The same 10 billion factory equipment is amortized to 10 units of products, then the amortization fee for one unit is 1 yuan.

Some parts companies have even gone too far. Although the actual profit margins have exceeded double digits, they have transferred profits to overseas parent companies through various methods. In the end, the profit margins of factories in China are very low. , even at a loss.

航天三菱2.4T发动机的综合油耗为8.5升/百公里，而丰田3.0LV6自吸发动机的综合油耗为10.5升/百公里。

"There is also some special market demand in the north for this type of large-displacement engine."

For example, Aerospace Mitsubishi is under great pressure now.

Of course, the price of the 3.0T Nanshan engine must be painful for them.

"Nanshan Engine's 3.0T twin-turbocharged engine is installed in the entry-level version of Ziweixing. People are now willing to sell it to external parties, so the price is inevitable."

Don't let the target of layoffs fall on you when the time comes.

This year they are planning to take action on the Audi Q7 and Q5. At this time, the power of the 2.0T will naturally not be enough.

Jason Mann, Jaguar Land Rover's new R&D director, is a direct descendant of Maderen.

Later, Jaguar Land Rover's own engines were just so-so.

Wu Kaiwei must be doing Zotye Automobile to make money.

When I acquire a Jaguar Land Rover, I can not only sell complete vehicles, but also promote the sales of auto parts.

According to Great Wall Motors' plan, they hoped to hit the 2009 target in 40 and hit the 50 mark next year.

At this time, we can only hope that Nanshan Engine will not do things too darkly.

<divclass="contentadv">If it were really dark...

So now that Nanshan Engine has stated that it can sell this product, Wang Ying is naturally very interested.

"Our 2.4T can well meet the needs of these customers."

"Engines with a displacement of less than 2.0T are basically monopolized by Nanshan Engine."

"Nanshan Engine's products have high technical content."

This is just the sharing fee. You also have other costs, which are similar.

"But no matter what the final price is, we have to find a way to purchase a batch."

This can be regarded as the first batch of customers to obtain technical authorization.

"This engine can not only be used on the H8, but can also be installed on our pickup truck."

"After the engine was replaced, not only the power became better, but the fuel consumption also dropped. This is an unexpected surprise for consumers."

Chen Baikun imagined the scene of Zotye ZQ7 being launched early next year, and couldn't help but smile on his face.

"Nanshan Engine, isn't it now relying on the export of displacement engines to achieve rapid business growth?"

"There's definitely a market for it."

Don't expect that when the era of electric vehicles arrives, large-displacement engines will begin to disappear.

After hearing this, Michuan thought it made more sense, so he agreed to Lu Bin's proposal.

He plans to personally go back to Japan and put the localization of the 2.4T engine on the agenda.

Invisibly, Nanshan Group has indirectly made some contribution to the development of domestic engines.