Rebirth 99 to become a car giant.

Chapter 488 Let the bullets fly for a while

There are many domestic car companies that want to develop their own gearboxes, but if you think about it, everyone wants to become a billionaire.

You must have this strength.

So in fact, there are not many companies that can actually make gearboxes themselves.

Chery is one family, Changan is one family, and Modu Automobile Group is one family.

This time, after Aisin's Yoshikawa, Okumura and others visited several customers in China, they found that the situation was not as optimistic as he had imagined.

Of course, as long as Aisin is willing to make major concessions, there will definitely be no problem in finding more joint venture partners.

However, given the limited conditions, there are not that many OEMs that are particularly interested.

And for some interested customers, Aisin may not be interested yet.

After all, the products produced by the joint venture gearbox factory also need sales support.

If your sales volume cannot support this part of the demand, then the joint venture factory will suffer a huge loss, which makes no sense.

"President, judging from the current situation, among the car companies with higher sales volume, Geely Automobile's response is relatively positive."

"Should we finalize the joint venture cooperation with Geely Automobile first, and then look at other partners later?"

"With the two transmission joint ventures of Yangcheng Aisin and Geely Aisin, it should be enough as a touchstone."

"Once this program proves successful, we will expand further."

Okumura made his own suggestions based on the situation during this period.

"Indeed, there are many OEMs that are ready to move, but they all have various concerns, or they have made some excessive demands."

"Modu Auto even proposed that we transfer the complete set of 6AT technology. What are you thinking!"

Yoshikawa was also a little annoyed.

The first stop was to Yangcheng Automobile Group, and everything went very smoothly.

He thought that all Chinese OEMs would really like to cooperate with Aisin to produce gearboxes.

It turned out that the situation was much more complicated than he imagined.

"Geely Automobile has a relatively good relationship with Toyota Motor, and the negotiations with us this time have gone relatively smoothly."

"Even two similar car companies, Chery and Geely, gave us completely different impressions during the negotiations."

"Our Geely Automobile sales volume is only a little less than Chery's, and we may overtake the other company at any time."

"This time we can cooperate with them, which can be considered a very good partner."

Okumura took Yoshikawa around China for more than half a month, and he must have summed up some results.

Otherwise, he will be in trouble by then.

"If you reply to Geely Automobile, it means that we agree to their conditions."

"The formal joint venture agreement can be signed tomorrow."

"However, I hope that the joint venture factory can be put into production as soon as possible and construction will start day and night."

"After the joint venture factory is put into production, Geely Automobile must complete the relevant approval work in the shortest possible time and switch the gearboxes in some models to products from our joint venture factory."

Aisin will take the initiative to propose joint ventures to everyone, and it is naturally aimed at the market.

So what they care about is naturally related to this aspect.

Soon, following Yoshikawa's decision, Geely Automobile also responded.

"Mr. Li, I think this condition is almost enough. It is already better than the conditions obtained by Yangcheng Motor."

"Unless we don't plan to enter into a joint venture with Aisin in the short term, I guess they won't make much concessions."

Hou Liang, director of Geely Automobile’s Purchasing Department, is the main person in charge of negotiations with Aisin this time.

Although we only talked for a few days, the exchange was quite in-depth.

After all, both sides have needs and sincerity in this regard.

"Okay, then sign according to this plan."

"As for the schedule they mentioned, we can free up two hundred acres of land that we originally reserved for ourselves. Three connections and one leveling have been completed there. If the speed is fast enough, the factory equipment will be ready by the end of this year."

"The power systems used by independent brands on the market are now very homogeneous, and competition will definitely become more and more intense in the future."

“I think it’s not impossible to include Aisin gearbox appropriately.”

"Especially since the other party said this time that it can further implement the in-depth localization of 6AT gearboxes and 4AT gearboxes in the joint venture factory."

"Some gears, bearings and other parts can be produced by local cost-competitive manufacturers."

"If our 4AT and 6AT can be more than 10% cheaper than Nanshan gearboxes, we will have more cards to play when competing with other independent brands."

Cost reduction is an eternal topic.

For OEMs, demand in this area has always existed.

This time Aisin and Geely cooperated, and the other party gave the purchasing initiative to Geely Automobile.

Although Aisin still sends people to be responsible for quality, this is already a great help in promoting cost reduction.

Li Su felt that it was almost time to sign the cooperation agreement.

"Yesterday I saw an article on the NetEase Auto Channel, which provided a detailed analysis of the risks that Yangcheng Automobile Group may face after cooperating with Aisin."

"One of the biggest risks is that it will affect cooperation with Nanshan Group. This risk is the same for us."

"Mr. Li, after we enter into a joint venture with Aisin, there will definitely be objections from Nanshan Gearbox."

Hou Liang felt that it was necessary to bring this topic to the table, otherwise the pressure might fall on him.

After all, as the head of the purchasing department, he is the main person in charge of purchasing engines, gearboxes, or other parts.

"Nanshan Group has now established Nanshan Hongqi with Spring City Automobile Group. This is actually to compete with us in the mid- to low-end automobile market."

"I don't know what other actions they will take in the future."

"So I think as long as it is a normal commercial project, there is no need to worry too much."

"Their Nanshan Group has a strong influence, and our Geely Automobile is not bad either."

"Don't worry so much about it for now. We are just business partners."

"We are Party A, so we must act like Party A."

As Geely Automobile Group develops and grows, Li Su's confidence is also changing.

Of course, after the establishment of Yangcheng Aisin, Nanshan Group had no special reaction, which was also an important reason why he was willing to actively cooperate with Aisin.

"Indeed, it is our decision to decide which gearbox to use for our Geely Automobile products."

"Besides, we are not switching out all Nanshan Transmission products in one fell swoop. We will still leave some for them."

After listening to Li Su's words, Hou Liang seemed confident.

I won’t have to take the blame anymore.

Soon, the cooperation between Geely Automobile and Aisin was officially exposed.

"Mr. Cao, this photo is the official photo from the "Geely-Aisin Joint Venture Project Signing Ceremony" this morning. Geely Auto took the initiative to send it to various automotive media."

Yu Yu came to Cao Yang's office in person to report an important news.

“According to the press release provided by the other party, in the joint venture agreement, the registered capital of the joint venture company is US$1 million, of which Japan Aisin AW Co., Ltd. will invest US$6000 million and hold 60% of the shares, and Geely will invest US$4000 million and hold 40% of the shares. [-]% of the shares.”

"The main task of the joint venture is to manufacture and sell front-wheel drive 6-speed automatic transmissions and related spare parts. It is expected to achieve mass production by the end of 2009."

"The production capacity involved is approximately 20 automatic transmissions per year, which can be expanded to 40 units in the future."

"Geely Automobile stated that in order to promote the continuous reduction of fuel consumption, it is very necessary for large automobile manufacturers to equip their products with more advanced transmissions with high fuel efficiency."

“With the increasing demand for efficient and advanced transmissions, the establishment of a joint venture company under the joint venture agreement will make full use of the advantages, resources and expertise in the global manufacturing of automotive transmissions and related parts and components, thereby ensuring stable product supply to the group in the future. "

"Basically, this press release explains the importance and necessity of this joint venture gearbox factory."

Yu Yu explained while looking at Cao Yang's face.

She was also worried that Cao Yang would lose his temper after hearing this.

As for Ji Hua sitting next to her, she wasn't too worried.

"Mr. Cao, this is the second company Aisin has won."

"In the past few days, I heard that he also visited Xifeng Automobile Group, Changan Automobile, Chery Automobile and Modu Automobile."

"It is estimated that we have also contacted some other OEMs."

"It seems that Aisin is very determined to re-expand the Chinese transmission market."

With a joint venture company like Yangcheng Aisin in front, Ji Hua's mentality has become much more stable.

Of course, having cards in hand is also the most important reason.

This card is now being played at the right opportunity.

It is also meaningful to take this opportunity to take a closer look at which OEMs are the most loyal customers of Nanshan Transmission.

For some key customers, Jihua will definitely give certain discounts on price in the future.

And for those customers who are not so stable, it will not be so easy to continue to enjoy first-class business conditions in the future.

"The impact of this financial crisis overseas is still expanding, but here in China, the situation has begun to be a little different."

"It is very likely that in the second quarter of this year, China will be able to return to growth and completely start to get rid of the impact of the financial crisis in the second half of the year."

"This also means that China's automobile market this year is worth looking forward to, and even the market in the future is worth looking forward to."

"Toyota Motor wants to be the number one in the world. As an important parts company under Toyota Motor, Aisin naturally wants to expand its space in various markets."

"However, when the time comes, we will let Aisin realize that some markets are not so easy to expand."

Cao Yang's confident look made Yu Yu a little confused.

In her opinion, these actions of Aisin had a huge impact on Nanshan gearbox.

And it got off to a very bad start.

In the future, customers who use Nanshan gearboxes will definitely want to get more price reductions from Nanshan gearboxes, otherwise they will start to consider using Aisin products.

On the one hand, sales volume has decreased, and on the other hand, profits may decline.

Under such circumstances, Mr. Cao actually laughed?

Is it possible that there is some information on the Nanshan gearbox that I don't know?

Thinking of this, Yu Yu couldn't help but ask: "Mr. Cao, many people in the industry are staring at Nanshan Group and want to see how Nanshan Group will react."

<divclass="contentadv">"If we continue to have no response, then it is likely that people will think that we are easy to bully, which is not a good sign."

People who are good are bullied by others, and horses who are good are ridden by others.

This truth always exists.

Yu Yu, who works in the media industry, has a very deep understanding of this principle.

"Mr. Yu, don't worry too much. Mr. Cao has already made arrangements."

"Isn't it the Chinese New Year that's coming soon?"

"Just let the bullets fly for a while, and then I'll give everyone a surprise."

When Ji Hua said this, although Yu Yu was still confused, his worry completely disappeared.

It seems that the Nanshan gearbox has indeed been prepared.

However, Nanshan Gearbox has been prepared for a long time, but for some companies that are developing their own gearboxes, the pressure brought by this change is also very great.

"Dean Zhang, can our own gearbox be mass-produced as planned this year?"

Yin Chuan has also been a little stressed these days.

As the leader of an independent brand, although its advantages are not very obvious, its vision is longer-term.

In 2003, Chery established Chery Precision Machinery Co., Ltd. to focus on the research and development of gearboxes.

In 2004, Chery officially launched its own CVT project and hired senior engineers from DSI, a well-known Australian gearbox company at the time.

According to the plan, this product will be officially launched this year.

So this time when Aisin came to discuss setting up a joint venture gearbox company, his interest was not very high.

Unless Aisin is willing to share transmission technology with Chery Automobile.

But this is obviously impossible.

According to Yin Chuan's plan, Chery still needs to have the ability to produce its own powertrain.

This is the core competitiveness of fuel vehicles.

Chery has been working hard on this for many years, and now there is some hope.

But he is also worried that something will happen to Chery's own gearbox project.

"Mr. Yin, our CVT research and development work is almost completed."

“Many rounds of testing have been done on the prototypes.”

"Although it cannot carry excessive torque, it is not a big problem if it is equipped with a powertrain below 1.5T."

"And judging from the current situation, the quality of this gearbox should still be good."

"Although the electronic control strategy and related tests in the TCU were completed with the assistance of Angeli Ricardo, the steel belt is from Bosch, and the gears and clutches are also purchased from outside."

"But looking at the whole country, this is the only one that exists."

“Once mass production is successfully completed, we can immediately start using it on our models.”

When Zhang Wuchao said this, Yin Chuan breathed a sigh of relief.

Today, he had mixed feelings when he saw that Geely Automobile and Aisin had cooperated to establish a gearbox joint venture.

If Geely Automobile finally masters the gearbox technology through this channel and eventually leads Chery Automobile, it will become increasingly difficult for Chery Automobile to maintain its position as the number one independent company.

"If the CVT project is almost developed, then we can also consider allocating manpower to develop 4AT as soon as possible."

"Let's start with something simple first. Once 4AT is completed, it can also be used on many models."

"For some models priced at RMB 4 to RMB 6, [-]AT is more suitable than [-]AT."

Later, Chery's 4AT came out when 8AT was already being promoted.

He was even ridiculed.

But it has to be said that there are still only a handful of domestic manufacturers that can fully produce 4AT.

To a certain extent, 4AT is enough for low-end models.

The cost is low enough and the performance is stable. Isn’t it better than 6AT?

Of course, 4AT is much simpler and less difficult than 6AT.

This is certainly an important reason why Chery Automobile chose to challenge 4AT in the first place.

"I have already made arrangements in this regard. The impact of the financial crisis is relatively large now, and many companies are laying off employees."

"If we can take this opportunity to recruit a few technical personnel who have previously engaged in 4AT research and development, it should be of great help to our project."

"At present, this possibility should be quite high."

As the dean of Chery Automobile Research Institute, Zhang Wuchao is still a very thoughtful and capable person.

Among independent brands, Chery Automobile's technical strength is relatively good.

It's just that people have always been relatively low-key in publicity, or their publicity ability is a bit poor.

……

The pattern of the domestic gearbox industry seems to be changing, which has given hope to some gearbox component manufacturers.

SKF is one of the most active companies.

They were severely hampered by Nanshan Bearing in China before, but have stabilized slightly in the past few years.

Thanks to the development of the overall market, although the market share has dropped a lot, sales have not declined compared with five or six years ago.

Sales manager Xue Wenqiang, who has always wanted to leave, has never found a better job.

After all, European companies are really good in terms of benefits.

It's not that easy to find a better one.

"Holm, the number of bearings on the gearbox is relatively large in the entire car."

"A small part of the bearings in Aisin's previous gearboxes were ours."

"Now that they have established a joint venture with Geely Automobile and Yangcheng Automobile, there is a possibility that the procurement plan for gearbox parts will change."

"I think we should consider focusing on these two joint ventures?"

Since Xue Wenqiang has never left SKF, he naturally hopes that SKF's sales performance will become better.

Now for independent brands, more and more domestic manufacturers are using Wanxiang, Renben and other domestic manufacturers.

That is to say, there is still hope for some new orders from the joint venture customers.

"Fight for it, you must fight for it."

"We at SKF have built several factories in China, and most of our bearings can be made locally. Although the cost is still higher than that of Wanxiang and other manufacturers, it is not much different from Nanshan Bearing."

"Geely Aisin and Yangcheng Aisin will definitely not use Nanshan Bearing products. This is a good opportunity for us."

"If we get some orders from Yangcheng Aisin and Geely Aisin in the future, we might be able to get orders from more similar companies."

"It is also possible to take this opportunity to further expand the market share of SKF Bearings in Aisin gearboxes."

"The price of the Japanese bearing manufacturer that Aisin originally used is really not low."

"If we can capture this part of the market, the days ahead shouldn't be so difficult."

Although Holm is not a very ambitious person, he still hopes that he can continue to do so after living in China for so many years.

If the performance is really bad, I guess I won’t be able to survive even if I want to.

This is certainly not a situation he wants to see.

"Then I will first find a way to get the contact information of the purchasing personnel of these two companies, and communicate with them first."

"Strive to become a supplier of these two manufacturers in the shortest possible time."

After receiving the recognition from Holm, Xue Wenqiang was immediately confident and ready to roll up his sleeves and go big.

……

"Ayang, during this period, many public opinions on the Internet seem to express some unfriendly views on the situation of Nanshan gearbox."

"I think the Nanshan Group is going to come up with some means of counterattack?"

"Whether it is Yangcheng Motors or Geely Automobile, many parts are supplied by Nanshan Group. Even if we use conventional commercial methods, we have many ways to teach them a lesson."

As the Chinese New Year was approaching, Fang Sisi also put down her work and got together with Cao Yang.

As Weibo got on the right track, her work was no longer as busy as before.

The most important thing is that these tasks can be handled gradually without having to stay in the company.

So she spent more time with Cao Yang.

The two have been together for many years and are also considering getting married and having children.

No matter what dimension he considers, Cao Yang needs to have a child now.

Nanshan Group also needs a successor that everyone can see.

Otherwise it will not be conducive to further development in the next step.

Cao Yang has no biological brothers or sisters, and his mother is also old.

If no heir appears, there may be trouble one day in the future.

"Nanshan Transmission is already preparing for a new technology launch conference."

"At that time, we will make everyone realize that cooperation with Aisin may not be a good cooperation."

"Let the bullets fly for a while now!"

For Fang Sisi, there was naturally nothing to hide.

Aisin has been struggling for a month, how could there be no movement at all from Nanshan Group?

"New technology conference?"

Fang Sisi breathed a sigh of relief, but did not continue to ask.

As long as Cao Yang is prepared and has arrangements, everything will be fine.

She still has great confidence in Cao Yang.