Rebirth 99 to become a car giant.

Chapter 459 China’s speed can always create miracles

In the past October, Jaguar Land Rover's sales in China set a new record.

The Land Rover brand sold a total of 2530 vehicles and Jaguar sold 342 vehicles.

Although the two brands combined have less than 3000 vehicles, this is already a new record.

The most important thing is that after acquiring Jaguar Land Rover from Xingchen Motors, Jaguar Land Rover's sales in China have hit new highs every month.

Whether it is year-on-year or month-on-month, the growth rate is relatively high.

According to this pace, it is possible to exceed 3000 vehicles next month, and hit 12 or even 3500 vehicles in December.

This is very critical for Mercedes-Benz and BMW.

You know, in October this year, BMW’s sales in China were only a little over 10.

Although it is still significantly higher than Jaguar Land Rover, the increase compared to last year is negligible.

You are standing still, and others are quickly catching up behind you.

No wonder the people at BMW China are anxious.

"McTy, Land Rover was an outcast of our BMW back then. If our sales were surpassed by Land Rover, it would definitely cause an uproar at the headquarters."

"We cannot let a scene like this happen."

Aimoha looked at the sales data for October and felt very bad.

If he was overtaken or overtaken by a Mercedes-Benz, he would think it was more normal.

When the time comes to report to the headquarters, we will definitely be able to find some reasons.

Even now behind Audi, he has no pressure.

Anyway, this is not the first time that we have fallen behind Audi cars, and the people at the headquarters are used to it.

But now that it is being chased by Jaguar Land Rover, the situation is different.

Although the British automobile industry developed very well in the early days, there are also many representative works on high-end models.

Whether it is Rolls-Royce or Bentley, the brand is recognized by everyone.

But in terms of sales, there is no way that British car brands can compare with Deutsche.

It would be interesting if Jaguar Land Rover's performance in the Chinese market surpasses that of BMW and Mercedes-Benz, and even becomes equal to Audi in the future.

"Jaguar Land Rover's original sales were very average, but Nanshan Group is so good at marketing."

"Coupled with the technical strength of Nanshan Group, it is estimated that it will be difficult for us to completely stop Jaguar Land Rover."

"Especially now that Jaguar Land Rover has established a large-scale R&D center in Shanghai and is building a large-scale factory with a production capacity of up to 20 vehicles."

"By then, Jaguar Land Rover's influence in China will definitely be huge, which is indeed very bad news for us."

"Previously, we were thinking about asking the headquarters to launch more models to be produced in China as soon as possible, lowering the starting price of BMW cars and attracting more potential consumers."

"But this requires a process, and we cannot see the results immediately."

McTee naturally wanted to find some reasons for himself.

Otherwise, he wouldn't be able to carry such a big pot.

"We can't wait passively any longer. We have to do something."

"The efficiency of the Chinese people in doing things is very scary. Jaguar Land Rover has now officially signed a cooperation agreement with Modu."

"Maybe by the end of next year, their new factory will have been built."

"At that time, the prices of Jaguar Land Rover's various models will definitely drop, which will have a greater impact on our BMW cars."

This is not the first day that Ai Moha has come to China. He has already been able to accept many things that subvert his cognition.

For example, building a brand new automobile factory in one year is simply impossible in Germany.

But it is entirely possible in China.

As long as the money is paid to those workers, they will have no problem working in three shifts a day.

This is really scary.

"Hasn't Brilliance Automobile always been interested in the in-depth localization of BMW models?"

"I think some parts that can be produced in China can be purchased from China. This way, the cost of our mass-produced models can be further reduced."

"At that time, even if we have to fight a price war with Jaguar Land Rover, we will be more confident."

McCarty felt it was necessary to shift the focus to the cost area.

It is difficult to sell a BMW worth 100 million, but can it be difficult to sell a BMW worth 20?

The performance of their sales department is not that ideal. In essence, the cost is still too high, resulting in relatively high pricing.

Correct!

That's the logic!

McTee feels that in the future, he will promote this awareness within the company.

Don’t bear all the sales pressure on yourself.

If you can't carry it anymore, you'll have a big head.

"Have you heard about which models Jaguar Land Rover's Chinese factory will first localize in the future?"

Aimoha was not taken into the ditch by Mikety, but continued to ask the questions he cared about.

"There are no media reports on this yet, but I think the other party will definitely give priority to domestically produced models with higher sales volume."

"Such as the Land Rover Range Rover or several other SUVs may be the first wave of domestically produced models."

"As for Jaguar, the best-selling model currently sells less than 200 units a month, and the total sales volume is only more than 300 units a month. It should not be domestically produced so quickly."

McTee put forward his own views based on the past ideas when BMW was engaged in localization.

However, Aimoha does not completely agree with this idea.

"Jaguar Land Rover has now been acquired by Xingchen Motors. Is it possible that Xingchen Motors will produce most of its Jaguar and Land Rover models in factories in China in the future?"

"Why else would they build a factory with an annual output of 20 vehicles in one go?"

When Amoha said this, Mikedy didn't know how to answer it.

Because this possibility completely exists, but the cost seems a bit high?

Not right either!

China's production costs are relatively low and should not be higher than those produced by English factories in the end.

The worst-case scenario is to reduce the production capacity of corresponding models at the British factory.

Let the Huaxia factory become the global supplier factory for Jaguar Land Rover.

If this is the case, Jaguar Land Rover's influence in China will be even greater.

This is not a good thing.

However, they can only worry blindly.

On the contrary, Cadillac has begun to make some big moves.

"Jim, if Cadillac's CTS and Escalade are produced in the Shanghai plant, will there be any difficulties in parts supply?"

Austin, the former purchasing director of General Motors, is now appointed president of China and is also the general manager of GM.

As someone who is familiar with Xingchen Motors, Austy saw that Jaguar and Land Rover had already built factories in China, and felt that the pace of Cadillac's localization must be accelerated.

Otherwise, there will be no Cadillac in China's luxury car market in the future.

"The CTS shouldn't be a big problem, but for the Escalade, some parts will probably still have to be imported from the United States."

"Otherwise, if we find suppliers in China to produce, we will need to put in dedicated production lines and the number of units may not be large, so there may not be any cost advantage at all."

Jim has been the purchasing director of GM for several years.

He was Austin's subordinate before, but now that Austin has come to serve as the general manager of Modu GM, Jim's position will naturally become more stable.

Originally, according to General Motors' general rules, it was time for Jim to be rotated.

But the rules are made by people, and as long as Austin wants Jim to continue to be the Purchasing Director of GM, these are nothing.

"If parts are imported from the United States and then simply assembled in China, this kind of localization is meaningless, and China does not support it."

"Xingchen Automobile's Yangwang is selling so well, and our Escalade won't be any worse than Yangwang. After being made in China, I think it should be no problem to sell one or two thousand units a month."

Austin is very interested in large SUVs.

You know, the monthly sales volume in the United States has stabilized at four to five thousand vehicles.

This data is definitely very good.

Otherwise, he wouldn’t have thought about taking the Escalade to China and making it domestically.

"Austin, if we are going to produce it in China, there may be some parts that cannot be avoided by the Nanshan Group."

"Unless we don't mind buying it from other manufacturers like Magna or Bosch at a higher price."

Jim has been in contact with Nanshan Group for more than a day or two.

He has a relatively clear understanding of the supply chain situation of China's automobile industry.

Under normal circumstances, China's local suppliers are definitely cheaper than major international manufacturers.

But there are often some gaps in technology and quality.

The only exception is Nanshan Group.

The quality and technology of their products are no worse than those of big manufacturers such as Bosch, and the cost is also cheaper than others.

In this case, if you want to find the best QCD supplier, it is best to find Nanshan Group.

Only when Nanshan Group cannot do it, or if it can find a cheaper supplier after comparing with other large manufacturers, will other manufacturers be considered.

"Our 8AT now uses Nanshan transmission products, and many parts on the engine are purchased from Nanshan Auto Parts."

"Although Nanshan Group's Zangwang competes with Escalade, I don't think it will affect Escalade's use of Nanshan Group's parts."

<divclass="contentadv">"Just like many car companies compete with Toyota, it does not affect their purchase of auto parts from Denso."

Austin expressed his views very clearly.

He has a good relationship with Cao Yang, and there are also some other interests involved.

As long as the process is justified and the overall situation is good for General Motors, he can firmly support it.

"If this is the case, then we can first confirm the drawings and quotation conditions, and then inquire with Nanshan Auto Parts to see if all parts can find suitable suppliers in China."

Jim is Austin's direct subordinate, so his execution ability is naturally good.

The boss has already made up his mind, so he doesn't worry about it anymore.

Anyway, if Cadillac's sales increase after it is domestically produced, he will be able to share part of the credit.

While GM General Motors was discussing the localization of Cadillac, a more special discussion was going on inside Yangcheng Motors.

The reason behind it actually has something to do with Jaguar Land Rover building a factory in China.

"Old Zeng, do you think we can take advantage of the opportunity of Jaguar Land Rover's localization to contact Toyota to see if we can convince Toyota to localize Lexus at Yangcheng Toyota? Is there any possibility of success?"

Zhang Jiaqi now also has great confidence in Yangcheng Automobile Group.

Before 1998, life at Yangcheng Motor was very difficult.

When Yangcheng Peugeot collapsed, many people doubted whether Yangcheng Motors would be able to engage in the automobile industry.

But after 1998, with the establishment of Yangcheng Honda, the relevant situation immediately ushered in very big changes.

Yangcheng Honda's first model, the Accord, became the best-selling mid- to high-end sedan as soon as it was released, earning a lot of money for the Yangcheng Automobile Group.

Later, Yangcheng Toyota was established with Toyota Motor, and its first car, the Camry, was also very popular.

Even if most of the profits from these joint ventures are earned by Toyota and Honda, they still contribute a lot of profits to Yangcheng Automobile Group.

Otherwise, they would not have the confidence to develop Yangcheng Motor's own brand.

Even just last month, Yangcheng Motor's independent brand was officially renamed Yangcheng Trumpchi Motor and began to work hard on brand building.

Under such circumstances, Zhang Jiaqi naturally hopes that Yangcheng Automobile Group can also rely on high-end models.

Zhang Jiaqi is self-aware and knows that it will not be successful if he directly builds a high-end brand.

But if you cooperate with Toyota or Honda, the situation is different.

In particular, Toyota Motor's Lexus still has many fans in southern China.

Even if there are a lot of negative news about black Lexus in the media such as Autohome, it cannot stop the upward trend of Lexus year by year.

As for Honda's Acura, it is obviously not the best choice for Zhang Jiaqi due to its low popularity in China.

"Mr. Zhang, I think you can give it a try."

Zeng Guangda thought quickly and gave his own judgment.

"A few years ago, Toyota would have never thought of producing Lexus in China."

"After all, the transportation distance from Japan is not very far, and imported cars have a special aura."

"So Toyota has never said anything about Lexus' domestic production. Even when we took the initiative to ask, the other party refused without hesitation and was not even willing to discuss it."

"But the situation has changed now. Not to mention that Audi, Mercedes-Benz and BMW are all expanding their domestic model projects, nor to say that Xingchen Automobile's domestic sales are rising."

"Just because Jaguar Land Rover plans to build a factory in China with an annual output of 20 vehicles will give Toyota a big stimulus."

"After all, before this, except for ABB, the influence of other luxury car companies was relatively limited. Lexus is fully capable of becoming the leader in the second tier."

"But once Jaguar Land Rover is produced in China, it will definitely become the largest-selling luxury car company after ABB."

"This is a relatively big stimulus for Toyota."

To convince someone to change their mind, you definitely need some news that can stimulate the other party.

Otherwise, something that has already been finalized within Toyota Motor Corporation will not be discussed again just because of a proposal from the Yangcheng Automobile Group.

Obviously, Zeng Guangda thinks that the news that Jaguar Land Rover is domestically produced and may leave Lexus behind in the future is a good stimulus project.

In particular, Zeng Guangda knew that the conflict between Toyota Motor and Nanshan Group was deep.

Now Nanshan Group's companies are going to crush Lexus, which is definitely more difficult to accept.

"Your qualified analysis makes sense. Let's formally contact Toyota Motor first, and then find an opportunity to go to Japan in the near future to communicate with Toyota's senior management face to face."

"The United States is Toyota's largest overseas market, but affected by the financial crisis, sales in the U.S. car market last month fell by 30% year-on-year."

"Lexus sales have also been affected."

"Under such circumstances, China's auto market can still maintain growth. Even if the growth rate slows down, it is not easy."

"At this pace, China's auto market may surpass the United States next year and become the world's largest auto market."

"This should also be attractive to Lexus."

Zhang Jiaqi is also constantly thinking about how to persuade Toyota to agree to take Lexus to China for domestic production.

Japanese car companies have always been relatively conservative in their approach.

For luxury brands like Lexus, they will not easily obtain the Chinese market for localization.

Because these Japanese people understand the thinking of Chinese consumers very well. After you produce domestic products, the price will drop a bit, but sales may not increase much.

In other words, even if there is some increase in sales, it may not necessarily make more money in the end.

After all, profit margins may decline after localization.

The most important thing is that after localization, half of the proceeds should be distributed to the joint venture partners.

This is something Toyota is very reluctant to do.

Why should you share half of the meat with others when you can eat it by yourself?

Even if they can use various means to reduce the 50% profit of the joint venture partner to 30% or less, there must still be a part of the profit taken away by the joint venture partner.

"Mr. Zhang, before going to Japan, I wonder if we can find an opportunity to communicate with Mr. Cao first."

"We already have a commercial vehicle cooperation project. It is also possible to take this opportunity to discuss cooperation with Mr. Cao about Xingchen Motors or Jaguar Land Rover."

"Of course, I also know that this cooperation is actually unlikely, but I think there is no problem in using this topic to understand some of Mr. Cao's ideas and layout."

"When we negotiate with Toyota Motor, we may be able to use this information."

Zeng Guangda naturally hopes to persuade Toyota to accept the Yangcheng Motor Group's proposal.

But they definitely need to do some preparation work.

Otherwise, how could the ideas of those at Toyota Motor be easily reversed?

"No problem. Let's talk to Mr. Cao first, and at the same time send an official letter to Toyota Motor to express some of our intentions."

With the conversation between Zhang Jiaqi and Zeng Guangda, the layout of various luxury brands in the Chinese market has become more interesting.

In later generations, Nissan's Infiniti and Honda's Acura have achieved localization, and Toyota's Lexus has actually shaken its own ideas.

Just because of this and that reason, it didn’t land in the end.

Now that they are stimulated by Yangcheng Motors and Jaguar Land Rover, the situation is different.

"Mr. Cao, Mr. Zhang and Mr. Zeng's visit today seems to have some other purpose."

Nanshan Group sent Zhang Jiaqi and Zeng Guangda away, and Zeng Tingting was also a little confused.

In her opinion, this visit from Yangcheng Automobile Group was obviously a bit unexpected.

And the topics of conversation were all related to luxury cars.

What is the relationship between luxury cars and Yangcheng Automobile Group?

"Both Mr. Zhang and Mr. Zeng are unwilling to be lonely. The growth rate of luxury cars in China is slightly faster than that of ordinary models."

"Especially the emergence of Xingchen Automobile has caused many car companies to focus more on the Chinese luxury car market."

"Recently, Jaguar Land Rover has built a factory in Shanghai. It's not surprising that they have some ideas."

Cao Yang knew some of the ideas of the later Yangcheng Automobile Group, so he was able to guess some things about this meeting.

It's just that Yangcheng Automobile Group has ideas for luxury cars.

I want my own group to have experience in producing luxury cars.

In this case, it is nothing more than wanting to find a partner to produce the other party's luxury models.

Xingchen Motors, Jaguar Land Rover, Lexus, and Acura are simply the brands that have the most room for imagination for Yangcheng Motors.

It is also the place where a breakthrough is most likely to occur to some extent.

"Our Xingchen Motors and Jaguar Land Rover will definitely not enter into any joint venture with any car company. That would completely destroy their own brands."

"I think they can understand this, right?"

Combining Cao Yang's analysis, Zeng Tingting once again raised her own questions.

"You are right, so there is a high probability that Yangcheng Motors is interested in Toyota's Lexus or Honda's Acura, and wants to persuade them to bring the models to Yangcheng for domestic production."

"Of course, they also know that we don't have a good relationship with Toyota."

"So I thought of coming over for a visit first, and then blocking our mouths with the joint venture project between Xingchen Motors and Jaguar Land Rover."

"look!"

"It's not that we don't want to cooperate in depth with Nanshan Group, it's not that we must look for Lexus."

"It's because you are unwilling to cooperate with us, so I can only go to Lexus."

Cao Yang said this vividly, and Zeng Tingting understood it immediately.

It seems that the domestic production of Jaguar Land Rover has really stimulated many people.