Rebirth 99 to become a car giant.

Chapter 453: In addition to Liu Tianwu, BMW and Porsche are also missing

Sometimes when you see an inspection in the news, it seems to last only a few ten minutes.

But the preparation time behind this is countless tens of minutes.

Nanshan Group has received personnel of all levels over the years, so it can't be said that it lacks rich experience.

But compared with professionals like Luo Yi, there is definitely no way to compare.

For example, when pouring tea, you should fill the cup to 7-8%, but not to the full.

In formal occasions, disposable cups should be avoided; if disposable cups are used, coasters should be used to facilitate guests to drink tea.

There are also many things that corporate employees don't pay much attention to or think don't matter at ordinary times, but become very important on special occasions.

That's why Liu Tianwu personally brought Luo Yi over to go through the process with Cao Yang and exchange some things face to face in advance.

Otherwise, it would be bad if the leader arrives at the scene and says something unexpected.

"Mr. Cao, I didn't feel anything special when I shook hands with you before."

"After shaking hands today, I couldn't help but want to see how the hands of China's richest man are different from those of ordinary people."

Liu Tianwu and Cao Yang were very familiar with each other, so when they met, they started joking like friends.

"Boss, you are becoming more and more humorous."

Facing Liu Tianwu, Cao Yang could not lie to Zhu Zhengfeng by saying that he had no money.

The financial report of Nanshan Group is not known to outsiders, but the Yangcheng tax department still knows it.

Other companies may keep two accounts, one for low-profit accounts provided to the tax department, and one for internal accounts which is normal.

However, Nanshan Group has never thought about tax evasion from beginning to end. It is as much as it is.

Therefore, Liu Tianwu is very clear about the profitability of Nanshan Group.

The 500 billion worth announced on the Hurun Rich List definitely underestimates the strength of Nanshan Group.

After all, in 2007 alone, Nanshan Group's net profit reached more than 100 billion, and this was despite various investments.

Things are definitely better this year.

"Mr. Cao, being the richest man is both an honor and a pressure."

"I guess you will have to live under the spotlight from now on."

"However, Nanshan Group has always abided by laws and regulations. I think you don't have to worry too much."

Liu Tianwu naturally knew that the rich list was called the "Pig Killing List" by some people.

He also often reads news online.

"Well, don't worry. Nanshan Group has always been engaged in technology research and development in a down-to-earth manner. Just make its own products good."

Cao Yang chatted with Liu Tianwu for a while before getting down to business.

"This time the leader of Lingnan Province, led by Wang, came here, which is a new opportunity for Nanshan Group."

"Many of Nanshan Group's current technologies are very advanced in China and have advantages internationally."

"For example, Nanshan Carbon Fiber and Nanshan Special Steel have solved urgent needs for many domestic industries. Everyone has seen these contributions."

"I just see that Nanshan Group is developing relatively smoothly, so I will try not to disturb you."

“This does not mean that Lingnan Province or the ministries and commissions do not care about your development.”

Although Liu Tianwu was not worried that Cao Yang would have some other bad ideas, he still had to say what needed to be said.

"In terms of materials science, compared with the world's leading countries, there are indeed some gaps between China and the world."

"Our group is focusing on entering the semiconductor field this year, and we have a deeper understanding of this."

"There are some materials that are not used in large quantities, and there are only one or two manufacturers in the world that are good at it."

“It is difficult for us to produce even inferior quality substitutes in our country.”

"In the future, Nanshan Group will also increase investment in the material field to enable emerging industries such as semiconductors and batteries to be sufficiently competitive."

Cao Yang knew that Liu Tianwu was also very concerned and wanted to know some of Nanshan Group's future development strategies.

So I took this opportunity to have a good exchange.

"Now that the impact of the financial crisis is growing, all parties should be considering how to stimulate economic development."

"If Nanshan Group needs anything, you can boldly put it forward."

“Whether it’s land, policy, or other requirements, you can raise them.”

"Especially some projects related to energy expansion, which can be planned and started in advance, are very welcome in Lingnan Province and Yangcheng City."

"If you are under financial pressure, we can even provide you with interest-free loans."

Liu Tianwu did not hide it, but directly told Cao Yang some of the conditions he could give to Nanshan Group.

"There is definitely demand. Recently, Nanshan Semiconductor has been recruiting overseas talents. The education of the children of these people is a problem."

"So we also hope that Yangcheng can build an international school near Nanshan Industrial Park to solve the education problem for the children of these overseas talents."

"In addition, the top rate of our domestic personal income tax is still a bit high."

"Many of our high-end talents have annual salaries of millions or even millions."

"If these people were located in Hong Kong City, they would only have to pay 15% personal income tax at most, but in Yangcheng they have to pay 45%."

"Because of this issue, some people have certain opinions about coming to work in China unless we offer higher wages."

"Frankly speaking, given the current operating conditions of Nanshan Group, it is not that we cannot afford higher wages."

"But this will lead to a very huge gap in the salary of different personnel within the group, and this is not an isolated case. There will be thousands or even tens of thousands of people whose income will be very high."

"This is a great harm to the cohesion of Nanshan Group."

"And if labor costs are raised too high, it may not be a good thing for the development of domestic semiconductor and other industries."

Liu Tianwu had said all that, Cao Yang must have brought something up.

Education and personal tax are also real problems faced by some talents of Nanshan Group. They can discuss with Yangcheng City to find solutions.

"I will coordinate the two issues you have after I go back today."

"There should be no problem in running international schools."

"The individual tax issues of individual high-end talents can also be reviewed and targeted tax refunds or individual tax preferential treatment can be provided."

These things that Cao Yang raised can be solved within the scope of Yangcheng City, so Liu Tianwu immediately gave a relatively affirmative and positive reply.

"Thank you to the leaders. In addition to these, we do have some needs in terms of land. We will prepare relevant land reserves in advance based on the future development plans of various business divisions of Nanshan Group."

"Even in terms of housing resettlement for talents, we are also planning to find some real estate developers to cooperate and purchase several buildings or a community as a place to resettle high-end talents."

Nanshan Group does not engage in real estate, but it is impossible not to deal with real estate.

Nanshan Semiconductor plans to recruit thousands of people from overseas. The accommodation problem of these people definitely needs to be solved.

If the number of people is small, it is easier to deal with, just look for some high-end apartments in the city center.

But for a scale of several thousand people, this solution will definitely not work.

Cao Yang plans to buy several buildings or a community in Yangcheng, and then provide these overseas talents with free accommodation.

This can further enhance the attractiveness of Nanshan Semiconductor.

"Things in these aspects are easy to handle. You can ask the general manager of Nanshan Group to contact Luo Yi and summarize your specific needs. I will follow up personally."

For Liu Tianwu, he is not afraid that companies like Nanshan Group will come to him to acquire land.

What he is afraid of is that the other party will not ask him to take the land.

Because acquiring the land means that Nanshan Group will continue to expand its scale in Yangcheng, which is a great thing for Yangcheng.

The reverse is completely different.

The more severe the financial crisis, the more important the work of attracting investment becomes.

Now that Nanshan Group's important land is equivalent to Yangcheng City, a large part of the investment promotion work has been completed in one go.

"Then I would like to thank the leader."

Several conditions were put forward one after another, and Liu Tianwu readily agreed.

Cao Yang was not the kind of person who pushed beyond the limits, so he thought it would be enough.

"By the way, Range Rover is very popular these days. Do you have any plans to produce it in China?"

This is not the first time Liu Tianwu has expressed interest in Jaguar Land Rover.

Among the cities in China, Yangcheng has the most obvious advantage.

Some people even subconsciously feel that if Jaguar Land Rover wants to localize its products, it will definitely choose Yangcheng.

However, Cao Yang obviously had different opinions on this issue.

This has been discussed within Nanshan Group before.

Super Indentation is not sure whether Liu Tianwu has heard of what was discussed before, so he has no intention of lying.

"Boss, Jaguar and Land Rover are both British brands, and most of the employees there are British."

"After Xingchen Automobile acquires Jaguar Land Rover, I want to put their main factories and R&D in China."

"So the next step is that Jaguar Land Rover will form a joint venture with Nanshan Group to build a factory with an annual output of 20 vehicles, and will also build a relatively large R&D center."

"But considering that Jaguar Land Rover's current R&D personnel must be transferred to China, Jaguar Land Rover's technology can be completely transformed into China's automotive technology."

"Therefore, the opinions of Ange employees will be fully considered when selecting the locations of our factories and R&D centers."

"Otherwise, they will be unwilling to come, or they will be dissatisfied with the city where they work, which will be detrimental to the final development of the company."

"Although China's economy has developed rapidly in recent years, for most foreigners, they only know two Chinese cities, Imperial Capital and Magic Capital, and other cities are very unfamiliar to them."

"In this case, if they come to work in the Magic City or the Imperial City, their resistance may be lower."

Cao Yang expressed his thoughts tactfully.

Of course, he didn't mean what he said.

Even the decision that the factory and R&D center would eventually be located in Shanghai was not stated directly.

Liu Tianwu was obviously a little disappointed after hearing this, and said: "Although the reputation of Yangcheng cannot be compared with the Imperial Capital and the Magic City, it is also a first-tier city in the country, and the conditions in all aspects are not much different."

Obviously, he still wants to redeem himself.

This is a Jaguar Land Rover factory with an annual output of 20 vehicles.

The GDP created by one factory may be greater than that of Yangcheng Toyota and Yangcheng Honda combined.

After all, car prices are not of the same level.

<divclass="contentadv">"Yes, I also think Yangcheng is actually pretty good."

"But Xingchen Motors has just acquired Jaguar Land Rover and has already made adjustments to their management."

"If the things involved are not that special, we would still consider respecting the opinions of the management team."

"Of course, our first factory will be placed in the Imperial Capital or the Magic City. For the second factory, we can consider placing it in other places other than the Imperial Capital or the Magic City."

As soon as Cao Yang turned around, he drew a big cake for Liu Tianwu.

However, this big cake made Liu Tianwu feel a little uncomfortable eating it.

In the past, he was the one who painted cakes for others.

Now it's his turn to eat the pie.

That feeling is not very good.

But he also knew that he couldn't force it at this time. After all, Cao Yang was already preparing to shift Jaguar Land Rover's development focus to China.

No matter which city it is placed in, it will definitely be a good thing for China.

If Liu Tianwu interferes there and no city benefits in the end, then it will be very detrimental to Liu Tianwu's future after word spreads.

After all, the higher you reach a higher level of existence, the more you need to look at your overall strategic vision.

You can’t just focus on your own little piece of land.

"Then when the second factory is built, Yangcheng must be given priority."

"The automobile industry chain here is very sound, and you know this better than I do."

"Don't worry, as long as other cities can provide preferential conditions, we in Yangcheng can also provide them."

Liu Tianwu endured the disappointment in his heart and continued chatting with Cao Yang with a smile.

Fortunately, both of them had many things to do, and when the agreed time came, their respective secretaries stood by to indicate that there were other arrangements to follow.

So the slightly embarrassing scene that followed didn't last long and ended.

"Mr. Cao, the message online is quite positive about the idea of ​​'driving a Land Rover when you are happy in life, and driving a Jaguar when you are ready for everything'."

"Autohome has also specially produced several emoticons, which are very popular on the Internet."

"In time, the sense of luxury of Land Rover and Jaguar will surely be deeply rooted in people's hearts."

During lunch, Zeng Tingting sat opposite Cao Yang with a dinner plate.

There are many canteens throughout the Nanshan Group, but none of them has a special dining area for leaders.

Even if Cao Yang, the big boss, went to the canteen to eat, he would queue up for meals just like ordinary employees.

Although this cannot guarantee how high the upper line of the canteen will be, it can guarantee that the lower line of the canteen will not be very low.

At least the canteen pays great attention to the use of various ingredients.

Employee satisfaction with the canteen is generally relatively high.

“There are too few things for netizens to have fun now, so let’s help them find more fun.”

"If these jokes can appear in the script lines of some TV series, sometimes the publicity effect will be better and give people a more authoritative feeling."

When Cao Yang said this, Zeng Tingting immediately said: "I will talk to Mr. Zhang from Nanshan Film and Television later, tell him this idea, and see how to embed these advertising words more naturally later."

"In addition, I think places such as Tianya Forum can also arrange good personnel to guide them."

“Many netizens like to visit those places when surfing the Internet.”

Zeng Tingting chatted with Cao Yang while eating.

It wasn't every day that she had the opportunity to sit across from Cao Yang and eat.

Cao Yang has a very full schedule throughout the day, and it is sometimes difficult to make an appointment.

Of course, there are some things that are different when it comes to making a formal appointment to report and chatting during a meal.

Therefore, sitting across from Cao Yanghen during lunch is sometimes a "grab" for senior executives of Nanshan Group.

Of course, everyone has more or less formed a tacit understanding.

If you "grabbed" it at noon this year, then you can't "grab" it again this week.

You have to give people a chance.

Of course, if Cao Yang takes the initiative to find you, that's a different matter.

"The impact of the Internet on Chinese people will be greater and greater, especially now that some smartphones that are convenient for accessing the Internet have begun to appear."

"In the future, it is estimated that half of Chinese people will spend several hours on their mobile phones or computers every day."

"The influence of each website will continue to increase, and it will even usher in an Internet era."

"The group's recent establishment of an intelligent network connection center has realized that the arrival of the Internet era will also have a huge impact on automobile production."

"Similarly, this change will have a greater impact on various marketing of automobiles."

"So far, Nanshan Group is ahead of other peers in this regard."

"We must maintain this advantage and not fall behind."

In 2008, many people felt that the Internet had reached a bottleneck and its future prospects were limited.

But for Cao Yang, 2008 was exactly the turning year before the arrival of Internet+.

In the next ten years, Internet+ will usher in rapid development, and all walks of life will undergo huge changes.

Nanshan Group is naturally no exception.

"Mr. Cao, when the time comes, I will set up a special department in the sales department to be responsible for Internet-related business."

"At Autohome, I will also communicate more with Mr. Yu, so that we can keep up with the pace of Internet development."

Zeng Tingting was able to understand part of what Cao Yang said, but at this time, execution was more important than comprehension.

Your boss has reminded you, so what are you waiting for?

Get started now!

After dinner, there was basically no rest time, and Cao Yang started other meetings.

This is also a characteristic of companies with factories. There is no lunch break at noon.

People's nine-to-five work schedule includes a two-hour break at noon, but the factory's eight-hour working system requires not even one minute of working time to be missing.

"Mr. Cao, the results of today's Autohome activities are out."

At around four o'clock in the afternoon, just after a meeting, Mi Ying gave Cao Yang an impromptu report on the latest news.

After all, what Autohome has done still has some influence in the automotive industry.

"How about it?"

"How many cars have climbed up?"

After choosing so many luxury brand SUVs, Cao Yang was not so conceited as to think that only a Range Rover could climb up.

After all, although the steps of Tianmen Mountain are difficult to climb, they are not really insurmountable.

"Only two cars climbed up, the Mercedes-Benz ML450 and the Audi Q7."

"None of the other cars climbed up."

"Especially the BMW X5 and Porsche Cayenne, both failed."

"The Cayenne even stalled out halfway through the climb."

"It is estimated that Autohome will publish today's test results on the website soon."

When Mi Ying said this, Cao Yang didn't think there was anything particularly surprising.

Although he has not seen the steps of Tianmen Mountain in person, the slope is quite special, and ordinary vehicles may not necessarily be suitable for climbing the steps.

Land Rover Range Rover, Audi Q7 and Mercedes-Benz ML450 are all medium and large SUVs.

Their chassis heights are generally relatively high, and they all have four-wheel drive systems, and their power is quite sufficient.

In this case, they can successfully reach the top, which is considered a normal performance.

However, when it comes to publicity, you definitely wouldn’t say that.

"The market performance of the BMW X5 and Porsche Cayenne should be quite good this year."

"Let Autohome seize the opportunity and make good use of this test to give people the impression that the off-road performance of the X5 and Cayenne is not good."

Marketing.

Sometimes it is not necessary to tell lies to achieve the goal. If I tell the so-called truth from another angle, it can still lead people astray.

Nanshan Group's marketing team is very good at this kind of thing.

Why Nanshan Group's industry has developed rapidly in recent years? Having its own core technology is the most critical, but powerful marketing measures are also indispensable.

"Okay, I'll remind Mr. Yu and Minister Zeng again later."

Mi Ying responded calmly, but for people from BMW, she was no longer calm now.

"McTy, are you sure that Autohome's test is not deliberately targeting our BMW cars?"

Aimoha was also very concerned about the Tianmen Mountain test today, and he was also reported as soon as the results came out.

But this result was not what he wanted to see.

Other people's Range Rover can climb up, and so can the Audi Q7, but their own X5 cannot.

This is definitely bad news for BMW.

"Ah Moha, although I also doubt this result, many media were present at today's test site. Autohome even invited several local dealers who provide vehicles to participate."

"So this result should not be a big problem."

McTee's reply made Aimoha very helpless.

If your own products are not good, it would be difficult to make excuses.

Of course, he would not give in so easily.

"Your sales department should publish some soft articles as soon as possible to let everyone know that the performance of a car has nothing to do with the Tianmen Mountain step climbing test."

"We must try to prevent online public opinion from developing in a direction that is unfavorable to us."

At this time, this is all Aimoha can do.

The final effect can only be determined step by step.