Rebirth 99 to become a car giant.

Chapter 446: Strongly enter Jaguar Land Rover, do it if you don’t accept it

When the country was in an uproar due to Nanshan Group's large-scale recruitment of 2 people, Cao Yang, the instigator, flew to England with a group of senior executives.

After a few months, Xingchen Motors has officially completed the acquisition of Jaguar and Land Rover, forming a new Jaguar Land Rover Automobile Co., Ltd.

Since Jaguar is the official vehicle of the British royal family and has a higher status in England than Land Rover, the company headquarters after the reorganization is located in Coventry, the original headquarters of Jaguar.

The first stop for Cao Yang and the others was naturally Coventry City.

"Mr. Cao, I have compiled the investment situation of Jaguar and Land Rover in recent years. In the past few years when Ford acquired Jaguar and Land Rover, they basically invested US$100 billion in them."

"In the end, it was sold to us at a low price of US$23 billion."

"From this perspective, the value of Jaguar and Land Rover vehicles is quite worth looking forward to."

"However, their sales have not been very prosperous in the past two years, and their labor costs and parts costs are too high. Even if the selling price is not low, the profit margin is not high."

"Otherwise, they are fully capable of competing with Mercedes-Benz and BMW, and will not end up being sold back and forth."

As the finance minister of Nanshan Group, Dong Shengnan naturally followed Cao Yang to England to take over Jaguar Land Rover this time.

Even the Finance Department of Nanshan Group specially transferred dozens of financial personnel to the original headquarters of Jaguar and Land Rover one after another.

Human rights and financial rights are the two most important rights for a company.

Although when Cao Yang was negotiating with Ford, he promised that after acquiring Jaguar and Land Rover, there would be no layoffs within three years.

But this does not mean that Jaguar Land Rover should continue to develop like this.

Obviously these two brands can shine in China, why not do it well?

By then, Jaguar will focus on the high-end market, and its brand heritage will be able to put Mercedes-Benz and BMW below it.

As for Land Rover's initiative in the high-end market, it can directly compete with models such as the Porsche Cayenne. It can be said that it has formed a left-hand and right-handed situation with Xingchen Motors.

Companies such as North and South Volkswagen, Spring City Toyota, Yangcheng Toyota, Xifeng Honda and Yangcheng Honda will change one model into two appearances and sell them as two models.

In the future, Land Rover and Xingchen Enterprises may also consider trying this operation on SUV models.

Taking advantage of this opportunity, the brand power of Xingchen Automobile can be further recognized.

After all, to Cao Yang, Xingchen is his biological son and Lu Rover is his godson.

"Jaguar and Land Rover are indeed good assets, but in the context of the financial crisis, no one is optimistic about the future. Ford Motor Company has encountered difficulties that have not been seen in a century, so they thought of selling Jaguar and Land Rover. .”

"My goal is that by 2009, Jaguar Land Rover Automobile Co., Ltd. must achieve profitability globally."

"By 2010 at the latest, Jaguar Land Rover's sales in China must be able to catch up with Mercedes-Benz and BMW."

"We want more Chinese people to know the heritage of Jaguar and Land Rover, and let more people recognize them."

"Of course, the most important thing is to shift the company's development focus from England to China."

"In the future, the factory in England will not expand production, and there will not be any new personnel."

"In three to five years, we have shifted the focus of Jaguar Land Rover's R&D, sales and production to China."

The people sitting around were all senior executives of Nanshan Group, and Cao Yang didn't mince words at all.

It takes more than ten hours to fly from Yangcheng to England.

In addition to the necessary rest time, we must also discuss the next work in England.

Even before departure, everyone had already discussed it.

It’s not like I can’t find new topics.

"Mr. Cao, the work attitudes of those foreigners are completely different from ours."

"And the work culture there is very different from that in China."

"If the actions we take are not recognized, there will probably be trouble."

Zeng Tingting reminded her a little worriedly.

She naturally hopes that Xingchen Motors can successfully take over Jaguar Land Rover.

Let this company become a Chinese company from shares to management.

But she knew this was very difficult.

Especially for Chinese companies, there is a generation gap in communicating with these foreign companies.

Besides, the original vested interests definitely don’t want to give up their rights.

"You are right, so we must show a strong enough attitude from the beginning."

"We want everyone to know that we will not compromise with them even if we risk putting Jaguar Land Rover out of business."

"When the time comes, among those people, there will definitely be those who are aware of current affairs."

"A lot of money buys horse bones. As long as there are former Jaguar or Land Rover executives who take the initiative to get closer to us, I will give them important positions."

"Anyway, we only promised Ford not to lay off employees, and we didn't promise not to adjust positions."

"If those people are not convinced, let the so-called executive go to the factory to drive screws and see if he can bear it!"

From the beginning to the end, Cao Yang had no intention of compromising with the original management of Jaguar Land Rover.

If these people were very capable, Jaguar Land Rover wouldn't be what it is today.

Once these people see the opportunity to compromise, they will definitely press forward.

"Mr. Cao, Jaguar and Land Rover currently have no factories or R&D centers in China."

"If we want to shift the focus of production, sales and R&D to China, then we will definitely need to build factories and R&D centers in China, and work in this area is about to start."

Rao Yongxiang reminded him from the side.

Building a car factory is no small matter.

Not to mention the issue of site selection is very critical. The various preliminary constructions alone are very time-consuming.

"Modu, Yangcheng and Imperial City, Jaguar Land Rover's factories and R&D centers are all located in these three places."

"Do you have any ideas?"

Now that this topic has been discussed, Cao Yang did not avoid it and asked directly.

"Each of these places has its own advantages. From the perspective of the automobile industry chain, Shanghai Magic City and Yangcheng may be more suitable. After all, our headquarters is here in Yangcheng, and the automobile industry is also a pillar industry in Yangcheng. There are many nearby parts company."

"However, from the perspective of policy impact, Imperial Capital may also be a good choice."

"At the emperor's feet, many news are better informed."

"But I think the business atmosphere there may not be as good as that of Shanghai's Magic City and Yangcheng."

Yao Yongxiang thought about it quite seriously and gave his own opinion.

"Mr. Cao, Nanshan Group has developed to the current scale in Yangcheng and it is time for continuous expansion."

"Companies such as Nanshan Carbon Fiber have found opportunities to leave Lingnan Province. Jaguar Land Rover can choose a place outside Yangcheng, which can just drive a series of Nanshan auto parts companies and start a new model of national layout."

"By then we will not only receive the attention of Lingnan Province, but also places like Shanghai and other places will favor us."

"With competition, you can get more benefits."

"I think it is more appropriate to put Jaguar Land Rover's R&D center and factory in Magic City."

"Especially if we want to transfer talents from England to China, then the reputation of Magic City will be much higher than that of Guangcheng, and the resistance of those English people will not be so strong."

Zeng Tingting put forward her opinions very pertinently.

It is obviously better for Nanshan Group if Chang'an City, Magic City, Yangcheng and other places go hand in hand and develop together.

"I think what Minister Zeng said is reasonable. A luxury car brand like Jaguar Land Rover will definitely be very welcome in Shanghai."

"We can even make the Magic City factory the largest Jaguar Land Rover factory in the world in the future, not only producing cars for the Chinese market, but also exporting them to the world."

"In time, Jaguar Land Rover can truly become a luxury car brand in China, allowing us to maximize the benefits of our acquisition."

Rao Yongxiang agreed very much with Zeng Tingting's opinion and echoed it from the sidelines.

"Our Xingchen Motors has opened up the South China market, but its influence in East China is not particularly high."

"If Jaguar and Land Rover's production plants are located in Shanghai at this time, it will be very beneficial to expand the influence of our group's automotive products in the East China market."

"Furthermore, the automobile industry in Magic City is also very developed. Some of the original suppliers of Jaguar and Land Rover also have factories in Magic City or surrounding areas, which is also very beneficial to the supply of parts."

Seeing that Cao Yang didn't say yes directly, Zeng Tingting added her opinion again.

At this time, Cao Yang stopped worrying and said directly: "Then we will put the factory in Shanghai, but don't let the news out yet. Later, when Jaguar Land Rover's factory wants to apply for automobile production qualifications, we will talk about the factory selection. Address matter."

Although with the current influence of Nanshan Group, it is not very difficult to obtain automobile production qualifications.

But if there is help from the magic city, things will naturally become easier.

If such a good resource is not used, wouldn’t it be wasted?

The group of people discussed the future development of Jaguar Land Rover in China, and soon arrived in Coventry.

In the local area, senior executives from Jaguar and Land Rover were waiting for Cao Yang and the others to arrive.

Some people must have thoughts about their company being acquired by a Chinese company.

Some people think it doesn't matter, and even think their chance has come.

As the general manager of Jaguar Land Rover China, Maderen paid a low-key visit to Cao Yang on the night Cao Yang and the others arrived in Coventry.

This surprised Cao Yang, but also took it for granted.

No matter where you are, there must be people who want to make progress.

<divclass="contentadv">This Madren is obviously someone who wants to make progress.

"Jaguar has a rich history, dating back to 1922 when Sir William Lyons created the first sidecar motorcycle."

"In 1932, the name Jaguar appeared for the first time with the launch of a completely new car designed and manufactured entirely by itself, the SS Jaguar."

"Since the founding of the Jaguar brand, it has always been committed to providing users with elegant, charming, dynamic and passionate cars. A number of classic models have emerged in different periods of its historical development, establishing the Jaguar brand's position as a fashion leader."

“No matter what period it is in, Jaguar has always led the new trend in the luxury car market with its elegant and charming design and extraordinary technology. It has become a luxury icon representing fashion and has attracted countless followers around the world.”

Although Maderen knew what he was talking about, Cao Yang must have heard of it or seen it many times in the information.

But when they meet for the first time, he must find a topic to talk about first, so that both parties can let down their guard a little.

"From the very first car, Jaguar has been steadfast in its promise to build the most innovative and high-end products."

"This is somewhat similar to the philosophy of Xingchen Automobile. Everyone wants to provide consumers with the highest-end cars."

"Mr. Cao, when Jaguar officially entered the Chinese market in 2004, I was assigned to be the person in charge of Jaguar China."

"Later Ford integrated the resources of Jaguar and Land Rover, and I became the person in charge of Jaguar Land Rover China."

"I have witnessed with my own eyes the rise of Xingchen Automobile and the rise of China's automobile market."

"Jaguar Land Rover Automotive Technology Co., Ltd. can become a member of Nanshan Group. I think this is the best destination for Jaguar and Land Rover, and it is also the most anticipated destination."

"I firmly believe that under your leadership, Mr. Cao, Jaguar Land Rover can quickly get out of the downturn and become the darling of the world's luxury car market again."

"I personally admire you very much, Mr. Cao. You not only designed classic pickup trucks like the Ford F150, but also designed many classic luxury cars such as Ziweixing, Xingkong, Yangwang and Xingtu."

"Even the big red flag of Spring City Automobile Group is refreshing."

"I very much hope that Mr. Cao can lead Jaguar Land Rover to new glory."

Since Ma Deren chose to come to see Cao Yang in advance, he has naturally made his choice.

He had even considered going directly to Yangcheng to visit Cao Yang when he was in China.

In the end, it was because the handover work was not completely completed, and he was even called back to the headquarters to assist in some handover work, so today was the first time he saw Cao Yang.

However, Cao Yang didn't know him at all.

Even the detailed information of senior executives of Jaguar and Land Rover are in Cao Yang's mailbox.

This Madren's ability cannot be said to be outstanding, but he is better because of his relatively deep qualifications.

He has been with Jaguar for almost 30 years this year.

He has some connections in various departments of the company.

Although his position is not the highest, and he is not even a member of the company, he is still a director of the company.

He is considered a heavyweight.

Such a person took the initiative to seek refuge with Cao Yang, and Cao Yang had to accept it both emotionally and rationally.

Otherwise, foreigners in the future would be even more afraid to take refuge in Xingchen Automobile and Cao Yang easily.

"Maderen, although this is the first time we have met, I have always seen the performance of Jaguar and Land Rover in China."

"Although Jaguar Land Rover has entered the Chinese market for a relatively short time, its reputation is not low at all."

"Even Jaguar and Land Rover cars give Chinese people the feeling that they are more luxurious than Mercedes-Benz and BMW, and are on the same level as Porsche."

"I think these achievements are inseparable from your hard work."

"In the past two years, Jaguar Land Rover's global development has not been smooth, and it has even suffered substantial losses."

"This is a situation that no one wants to see."

"Xingchen Motors chose to acquire Jaguar and Land Rover because it hopes to return to glory together with Jaguar Land Rover, so that more Chinese consumers and more global consumers will choose Jaguar and Land Rover vehicles."

"However, I am not particularly familiar with the current management situation of Jaguar and Land Rover. Do you have any good suggestions?"

Taking this opportunity, Cao Yang also wanted to hear the analysis from insiders.

After all, where there are people, there are rivers and lakes.

If a company wants to run well, it must have a group of suitable management.

Otherwise, the company would be in a mess and it would be impossible to achieve any good results.

"Mr. Cao, there are basically three factions in Jaguar Land Rover."

"One group wants to compete with Xingchen Automobile and does not want Xingchen Automobile to control Jaguar Land Rover."

"The other group thinks that the matter has nothing to do with them. As long as the company doesn't lay off employees or cut salaries, it doesn't matter."

"There are also some people like me who have seen the excellent performance of Xingchen Automobile in the world and the strong technical strength of Nanshan Group. They hope that the company can develop and grow under the leadership of Xingchen Automobile."

"However, it is regrettable that the current president and R&D director belong to the first group. It is estimated that they will not implement some of the subsequent requirements of Xingchen Motors well."

Maderen told what she knew about the situation without any hesitation.

Since he chose to come here to find Cao Yang, he chose to seek refuge with Cao Yang.

To take refuge, you must look like you are taking refuge. Madren also sees this very clearly.

"As the only shareholder of the company, if the board of directors is directly reorganized and the president and R&D director are re-appointed, how sure do you think you would be responsible for this matter?"

As soon as Cao Yang said these words, Maderen immediately became excited.

Why did you come here alone to find Cao Yang?

Isn’t it just for promotion and salary increase?

Even though Jaguar Land Rover has not been very prosperous in the past two years, their status in England is still very high.

Being able to become the president of Jaguar Land Rover is definitely considered a great person in England.

It's not surprising that the Queen would even award Maderen with an honorary title.

Thinking of this, Maderen was filled with energy.

"Mr. Cao, I have specifically studied some of the promises or requirements made by Ford Motor Company when it transferred Jaguar Land Rover. It only mentioned that layoffs and salary cuts were not allowed within three years, but it did not say that management adjustments were not allowed."

"Xingchen Motors is the sole shareholder of the company, and reorganizing the board of directors is the right given to it by law."

"For most company employees, as long as their income and position are not affected, they won't have much of a problem."

"Even if the company can appropriately increase salaries by 3% or 5% so that everyone can still enjoy the salary increase during the financial crisis, then related work will be easier to carry out."

"Without the support of grassroots employees, even if those members of the board of directors have some ideas, they will not be able to come up with anything."

"Besides, I've been working at Jaguar for 30 years. It's not like I've done nothing during these 30 years."

"If Mr. Cao really trusts me and gives me the responsibility for Jaguar Land Rover, then I can immediately select a few people from the neutral faction on the board of directors, and then let my people or people who work with me join the board of directors. "

"When the time comes, with the combined efforts of many parties, the original president and his gang will not be able to make any waves at all."

"If they really want to cause trouble, the worst case scenario is that the company will directly announce a suspension of production, or even release some news saying that rectification will be carried out indefinitely."

"Let's see who is more anxious than who and who is under greater pressure."

The bastions of revolution are always easiest to breach from within.

The situation inside a Jaguar Land Rover car is obviously similar.

For her own benefit, Maderen doesn't mind betraying other people's situations at all.

After listening to his words, Cao Yang became more confident about tomorrow's meeting.

Although preparations have been made to forcefully enter Jaguar Land Rover, they are ready to take action against the original executives.

But if you can take over more smoothly, there is no need to be so explosive.

Otherwise, there will be some sequelae by then.

"Madren, congratulations on becoming the new president of Jaguar Land Rover. When your position will be announced to the public depends on when you complete the reorganization of the board of directors."

"Tomorrow I will take the personnel of Nanshan Group to visit the company, and then have a meeting with the company's management."

"There isn't much time left for you, so you have to hurry up."

Cao Yang chose to give Ma Deren his trust without much hesitation.

He doesn't have a more suitable candidate for the time being.

Anyway, as long as the current president is willing to cooperate with him in shifting the focus of R&D, production and sales to China, that will be enough.

If it really isn't appropriate, just replace it when the time comes.

Anyway, two-legged toads are hard to find, and two-legged people are everywhere.

"You've had a hard day traveling and traveling, so I won't bother you while you're jet lagged."

"I will definitely give you a satisfactory answer tomorrow."

Maderen also took the time to connect with the executives he had good relationships with, and do some ideological work with the executives he had good relationships with to redistribute interests.

Killing a bunch of executives tomorrow means there will be new opportunities for a bunch of people.

Except for some positions reserved for Nanshan Group's residents, the others can be given to Madren for exchange of interests.

This will ensure that tomorrow's meeting can develop at the pace he wants.

The world of Jaguar Land Rover is about to change.