Rebirth 99 to become a car giant.

Chapter 436: The big brother of the industry comes to visit in droves

With the emergence of Nanshan Hongqi, all car companies have felt the crisis.

However, on the Internet, netizens are full of expectations.

"Back then, Hongqi was also a representative of China's luxury cars. It had good configurations in all aspects and was regarded as a domestic conscience car. But now it is a bit in decline. I look forward to the cooperation with Nanshan to bring surprises to everyone."

"The price is too high and there is little sales. I hope this can change after the joint venture."

"Nanshan Group is here, and there is hope for Hongqi."

"It should have been a joint venture a long time ago. The two most unique companies in the country are now working together to produce domestically produced cars. The future is bright."

"Spring City Motors is very courageous. It actually gave 40% of its shares directly to Nanshan Group. Aren't you afraid of the loss of state-owned assets?"

"The products produced by Nanshan must be high-quality products. Nanshan Red Flag is worth looking forward to!"

"It's so awesome that Nanshan Group can actually jointly form a joint venture with Hongqi Car like this."

"If we do well by then, Nanshan Group's turnover will be able to reach a big level, and its domestic influence will be further enhanced."

At this time, as a local enterprise in Yangcheng, Yangcheng Motors will naturally not be silent at all.

"I believe that under the leadership of Mr. Zhu and Mr. Cao, the future of Nanshan Hongqi is very worth looking forward to."

After that, everyone seemed to have made an appointment, and Chery Automobile, Changan Automobile, and Zotye Automobile all came over one after another.

"On our part, there is definitely no way to directly take out Yangcheng Motor's independent brand and form a joint venture with Nanshan Group."

"It also lets parts giants such as Autoliv and Toyoda Gosei know that they are not the only ones who can do well in this field."

He naturally heard about the fact that the CEOs of Geely, Chery and other companies visited Cao Yang.

"Especially in these years, the reputation of Nanshan engines and Nanshan gearboxes has been completely established."

However, Zhu Zhengfeng was quite sober and said: "Whether Nanshan Red Flag can succeed mainly depends on the support given by Nanshan Group."

Zhu Zhengfeng knew very well the level of his Hongqi sedan team.

Slowly, the image of the official car was replaced by the Audi A6L, but Hongqi did not have a product that could be used by ordinary consumers.

Can Li Su still accept Geely Auto becoming Nanshan Geely Auto?

"Otherwise, car companies such as Yangcheng Honda and Yangcheng Nissan mainly sell well in the south."

"If the number continues to increase, it will be time to consider building a new factory."

Even he and Zhang Jiaqi found an excuse to meet Cao Yang.

In the era of fuel vehicles, Nanshan Group's layout in automobile companies has been completed.

The automobile industry is the pillar industry of Yangcheng. Liu Tianwu is in charge of the economy and naturally hopes that the more automobile factories the better.

"But if several brands take action together, the situation will be much better."

To put it bluntly, these people can’t be counted on.

However, Tao Wen and the others have great confidence in Nanshan Hongqi Automobile Co., Ltd. and are in a good mood.

"If Geely Automobile has any questions about parts, you can communicate with us at any time."

That is to say, Nanshan Group is famous enough and powerful enough.

For models with low profits, I will ask Denso to lower the price slightly.

"It shows that the Hongqi brand still has a unique position in the eyes of many people."

"The performance is better than products of the same level, and I haven't encountered any problems with after-sales."

"For Nanshan Group, they have technologies such as engines and gearboxes for mid- to low-end products, but they do not have their own models."

Li Su directly threw out some parts that he was more worried about.

"As long as their automotive research institute is willing to help Nanshan Hongqi develop new models, then it is okay to pay an additional model development fee or technology commission fee."

"But when it comes to the second expansion of production, I think the possibility of inviting them to come to Yangcheng to build a factory is very high."

How many four years can life have?

Tao Wen's analysis obviously represents the opinions of many people.

"After all, in addition to the normal money earned from parts such as engines and gearboxes, they can also take another 40% from the profits of the entire vehicle."

Fortunately, Li Su is also a smart person. From Cao Yang's words, he can already understand what the other party meant.

The Hongqi brand has been around for decades. At the beginning, everyone had the impression that it was an official car and had nothing to do with ordinary people.

"When we expand production for the first time, we may still continue to build factories in Spring City."

"But I think Nanshan Hongqi can at most reach the number of Spring City Volkswagen or Spring City Toyota. It will be very difficult to surpass these joint venture car companies."

"Mr. Zhang, during this period, many CEOs of independent brand companies have visited Nanshan Group frequently. Everyone is thinking about whether they can further cooperate with Nanshan Group like Hongqi Car."

"When the time comes, Geely Automobile is willing to become the first batch of manufacturers to use the passive safety parts produced by Nanshan Group."

Although Geely Automobile is developing rapidly, it is actually relatively weak in its own auto parts technology.

"When several car companies work together, the final market share they gain will definitely be much larger than that of Nanshan Hongqi Motors alone."

"With the announcement of the latest crash standards by Huabaoyan, more and more models will be equipped with airbags in the future, and the number of airbags will also increase."

For some people of the older generation, this is something that is difficult to accept.

"Mr. Cao, if there are no plans for further cooperation in the vehicle business, can we have in-depth cooperation on auto parts?"

Cao Yang pretended that he didn't understand what Li Su said and deliberately changed the topic.

"Nanshan Hongqi was established because Hongqi sedan has its own unique brand heritage."

Establishing a joint venture is not a difficult task for most automobile companies.

"The reputation of domestic independent brands has increased significantly in recent years, and Nanshan Group is indispensable."

"That's true. We don't have to regret anything."

Just like Geely Automobile and Chery Automobile, if Cao Yang wanted to directly enter into a joint venture with the other party's entire company in a similar merger and acquisition method, no one would be willing to do so.

If you are interested, if you check the operating profits of these parts companies, you will find that the profit margins of these companies are not lower than those of OEMs.

Not only is the vehicle business not involved, but the engine business also has no plans to enter this field.

Not to mention that car sales will continue to rise, and the market will be even bigger.

For these joint ventures, all models are imported from abroad.

"This should still be somewhat tempting."

Especially in the parts business, when QCD has advantages, there is no need to obtain parts orders through joint ventures.

Zeng Guangda has been inquiring about the news of Nanshan Group every day during this period.

With this visit, at least my minimum goal was achieved.

If you are not careful, it will involve safety issues and require a recall, or you may need to pay a large amount of compensation after a safety accident.

"Passive safety parts are indeed a rising market, and the space will become larger and larger in the future."

Especially for a person like him, every year is very precious.

"There are also parts such as airbags, which are almost monopolized."

Even if they copied some products from Audi, they did not make any noise in the end.

"When there are other cooperation opportunities in the future, we will just cooperate well with Nanshan Group."

This type of parts is very promising, and even if car sales remain unchanged, their demand is increasing.

There is some truth in what he said.

Decline is inevitable.

"Looking back, I asked Nanshan Auto Parts to set up a special passive safety parts development department to pay attention to the work of airbags and seat belts."

For example, Spring City Toyota can completely control the profits of the joint venture through Aisin and Denso.

Xingchen Automobile, Jaguar Automobile and Land Rover Automobile focus on high-end models.

When it's time to flatter someone, it's natural to flatter them hard.

In other words, for the domestic joint ventures of Volkswagen, Toyota, General Motors and other automobile giants, even if the share ratio is 50:50, the actual profits they obtain are far more than 50%.

Zhu Zhengfeng also saw this very clearly and was willing to accept this situation.

"Mr. Cao, please don't tell me. There are indeed some parts that have caused confusion for us."

"Except Nanshan Hongqi and Yangcheng Nanshan Commercial Vehicle, other joint venture automobile companies should not appear in the short term."

Not to mention that besides technology royalties, there are other ways for everyone to make money.

"Whether it is the power systems they sell to various independent brands or the power systems used by Xingchen Motors themselves, the market performance is very good."

"Once car companies realize this, they will definitely consider this factor when building new factories in the future."

Fortunately, this result was what Li Su expected.

"It's a win-win thing."

"For example, let's set up a joint venture parts company to develop and produce related parts?"

Liu Tianwu also made a quick calculation.

<divclass="contentadv">However, he still feels a little regretful when he thinks that it will take four years before he has the opportunity to introduce a new factory to Yangcheng.

He also knew who the true savior was.

"And this time Spring City Automobile Group is also quite generous, directly taking out the entire Hongqi sedan as a joint venture."

"When will the new car come out? I have all the money ready!"

Mainly this type of parts is relatively special.

"Nanshan Hongqi should not be slower than these manufacturers."

In the end, Cao Yang's answer was naturally similar.

"If we calculate based on this rhythm, basically in 2010, the sales volume of Nanshan Hongqi will reach about 20."

Not only compared with Chery and Great Wall, but also compared with the rising star BYD, there are still some gaps.

It can withstand strong winds and waves, and can produce parts with higher threshold.

"Mr. Cao, China's automobile market will soon become the largest automobile market in the world."

At least it can help Geely Automobile improve its voice in negotiations.

For models with high profits, I will ask Aisin to sell the gearbox more expensively.

"Cooperating with Great Wall, Chery, Geely, BYD, and Changan is also cooperation, and cooperating with Hongqi Car is also cooperation."

But if this joint venture involves putting yourself on the table to cooperate with others, then few companies will be willing.

"But judging from what we know now, Mr. Cao probably didn't agree to any company."

This alone made Zhu Zhengfeng breathe a sigh of relief.

It can be said that Hongqi sedan has never been able to attract so many people's attention like it is today.

……

"Mr. Zhu wisely chose Nanshan Group among so many partners."

"For example, engine bearings, although they are very inconspicuous, there are only a few manufacturers that make them, so there is basically not much room for negotiation."

"As long as the Nanshan Group's demands are not excessive, we can compromise on them."

"That's a good thing."

After all, Nanshan Group obtained 40% of the shares of Nanshan Hongqi Automobile Co., Ltd. without paying a penny.

"So in the short term, we have not considered continuing the joint venture car company."

"It is very difficult for a single brand to gain a particularly large share of this market."

"If Mr. Cao is willing to personally intervene in the development and marketing of Nanshan Hongqi's new models, it will not be difficult not to mention becoming China's largest car company with annual sales of more than 50 vehicles."

The joint venture company needs to pay a technology commission fee of 3% to 5% directly based on the selling price of the model to partners such as Volkswagen or Toyota Motor.

As for low-end models such as Changan Benben or Wuling Hongguang, Nanshan Group has no plans to get involved.

"Well, I believe Nanshan Group will be interested in this plan."

"Originally, I regretted not mentioning the joint venture passenger car company to Mr. Cao earlier, but now it seems I don't need to regret it."

"In this case, the emergence of Nanshan Red Flag just fills this gap."

So I immediately went down the steps smoothly.

It would be best if we could confirm the construction of a factory in Yangcheng within two years.

"However, I believe that with the addition of Nanshan Group, Nanshan Hongqi's sales will soon exceed the production capacity of the Spring City factory, and production will need to be expanded by then."

"This market is absolutely huge."

Liu Tianwu's situation is different.

"Ronaldiner, do you think it is possible for Nanshan Hongqi Motors to set up a factory in Yangcheng in the future?"

"I feel that Nanshan Group has always lacked a general car brand. Now that it is cooperating with Hongqi Cars, it seems that this gap has been filled?"

"For Nanshan Group, the main car sales are now contributed by Xingchen Motors, and Jaguar and Land Rover will also contribute some in the future."

All kinds of comments are all over the Internet.

"This means that there is still an additional market of 1000 million vehicles waiting for everyone to share."

"It is not impossible to produce and sell 1000 million or even 2000 million vehicles a year in the future."

"Leader, I will check with the Nanshan Group at any time later on about the dynamics of Nanshan Red Flag. Maybe there are other possibilities that wouldn't be surprising."

"I believe they will definitely have more reasons to run Nanshan Hongqi well."

"At that time, you will be the chairman of the company and Mr. Cao will be the vice chairman. Together, we will make Nanshan Hongqi the largest car company in terms of sales in China."

So he was also thinking about whether it was possible to strengthen this area of ​​business through cooperation with Nanshan Group.

Luo Yi naturally understood what Liu Tianwu was worried about, but he didn't have many options.

Tao Wen has been personally monitoring the public opinion movements on the Internet for the past two days, and reports to Zhu Zhengfeng every morning and evening.

Most cars now have one airbag for the driver and one for the passenger.

However, at least this series of changes has made everyone aware of Nanshan Group's status as the big brother in China's automobile industry.

"At that time, it will be almost 2012."

"Mr. Zhu, it seems that most netizens are optimistic about our joint venture."

"Whether it is made by Bosch or made by China, as long as other manufacturers can produce it, we at Nanshan Group are confident that we can do it, and the cost will be advantageous."

"If there are plans in this regard in the future, we will also give priority to cooperation with Geely Automobile."

"However, Nanshan Group's current stalls are a bit big, and the various businesses are relatively messy."

Fortunately, Zhu Zhengfeng values ​​sales more than profit margins.

The talk was all about future cooperation, and even whether we could set up a joint venture like Hongqi Car.

Obviously, Li Su hopes that Geely Automobile can establish a joint venture with Nanshan Group.

"Once factories are deployed in the north and south, they are likely to be able to sell well all over the country."

For example, Li Su from Geely Automobile came directly to Yangcheng and visited Cao Yang.

That is to say, low-end gearboxes such as 4MT and 4AT have some intersection with these markets to a certain extent.

Also a little worried are car companies such as Geely and Chery.

In the future, a car may have 10 airbags.

"That's really good."

"Is Mr. Cao responsible for designing Nanshan Hongqi's new models?"

"The financial world is not calm this year, and now it seems that the automotive world is not calm either."

"Now that Nanshan Hongqi is in place, Nanshan Group's overall car sales should be able to reach a higher level in the future."

Luo Yi can always play the same role as secretary and staff next to Liu Tianwu, and his personal abilities are absolutely outstanding.

Zhu Zhengfeng has a relatively clear view of the situation in China's automobile market.

The hot searches on Weibo are naturally related to this topic.

He didn't want Nanshan Auto Parts to fall into the pit.

"Leader, Hongqi Car currently has a factory in Chuncheng. After the reorganization of the joint venture, the initial factory should continue to use the Chuncheng plant."

Liu Tianwu just asked a question casually, and he could answer it from several angles.

After Li Su leaves, Wang Ying from Great Wall Motors will come to Nanshan Group to visit the parts production line the next day and discuss similar topics to Geely Automobile.

But what Li Su said makes sense.

Otherwise, even if Zhu Zhengfeng strongly recommends it, there will probably be many people who are opposed to cooperation.

Otherwise, he would not beg Nanshan Group to form a joint venture with him.

"It is possible to reach 2011 by 30."

There is a lot of room for people to operate.

Nanshan Group is also very active in docking.

Tao Wen is very confident in the cooperation between Hongqi Car and Nanshan Group.

Naturally, Cao Yang would not refuse cooperation directly, but would tactfully find an excuse to leave you speechless.

Some may even think that this is a loss of state-owned assets.

Obviously, the way Nanshan Group cooperates with Hongqi Car this time, the role of Nanshan Group is very similar to that of Volkswagen, Toyota and other automobile giants.

From now on, Hongqi Car will no longer be a wholly state-owned enterprise.

"As long as the new models we launch in the future have good-looking appearances, excellent power, rich configurations, and appropriate prices, there is no reason why they will not sell well."

So although he was a little disappointed, it was acceptable.

"Nanshan Hongqi Automobile Co., Ltd., I didn't expect Nanshan to be in front!"

Now the ship of Nanshan Group is no longer a small sailboat, but an aircraft carrier.

Just think about it and you know what the outcome will be.

"I think Nanshan Auto Parts can develop its business specifically in passive safety parts?"

"Under this situation, Nanshan Group can actually consider establishing joint venture car companies with several more companies."

However, Cao Yang has no interest in this kind of joint venture at all.

"We will strive to achieve some breakthroughs within a year, so that all domestically produced models will be equipped with our own airbags and seat belts."

"As for models like Spring City Volkswagen, they sell better mainly in the north."

"The layout of various OEMs is beginning to tend to set up separate factories across the country, which is also more beneficial for model marketing."

Later, many car companies such as Honda Motor were deceived by Takata's airbags.

"Mr. Li, what you said does make sense."

As the general manager of Spring City Automobile Group, it already has joint ventures such as Spring City Volkswagen and Spring City Toyota.

When the time comes when we form a new car brand, it may be able to give the car market an extra surprise.

"Yangcheng Automobile, Changan Automobile, BYD Auto and other companies have all become car companies with annual sales of more than 20 or even more than 30 vehicles in just a few years after cooperating with Nanshan Group."

Otherwise, I would probably be depressed.

Li Su saw that Cao Yang finally accepted his opinion, and his mood improved a lot.

So far, Hongqi Sedan has released enough sincerity.

However, Cao Yang is not the kind of person who just casually sets up a bunch of joint venture parts companies just to get orders.

"Nanshan Group is really good at contributing news to everyone."

If a joint venture is not possible, it is okay to let Nanshan Auto Parts compete with Autoliv and other international auto parts giants.

Previously, Cao Yang put passive safety components at a lower priority.

Otherwise, Zhu Zhengfeng would not be willing to take out the Hongqi sedan as a joint venture with Nanshan Group.

Nanshan Hongqi focuses on low-end and mid-range models.

"Please follow up on some details of the joint venture between the two parties and get the joint venture up and running as soon as possible."

Zeng Guangda is obviously very aware of the current situation.

The joint venture company of Nanshan Group is not so easy to attract attention.

If you treat something like a treasure, others may look down upon it.