Rebirth 99 to become a car giant.

Chapter 426: Nanshan Group’s joint venture intention is a hot topic

Technology exhibitions are not a new marketing measure.

Basically every company has implemented similar plans.

However, it is not that easy if you really want to make a name for yourself.

It's even harder to make big noise in the industry.

Unless your technology really makes a big breakthrough.

This technology exhibition held by Nanshan Engine is obviously of the type with major technological breakthroughs.

"Mr. Huang, someone from Westwind Motors just called us. The 15L large-displacement diesel engine developed by Nanshan Engine has a power of 680 horsepower, which is a full 200 horsepower higher than the engine we are currently mass-producing."

"Basically, it can be said that the diesel engines used by any domestic heavy truck company cannot rival them in terms of comprehensive performance."

"It is said that many companies on site have expressed interest in their products."

"Even Zephyr Motors is considering whether to buy some engines from them."

They are considered competitors of Nanshan Engine, so naturally they will not be invited to the meeting.

This has nothing to do with Cao Yang.

Now that they meet competitors, the first thing they think of is to ask American Cummins to introduce new technologies.

Although Changan Automobile is no match for other companies in the field of heavy trucks, it is not without potential for development.

"At this time, our products are likely to be put on the table together with each other for people to choose from."

However, none of this has much to do with Cao Yang.

Cheng Tao is very vocal on this point.

Why did the situation suddenly change?

"Mr. Cao, Yangcheng Automobile Group has no outstanding achievements in heavy trucks. You can definitely seek cooperation with us."

He has no idea what it will look like in the end.

But Cao Yang will definitely not do anything that goes back on his word.

Buses, in particular, can be easily promoted as long as they can gain local support.

Li Zhiqin directly changed his angle to argue with Hiroshi Saito.

"It can be said that the relevant inputs have been spent, but the output has not been achieved at all."

Seeing that Liu Guofu had no confidence, Huang Jun naturally wanted to comfort him from another angle.

As the general manager of Changan Automobile, Yi Jia very much wants to further strengthen cooperation with Nanshan Group.

According to Wang Fu's understanding, the best consumption scenarios for these batteries are buses and buses.

As a joint venture, Westwind Cummins itself does not have R&D capabilities.

"However, there should be many competitors who want to take this opportunity to study our products and see if they can find anything to learn from."

"680 horsepower?"

This time, Hiroshi Saito didn't know how to get angry.

Anyway, for Nanshan Group, there is no harm in having one more shareholder.

Therefore, Yi Jia's idea cannot be implemented no matter what.

"Our Changan Automobile's experience in the field of commercial vehicles is definitely not comparable to that of Yangcheng Automobile Group."

"Besides, when customers choose to buy, they may not directly determine what displacement heavy truck to buy."

"We just established a joint venture with Hino, but then we turned around and established Yangcheng Nanshan Commercial Vehicle Co., Ltd. with Nanshan Group."

"But our domestic situation is different from that in the United States. The market share of high-end heavy trucks is very small."

"Besides, we are still counting on getting more orders for commercial vehicles in Lingnan Province."

After all, you clearly marked the load capacity as 30 tons, but in the end, they transported 100 tons of cargo.

"Judging from the current situation, there is no news in this regard."

"Mr. Cao, the reputation of our 15L large-displacement diesel engine has been completely established this time."

Although there are already a large number of commercial vehicle companies in China, it stands to reason that more companies and fewer companies may not have any impact on BYD commercial vehicles.

He knew that Nanshan Group had separated its battery division to establish Nanshan Battery, and related research had never stopped.

As soon as Lian Furong got the news, he went to Wang Fu to discuss the impact of this matter.

Li Zhiqin was able to be assigned to Yangcheng Hino as the deputy general manager, so he naturally had a few skills.

In particular, Changan Automobile has made an internal decision that engines and gearboxes for passenger cars will always be purchased from Nanshan Group.

Cao Yang's words made Yi Jia a little disappointed.

"This situation was already brought up when we were discussing the joint venture with Yangcheng Motor."

Now the Nanshan engine is directly 10% higher, which is definitely a very exaggerated figure.

Obviously, Yi Jia was looking for Cao Yang to poach Yangcheng Automobile, but Cao Yang wanted to sell diesel engines to Changan Automobile.

"Let's keep an eye on the situation first and then talk."

The driving environment for domestic heavy trucks is really special.

"If you want customers to spend 30 yuan to buy a heavy-duty truck that can be purchased for 60 yuan, few people are willing to do so."

As the general manager of Yangcheng Hino, Hiroshi Saito was in a very bad mood talking to deputy general manager Li Zhiqin about Yangcheng Nanshan commercial vehicles.

"Compared with technology, technology cannot compare."

But this is certainly not something Li Zhiqin can answer directly.

"If the other party can achieve localization, the cost of the complete machine will definitely be lower than ours."

All roads are blocked.

However, the establishment of this joint venture has attracted the attention of many people.

"If the costs can be reduced, the future of the joint venture will be better."

As a major economic province in China, the market in Lingnan Province is still worth looking forward to.

<divclass="contentadv">But now a new joint venture has emerged, and Hino must be very angry.

But it's a good sign.

"Doesn't it count as competition only if the other party produces exactly the same product as us?"

Only after a large amount of battery production experience has been accumulated will we be able to further develop related technologies.

"Saito-san, I just learned about this today, and I feel a little surprised."

Nanshan Group has also done a lot of things like dismantling and benchmarking.

So he definitely still has to question it.

They just earn a little processing fee.

"What's the trouble?"

Customers are interested in taking the time to verify your product, which means they are interested in using you.

Therefore, after the cooperation, Hino can at least gain access to many markets in Lingnan Province.

The new company will produce high-end heavy trucks and directly use 15L diesel engines.

Otherwise, why bother yourself?

"We have made the performance of this engine very clear at the technology exhibition, and it is inevitable that everyone will be interested in it."

That's why I was so angry and discussing with Li Zhiqin.

"Mr. Cao, why don't you reconsider and cooperate with Changan Automobile?"

However, if this happens, Zhang Jiaqi will get tired of it.

For the automotive industry, it is very fast to identify a new customer in a few months.

"From what we know so far, the heavy-duty truck engine produced by Nanshan Engine is a 15L large-displacement diesel engine, and there is no overlap with the products we are planning."

"Mr. Yi, the headquarters of Nanshan Group is in Yangcheng. Sometimes we have to give some face."

"If everything goes well, the first batch of customers using our diesel engines will be identified within this year."

"China's automobile market is very open, and you should also understand the strength of Nanshan Group."

He is quite satisfied that BYD has been able to develop to its current scale.

"Now they are making diesel engine models. What I'm worried about is that they will also make electric buses like us."

In this case, it is absolutely necessary to strengthen the cooperative relationship between the two parties.

He just said he would report it to the group.

"Coupled with the fact that Nanshan Group has always been very good at marketing, domestic heavy truck engines will definitely undergo earth-shaking changes in the future."

"Just like Teitu Hyundai and Tedu Benz, although they both produce passenger cars, there is no competitive relationship between the two parties, and they will not take up some of each other's resources."

"According to the news I just heard, this product of Nanshan Engine has basically achieved the localization of main parts."

"However, this does not actually affect our continued cooperation with Changan Automobile. The diesel engines produced by our Nanshan Engine can also be sold to Changan Automobile."

"Li Sang, what do you Yangcheng Automobile Group mean?"

Therefore, it would be best if some disputes can be avoided from the source.

"After all, engines of this level can not only be used in heavy trucks, but can also be used in other special fields."

"Yangcheng Nanshan Commercial Vehicle can produce heavy trucks with 15L engines, and can also produce heavy trucks with other displacements."

Whose product should I buy?

Products with better motivation and character, as long as the price is right, someone will definitely buy it.

It is very difficult for you to do much better than others with the same displacement.

As long as the initiative is still in your own hands, that's fine.

"Especially in terms of high-end heavy trucks, most of the market is likely to be taken away by Nanshan engines."

"Especially the very critical high-pressure common rail, high-pressure oil pump, piston and engine control system. The cost of these parts is relatively high."

"Both companies produce heavy trucks, and the relevant markets are completely overlapping."

However, although diesel engines have opened up the situation, for Yangcheng Nanshan Commercial Vehicle Co., Ltd., everything has just begun.

Hiroshi Saito has not reported this matter to the headquarters yet, and he does not know how to report it then.

Wang Fu's mentality has always been relatively good.

"So even though Nanshan Engine looks very powerful now, in fact, the market performance by then may not be much better."

"Similar things must never happen again in the future."

"But we can arrange for technicians to go to the site for free to assist the other party in conducting some tests."

"If we continue to develop at this pace, I think we can at least attract a few customers for this engine."

"We are even planning to win the Yangcheng bus market in the future."

So many difficulties in the past have been overcome, and some of the difficulties now are nothing.

"Even if someone really wants to develop electric vehicles, there is nothing we can do to stop them."

Especially for the 15L diesel engine of Nanshan Engine, OEMs such as Xifeng Motors and Spring City Motors, which have engine factories under their subsidiaries, may not be willing to purchase engines from outside easily.

"Compared with the cost, the cost cannot be compared."

However, Yangcheng Nanshan Commercial Vehicle Co., Ltd. is located in Yangcheng and is a joint venture established by the powerful Nanshan Group and local state-owned enterprises.

"Sooner or later it will have some impact on our sales."

"You only talked about the advantages of this matter, but you avoided the disadvantages."

According to his understanding, even the 15L diesel engine just mass-produced by Cummins headquarters can only achieve a maximum power of 620 horsepower.

As soon as this news came out, it immediately caused quite a stir in the industry.

"According to our current plan, the price of heavy trucks produced by Yangcheng Hino is 30.00% higher than that of domestic counterparts."

Yi Jia was obviously moved. After saying a few words, she quickly went to harass Zhang Jiaqi.

"Especially Mr. Cao of Nanshan Group, he is very discerning. He may think of something together with Mr. Wang."

But it’s not difficult at all to know the specific content.

"With the rapid development of our country's economy and the vigorous development of the logistics industry, the demand for various commercial vehicles will definitely be relatively strong in the future."

After all, apart from the engine, there are many other things, and everyone's differences are not that big.

"Mr. Huang, we have just signed a technology introduction agreement for the 10L diesel engine, and now the parts have been molded."

Many customers of Westwind Cummins participated in this technology exhibition today.

"Cummins also has 15L diesel engine technology. Can we discuss the introduction of technology with them as soon as possible?"

"If this isn't direct competition, what is?"

"They even made some special instructions on the engine's fuel consumption, warranty, etc."

"In any case, Yangcheng Automobile Group established a new commercial vehicle company without communicating with us in advance. This behavior is inappropriate."

Liu Guofu gave his prediction very pessimistically.

Naturally the same goes for other colleagues.

Huang Jun was also a little surprised.

"The company is still under construction and has already encountered problems like this. How can we develop in the future?"

So purely from this perspective, the current threat from Yangcheng Nanshan commercial vehicles to BYD commercial vehicles is very small.

"You don't have to worry about this. This product of Nanshan Engine is destined to be used only on high-end heavy trucks."

Yi Jia is still a little unwilling to give up. He is still thinking about poaching.

It’s not just about who has stronger technology, who will win the market.

"Let's not talk about Cummins' 15L engine, which only has 620 horsepower, which is far behind the Nanshan engine."

Wang Fu's mood was quite calm.

"Many companies want us to provide a prototype for testing to see if the relevant performance meets their requirements."

This put Westwind Cummins into a passive situation.

"For example, Spring City Automobile Group, such as Xifeng Automobile Group, if Nanshan Group cooperates with them, the situation may be even more unfavorable for Yangcheng Hino."

Cheng Tao was in a very good mood.

But it’s hard to say what will happen in the future.

In some special fields, it is definitely easier for them to obtain orders.

Liu Guofu expressed a pessimistic attitude towards the current situation.

"Even because of the emergence of this new joint venture, it is likely to promote the development of the heavy truck industry in Lingnan Province, thereby benefiting us as well."

"For example, the production of some parts is currently imperfect."

"So we finally chose to cooperate with Yangcheng Automobile Group."

"This cooperation is naturally possible, but we feel that if the two parties can establish a joint venture to produce commercial vehicles, the effect may be better."

In his opinion, Hino would choose to cooperate with Yangcheng Automobile Group because there are no decent heavy truck companies in Lingnan Province.

"I'll go talk to Mr. Zhang!"

After all, the development cycle of many parts is relatively long. You don’t just use them today and install them on the car tomorrow.

Otherwise, he would not be able to communicate with the headquarters at that time.

"Then the impact on us will be greater."

After all, Li Zhiqin didn't just talk nonsense.

The joint venture and cooperation contract has been officially signed. Now you, Changan Automobile, want to get involved?

Although your administrative level is higher than mine, this is not how you do things.

"On the contrary, the engines we are producing now are the products that best meet market demand."

Although high-value parts such as heavy truck engines are not easily given to customers for testing for free.

"Even if Yangcheng Motor does not establish a joint venture with them, other joint ventures will still emerge."

Lian Furong inadvertently flattered Wang Fu.

Liu Guofu explained this, and Huang Jun was fully aware of the threat.

Li Zhiqin first took away his own responsibility, and what he said was objective fact.

"At that time, we will even need loans to have money to further introduce technology."

"Well, we charge for all prototypes and will not provide them for free."

Cao Yang's words immediately aroused Yi Jia's interest again.

Although Nanshan Group attaches great importance to patent registration, it is not interesting to litigate with people every day.

It seems that three-party cooperation is not impossible?

"Nanshan Automobile Group can no longer establish joint venture commercial vehicle companies with other manufacturers."

Of course, there will definitely be higher pursuits in the future.

"It's just that there will be greater resistance to the development of commercial vehicles in the future."

"So I think there is actually no competitive relationship between the two parties, but a complementary relationship."

Otherwise, if battery production always stays in the laboratory state, it will be difficult for technology to achieve real progress.

Finally, he took a step back and said, "Mr. Cao, since there is no way to completely leave Yangcheng Automobile Group aside, how about we establish another joint venture?"

In any case, Hiroshi Saito believes that the emergence of Yangcheng Nanshan commercial vehicles is not good news or a good thing for Hino.

This is simply not realistic.

"So strong?"

"With such a large investment, if there is no output by then, it will be very fatal for the company."

However, many commercial vehicle manufacturers that are not that large, such as Sany, are very interested.

While Xifeng Cummins was discussing the Nanshan Engine Technology Exhibition internally, the exhibition over there was slowly coming to an end.

"This diesel engine has a thermal efficiency of 48%, and its fuel consumption is even lower than products with smaller displacements on the market."

Knowing that continuing the discussion would not lead to better results, Hiroshi Saito also began to put forward his own conditions.

However, just when everyone thought the matter was over, Nanshan Engine and Yangcheng Automobile Group each announced the establishment of Yangcheng Nanshan Commercial Vehicle Co., Ltd. on their official WeChat accounts.

"This situation is very detrimental to the sales of heavy trucks."

After all, what he said was true.

The enemy is too powerful and appears too suddenly.

Because in the past two days, many purchasing department heads of commercial vehicle companies and even company bosses have called him.

"Mr. Wang, the Nanshan Group is moving very quickly. We have just started the commercial vehicle project internally. They have actually developed a diesel engine and established a joint venture with the Yangcheng Automobile Group."

"So you should also look at the situation and not necessarily disclose all the technical details to others."

Sure enough, after listening to Huang Jun's analysis, Liu Guofu felt that it was quite reasonable.

Huang Jun's face also became ugly.

BYD Commercial Vehicles' main mission is to make electric vehicles, and it has no plans to invest any resources in diesel engines.

"However, if you can convince Yangcheng Automobile Group to transfer part of its shares to you, I wouldn't mind."

"At that time, Nanshan Group may fully enter this field, so that our heavy truck production costs can also be reduced."

"After all, with better power, the speed can be faster and more efficient when climbing hills, and the final transportation cost may be lower."

For those imported heavy trucks from overseas, if imported into China, it is estimated that 10 out of 8 models will be acclimatized.

You know, engine technology has been developed for more than a hundred years, and it can be said to be relatively perfect.

However, BYD's mentality is relatively good, but some companies are different.

"It seems that they are also more optimistic about the future commercial vehicle market."

“It’s not particularly surprising that Nanshan Group has taken a fancy to this market.”

"That is to say, once their engines are used in heavy-duty truck products, in addition to the higher cost of purchasing the engine, the cost of use may actually become lower."

Otherwise, if there is a falling out, the loss will be completely unacceptable.

Anyway, Changan Automobile has no intention of taking a dominant position in the cooperation project.

As long as Nanshan Group cooperates with Changan Automobile, it is not impossible to bring Changan Automobile's heavy truck sales to a higher level.

He is now being bombarded with phone calls one after another.

“Instead, we will compare the products and finally decide who to buy.”

In just a few words, Hiroshi Saito calmed down.

"We need an explanation, we need an apology."

"It is said that Nanshan Engine's technical exhibition today showed a lot of useful information. It not only introduced the complete machine, but also introduced many core components."

In a few years, various problems may arise here and there.

As the director of the technology center of Xifeng Cummins, Liu Guofu is naturally very concerned about the technology exhibition day held by Nanshan Engine today.

Those sales people are also very flexible.

"Besides, even if these problems are solved, there is still a huge trouble standing in front of us."

"In terms of cost alone, I think it is difficult to achieve a lower price than Nanshan engine."

"The key is that the 15L diesel engine is Cummins' latest technology product, and they may not be willing to transfer the technology of this product to us."

That's why Lian Furong was a little worried.

"But Mr. Wang, your concern is indeed very reasonable. The other party may take action in this regard."

Otherwise, once the confidence is gone, many future jobs will be affected.

As the three most important parts of heavy trucks, the engine, gearbox and axle, now only the engine is taken care of.

What to do about the gearbox has not yet been decided.

Thinking of this, Cao Yang directly asked Mi Ying to call Ji Hua over, and everyone could discuss what to do together.