Rebirth 99 to become a car giant.
Chapter 420: Touching the tiger’s butt? 1 slap to fool you (ten thousand words big)
Chapter 420: Touching the tiger’s butt?I’ll slap you in the face (a big chapter with [-] words, please vote for me)
The launch of Xingtu and Yangwang V8 has raised everyone's attention to engines to another level.
Even the reading volume of engine-related articles in various automotive media is significantly higher than usual.
In this case, it is naturally a good thing for Nanshan Engine.
After all, Nanshan Engine is the largest engine manufacturer in China.
Whether it is Xingchen Motors or other independent brands, they are using a large number of Nanshan Engine products.
However, at this time, the launch of a new BYD model unexpectedly attracted a lot of attention.
This is BYD F0.
All BYD models have been using Nanshan engines.
But they themselves have never given up their efforts in independent research and development.
"They just skillfully and selectively exaggerated the problems of the three-cylinder engine, and did not mention or rarely mentioned the advantages of the three-cylinder engine."
"How credible do you think this statement is?"
"I didn't expect that the topic of three-cylinder engines would be so powerful."
"In the past, when we didn't sell engines to others, everyone watched the performance of our own brand models."
But what this story is, he is a little unsure now.
This is obviously not the situation Wu Huabing wants to see.
"Isn't the topic of engines very hot in the automotive industry now?"
"Because there is one less cylinder, the engine block can be made smaller, which can reduce the company's production costs..."
"Later, arrange for someone to contact Xingchen Automobile's sales department to see if it is possible to have a business exchange between the two parties."
However, the entire Internet holds that view, and their proof is destined to be feeble.
"Whether it's Chery Automobile's QQ, some Xiali models, or some models from other brands, as long as the prices are similar, it will have an impact."
Lin Jiayan also turned into a melon-eater at this time, and wanted to take advantage of the melons of Nanshan Group and BYD.
"I'm a little curious about BYD's next reaction."
"But this time things have escalated so quickly. I don't think people from Chery and Xiali have the ability to arouse public opinion in such a short period of time."
"It is not surprising that the cooperation between Nanshan Group and BYD will become even closer in the future."
"Yes, we are also a little puzzled as to why the topic of three-cylinder engines came up so quickly, but all of them were directed at the BYD F0 engine."
"Didn't we do it?"
The one who has opinions about BYD F0 is not Chery Automobile.
It's a pity that I can't continue to eat this good melon.
Otherwise, no one will look to Nanshan Engine to buy engines by then, which will have a huge impact on Nanshan Group.
"Mr. Cao, the so-called high-performance environmentally friendly engine installed on the F0 has a displacement of 1.0L and a fuel consumption of 4.2L per [-] kilometers. In terms of safety configuration, it already has dual airbags and ABS."
"The counterattack plan this time was very good."
After all, before a product has been tested by the market, no matter who it is, there will definitely be no confidence in it.
Wu Huabing, who didn't succeed, was somewhat disappointed.
"The various marketing methods used by Xingchen Auto in the past seem to have a similar style to this matter."
After all, many articles on the Internet are not completely nonsense.
Nanshan Group only used its own resources to help amplify this problem.
"Even if the cost of the three-cylinder engine is really advantageous and there are ways to solve various jitter problems, we won't consider it."
Yin Chuan is naturally paying close attention to BYD F0 during this period.
Southern Engine does not produce three-cylinder engines.
“The U-shaped smiley grille, peanut-shaped headlights, integrated hatchback trunk door, rear door glass wiper, and downwind antenna design are all full of fashion.”
After all, the reputation of independent brands has only improved in the past few years.
"Some things don't require any evidence. As long as everyone has the seeds of suspicion in their hearts, it's enough."
"Using a three-cylinder engine to deceive consumers, F0 is not interesting enough! 》
"Wang Ze, is this public opinion offensive about the three-cylinder engine caused by your sales department?"
"Then let's make good use of this heat and see if we can make BYD Auto fall over."
This year's sales data set a new high, it is possible that it failed because of this incident.
Fang Dawen just watched the excitement and did not mind that the matter was serious.
But I thought about it quite seriously and felt that this statement seems to be reasonable for IT.
"I wish you could feel it!"
"In this case, please make arrangements. We will go to Yangcheng again in the near future to visit Mr. Cao."
"But it can cause such a big stir on the Internet in a short period of time, and it can also put F0 on several Weibo hot searches."
"At that time, combined with the market complaints from some consumers, more people will know about this problem."
"Judging from the supply of parts, BYD has previously established several separate business units to research and produce auto parts."
BYD is not so domineering and does not have such great influence.
Liu Yanjie, the director of the purchasing department, took the initiative to mention this hot topic to Yi Jia.
"We want the other party to know that what Changan Automobile has promised in the past has always been effective."
"Mr. Yi, this is how I view this matter."
Even if you want to refute, you don’t know how to refute.
The once brilliant Nissan X-Trail sold [-] to [-] units per month. After being replaced with a three-cylinder engine, annual sales increased to [-] to [-] units.
"Mr. Wang, I communicated with a supplier yesterday. They heard a statement and felt that the matter of the three-cylinder engine may have something to do with Nanshan Group."
"Due to design flaws, three-cylinder engines are inherently prone to idling vibration problems compared to four-cylinder engines. This is known to everyone. It is precisely this point that makes many people shy away from three-cylinder engines, but BYD F0... …”
This is actually not a good thing for China’s automobile industry.
"Things that we can all guess can definitely be guessed by BYD internally."
He also wanted to take this opportunity to let Nanshan Engine form a plan to deal with other competitors.
You know, for models priced at 5 yuan, the competitors are actually domestic independent brands.
"Even if you analyze it, as long as consumers have not encountered it, it will be difficult to form a public opinion offensive, and it will not even be convincing."
But after Cheng Tao used this killer weapon, he could immediately understand the beauty of it.
You know, even in another ten years, the technology of three-cylinder engines will be very mature by then, but anyone who dares to use a three-cylinder engine will fall into the pit.
It’s not like everyone is super indented and has God’s vision.
But this time, his mood was completely different.
This has been his instinct for years.
When Wang Ze said this, Yin Chuan fell into deep thought.
"Whether consumers really can't accept the three-cylinder engine, we will also conduct a special survey with the advertising company in the future to see if we can come up with a more accurate result for the company's reference."
There is nothing wrong with the heart of the car!
"oops!"
Now Party A wants to use its own engine, do you, Party B, have any objections?
"I think the company needs to take some counterattack plans."
Anyway, in terms of dealing with BYD F0, the results are very good.
Although Lin Jiayan had no evidence, she firmly believed that the Nanshan Group must be behind this matter.
This is definitely something to be proud of.
Obviously, Cao Yang allowed Cheng Tao and the others to use some means.
"Although I have no evidence, there is a high probability that Nanshan Group is causing trouble in this matter, and they are trying to teach BYD a lesson."
The joint venture car companies have not yet produced products below 5 yuan.
Then if you start something, the probability of success will increase.
But there are some speculations.
This is too domineering, right?
"Don't talk nonsense about things without evidence. Talking too much will only hurt the feelings of mutual cooperation."
If even such a thing cannot be solved, there will be more competitors waiting for Nanshan Group to deal with in the future.
Wu Hua Cake is unwilling to give in.
Cao Yang is still very satisfied with Cheng Tao's work.
"Nanshan Engine can buy a few BYD F0s and dismantle them to study and see what's wrong with their engines."
Otherwise, there will be very few activities that the sales department can engage in.
When Song Xianming said this, there was a hint of expectation in Wang Ze's eyes.
"Mr. Yi, have you noticed the news about the F0 three-cylinder engine these days?"
While Cheng Tao and Cao Yang were reporting on the three-cylinder engine, one manufacturer had a rather complicated mood.
"We want to let everyone know as much as possible that only self-branded models using Nanshan Engine products are trustworthy in quality."
"What? What do you want to say?"
Cao Yang laughed and teased.
In theory, if everyone can complete their KPIs, the company's situation will definitely not be bad.
In BYD's cafeteria, Zhong Qiang sat opposite Wang Fu with a dinner plate, and then started chatting.
"If BYD knew that we were the first to bring up the topic of three-cylinder engines, they would probably hate us to death."
"It is estimated that in the future, F0's sales will have no chance of reaching over [-] monthly sales."
Cao Yang gave Cheng Tao a very direct instruction.
Although Wang Fu had expected that F0's performance would not be bad, he was naturally relieved now that his boots had landed.
There is no benefit in continuing this matter.
"Mr. Wang, why don't you find a few more media to cooperate with and see if you can increase the sales of F0?"
"Although each platform tells the truth and does not deliberately deal with F0, the more it is like this, the more I feel there is a problem."
"Due to the high cost requirements, this car has basically not invested much consumer spending, and it has already performed so well."
Taking this opportunity, Wu Hua Cake also thought about whether he could apply for more budget from the company.
"Mr. Yin, our sales department is involved in this matter, but the topic of three-cylinder engines is not the first one we bring up."
In fact, this is also the normal thinking of most professional managers.
But now BYD produces its own engines and parts are not purchased from Nanshan Group, so everyone must take some action.
"The emergence of a new product will definitely affect the original interest pattern."
"We are just following the trend to help publicize the disadvantages of a three-cylinder engine."
After all, sometimes taking too much credit and taking too much credit is not a good thing.
By then, Nanshan Engine will not only target international automobile giants such as Toyota, Honda and Volkswagen, but also domestic independent brand car companies will also have to fight for cooperation.
"Of course, it shouldn't be a good thing for F0's competing models."
"BYD has never made an engine before, and the first engine it makes now cannot be a classic."
Although there is no way to change the trend of self-made engines, the slower the trend develops, the better it is for Nanshan Group.
"It's good that F0 can perform as well as it does now. Let's stabilize it in a short period of time and then talk about it later."
Various articles related to three-cylinder engines have become popular in many automotive media.
"BYD was just about to get rid of the Nanshan engine, and then the engine they developed was attacked on the Internet. It felt like it was going to be beaten to the ground."
"One of the original sins of three-cylinder engines is that unbalanced working conditions make vibrations more likely to occur. Due to the uneven number of cylinders installed on both sides of the engine, vibrations are more likely to occur during operation, and the engine sound may also be louder..."
That tragic scene was probably something people at Nissan had never dared to imagine before.
<divclass="contentadv">There is also Yinglang from Modu General Motors, which originally supported sales. However, after the three-cylinder engine was launched, it began to lose sight of everyone.
Cheng Tao firmly remembered what Cao Yang just said.
After all, in addition to being competitors, we are also more partners.
"I originally just thought that I could make a little fuss about the three-cylinder engine to lower everyone's expectations for BYD's engine technology."
Wu Huabing has been in a very good mood these days.
"At the same time, our F0 is already using a three-cylinder engine. I think we still need to find a way to rectify the name of the three-cylinder engine and let everyone know that the three-cylinder engine is not without its merits."
This merit is enough.
If I left such a good impression this time and the difference in level next time is particularly large, then life will not be easy.
How to grasp this degree of struggle in cooperation is obviously a test.
Liu Yanjie considered his words and began to tell Yi Jia his views.
After all, the situation of F0 is not a traumatic problem for BYD.
"What you said makes sense. This time BYD touched the tiger's butt and was slapped blind."
One thing that will definitely be mentioned is that BYD F0 is a three-cylinder engine.
"However, the performance of this engine is completely incomparable with our 1.0T."
Otherwise, there will be no way to end it!
"I understand. I happen to be going to Yangcheng in a few days to discuss this year's annual price reduction with Nanshan Auto Parts."
"Even in this matter, Nanshan Group hopes that we can fall down."
That is to say, the lunch time is quite special. As long as you find the right time and sit directly in front of Wang Fu, you can chat while eating.
"The two sides will have a good communication at that time and see how to further deepen cooperation in the future."
What Wu Huabian said is not entirely unreasonable.
"We still need to investigate, but this incident also tells us that we really need to think carefully about the issue of three-cylinder engines."
"Many parts of this 1.0L engine are produced by BYD itself. The parts purchased from Nanshan Auto Parts can be said to be relatively small or even basically negligible."
"No matter who was responsible for the three-cylinder engine incident, at least they didn't smear it casually."
"Although from a competitive perspective, maybe Chery's motivation is stronger."
"The engine quality problems that have occurred with independent brands in the past will more or less occur with BYD's engines."
He himself didn't even think about the topic of three-cylinder engines when he first started.
As for the level of profit margins and how much money the company earns, he doesn't care that much.
After all, this car is equipped with BYD's own engine for the first time. Does it mean that BYD's new cars will be equipped with its own engine in the future?
Maybe you can get a little more benefit.
However, he did not dare to ask any more questions and just said that he would contact her immediately.
Naturally, some other competitors will not give up this opportunity.
"In this case, this is definitely not a good thing for Nanshan Engine."
This is something Nanshan Engine must consider.
And this time, it can be regarded as the first time that Nanshan Group has made everyone feel "overbearing".
What he didn't expect was that F0's good days didn't last only a few days before things started to go wrong.
Zeng Tingting also added her own point of view.
What Zhong Qiang meant was that he obviously believed that Nanshan Group was indeed involved.
The three-cylinder engine has become a hot search topic on Weibo, so it is even more impossible for her not to have seen it.
"They started entirely relying on the engines and gearboxes provided by Nanshan Group."
When Liu Yanjie said this, Yi Jia did not directly refute.
In the past, they only paid attention to the advantages of three-cylinder engines and consciously ignored the shortcomings of three-cylinder engines.
It's hard to say whether this is right or wrong, but it is obviously not a good thing for Nanshan Engine.
Changan Automobile has always purchased its passenger car engines from Nanshan Engine and produced its commercial vehicle engines in-house.
"As long as we bite this point hard, we can make F0 fall into passivity."
Various topics related to three-cylinder engines immediately made F0 a hot search topic on Weibo.
However, Fang Dawen felt that Lin Jiayan's wish was going to come true.
Otherwise, everyone will follow the same example in the future, and Nanshan Group’s life will not be so easy.
"It's like choosing a name. If it's not chosen well, it may be canceled by homophones, which may affect sales."
There is still a lot of work to be done in the future.
As the dean of the institute, Zhang Wuchao naturally cannot stand there and say nothing.
"You can't touch the tiger's butt. This BYD F0 uses its own engine, so it's obvious that the tiger's butt has been touched."
Especially the three-cylinder engine's passivity in publicity, they are only now feeling it.
After all, there are always some people who don't have the opportunity to go online, and there are always some people who don't care about jitter and other issues.
Wang Ze further added his point of view.
"BYD's products now completely overlap with ours. Whether it's the F6, S6, or F3, we all have direct competitive models."
"In this way, other car companies that want to use their own engines should also re-evaluate the pros and cons."
After he understood what Wang Fu meant, he naturally knew how to deal with Nanshan Group in the future.
When Fang Dawen said this, Lin Jiayan couldn't help but nodded.
Chery Automobile's Sales Director Wang Ze came to Yin Chuan's office together with Song Xianming, Director of Purchasing Department, and Zhang Wuchao, Director of the Research Institute.
"It has even served as a very good warning to other car companies. In the future, they should not easily launch three-cylinder engines, nor should they easily touch the Nanshan Group's cake."
These people can become the leaders of their times, and none of them is at a low level.
Dai Hanbiao also chimed in.
"Of course, the price of F0 ranges from 3.5 to 5.5. People who buy this car don't particularly care about the performance of the engine."
As long as it has anything to do with three-cylinder engines, the result will be distressing and the OEMs will not want to talk more.
Whether a car sells well or not depends on many factors.
Yin Chuan made a decision quickly.
From now on, Nanshan Engine will completely abandon technical research related to three-cylinder engines.
After doing such a successful thing, the boss knew about it.
"This is indeed a relatively subtle matter. According to my experience in dealing with Cheng Tao of Nanshan Engine, they must have ideas and even opinions about BYD's own engine production."
He thought that the topic of three-cylinder engines was brought up by his own company's marketing staff.
There is no harm in taking this opportunity to deepen the relationship between Changan Automobile and Nanshan Group.
And just when Nanshan Engine was preparing to deal with BYD F0's engine, other peers were actually paying attention to this model.
So I just asked straight to the point.
As a boss, you can tell at a glance that the people below will not bring up a topic without any purpose.
Yin Chuan looked at Wang Ze in surprise.
Regarding the listing of BYD F0, Cheng Tao, Dai Hanbiao and Zeng Tingting came together to give Cao Yang a separate report.
But one of the factors must be whether the design is good or not.
Things are already like this. How to learn lessons from it is also something Wang Fu is more concerned about.
"This kind of scene always feels a bit familiar to me."
"The most important thing is that the price is low enough, which should be very attractive to some young people."
If it's not one of your own, then who is it?
"In this case, I feel that if it has nothing to do with Nanshan Group, I would not believe it anyway."
……
"BYD Auto has always purchased engines from Nanshan Engine, which is the same as us."
The Internet is full of unfavorable news about F0, saying that the three-cylinder engine is bad in this way and that.
Of course, the buns from Wuling General Motors are not included.
The tiger's butt is indeed not something you can touch casually.
"After taking a highway trip, I realized how big the gap is between a "three-cylinder engine" and a "four-cylinder engine"
But this time, BYD obviously doesn't want to be on the hot search.
"No problem, I will specially arrange a group of people to do the disassembly and comparison work, and then specially arrange to do some tests."
Things that were made out of nothing were obviously not intended to be used on BYD.
Yi Jia quickly made a decision.
"Lao Cheng, you chose the angle of attack very well."
We can’t allow the automotive media to tell the truth, right?
However, BYD, which is about to be targeted, is now happy.
"If we continue to develop at this pace, there will be no problem for F0 to become the company's new model with annual sales of over 10 units."
“The interior is even more fashionable and lively, and shows off its personality. The unique ‘Mickey Mouse’ instrument panel, racing-style anti-submarine sliding seats, and MP3+CD reflect fashion style everywhere.”
However, Cao Yang believed that Cheng Tao and Zeng Tingting could handle this matter.
Wu Huabing came to Wang Fu's office again.
Markets are like battlefields.
Cheng Tao took the job with confidence.
Even if Nanshan Group is not the mastermind, it is still an accomplice.
As long as the sales of F0 can be maintained at a few thousand units a month, production can continue.
In his opinion, Nanshan Group is Party B no matter what.
"Even if both of them know this kind of thing, they will definitely not put it out in the open."
"That's just like mud falling into your crotch. If it's not shit, it's shit."
Fang Sisi has always been very concerned about the development of Nanshan Group.
Whether the company's cars sell well or not is sometimes closely related to the performance of the director of the research institute.
"Can we do something about this?"
"They just threw it away, but they still chose such a special thing as a three-cylinder engine. They were immediately caught and wronged."
"The difference between a 3-cylinder engine and a 4-cylinder engine is bigger than imagined. How big is the difference between the two?"
Liu Yanjie felt that his boss seemed to be a little impatient today, so he quickly sped up his speech and skipped some meaningless content.
Soon they couldn't tell clearly.
Although F0's profit margin is very low, as the head of the sales department, what he cares about most is sales.
"In the future, our other engines should avoid this pit as much as possible."
But now that we are rivals, it is normal for us to help each other and attack our rivals at the same time, right?
"The structure of the engine doesn't look very complicated, but it's not that easy to do it well."
As the driving force behind the three-cylinder engine incident, Cheng Tao is now reporting the results to Cao Yang.
Wang Fu expressed his views clearly.
That's it.
"On the contrary, if Nanshan Group behaves more domineeringly and cruelly, it may save a lot of trouble."
In this case, the expenditure on sales expenses must be appropriately compressed.
Sure enough, just as the two of them guessed, Wang Fu had actually heard some special voices within BYD.
This made him feel a little unhappy.
"Unlike other companies, BYD has its own engine technology before."
Sales have plummeted these days, but as long as the price is low enough, some people will definitely buy it.
Maybe in a few months, Geely or Chery will make new moves.
This situation is not without any opposition within Changan Automobile.
"In just a few days, the topic has been hyped up, and BYD has even suffered a loss. Even if it wants to refute, it can't find any convincing evidence."
Wang Ze didn't dare to take the credit casually. If Yin Chuan knew that he had deceived him in the future, there would be no good consequences.
He is not a weak person in the first place, and he will take action when it is time to take action.
Otherwise, life would be miserable if I had to rack my brains to think of news materials every day.
After all, this is Chery QQ’s most direct competitor.
However, this is what he expected.
To talk to him, you usually have to make an appointment with the secretary first.
Obviously, through disassembly and comparison, Cheng Tao has found the most vulnerable parts of the F0 engine to attack.
For example, the engines produced by Great Wall Motors itself have many parts purchased from Nanshan Group, so it doesn't matter.
This can be regarded as an important way for him to find opportunities to communicate with Wang Fu.
"But we can't guess what these big guys are thinking."
"The functional 0L three-cylinder naturally aspirated engine used in the F1.0 is their first mass-produced product."
Everyone is thinking about how to achieve their own KPIs, which is understandable.
After the explosive increase in F0 sales in the first few days, it is now completely unreadable.
Of course, the premise is that there is really something wrong with the engine used in BYD F0.
"Whether it is Mr. Cao or Mr. Wang, they are both people with big plans."
It must be a good thing to be on hot searches.
"I have communicated this issue with the sales department and the research institute before. When we develop new products in the future, we must also think more about the possible reactions after they are launched."
"Changan Automobile has always been a staunch ally of Nanshan Group."
However, he was suppressed by Yi Jia.
"F0 has just been launched, so it may be difficult to immediately catch particularly obvious quality problems."
The salary of ordinary employees is not high to begin with.
To put it bluntly, if the relationship with Nanshan Group breaks up, Changan Automobile will have to stop production immediately.
This is not a one-time business.
Wang Fu did not express his position directly, but asked rhetorically.
After being silent for a while, Yin Chuan's words made Wang Ze a little confused.
"It is impossible for Nanshan Group to become the largest private enterprise in China by always being a good guy."
"Even BYD's engine should not be easily expanded to other models except for F0 models in the future."
Other models using three-cylinder engines basically didn't end well.
"Nanshan Group has grown to its current scale, and there must be countless pairs of eyes staring at it."
"You're right. I feel like the friends and customers around me have become a bit more friendly these days."
Although Wang Fu felt a little uncomfortable inside, his face was still relatively calm.
The truth is indeed this truth.
"Noise is also one of the common problems of three-cylinder engines. Manufacturers have reduced the noise by adding sound insulation covers in the engine compartment and using better sound insulation materials in the cockpit, but it will still be obvious outside the car..."
Cheng Tao also had a smile on his face.
"I'll find someone to investigate and see if any company is behind this."
If funds are small, there will be fewer opportunities to indulge in various activities.
"What you guys said makes sense. This matter really deserves attention."
We didn’t do it in the past, we don’t do it now, and we won’t do it in the future.
"Mr. Wang, our F0's cumulative orders have now exceeded 5000 units."
With the price, the styling, and the excellent performance of BYD's past models, many consumers are still willing to pay.
"Although China's economy has developed rapidly in recent years, the income of many people is actually not very high. There is still a market for low-priced cars."
"The topic of three-cylinder engines is everywhere. I even received calls from a few friends asking me if three-cylinder engines really don't work."
"In this case, once people think that Nanshan Group is easy to bully, countless people and companies will swarm in to take advantage."
"To use their own official slogan, it is that BYD F0 absorbs the most popular design elements in Europe and brings together international classic trends."
"Although I'm not sure how credible this statement is, judging from the outcome of this matter, Nanshan Engine should be one of the beneficiaries."
Even if BYD can make it clear that there is no problem with the F0's engine, sales will definitely be affected.
Listening to Liu Yanjie's words, Yi Jia was a little confused and didn't understand what it meant. "What exactly do you want to say? Just say it directly."
"There is no way for us to directly decouple from Nanshan Group in a short period of time. Even for a long time to come, both parties must continue to cooperate closely."
"Otherwise, someone would do this every time a new model is launched, which would be very passive for us."
"Now that the automobile business has started, we are planning to put aside Nanshan Engine. The other party will definitely have objections."
"But BYD has always wanted to master engine technology on its own, so it has never given up on engine research."
"The company now invests a lot in research and development every year, so sales funds naturally don't have that much."
On the NetEase Auto Channel, Fang Dawen and Lin Jiayan each held a cup of coffee and chatted in the rest area.
The more disputes there are in the automotive industry, the easier life will be for the automotive media.
Especially the article on Autohome is written very objectively.
Zhong Qiang is able to hold on to his current position, so he naturally has a few tricks up his sleeve.
The market is so big. If your life is easy, mine will be difficult.
"I understand that after this incident, other independent brands will probably be more cautious about using three-cylinder engines."
"At that time, we will find ways to make those consumers cause trouble and make the matter bigger."
"This model is very different from BYD's previous products, that is, the F0 does not use the engine of Nanshan Engine, but uses the 1.0L engine independently developed by BYD for the first time."
"Not only has the reputation of BYD's engine technology been reduced, but F0's sales have also shrunk a lot."
"Those three-cylinder engines do have some problems."
"But the topic of three-cylinder engines is different. No matter how BYD explains it, there is no way they can deny the natural flaws in the design of three-cylinder engines."
Cao Yang was naturally aware of this.
"Ayang, I think you did a very good job dealing with BYD this time."
Some of the popular three-cylinder engine-related articles on the Internet were also written by them.
We used to be good friends and we were both private companies, so logically we should help each other.
I am Party A!
"The biggest lie about three-cylinder engines is that they are fuel-efficient. Some car companies have been promoting it, thinking that car owners who buy three-cylinder engines can rest assured. After all, although it is a three-cylinder engine, it is at least economical, but let me tell you, it is not economical. The economy of three-cylinder engines is actually an illusion deliberately created by car companies..."
"Once this topic comes up, no matter how you explain it, your competitors will find ways to make it difficult for you to explain."
Because the performance of F0 after its launch is very good.
"In the future, we will make F0 the first car for many young people and make them our loyal customers."
“In some months, we can even reach the goal of monthly sales exceeding [-] yuan.”
That is Changan Automobile.
Although BYD Auto has a relatively large business now, it has really spent a lot of money in the past two years as it has concentrated on hybrid-related parts.
"Mr. Wang, this matter has become a bit sudden. I feel something is wrong."
"Of course, other car companies such as Chery Automobile and Xiali Automobile are also profit makers, and they must be suspects."
As the top automotive media in the industry, they naturally have access to a lot of things.
No matter how high I climbed before, it hurts to fall now.
"After all, no matter how difficult the engine is, we still have a say."
"Its appearance is compact and round, beautiful and agile."
There is definitely a story behind this.
As the general manager of the company, Wang Fu usually has a very busy schedule.
"In the future, our Nanshan Engine will not consider researching and producing three-cylinder engines at any time."
"Mr. Yin, the market positioning of BYD F0 is very close to our QQ. According to feedback from 4S stores, some of our potential consumers have already switched to buying F0."
"If I were from Nanshan Group, I would definitely give BYD a good look."
"Since the biggest change in F0 is the engine, we will start from the engine to deal with them."
"I find this matter quite interesting. There may be some stories behind it that we don't know about."
"To some extent, this may be BYD's way of decoupling from us in the engine field."
"If we can market it well, I think the performance may be even more impressive."
So it seems that it is a good thing that Changan Automobile did not choose to develop its own engine?
After all, in the Chinese automobile industry, as an independent brand, it is very difficult to completely avoid Nanshan Group.
What about Honda's Lingpai or BMW 1 Series?
Of course, that's another story.
Also deeply touched by this matter is Chery Automobile.
The most important reason is the use of Nanshan engine engines.
Fang Sisi heard what Cao Yang was teasing and immediately changed the topic.
The two casually chatted about other things.
However, while they were chatting, something happened in the automobile industry that had a huge impact.
The launch of Xingtu and Yangwang V8 has raised everyone's attention to engines to another level.
Even the reading volume of engine-related articles in various automotive media is significantly higher than usual.
In this case, it is naturally a good thing for Nanshan Engine.
After all, Nanshan Engine is the largest engine manufacturer in China.
Whether it is Xingchen Motors or other independent brands, they are using a large number of Nanshan Engine products.
However, at this time, the launch of a new BYD model unexpectedly attracted a lot of attention.
This is BYD F0.
All BYD models have been using Nanshan engines.
But they themselves have never given up their efforts in independent research and development.
"They just skillfully and selectively exaggerated the problems of the three-cylinder engine, and did not mention or rarely mentioned the advantages of the three-cylinder engine."
"How credible do you think this statement is?"
"I didn't expect that the topic of three-cylinder engines would be so powerful."
"In the past, when we didn't sell engines to others, everyone watched the performance of our own brand models."
But what this story is, he is a little unsure now.
This is obviously not the situation Wu Huabing wants to see.
"Isn't the topic of engines very hot in the automotive industry now?"
"Because there is one less cylinder, the engine block can be made smaller, which can reduce the company's production costs..."
"Later, arrange for someone to contact Xingchen Automobile's sales department to see if it is possible to have a business exchange between the two parties."
However, the entire Internet holds that view, and their proof is destined to be feeble.
"Whether it's Chery Automobile's QQ, some Xiali models, or some models from other brands, as long as the prices are similar, it will have an impact."
Lin Jiayan also turned into a melon-eater at this time, and wanted to take advantage of the melons of Nanshan Group and BYD.
"I'm a little curious about BYD's next reaction."
"But this time things have escalated so quickly. I don't think people from Chery and Xiali have the ability to arouse public opinion in such a short period of time."
"It is not surprising that the cooperation between Nanshan Group and BYD will become even closer in the future."
"Yes, we are also a little puzzled as to why the topic of three-cylinder engines came up so quickly, but all of them were directed at the BYD F0 engine."
"Didn't we do it?"
The one who has opinions about BYD F0 is not Chery Automobile.
It's a pity that I can't continue to eat this good melon.
Otherwise, no one will look to Nanshan Engine to buy engines by then, which will have a huge impact on Nanshan Group.
"Mr. Cao, the so-called high-performance environmentally friendly engine installed on the F0 has a displacement of 1.0L and a fuel consumption of 4.2L per [-] kilometers. In terms of safety configuration, it already has dual airbags and ABS."
"The counterattack plan this time was very good."
After all, before a product has been tested by the market, no matter who it is, there will definitely be no confidence in it.
Wu Huabing, who didn't succeed, was somewhat disappointed.
"The various marketing methods used by Xingchen Auto in the past seem to have a similar style to this matter."
After all, many articles on the Internet are not completely nonsense.
Nanshan Group only used its own resources to help amplify this problem.
"Even if the cost of the three-cylinder engine is really advantageous and there are ways to solve various jitter problems, we won't consider it."
Yin Chuan is naturally paying close attention to BYD F0 during this period.
Southern Engine does not produce three-cylinder engines.
“The U-shaped smiley grille, peanut-shaped headlights, integrated hatchback trunk door, rear door glass wiper, and downwind antenna design are all full of fashion.”
After all, the reputation of independent brands has only improved in the past few years.
"Some things don't require any evidence. As long as everyone has the seeds of suspicion in their hearts, it's enough."
"Using a three-cylinder engine to deceive consumers, F0 is not interesting enough! 》
"Wang Ze, is this public opinion offensive about the three-cylinder engine caused by your sales department?"
"Then let's make good use of this heat and see if we can make BYD Auto fall over."
This year's sales data set a new high, it is possible that it failed because of this incident.
Fang Dawen just watched the excitement and did not mind that the matter was serious.
But I thought about it quite seriously and felt that this statement seems to be reasonable for IT.
"I wish you could feel it!"
"In this case, please make arrangements. We will go to Yangcheng again in the near future to visit Mr. Cao."
"But it can cause such a big stir on the Internet in a short period of time, and it can also put F0 on several Weibo hot searches."
"At that time, combined with the market complaints from some consumers, more people will know about this problem."
"Judging from the supply of parts, BYD has previously established several separate business units to research and produce auto parts."
BYD is not so domineering and does not have such great influence.
Liu Yanjie, the director of the purchasing department, took the initiative to mention this hot topic to Yi Jia.
"We want the other party to know that what Changan Automobile has promised in the past has always been effective."
"Mr. Yi, this is how I view this matter."
Even if you want to refute, you don’t know how to refute.
The once brilliant Nissan X-Trail sold [-] to [-] units per month. After being replaced with a three-cylinder engine, annual sales increased to [-] to [-] units.
"Mr. Wang, I communicated with a supplier yesterday. They heard a statement and felt that the matter of the three-cylinder engine may have something to do with Nanshan Group."
"Due to design flaws, three-cylinder engines are inherently prone to idling vibration problems compared to four-cylinder engines. This is known to everyone. It is precisely this point that makes many people shy away from three-cylinder engines, but BYD F0... …”
This is actually not a good thing for China’s automobile industry.
"Things that we can all guess can definitely be guessed by BYD internally."
He also wanted to take this opportunity to let Nanshan Engine form a plan to deal with other competitors.
You know, for models priced at 5 yuan, the competitors are actually domestic independent brands.
"Even if you analyze it, as long as consumers have not encountered it, it will be difficult to form a public opinion offensive, and it will not even be convincing."
But after Cheng Tao used this killer weapon, he could immediately understand the beauty of it.
You know, even in another ten years, the technology of three-cylinder engines will be very mature by then, but anyone who dares to use a three-cylinder engine will fall into the pit.
It’s not like everyone is super indented and has God’s vision.
But this time, his mood was completely different.
This has been his instinct for years.
When Wang Ze said this, Yin Chuan fell into deep thought.
"Whether consumers really can't accept the three-cylinder engine, we will also conduct a special survey with the advertising company in the future to see if we can come up with a more accurate result for the company's reference."
There is nothing wrong with the heart of the car!
"oops!"
Now Party A wants to use its own engine, do you, Party B, have any objections?
"I think the company needs to take some counterattack plans."
Anyway, in terms of dealing with BYD F0, the results are very good.
Although Lin Jiayan had no evidence, she firmly believed that the Nanshan Group must be behind this matter.
This is definitely something to be proud of.
Obviously, Cao Yang allowed Cheng Tao and the others to use some means.
"Although I have no evidence, there is a high probability that Nanshan Group is causing trouble in this matter, and they are trying to teach BYD a lesson."
The joint venture car companies have not yet produced products below 5 yuan.
Then if you start something, the probability of success will increase.
But there are some speculations.
This is too domineering, right?
"Don't talk nonsense about things without evidence. Talking too much will only hurt the feelings of mutual cooperation."
If even such a thing cannot be solved, there will be more competitors waiting for Nanshan Group to deal with in the future.
Wu Hua Cake is unwilling to give in.
Cao Yang is still very satisfied with Cheng Tao's work.
"Nanshan Engine can buy a few BYD F0s and dismantle them to study and see what's wrong with their engines."
Otherwise, there will be very few activities that the sales department can engage in.
When Song Xianming said this, there was a hint of expectation in Wang Ze's eyes.
"Mr. Yi, have you noticed the news about the F0 three-cylinder engine these days?"
While Cheng Tao and Cao Yang were reporting on the three-cylinder engine, one manufacturer had a rather complicated mood.
"We want to let everyone know as much as possible that only self-branded models using Nanshan Engine products are trustworthy in quality."
"What? What do you want to say?"
Cao Yang laughed and teased.
In theory, if everyone can complete their KPIs, the company's situation will definitely not be bad.
In BYD's cafeteria, Zhong Qiang sat opposite Wang Fu with a dinner plate, and then started chatting.
"If BYD knew that we were the first to bring up the topic of three-cylinder engines, they would probably hate us to death."
"It is estimated that in the future, F0's sales will have no chance of reaching over [-] monthly sales."
Cao Yang gave Cheng Tao a very direct instruction.
Although Wang Fu had expected that F0's performance would not be bad, he was naturally relieved now that his boots had landed.
There is no benefit in continuing this matter.
"Mr. Wang, why don't you find a few more media to cooperate with and see if you can increase the sales of F0?"
"Although each platform tells the truth and does not deliberately deal with F0, the more it is like this, the more I feel there is a problem."
"Due to the high cost requirements, this car has basically not invested much consumer spending, and it has already performed so well."
Taking this opportunity, Wu Hua Cake also thought about whether he could apply for more budget from the company.
"Mr. Yin, our sales department is involved in this matter, but the topic of three-cylinder engines is not the first one we bring up."
In fact, this is also the normal thinking of most professional managers.
But now BYD produces its own engines and parts are not purchased from Nanshan Group, so everyone must take some action.
"The emergence of a new product will definitely affect the original interest pattern."
"We are just following the trend to help publicize the disadvantages of a three-cylinder engine."
After all, sometimes taking too much credit and taking too much credit is not a good thing.
By then, Nanshan Engine will not only target international automobile giants such as Toyota, Honda and Volkswagen, but also domestic independent brand car companies will also have to fight for cooperation.
"Of course, it shouldn't be a good thing for F0's competing models."
"BYD has never made an engine before, and the first engine it makes now cannot be a classic."
Although there is no way to change the trend of self-made engines, the slower the trend develops, the better it is for Nanshan Group.
"It's good that F0 can perform as well as it does now. Let's stabilize it in a short period of time and then talk about it later."
Various articles related to three-cylinder engines have become popular in many automotive media.
"BYD was just about to get rid of the Nanshan engine, and then the engine they developed was attacked on the Internet. It felt like it was going to be beaten to the ground."
"One of the original sins of three-cylinder engines is that unbalanced working conditions make vibrations more likely to occur. Due to the uneven number of cylinders installed on both sides of the engine, vibrations are more likely to occur during operation, and the engine sound may also be louder..."
That tragic scene was probably something people at Nissan had never dared to imagine before.
<divclass="contentadv">There is also Yinglang from Modu General Motors, which originally supported sales. However, after the three-cylinder engine was launched, it began to lose sight of everyone.
Cheng Tao firmly remembered what Cao Yang just said.
After all, in addition to being competitors, we are also more partners.
"I originally just thought that I could make a little fuss about the three-cylinder engine to lower everyone's expectations for BYD's engine technology."
Wu Huabing has been in a very good mood these days.
"At the same time, our F0 is already using a three-cylinder engine. I think we still need to find a way to rectify the name of the three-cylinder engine and let everyone know that the three-cylinder engine is not without its merits."
This merit is enough.
If I left such a good impression this time and the difference in level next time is particularly large, then life will not be easy.
How to grasp this degree of struggle in cooperation is obviously a test.
Liu Yanjie considered his words and began to tell Yi Jia his views.
After all, the situation of F0 is not a traumatic problem for BYD.
"What you said makes sense. This time BYD touched the tiger's butt and was slapped blind."
One thing that will definitely be mentioned is that BYD F0 is a three-cylinder engine.
"However, the performance of this engine is completely incomparable with our 1.0T."
Otherwise, there will be no way to end it!
"I understand. I happen to be going to Yangcheng in a few days to discuss this year's annual price reduction with Nanshan Auto Parts."
"Even in this matter, Nanshan Group hopes that we can fall down."
That is to say, the lunch time is quite special. As long as you find the right time and sit directly in front of Wang Fu, you can chat while eating.
"The two sides will have a good communication at that time and see how to further deepen cooperation in the future."
What Wu Huabian said is not entirely unreasonable.
"We still need to investigate, but this incident also tells us that we really need to think carefully about the issue of three-cylinder engines."
"Many parts of this 1.0L engine are produced by BYD itself. The parts purchased from Nanshan Auto Parts can be said to be relatively small or even basically negligible."
"No matter who was responsible for the three-cylinder engine incident, at least they didn't smear it casually."
"Although from a competitive perspective, maybe Chery's motivation is stronger."
"The engine quality problems that have occurred with independent brands in the past will more or less occur with BYD's engines."
He himself didn't even think about the topic of three-cylinder engines when he first started.
As for the level of profit margins and how much money the company earns, he doesn't care that much.
After all, this car is equipped with BYD's own engine for the first time. Does it mean that BYD's new cars will be equipped with its own engine in the future?
Maybe you can get a little more benefit.
However, he did not dare to ask any more questions and just said that he would contact her immediately.
Naturally, some other competitors will not give up this opportunity.
"In this case, this is definitely not a good thing for Nanshan Engine."
This is something Nanshan Engine must consider.
And this time, it can be regarded as the first time that Nanshan Group has made everyone feel "overbearing".
What he didn't expect was that F0's good days didn't last only a few days before things started to go wrong.
Zeng Tingting also added her own point of view.
What Zhong Qiang meant was that he obviously believed that Nanshan Group was indeed involved.
The three-cylinder engine has become a hot search topic on Weibo, so it is even more impossible for her not to have seen it.
"They started entirely relying on the engines and gearboxes provided by Nanshan Group."
When Liu Yanjie said this, Yi Jia did not directly refute.
In the past, they only paid attention to the advantages of three-cylinder engines and consciously ignored the shortcomings of three-cylinder engines.
It's hard to say whether this is right or wrong, but it is obviously not a good thing for Nanshan Engine.
Changan Automobile has always purchased its passenger car engines from Nanshan Engine and produced its commercial vehicle engines in-house.
"As long as we bite this point hard, we can make F0 fall into passivity."
Various topics related to three-cylinder engines immediately made F0 a hot search topic on Weibo.
However, Fang Dawen felt that Lin Jiayan's wish was going to come true.
Otherwise, everyone will follow the same example in the future, and Nanshan Group’s life will not be so easy.
"It's like choosing a name. If it's not chosen well, it may be canceled by homophones, which may affect sales."
There is still a lot of work to be done in the future.
As the dean of the institute, Zhang Wuchao naturally cannot stand there and say nothing.
"You can't touch the tiger's butt. This BYD F0 uses its own engine, so it's obvious that the tiger's butt has been touched."
Especially the three-cylinder engine's passivity in publicity, they are only now feeling it.
After all, there are always some people who don't have the opportunity to go online, and there are always some people who don't care about jitter and other issues.
Wang Ze further added his point of view.
"BYD's products now completely overlap with ours. Whether it's the F6, S6, or F3, we all have direct competitive models."
"In this way, other car companies that want to use their own engines should also re-evaluate the pros and cons."
After he understood what Wang Fu meant, he naturally knew how to deal with Nanshan Group in the future.
When Fang Dawen said this, Lin Jiayan couldn't help but nodded.
Chery Automobile's Sales Director Wang Ze came to Yin Chuan's office together with Song Xianming, Director of Purchasing Department, and Zhang Wuchao, Director of the Research Institute.
"It has even served as a very good warning to other car companies. In the future, they should not easily launch three-cylinder engines, nor should they easily touch the Nanshan Group's cake."
These people can become the leaders of their times, and none of them is at a low level.
Dai Hanbiao also chimed in.
"Of course, the price of F0 ranges from 3.5 to 5.5. People who buy this car don't particularly care about the performance of the engine."
As long as it has anything to do with three-cylinder engines, the result will be distressing and the OEMs will not want to talk more.
Whether a car sells well or not depends on many factors.
Yin Chuan made a decision quickly.
From now on, Nanshan Engine will completely abandon technical research related to three-cylinder engines.
After doing such a successful thing, the boss knew about it.
"This is indeed a relatively subtle matter. According to my experience in dealing with Cheng Tao of Nanshan Engine, they must have ideas and even opinions about BYD's own engine production."
He thought that the topic of three-cylinder engines was brought up by his own company's marketing staff.
There is no harm in taking this opportunity to deepen the relationship between Changan Automobile and Nanshan Group.
And just when Nanshan Engine was preparing to deal with BYD F0's engine, other peers were actually paying attention to this model.
So I just asked straight to the point.
As a boss, you can tell at a glance that the people below will not bring up a topic without any purpose.
Yin Chuan looked at Wang Ze in surprise.
Regarding the listing of BYD F0, Cheng Tao, Dai Hanbiao and Zeng Tingting came together to give Cao Yang a separate report.
But one of the factors must be whether the design is good or not.
Things are already like this. How to learn lessons from it is also something Wang Fu is more concerned about.
"This kind of scene always feels a bit familiar to me."
"The most important thing is that the price is low enough, which should be very attractive to some young people."
If it's not one of your own, then who is it?
"In this case, I feel that if it has nothing to do with Nanshan Group, I would not believe it anyway."
……
"BYD Auto has always purchased engines from Nanshan Engine, which is the same as us."
The Internet is full of unfavorable news about F0, saying that the three-cylinder engine is bad in this way and that.
Of course, the buns from Wuling General Motors are not included.
The tiger's butt is indeed not something you can touch casually.
"After taking a highway trip, I realized how big the gap is between a "three-cylinder engine" and a "four-cylinder engine"
But this time, BYD obviously doesn't want to be on the hot search.
"No problem, I will specially arrange a group of people to do the disassembly and comparison work, and then specially arrange to do some tests."
Things that were made out of nothing were obviously not intended to be used on BYD.
Yi Jia quickly made a decision.
"Lao Cheng, you chose the angle of attack very well."
We can’t allow the automotive media to tell the truth, right?
However, BYD, which is about to be targeted, is now happy.
"If we continue to develop at this pace, there will be no problem for F0 to become the company's new model with annual sales of over 10 units."
“The interior is even more fashionable and lively, and shows off its personality. The unique ‘Mickey Mouse’ instrument panel, racing-style anti-submarine sliding seats, and MP3+CD reflect fashion style everywhere.”
However, Cao Yang believed that Cheng Tao and Zeng Tingting could handle this matter.
Wu Huabing came to Wang Fu's office again.
Markets are like battlefields.
Cheng Tao took the job with confidence.
Even if Nanshan Group is not the mastermind, it is still an accomplice.
As long as the sales of F0 can be maintained at a few thousand units a month, production can continue.
In his opinion, Nanshan Group is Party B no matter what.
"Even if both of them know this kind of thing, they will definitely not put it out in the open."
"That's just like mud falling into your crotch. If it's not shit, it's shit."
Fang Sisi has always been very concerned about the development of Nanshan Group.
Whether the company's cars sell well or not is sometimes closely related to the performance of the director of the research institute.
"Can we do something about this?"
"They just threw it away, but they still chose such a special thing as a three-cylinder engine. They were immediately caught and wronged."
"The difference between a 3-cylinder engine and a 4-cylinder engine is bigger than imagined. How big is the difference between the two?"
Liu Yanjie felt that his boss seemed to be a little impatient today, so he quickly sped up his speech and skipped some meaningless content.
Soon they couldn't tell clearly.
Although F0's profit margin is very low, as the head of the sales department, what he cares about most is sales.
"In the future, our other engines should avoid this pit as much as possible."
But now that we are rivals, it is normal for us to help each other and attack our rivals at the same time, right?
"The structure of the engine doesn't look very complicated, but it's not that easy to do it well."
As the driving force behind the three-cylinder engine incident, Cheng Tao is now reporting the results to Cao Yang.
Wang Fu expressed his views clearly.
That's it.
"On the contrary, if Nanshan Group behaves more domineeringly and cruelly, it may save a lot of trouble."
In this case, the expenditure on sales expenses must be appropriately compressed.
Sure enough, just as the two of them guessed, Wang Fu had actually heard some special voices within BYD.
This made him feel a little unhappy.
"Unlike other companies, BYD has its own engine technology before."
Sales have plummeted these days, but as long as the price is low enough, some people will definitely buy it.
Maybe in a few months, Geely or Chery will make new moves.
This situation is not without any opposition within Changan Automobile.
"In just a few days, the topic has been hyped up, and BYD has even suffered a loss. Even if it wants to refute, it can't find any convincing evidence."
Wang Ze didn't dare to take the credit casually. If Yin Chuan knew that he had deceived him in the future, there would be no good consequences.
He is not a weak person in the first place, and he will take action when it is time to take action.
Otherwise, life would be miserable if I had to rack my brains to think of news materials every day.
After all, this is Chery QQ’s most direct competitor.
However, this is what he expected.
To talk to him, you usually have to make an appointment with the secretary first.
Obviously, through disassembly and comparison, Cheng Tao has found the most vulnerable parts of the F0 engine to attack.
For example, the engines produced by Great Wall Motors itself have many parts purchased from Nanshan Group, so it doesn't matter.
This can be regarded as an important way for him to find opportunities to communicate with Wang Fu.
"But we can't guess what these big guys are thinking."
"The functional 0L three-cylinder naturally aspirated engine used in the F1.0 is their first mass-produced product."
Everyone is thinking about how to achieve their own KPIs, which is understandable.
After the explosive increase in F0 sales in the first few days, it is now completely unreadable.
Of course, the premise is that there is really something wrong with the engine used in BYD F0.
"Whether it is Mr. Cao or Mr. Wang, they are both people with big plans."
It must be a good thing to be on hot searches.
"I have communicated this issue with the sales department and the research institute before. When we develop new products in the future, we must also think more about the possible reactions after they are launched."
"Changan Automobile has always been a staunch ally of Nanshan Group."
However, he was suppressed by Yi Jia.
"F0 has just been launched, so it may be difficult to immediately catch particularly obvious quality problems."
The salary of ordinary employees is not high to begin with.
To put it bluntly, if the relationship with Nanshan Group breaks up, Changan Automobile will have to stop production immediately.
This is not a one-time business.
Wang Fu did not express his position directly, but asked rhetorically.
After being silent for a while, Yin Chuan's words made Wang Ze a little confused.
"It is impossible for Nanshan Group to become the largest private enterprise in China by always being a good guy."
"Even BYD's engine should not be easily expanded to other models except for F0 models in the future."
Other models using three-cylinder engines basically didn't end well.
"Nanshan Group has grown to its current scale, and there must be countless pairs of eyes staring at it."
"You're right. I feel like the friends and customers around me have become a bit more friendly these days."
Although Wang Fu felt a little uncomfortable inside, his face was still relatively calm.
The truth is indeed this truth.
"Noise is also one of the common problems of three-cylinder engines. Manufacturers have reduced the noise by adding sound insulation covers in the engine compartment and using better sound insulation materials in the cockpit, but it will still be obvious outside the car..."
Cheng Tao also had a smile on his face.
"I'll find someone to investigate and see if any company is behind this."
If funds are small, there will be fewer opportunities to indulge in various activities.
"What you guys said makes sense. This matter really deserves attention."
We didn’t do it in the past, we don’t do it now, and we won’t do it in the future.
"Mr. Wang, our F0's cumulative orders have now exceeded 5000 units."
With the price, the styling, and the excellent performance of BYD's past models, many consumers are still willing to pay.
"Although China's economy has developed rapidly in recent years, the income of many people is actually not very high. There is still a market for low-priced cars."
"The topic of three-cylinder engines is everywhere. I even received calls from a few friends asking me if three-cylinder engines really don't work."
"In this case, once people think that Nanshan Group is easy to bully, countless people and companies will swarm in to take advantage."
"To use their own official slogan, it is that BYD F0 absorbs the most popular design elements in Europe and brings together international classic trends."
"Although I'm not sure how credible this statement is, judging from the outcome of this matter, Nanshan Engine should be one of the beneficiaries."
Even if BYD can make it clear that there is no problem with the F0's engine, sales will definitely be affected.
Listening to Liu Yanjie's words, Yi Jia was a little confused and didn't understand what it meant. "What exactly do you want to say? Just say it directly."
"There is no way for us to directly decouple from Nanshan Group in a short period of time. Even for a long time to come, both parties must continue to cooperate closely."
"Otherwise, someone would do this every time a new model is launched, which would be very passive for us."
"Now that the automobile business has started, we are planning to put aside Nanshan Engine. The other party will definitely have objections."
"But BYD has always wanted to master engine technology on its own, so it has never given up on engine research."
"The company now invests a lot in research and development every year, so sales funds naturally don't have that much."
On the NetEase Auto Channel, Fang Dawen and Lin Jiayan each held a cup of coffee and chatted in the rest area.
The more disputes there are in the automotive industry, the easier life will be for the automotive media.
Especially the article on Autohome is written very objectively.
Zhong Qiang is able to hold on to his current position, so he naturally has a few tricks up his sleeve.
The market is so big. If your life is easy, mine will be difficult.
"I understand that after this incident, other independent brands will probably be more cautious about using three-cylinder engines."
"At that time, we will find ways to make those consumers cause trouble and make the matter bigger."
"This model is very different from BYD's previous products, that is, the F0 does not use the engine of Nanshan Engine, but uses the 1.0L engine independently developed by BYD for the first time."
"Not only has the reputation of BYD's engine technology been reduced, but F0's sales have also shrunk a lot."
"Those three-cylinder engines do have some problems."
"But the topic of three-cylinder engines is different. No matter how BYD explains it, there is no way they can deny the natural flaws in the design of three-cylinder engines."
Cao Yang was naturally aware of this.
"Ayang, I think you did a very good job dealing with BYD this time."
Some of the popular three-cylinder engine-related articles on the Internet were also written by them.
We used to be good friends and we were both private companies, so logically we should help each other.
I am Party A!
"The biggest lie about three-cylinder engines is that they are fuel-efficient. Some car companies have been promoting it, thinking that car owners who buy three-cylinder engines can rest assured. After all, although it is a three-cylinder engine, it is at least economical, but let me tell you, it is not economical. The economy of three-cylinder engines is actually an illusion deliberately created by car companies..."
"Once this topic comes up, no matter how you explain it, your competitors will find ways to make it difficult for you to explain."
Because the performance of F0 after its launch is very good.
"In the future, we will make F0 the first car for many young people and make them our loyal customers."
“In some months, we can even reach the goal of monthly sales exceeding [-] yuan.”
That is Changan Automobile.
Although BYD Auto has a relatively large business now, it has really spent a lot of money in the past two years as it has concentrated on hybrid-related parts.
"Mr. Wang, this matter has become a bit sudden. I feel something is wrong."
"Of course, other car companies such as Chery Automobile and Xiali Automobile are also profit makers, and they must be suspects."
As the top automotive media in the industry, they naturally have access to a lot of things.
No matter how high I climbed before, it hurts to fall now.
"After all, no matter how difficult the engine is, we still have a say."
"Its appearance is compact and round, beautiful and agile."
There is definitely a story behind this.
As the general manager of the company, Wang Fu usually has a very busy schedule.
"In the future, our Nanshan Engine will not consider researching and producing three-cylinder engines at any time."
"Mr. Yin, the market positioning of BYD F0 is very close to our QQ. According to feedback from 4S stores, some of our potential consumers have already switched to buying F0."
"If I were from Nanshan Group, I would definitely give BYD a good look."
"Since the biggest change in F0 is the engine, we will start from the engine to deal with them."
"I find this matter quite interesting. There may be some stories behind it that we don't know about."
"To some extent, this may be BYD's way of decoupling from us in the engine field."
"If we can market it well, I think the performance may be even more impressive."
So it seems that it is a good thing that Changan Automobile did not choose to develop its own engine?
After all, in the Chinese automobile industry, as an independent brand, it is very difficult to completely avoid Nanshan Group.
What about Honda's Lingpai or BMW 1 Series?
Of course, that's another story.
Also deeply touched by this matter is Chery Automobile.
The most important reason is the use of Nanshan engine engines.
Fang Sisi heard what Cao Yang was teasing and immediately changed the topic.
The two casually chatted about other things.
However, while they were chatting, something happened in the automobile industry that had a huge impact.
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