Rebirth 99 to become a car giant.

Chapter 414 Six swords are fired together, and new models are launched again

The price is right and it looks stunning.

The Xingtu car is actually a very good self-driving car for some celebrities.

Of course, if you don't drive it yourself, it will definitely be more comfortable to ride in an MPV.

Zhang Songwen has been @ @ on Weibo by more than a dozen celebrities in the past week.

"Mr. Zhang, we have ordered a Xingtu. Can you help us expedite the delivery?"

Under the leadership of Song Siming, a large number of stars who worked closely with Nanshan Film and Television bought Xingtu.

Since it is now hard to find a car in Xingtu, even if you pay a premium to pick up a car, you still have to wait in line for more than half a month.

Therefore, this kind of Weibo, which was designed to help with publicity, was quickly followed by other celebrities.

"Zhang Xin, your purple stardom seems to be even more beautiful than the one in the photo."

"If I had known, I would have bought the purple one too."

As a newcomer to Nanshan Film and Television, Zhang Xin did not feel left out at all in the company.

Whether they are some big stars or ordinary employees of the company, they are all very friendly to her.

Some news in the entertainment industry spreads the fastest.

The day after Zhang Xin joined Nanshan Film and Television, most people at Nanshan Film and Television knew that she was the cousin of the boss Cao Yang.

As a result, the news soon became known to other stars who collaborated with Nanshan Film and Television.

With such a hard relationship, who would be so ignorant as to fight against Zhang Xin?

"Actually, I think the white one looks good too."

"I think the one Mr. Zhang opens is white."

Zhang Xin looked at Qin Lan coming towards him with a smile on his face.

I have been with Nanshan Film and Television for a few months, and I have a basic understanding of some aspects of the company.

In the past two years, Nanshan Film and Television has invested in and filmed more and more TV series and movies, and its influence in the industry is also increasing day by day.

Especially after Weibo was born and its influence grew, Nanshan Film and Television joined forces with Weibo, and the overall influence suddenly reached a higher level.

After their contracts expired, many celebrities actively wanted to sign with Nanshan Film and Television.

Even some actors whose liquidated damages are not very high will directly pay the liquidated damages themselves as long as they have the opportunity to join Nanshan Film and Television.

It was under such circumstances that Qin Lan just joined Nanshan Film and Television at the end of last year.

Zhang Songwen actually attaches great importance to this kind of third-tier star who has some fame but is still far away from the first-tier and second-tier stars.

As the saying goes, buying a horse's bones with a thousand dollars, and picking up a few of these characters can definitely play a very big role in attracting more people to join Nanshan Film and Television.

For this reason, Nanshan Film and Television will even vigorously enter the film industry in the next three years and promote a few more stars.

Qin Lan is one of the candidates.

She is very smart and naturally knows the relationship between Nanshan Film and Television and Xingchen Automobile.

So after Xingtu was launched, she directly took out a loan to buy one.

On the one hand, there is indeed a need for this.

On the other hand, it is purely to show loyalty!

It's just that as more and more celebrities do this, this kind of behavior that shows loyalty no longer has a particularly big influence.

Of course, so many people are driving Xingchen Automobile products. If you are still driving a Mercedes-Benz or a BMW, you will definitely not be reused in Nanshan Film and Television.

Many people have already seen this clearly.

Mi Lai and Charlene back then are now pillars of the company.

The money he earned after becoming famous was already enough to buy several new cars.

"A new Cantonese restaurant opened in Weigong Village. I tried it once and thought it was very good."

"Would you like to try it tonight?"

Qin Lan is not from the south. Although she doesn't dislike the light dishes like Cantonese cuisine, she can't say she likes them.

But she knew that Zhang Xin was from Lingnan Province and must like to eat Cantonese food.

Sure enough, after listening to Qin Lan's words, Zhang Xin agreed without saying a word.

No matter what time it is, the influence of celebrities is not small.

The popularity of Xingchen Auto has a lot to do with the vigorous promotion of many domestic celebrities.

Zhang Songwen of Nanshan Film and Television is very clear about these things.

This time Xingtu was so popular, he felt that he could work harder.

"Mr. Cao, I asked someone to do some rough statistics. At present, among the second-tier and above stars in the industry, more than [-]% of the nanny cars provided by the company are Toyota Alphas."

"If we put it in the port city, this ratio can reach [-]%."

"And a Toyota Alpha that sells for over 100 yuan in Japan can sell for [-] million or even higher when it is finally sold in China."

"This is just Toyota's Alfa. If it were a Lexus counterpart, it would cost twice as much."

"I think the Xingchen Auto Sales Department can combine the travel needs of some celebrities and business people to see if a large MPV like Alfa is worth developing?"

Zhang Songwen did not major in automobile-related majors, nor even in engineering.

He is naturally not professional when it comes to things on cars.

But he is still able to perceive market demand relatively keenly.

"Large luxury MPV?"

"This market is indeed a relatively new market segment."

"I will ask Zeng Tingting and Rao Yongxiang to arrange personnel to investigate later to see how big the market is."

Compared with SUV models, MPVs are definitely more niche.

Xingchen Auto's SUVs are popular both at home and abroad, but as for MPVs, they will probably only be able to hang out in China.

This is certainly a risk that needs to be considered.

However, leaving this market alone and letting Toyota go it alone is obviously not what Cao Yang wants to see.

Following the call between Zhang Songwen and Cao Yang, Rao Yongxiang and Zeng Tingting immediately took action.

The four main models of Xingchen Motors have been developed. Although there are still some engine versions with different displacements in progress, they have also entered the final stage.

If there are no new models, the workload of Xingchen Automobile Research Institute will definitely drop significantly.

This is not a good thing.

Therefore, the discussion of the next new model development project is in front of Xingchen Automobile Research Institute.

"Mr. Cao, I have discussed with Minister Zeng and feel that both large luxury MPVs and large luxury cars can be developed."

"Two sedans, two SUVs, one sports car, and one MPV."

"In a short period of time, in the next three years, there will be 6 models, which is basically enough for Xingchen Auto to form a healthy development."

Rao Yongxiang pulled up Zeng Tingting and reported to Cao Yangzai the next step of new model planning.

"The ride comfort of an MPV model is not comparable to that of ordinary cars or SUVs."

"For some bosses, there is indeed a relevant demand."

"Even Nanshan Film and Television alone can digest at least 50 MPVs."

"After it is launched on the market in the future, we expect that there will be no problem in selling [-] vehicles a year."

Zeng Tingting didn't dare to draw a pie casually.

Ten thousand units a year is not a small amount for a luxury car priced at more than 100 million.

She also had some confidence to sell.

"As for large luxury cars, I think we can form a complementary relationship with Ziweixing."

"Although SUVs and MPVs have their own advantages, in some cases, the advantages of cars cannot be directly offset."

"I think we can benchmark against Maybach and develop a large luxury sedan that belongs to Xingchen Motors, and we can also make a bulletproof version."

"By then, our layout in the sedan and SUV fields will be relatively complete."

Zeng Tingting came to Cao Yang after discussing it with Rao Yongxiang, so their views were naturally the same.

"Large luxury MPVs are indeed a good market, but we now have more and more model platforms, and we need to consider how to reduce development costs."

Naturally, Cao Yang would not object to the development of new models.

He could understand what Rao Yongxiang and Zeng Tingting said.

However, the larger the stall, the higher the risk.

How to comprehensively weigh it also needs to be considered.

"Mr. Cao, this is what I think about it. The MPV model can share the same chassis as Yangwang, as long as it is adjusted appropriately."

"The main structure does not need to be redeveloped, and the powertrain is directly retained. All that needs to be done is to develop parts such as interior and exterior decoration and body."

"Even most of the configurations inside can be retained."

After hearing Cao Yang's question, Rao Yongxiang immediately gave his reply.

Each OEM has several model platforms and then develops a series of products based on these platforms.

He obviously understands this.

"Zengbu, the customers of MPV and the customers who look up to us are completely different."

“Consumers’ starting points for buying these cars are also completely different.”

"In this case, the various configurations on the car will definitely be different."

"There may not be such a strong demand for various comfort configurations such as in-car refrigerators, in-vehicle displays, and massage seats on SUVs, but it is completely different on MPVs."

"I wonder how the sales department thinks about this?"

Cao Yang skipped Rao Yongxiang's answer and asked about Zeng Tingting.

He wanted to see whether the R&D and sales areas had really considered the planning of new models.

"Mr. Cao, regarding some configurations required for MPV models, I had a special chat with Mr. Zhang from Nanshan Film and Television."

"In layman's terms, it means that all comfort configurations such as refrigerators, color TVs, massages, and stereos must be equipped."

"It's very consistent with some of what you just mentioned."

"Considering that this kind of MPV usually has a dedicated driver to drive it, as long as the power is sufficient, consumers don't care much about other driving performance."

“Comfortable enough, convenient enough and luxurious enough, this is what consumers really care about.”

"The reason why Toyota's Alfa is very popular in the entertainment industry is because it is comfortable and convenient enough. Our Xingchen Automobile can easily surpass Alfa."

Zeng Tingting is quite confident about the future of MPV models.

<divclass="contentadv">Xingchen Automobile and Nanshan Film and Television are brother companies. As long as they launch their own MPV, they can enter the entertainment industry immediately.

And if all celebrities use Xingchen Motors' MPVs when traveling, it means that the exposure rate of this car will be very high.

After all, in various entertainment news or gossip news, there are often pictures related to the vehicles used by celebrities.

"Developing MPVs is not difficult for the research institute, and the new part of the car refrigerator can be used not only on MPVs, but also on high-end large cars."

"We can even launch an extended version of our large sedans if necessary."

Rao Yongxiang and Zeng Tingting expressed their opinions one by one.

It was obvious that he wanted to persuade Cao Yang to accept the launch of a new model project.

Cao Yang also knew this well.

He has no reason to object.

After all, after so many years of training, the plans put forward by Zeng Tingting and Rao Yongxiang are still relatively mature.

Soon, Xingchen Automobile officially started the development work of Xingchen [-] and Xingchen [-].

According to the overall schedule, Xingchen 2009, as an MPV model, will be launched in the second half of [-].

As a brand-new large sedan, Star-[-] needs more time.

But it can also be launched in the first half of 2010.

By then, the domestic automobile market will begin to enter its hottest period, and the future is worth looking forward to.

……

Although most of Xingchen Automobile's parts are produced within the group, [-]% of the parts are still purchased from external suppliers.

Therefore, after the new model is launched, there is naturally some work that needs to be done with suppliers.

As a result, the news that Xingchen Motors was launching a new model soon spread.

"Have you figured out what the new models of Xingchen Motors are?"

Fang Dawen is naturally very aware of the current popularity of Xingchen Automobile.

So when it was rumored that they were developing new models, they were thinking about getting some news to increase the popularity of the website.

"Until now, everyone only knows that Xingchen Motors has started the development of two new models at the same time."

"It should be Xingchen [-] and Xingchen [-], but I haven't got any information about the specific models."

"The suppliers of Xingchen Motors may not know too much. After all, the model has just been launched, and a lot of information is in a relatively high confidentiality stage."

Lin Jiayan quickly explained.

She also wants to make some news.

But these are confidential information of other companies. Where can you, a media, get it so easily?

Even with the current affairs of Xingchen No. [-] and Xingchen No. [-], she was not sure whether the news was released by Xingchen Automobile itself.

Otherwise, those suppliers have signed confidentiality agreements, and who would dare to tell the outside world casually?

Do you really think that every car company’s confidentiality work is so bad?

"Assign people to keep an eye on Autohome's activities. Generally, if Xingchen Auto makes any new moves, Autohome is often the first to make any movement."

"Then there is the official Weibo account of Xingchen Auto. It often contributes a lot of material to everyone, which can be put to good use."

Fang Dawen can now see it clearly.

There are so many car companies in China, but there are actually very few car companies that can really continuously contribute various news topics to the media.

It is even an exaggeration to say that other car companies combined do not have as much popularity as Xingchen Automobile.

“Isn’t Xingchen Auto’s stardom very popular now?”

"How about we hold an event with them and arrange for people to understand how Xingtu is produced."

"Let's take this opportunity to communicate and see if we can get some news about new models?"

Lin Jiayan proposed a new plan.

However, Fang Dawen is not optimistic.

"This activity is possible, after all, Xingtu is really popular now."

"Xingchen Motors should also be willing to invite a few media to go around the site together, so that everyone can see their advanced production factory again."

"But I'm afraid it's not realistic to take this opportunity to figure out the affairs of Xingchen No. [-] and Xingchen No. [-]."

When Fang Dawen said this, Lin Jiayan couldn't refute it.

Fortunately, they are just looking for news material. If they don't know the news, the impact will not be very big.

But for some other manufacturers, the situation is not the same.

"Strauss, Xingchen Motors is getting bigger and bigger now. I heard that the development work of two new models has been started again."

"Although it is not clear what these new models are, they will definitely put more pressure on Audi."

"Most of our Audi brand models are produced in Spring City Volkswagen. Can Spring City Automobile Group also contribute?"

Vondel found that this year was not going well.

In other words, things have not gone well in recent years.

Obviously Volkswagen's development in China should be very good, but the current situation is completely different.

"Spring City Automobile Group has always wanted us to produce the Q5 in Spring City Volkswagen, and even the Q7 also wants to be produced there."

“I think it’s not impossible to take this opportunity to launch more competitive models.”

Strauss looked at Fondel expectantly.

For him, the sales of Audi cars are the most important, and everything else can be pushed aside.

After localization, the price can definitely be reduced further.

In this case, there is no doubt that it will promote sales.

Therefore, Strauss himself supports the localization of Q5.

It's just that as the headquarters of Volkswagen, it has its own considerations.

I feel that the style of high-end models will become lower if they are made locally.

In other words, some consumers subconsciously feel that imported cars are better than domestically produced cars.

"Find someone to do a good market research and see how much sales are expected to increase after the Audi Q5 is domestically produced."

"Then we will also take a look at how our revenue and costs will change after localization."

"As long as the final result is good, I think the attitude of the headquarters will gradually change."

"I heard before that BMW started the development of the BMW X7 because of the continuous reports from the China branch."

"Now we just need to get the headquarters to agree to promote the localization of Q5, which is not that difficult."

Vondel thought for a moment and agreed to Strauss's proposal.

To a certain extent, he also pays more attention to sales.

After all, we are all professional managers.

The most important parameter among KPI indicators is sales volume.

As for income, because the rate of return in China has always been higher than other places.

So even if there is a slight decrease, it is acceptable as long as the sales volume increases.

BMW has the same idea.

"McTy, X5 sales in the past week have dropped by 3% month-on-month."

"Compared with Xingtu, the car is a bit smaller, the equipment is not as good as others, the power is not as good as others, and the price is more expensive than others."

"If this continues, the monthly sales volume of X5 will reach three digits."

Amoha looked at Mikedy in a bad mood.

Since BMW entered the Chinese market, it has been almost smooth sailing without any real difficulties.

But after entering 2008, the pressure became more and more intense.

In other words, the pressure on Aimoha has been increasing since last year.

"The headquarters has prepared to arrange an inspection team to conduct research in China to see what kind of models consumers here like."

"At that time, whether it is the development of the X7 or the development of the new generation X5, it will be fully integrated with the needs of the Chinese market."

"But there is one thing that I think needs to be changed immediately, otherwise many Chinese consumers will have objections."

When McTee said this, Aimoha immediately asked: "What change?"

"Wheelbase!"

"Compared with Xingtu, the wheelbase of our X5 is really too short."

"As an SUV mainly developed for the American market, the needs of the X5 do not take into account the needs of Chinese consumers at all."

"In the United States, almost every adult has his or her own car, so the amount of space in the back is sometimes not that important."

"But it's different in China. In many cases, cars are used by families to travel."

"Rear-seat ride comfort is sometimes more important than other factors."

"We can take a look at the models of Xingchen Motors. Whether it is Ziweixing, Yangwang, or Xingtu, they are all long-wheelbase models."

"The legroom in the back is very spacious, and we are no match at all."

“奥迪为什么能在华夏的销量超过10万辆，因为人家销量最好的A6和A4，到了华夏都变成了A6L和A4L。”

"With such successful experience, I think X5 must follow suit and launch X5L."

McTee is obviously a more thoughtful person.

He also has a relatively good understanding of the Chinese market.

However, like many other major international car companies, the people in the Chinese branch know the situation in the Chinese market relatively well, but they don't actually have a high say in the headquarters.

Those people may not listen to what they don’t want to hear no matter how many times you say it.

"Your suggestion makes sense, but to lengthen the wheelbase, many parts need to be re-molded."

"There is a high probability that this matter will go away in the end."

When Amoha said this, Mikedy also fell silent.

Because he found himself unable to argue with that.