Rebirth 99 to become a car giant.

Chapter 402: If another Japanese company is destroyed, all craftsmanship will be sidelined.

Nanshan Group knows marketing very well.

Anyone who has dealt with them knows this.

Now all the fastener business has been spun off, merged with Tang Bolt, and Nanshan Fastener Co., Ltd. has been established.

Logically speaking, this matter is a very small matter, and ordinary people will not care about it at all.

But Cao Yang would not give up this publicity opportunity easily.

Sometimes, it is very difficult for you to take the initiative to visit customers and get orders.

After all, before you enter, the customer must have a ready-made supply system. It is not easy for you to break their original structure.

Especially fasteners such as bolts and nuts. Except for a few high-precision products, most of the time, it is not impossible to buy parts without them.

Even some high-precision parts are often not produced by only one manufacturer.

It is because the amount of these parts may not be very large, or a lot of confirmation work needs to be done after adopting other solutions, so a certain degree of monopoly is formed.

In this context, the best way for Nanshan Fasteners to get more orders is definitely not to keep selling or visiting customers.

It's about finding ways to increase your visibility and letting others know how great you are.

At that time, some customers will take the initiative to come to you.

In that case, it will be much easier to get new orders.

So, soon, all kinds of news began to appear on the Internet.

[Huaxia high-speed rail is stuck on the neck by Japanese screws, Huaxia really can't make screws that never loosen?]

[China high-speed rail components!What is the Japanese principle of "never loosening the nut" and will it get stuck in our necks? 】

[Hardlock anti-loosening nuts imported from Japan are used in high-speed railways with hard-lock]

[Japan invented the "Never Loose Nut", the official drawings were released, but no one has successfully copied it]

……

This time, various news did not appear first from Autohome, but on mainstream portals.

The sense of smell of various media people is also very keen, and they know that this type of article can still attract many readers.

Therefore, everyone has started writing articles around this hot spot.

There is even a special hotspot on Weibo.

In just a few days, this news broke out.

Even many liberal arts scholars and some ordinary people have begun to discuss this issue.

"Minister Zeng, when you want to advance, you must suppress it first. You are very good at this trick."

"Praise foreign technology very highly, and belittle domestic technological development first."

"If the news that we have conquered the locknut is released in a few days, it will really make Nanshan Fasteners famous."

Tang Zongcai has been staying in Yangcheng during this period to follow up on matters related to the company's merger.

The people he comes into contact with the most are people from the sales department, Nanshan Equipment and Nanshan Auto Parts.

The more contact you have, the more you can feel the power of Nanshan Group.

This power is not only technical, but also marketing.

If he had done it himself, he would never have thought of such a way to promote it, right?

He wouldn't even think of advertising.

After all, few fastener companies in the industry advertise on the Internet.

"This is a routine operation. I also learned from Mr. Cao."

"At that time, we will first use this topic to increase the company's popularity, and then slowly promote other technologies."

Zeng Tingting did not take the credit.

This operation is really not very creative for Nanshan Group.

But in the field of fasteners, it is enough.

Basically no one paid attention to this field before, and no company made any publicity in this area.

"Well, if you need my cooperation if you need anything, you can tell me at any time."

"I don't understand publicity, but for technical issues, you can ask someone to come to me at any time."

Tang Zongcai is a technical expert who has been studying in the field of fasteners. He is really not very good at marketing.

Now that you have become a part of Nanshan Group, you don’t need to worry about marketing.

This makes him more confident about the future of Nanshan Fasteners.

"No problem, we will form a series of publicity plans at that time, so that Nanshan Fasteners will have good popularity in the next month."

"At that time, we will work with Nanshan Auto Parts to communicate with the procurement of various automobile OEMs to further expand the fastener business in the automotive field."

“Businesses in equipment and other fields can also take advantage of this trend to start exploring the market.”

Zeng Tingting was also very busy. After chatting with Tang Zongcai for a while, she went to do other things.

However, the subsequent publicity did not fall behind at all.

[The bolts independently developed by China have made Japan’s “never loose” nuts “loosen”]

[Fake! The lifeblood of the domestic high-speed rail is in your own hands, and the nut that Dongying will never loosen is nothing more than that]

[Dang's nut: Huaxia version of the "never loose" nut_]

[Slap the Japanese in the face and never loosen the screws. They once said that the published principles cannot be copied |]

……

Soon, the second wave of publicity came.

Many netizens who used to scold women on the Internet suddenly found that they seemed to be taking back the words they had just scolded?

In particular, some people always think that foreign technology is more advanced, and they keep complaining about China's high-speed rail.

Now the slap in the face comes so quickly.

"Hey, even a foreign language learner like me can understand this principle, it's really ingenious!"

"It's really powerful, and you can find a simpler way to solve the problem."

"After all, there's still no way to make Hadlock's bolt?"

"Go to the other side upstairs, you won't be able to see yourself, okay?"

"Yes, it's not good to be cheap and easy to use. Does it have to be complicated and imported to be good?"

……

On the Internet, especially in various forums and some groups, related discussions are very intense.

A series of articles once praised Hadlock so highly, and even pulled out something like "artisan spirit".

As a result, when I turned around, it was...

Many people must be unconvinced.

However, the real hammer this time is so irrefutable.

Anyone who knows some of the principles of bolts and nuts, or even people who don't know, can understand the power of Down's bolts after reading the relevant introduction.

"President, we just received a contact from the agency in China. Something happened there."

In the corner of the Japanese Hadlock factory, company founder Katsuhiko Wakabayashi is conducting experiments.

At this time, the head of the sales department, Mizutani Chuan, ran over in a hurry.

Hadlock's company is not large, even a small workshop with less than a hundred people.

The main product they make is lock nuts.

President Wakabayashi is also a technology geek who spends all day in the company researching new technologies.

I am not that worried about some situations in the market.

But he is very confident in his skills.

So even if Mizutani Chuan was a little flustered, he was not anxious at all.

"What happened over there in China?"

"Are we going to order another batch of bolts and then we can't satisfy them?"

Katsuhiko Wakabayashi put down what he was doing and made a joke.

Similar things have happened many times in the past.

He's used to it.

Even if the company's products are in short supply, he has no intention of continuing to expand.

He thinks it is the best plan to maintain some tightness appropriately.

"President, the problem this time is much more serious than the tight supply of production capacity."

“If it’s not handled properly, it’s very likely that we won’t have to worry about capacity constraints in the future.”

When Mizutani Chuan said this, Wakabayashi Katsuhiko began to pay attention to it.

Although the company is small, Wakabayashi Katsuhiko is very clear about the personality of every employee in it.

Shui Guchuan was usually quite steady, but today he was in such a hurry, it seemed that something really happened.

"Shuigu, don't be anxious, tell me slowly, what happened in China?"

"Is there any quality problem with the parts we supplied in the past?"

Based on the news reported by Mizutani just now, Wakabayashi felt that there might be some problem with his products in China.

Otherwise, why would there be no need to worry about the problem of tight production capacity in the future?

"President, you know the quality of our products best, so naturally there will be no problems."

"This time, other companies in China have also produced locking nuts, and they are still used directly on high-speed rail."

"On the Internet in China, there has been a lot of trouble for a long time."

"I just listened to the relevant reports compiled by the agents in China, and I have even arranged for them to find ways to get some samples of the other party."

"Once this is confirmed, the impact on us will be huge."

When Mizutani Chuan said this, Wakabayashi Katsuhiko finally understood.

However, at this time, not only was he not nervous, but he breathed a sigh of relief and said, "The drawings of our locknut have been published directly on the Internet."

"It's not surprising at all that other manufacturers have tried to produce it and even successfully produced it."

"But they don't have some of our production technology experience, so it's simply impossible for them to consistently produce products that meet the requirements."

"Many companies have already tried this in the past."

"Otherwise, our products would not be sold to Korea, the United States, China and other places."

Wakabayashi was full of confidence, feeling that Mizutani was definitely making a fuss this time.

Similar things have happened in the past.

I haven't seen any bad effects on Hadlock.

And the more similar things happened, the more Hadlock's reputation eventually grew.

It is definitely not easy for a small company with only a few dozen people to have such a reputation in the international market.

However, Wakabayashi realized it with his own company.

"President, please take a look at the design principle of this Down's bolt first."

<divclass="contentadv">Mizutani Chuan can completely understand the inner thoughts of his president at this time.

So he didn't try to defend himself.

Instead, he directly placed the Toshiba laptop in front of him and asked him to take a good look at what the new gadgets appearing in the Chinese market were like.

This is not someone imitating Hadlock to produce anti-loosening bolts, but directly overturning their own logic and principles and creatively proposing a new solution.

Even if Mizutani is a business person, he can easily understand that there is no technical problem with this anti-loosening bolt.

Ruo Lin, a technical expert, is naturally no exception.

He simply looked at it for a few minutes, and the calm expression on his face completely disappeared.

Instead, there was a serious look on his face.

"This design is indeed very ingenious."

Looking at the introduction on the computer screen, Ruolin couldn't help but praise.

"Yes, this Down's nut is used on bolts, and the bolts integrate two threads with different directions of rotation."

"During installation, two nuts with different tightening directions will also be installed. When one nut wants to loosen, it will push the other nut to rotate, and this rotation force will tighten the other nut."

“This allows the stress-bearing area of ​​the thread to gradually become smaller while ensuring that the strength of the nut is not disturbed.”

Naturally, Mizutani Chuan had already realized that the ingenuity of this design could really break his company's monopoly.

That's why I hurried over to look for Wakabayashi Katsuhiko.

"Before, our anti-loosening bolts were not produced without other companies. The reason is that even if other companies produced them, the cost would be much higher than ours."

"This kind of Down's bolt is indeed much simpler and easier to understand in principle."

"But in fact, it may not be that easy to popularize large-scale production, right?"

If Lin Keyan is also a knowledgeable person, he can easily grasp the key points of the problem.

Home-made bolts are very troublesome to process and the cost is not low.

The Down's bolts produced by this Chinese company are not easy to process.

"Normally, this is indeed the case."

"After all, it is very technically difficult to tap two different threads on one bolt at the same time."

"Until now, no company has produced similar equipment."

"This company has been established for many years before, and it has not completely popularized Down's bolts."

"The biggest reason is that it cannot fully solve the problem of large-scale mass production."

"But recently this company was acquired by China's Nanshan Group. After merging with the Nanshan Group's fastener business, Nanshan Fastener Co., Ltd. was established."

"Nanshan Group is a very powerful manufacturer in China. It not only produces various auto parts, but also complete automobiles."

"The fastest Starry Sky W16 among mass-produced sports cars is produced by this company."

"In addition, Nanshan Equipment, a subsidiary of Nanshan Group, also has a very high reputation and strength in the field of industrial equipment."

"FANUC suffered big losses in their hands before."

"So I'm worried that Nanshan Group will quickly solve the problem of mass production of Down's bolts."

When Mizutani Chuan said this, Wakabayashi Katsuhiko's expression changed again.

It seems that the situation is really more complicated than I thought.

"Has there been any action on the South and North Locomotives now?"

After the parts are produced, they have to find customers to use them.

Otherwise it would be meaningless.

Just like many technologies studied in universities, they have not been industrialized and have directly become the products of laboratories.

Sometimes, the meaning is not so great.

"Nanshan Group has broken the monopoly of companies such as Schaeffler and NTT in terms of high-speed rail bearings and has become a supplier to China's high-speed rail."

"So their relationship with CSR and other companies is very close."

"Now that Down's bolts can solve the problem of preventing loosening, CSR and the others will definitely consider using them."

Mizutanigawa once again reported a bad news.

This made Wakabayashi Katsuhiko truly realize that the crisis was coming.

However, they are not sure how to face this crisis.

Japanese companies sometimes have this problem.

Making decisions is always a grind, and I won’t shed tears until I see the coffin.

……

After Tang Zongcai was busy in Yangcheng for a while, he finally had time to return to his original factory.

This time, however, he found himself busier.

Thanks to the Nanshan Group's vigorous publicity, Tang Zongcai became famous.

The fame of Down's bolts cannot be said to be known to everyone, but compared to its previous popularity, it has at least increased hundreds, or even thousands of times.

As a result, various relevant departments in the district, city, and Hui'an Province, and even some potential customers such as CSR, naturally arranged for people to come over for inspection.

"Brother-in-law, Down's Bolt is such an important technology. We sold the technology and factory for tens of millions. Isn't it a bit of a loss?"

Originally, the head of the company's purchasing and sales department was Tang Zongcai's brother-in-law Fang Shifang.

They have always been the ones seeking customers, but now it's the other way around.

Fang Shifang's thoughts naturally began to change a little.

"Do you think we would be where we are today without Nanshan Group?"

"Although Down's bolts can theoretically prevent loosening, they have not been mass-produced on a large scale in the past two years. Don't you know the reason?"

"Without the intervention of Nanshan Group, we may not be able to achieve mass production in a few years."

"Now they have promised to provide us with special threading equipment within half a year, which will completely solve our large-scale mass production problem."

“Besides, if it’s not the Nanshan Group, do we know where the CSR gate opens?”

Although there have been huge changes in life and work during this period, Tang Zongcai did not drift away.

He knows very well that this cooperation and merger is a good thing for himself, and it is naturally a good thing for Nanshan Group.

It's a win-win thing.

If his brother-in-law couldn't change his mind, then he wouldn't mind letting him change his job.

"Brother-in-law, that's what I said, but the Down syndrome bolt you invented is a technology on par with Hadlock."

Fang Shifang wanted to say something else, but Tang Zongcai couldn't listen at all.

"Now Nanshan Fastener Co., Ltd. has been merged and established, and many related personnel arrangements have to be reported to the group."

"Among them, a large number of business and personnel divested from Nanshan Auto Parts will naturally be arranged in our factory."

"In the future, all sales and procurement-related businesses will be handed over to the group."

"I have a friend. They have opened a real estate company. You can go work there."

The company is already owned by the Nanshan Group, so naturally the key department of the purchasing and sales department cannot continue to be in its own hands.

Tang Zongcai saw this very clearly.

"Brother-in-law..."

Fang Shifang looked at Tang Zongcai in surprise.

This result was obviously completely different from what he had imagined.

He also wanted to take this opportunity to make his life more comfortable.

did not expect……

Cao Yang was naturally unaware of everything that happened here.

But Tang Zongcai is slowly becoming smarter now, and naturally he has a way to let people know that he fired his brother-in-law.

"Mr. Cao, this Tang Zongcai is quite sensible."

"After I returned, I eliminated all the people I had connections with in the company."

"Brother-in-law, cousin, cousin, none of them are left."

"It saves us a lot of trouble."

Zeng Tingting reported the news she learned to Cao Yang.

Nanshan Fasteners can be regarded as an independently operated company, and it also has related sales and procurement businesses.

However, the candidate for the head of the sales and purchasing department needs to be determined by Nanshan Group.

Furthermore, this candidate mainly involves arranging personnel from the group sales department that Zeng Tingting is responsible for.

"It's not easy for a talent in China to delve into bolt and nut technology. We can give some tolerance appropriately."

"For example, the location of the factory can be left unchanged for the time being and production can continue in both locations."

"And the newly added anti-loosening bolt equipment can also be added directly in the original Tang's bolt factory."

"This way we can slowly spread our business to all parts of the country."

"Yangcheng is our base camp, but it's time for other regions to develop simultaneously."

This year, Nanshan Group will start to expand its various businesses across the country. This is a direction that has been determined before.

Whether it is Nanshan Carbon Fiber's establishment of a factory in Chang'an City or Nanshan Fasteners now, they are all chess pieces of Nanshan Group's move towards the country.

Since Nanshan Group's performance has increased very well this year, Yangcheng did not raise any special questions.

Even Liu Tianwu didn't call Cao Yang this time.

It was completely letting go that allowed Nanshan Fasteners to extend its tentacles outside the province.

"I understand that originally there weren't many people in their factory."

"After merging the nut plate and fastener business of Nanshan Auto Parts, most of the people and resources are actually from our group."

"So there is no need to worry about the new company losing control."

Zeng Tingting also attaches great importance to this newly established company.

After all, there is a lot of news related to them on the Internet.

"As the group grows, how to manage each business unit is indeed a topic that needs to be discussed carefully."

"We can talk to Warwick Company about this later."

"They have branches all over the world, so they should have a lot of experience in this area."

Cao Yang is not a person who wants to hold all the power in his hands, but there are skills in how to delegate power.

In his previous life, he had no experience in managing such a large enterprise.

So when it's time to ask for advice, you won't be afraid of losing face.

There is nothing to be ashamed of if you have masters as teachers.

However, before his trip to Warwick could be completed, something happened at Nanshan Equipment.

How many monthly passes can I give you?