Rebirth 99 to become a car giant.

Chapter 389 If you defeat another opponent again, after Nanshan passes, not even a blade of grass will grow?

time is money.

Putting this word in the market, many times there is no problem.

Now that the demand for hot stamping parts of various car companies is so strong, every supplier wants to put their production lines into production as soon as possible.

Otherwise, it would be extremely difficult to get orders even before your production line has started.

That is to say, there are not many manufacturers with ready-made production lines, and the demand of OEMs exceeds their production capacity.

Otherwise, it will be very difficult for you to get an order before your production line is put into production.

If you already have a production line in mass production, but the capacity is insufficient and needs to be expanded, then everything is easy to say.

You don't have a production line, and you haven't formally made this kind of parts at all, so the difficulty is completely different.

Yifeng and the others naturally knew this truth.

So soon, these manufacturers have successively decided on the way to purchase equipment.

In this way, the cost must be very high.

If no one in the entire industry invests in new factories and there is no demand for equipment, then this situation is considered normal.

Chen Liang found Molde again with a rather serious expression.

This point, Chen Liang himself is the most experienced.

Chen Liang is very anxious now.

"Otherwise, when the mold costs of other manufacturers are reduced, our competitiveness will come down."

But if the price difference is too much, it will be embarrassing.

As a parts company, BENTELER is also an equipment manufacturer.

But he also knows that for Nanshan Equipment, the income from selling equipment may be more beneficial than the income from Yangcheng Huaqiang Factory.

"Bentler is considering buying a laser cutting machine from Nanshan Equipment?"

"As for cost reduction, it is nothing more than starting from the cost of materials, processing costs and mold costs."

"In this case, there is no way we can get orders without making any changes."

"Especially in laser cutting, there is a lot of room for improvement."

"The most important thing to work on is the processing fee."

Competitive quotations must be competitive, but whether you can get an order after the competition is actually a rather mysterious thing sometimes.

When Chen Liang said this, Molde immediately became angry.

In his view, China's market demand is so great, but the order has not yet reached the hands of Trumpf.

"And we advertise the values ​​​​that can usually be achieved as device parameters."

Without any core technology of its own, it will be difficult to compete with other domestic manufacturers in the future if it is simply processed by drawing.

Guo Shufu basically mentioned all the ways to reduce costs. Guo Shuyin has not thought of any other better methods for the time being.

Guo Shuyin did not think that Nanshan Equipment should take full care of him because 3% of his company's shares were owned by Nanshan Group.

"Mr. Cao has mentioned some other technical directions to us before. When the time comes, we will arrange for people to work hard and communicate more with Nanshan Mold."

Fortunately, what happened to Bentler this time gave him a relatively direct impact.

"And the production lines of these manufacturers are all purchased from Nanshan Equipment?"

"Can the equipment parameters advertised by Chinese manufacturers compare with ours?"

As the sales director, Qian Hui naturally paid close attention to his opponent's movements.

"When Nanshan Equipment sold equipment to those manufacturers, it must have fully considered the impact of various aspects."

Under such circumstances, their investment in new production lines naturally needs to be fully integrated with the situation in the Chinese market.

After Guo Shufu has been in sales for so many years, he naturally has some ideas for cost reduction.

However, with the changing situation, unless the customer thinks that the Chinese manufacturer can't handle the parts, if BENTELER wants to take the order, the cost cannot be higher than that of other manufacturers.

For example, heating furnaces, they can produce them themselves and sell them externally.

"So there was little pressure on Benteler before, it's different now."

"The production capacity is not enough now, but in a few years, there may be excess production capacity."

There is not much that can be done elsewhere, so Guo Shufu naturally has to think about how to obtain orders from customers in the future.

"They are ideally able to achieve a certain value, and they have been promoting it according to this."

"So our advantage is still there in a short period of time."

"I think in this case, it is necessary to report to the headquarters and lower the price of our laser cutting equipment."

"Whether it is part heating, stamping or laser cutting, the cost of each link is not low."

"In terms of material costs, the differences between everyone should be more difficult to separate."

"As long as we can reduce the length of laser cutting by half, the cost can be greatly reduced, and even the investment in laser cutting equipment can be saved."

Although Feng Bo also wants to continue to support TRUMPF, which is also a German company, he must first consider his own interests.

"Then make a new plan."

"So it is inappropriate for us to discuss these things with Nanshan Equipment at this stage."

"Compared with Cosma, Benteler and Gestamp, our technology still has some gaps, but we also have advantages in the integrated door knocker."

"By then it should still be able to catch up with the international mainstream level and be a level higher than those domestic manufacturers."

This situation was obviously beyond his expectation.

Moreover, they are all turnkey projects, and all equipment is provided by Nanshan Equipment.

If the price of your Trumpf equipment can be the same as that of Nanshan equipment, he will definitely use Trumpf first.

"Peter, are you saying that several manufacturers in China have added more than five hot stamping production lines in one go this year?"

"Well, starting next year, sales expenses will increase by 50% compared to this year, so that our new production line will always have enough orders to support it."

"Brother, is it possible for Nanshan Equipment to increase the price of equipment from other manufacturers?"

This is simply unrealistic.

Molde looked at Chen Liang in surprise.

"Although this approach is unsustainable and it is impossible to keep reducing prices, as long as the supplier is not on the verge of losing money, suppliers will be forced to bite the bullet."

Guo Shufu obviously also noticed that several domestic manufacturers have recently started investing in hot stamping production lines.

"TRUMPF's laser cutting equipment is the best in the world. When the time comes, we can also work with customers like Benteler and Cosma to promote this."

"I heard that this manufacturer has a good relationship with Modu Volkswagen, so Bentler must have felt the pressure."

"However, we are currently using a large amount, so we should be able to get a slightly lower price, and there are still advantages in the short term."

But it was very difficult for Molde to understand the logic that Chen Liang took for granted.

"You are right, but these parameters are actually related to factors such as the nature and thickness of the material to be cut, laser power, focal length and focus position, laser beam diameter, blowing gas pressure and flow rate, etc. Diameter has a similar effect."

"There will be no better outcome than destroying the relationship between the two parties."

"And if we buy laser cutting equipment from Trumpf, even at the lowest preferential price, it will cost 3000 million yuan."

Although Mold has a lot of opinions on Yifeng and other companies not buying equipment from themselves.

As a supplier, facing the OEM's request for price reduction is a topic that can never be avoided.

Molde now completely vented his anger on Chen Liang.

Besides, Nanshan Equipment is now competing with Benteler, Schwarz, Schuler, Trumpf and other manufacturers for various hot stamping equipment. If Huaqiang Factory is behind, Cao Yang will blame everyone It's embarrassing.

"Some manufacturers are very flexible in order to obtain orders."

"Well, you can talk to the people in the purchasing department and ask them to ask Nanshan Equipment for a price."

"Now it seems that this plan may not be suitable."

"They can give priority to our equipment supply under such circumstances, which is considered to be taking care of us."

"Otherwise, it would be difficult to get orders from customers."

Of course, they don’t make stamping machines and laser cutting equipment themselves.

Various actions in the thermoforming industry naturally attract the attention of relevant manufacturers.

But compared with domestic manufacturers in China, he felt weak.

"However, if the price of Nanshan equipment is not much different from that of imported equipment, many manufacturers may choose to import directly."

This is definitely not a good thing for Yangcheng Huaqiang Factory.

For such a big move, Nanshan Equipment naturally needs to have some sense of ceremony.

"Yes, they were the first hot stamping manufacturer to enter China before, so they don't have particularly high requirements in terms of cost."

"I heard that for aluminum wheels and other parts, BYD has found two suppliers at the same time to make parts for the same model."

What he was worried about was becoming reality step by step.

However, China's hot stamping industry is currently in the hottest stage, and Trumpf still hasn't received any orders, so something must be wrong.

After all, no one wants their investment to become so large.

"That's true. Chinese manufacturers make investment decisions very quickly, and the speed of factory construction is also very fast."

He even knew that BENTELER's biggest competitor in the field of hot stamping, Yangcheng Huaqiang Factory, purchased all the equipment from Nanshan Equipment.

Compared with Cosma and Gestamp, he still has confidence.

After the two brothers chatted for a while, Guo Shufu struggled to come up with a new idea.

At the beginning, due to Volkswagen's support policy, even if the price of Benteler was higher, it could get orders directly from Volkswagen headquarters.

Guo Shuyin naturally understood the situation, so he agreed without much hesitation.

At that time, if a part only earns a profit of two or three points, it will lose money if you are not careful.

After so many years of sales, Guo Shufu naturally knows this very well.

Feng Bo, as the general manager of BENTELER Huaxia, is naturally very concerned about the development of the industry.

"The sales of various OEMs are constantly rising, and there will definitely be more and more B-points in the future."

"We should also work hard on the part of mold processing. We also need to have certain related capabilities."

In his opinion, Yangcheng Huaqiang Factory also has shares of Nanshan Group.

Slowly, Molde's thoughts changed.

"Molde, I basically found out that the package solution offered by Nanshan Equipment is around 7000 million yuan."

Even Benteler has this attitude, let alone other manufacturers.

"For our third hot stamping production line, the previous proposal from the purchasing department was to directly COPY the second production line."

Various auto media will also have some related reports.

"From what we have learned so far about the laser cutting equipment of Nanshan Equipment, their drilling accuracy seems to be no worse than ours."

Nanshan equipment can handle the CNC system of machine tools and various high-precision machine tools, and it is normal to handle laser cutting equipment.

Trumpf's laser cutting equipment is very good, but Nanshan's equipment is not bad.

All equipment is imported from abroad, and is also imported through Deutsche Benteler.

"Molde, Benteler's procurement department called me. Their company is planning to go to Yangcheng next week to inspect Nanshan Equipment's laser cutting machines."

"This is a performance that Huaxia companies do not have. Those customers are only seeing the low price of Nanshan equipment now, and they are not fully aware of the technical level difference between equipment and equipment."

"Brother, although the company currently has a lot of orders for hot stamping and forming parts, it is hard to say whether BYD and Great Wall Motors will start to review point B after the production lines of other manufacturers are put into production."

"With our laser cutting equipment, the slit width can be controlled at 0.5mm, and the cutting accuracy can reach ±0.02-0.01mm."

As a supplier of Modu Volkswagen and Modu GM, he probably knows the gap between his own cost level and that of Chinese manufacturers in the industry.

According to this pace of development, international auto parts giants such as Cosma and Gestamp may also choose to purchase related equipment from Nanshan Equipment.

Do you need to think about continuing to find your next home?

……

In this way, Feng Bo pays more attention to the dynamics of other manufacturers in the industry.

Feng Bo personally presided over the investment in the previous production line and the situation of various equipment manufacturers.

"In this case, our future sales expenses also need to be appropriately increased."

Guo Shuyin thought about what Cao Yang told him about improving the accumulation of hot stamping forming technology, and he also understood more and more in his heart that it would be impossible not to do this job.

"This is not good news for us."

"However, the future-oriented technology improvement and cost reduction work really needs to be carried out as soon as possible."

"Also, don't the Spring City Fourth Ring Factory and Spring City Stamping Factory already use Nanshan equipment for products?"

He already regretted a little in his heart, shouldn't he come to Trumpf?

Qian Hui naturally heard about the name of Nanshan Equipment.

Therefore, there has not been a single order for Trumpf's laser cutting equipment in recent months.

"In particular, the relationship between Volkswagen and Nanshan Group is very bad. Yangcheng Huaqiang Factory, the largest and earliest hot stamping factory in China, is not very popular in Shanghai Volkswagen."

"Then in turn, use the price of another company to suppress the price of the newly imported supplier, so as to achieve continuous cost reduction."

"Chen, you have an obligation to make more customers aware of this."

The current situation is that Yangcheng Huaqiang Factory cannot do without Nanshan Group, not that Nanshan Group cannot do without Yangcheng Huaqiang.

"Even if this situation lasts for a period of time, everyone will gradually forget that there is still an option of Deutsche TRUMPF in the market."

"Basically, whoever has the lowest price will buy more parts from him, forcing the other company to lower the price."

Nanshan Equipment received orders for more than 2007 hot stamping production lines within one month in May 5.

"You have to figure this out."

"In the future, it will definitely be impossible to continue to obtain orders as easily as in the past two years."

"Except for the heating furnace, which is produced by our company, other presses and laser cutting equipment can indeed be purchased from Nanshan Equipment."

"You can also take the technicians to visit them directly, visit the scene by the way, and get a feel for the specific situation of the opponent."

"However, the production lines of other manufacturers have just been put into operation now, and mass production will not be possible until next year at the earliest."

"The value of laser cutting equipment is about 2200 million yuan."

……

"Not only Cosma and Gestamp will compete with BENTELER, domestic manufacturers such as Yifeng have also begun to invest in hot stamping lines."

That's why the sales manager below is ineffective.

Seeing Molde's furious face, Chen Liang didn't dare to say anything.

"I heard that the entire hot stamping production line provided by Nanshan Equipment costs only 8000 to [-] million, which is a lot lower than ours."

Chen Liang reported all the information he got to Molde, hoping to make him fully aware of the seriousness of the situation.

But the confidence in their own equipment is always there.

"There are even cases where dry stocks are purchased directly to some OEMs."

It stands to reason that selling equipment to other manufacturers will definitely affect the development of Yangcheng Huaqiang Factory.

Benteler, which was the first to invest in China's hot stamping production line, is no exception.

"It will definitely take some time to observe the quality situation after mass production."

As for the expensive equipment, isn't that normal?

When did Deutsche equipment get orders based on its cost advantage?

Other domestic counterparts can do this, why can't Trumpf?

However, whether it is Trumpku's response speed or the intensity of price cuts, there is definitely no way to compare with Nanshan equipment.

So even if Molde reported to the Deutsche Headquarters, there would not be any obvious effect in a short time.

Regardless of whether it is the new domestic manufacturers or the expansion of the original players such as BENTELER, they did not continue to use Trumpf's laser cutting equipment in the end.

This made Chen Liang make up his mind and chose to change jobs again.

However, he himself was a little confused. Will his luck be so bad next time?