Rebirth 99 to become a car giant.

Chapter 356 Are the subordinates going to cause trouble?Cao Yang is a little confused

July 2006.

For China's auto companies, it is definitely a harvest month.

Adhering to the industry phenomenon that the better the sales volume, the sooner the sales data will be released. After only a few days in November, all car companies have basically released sales data.

In addition to the traditional best-selling cars of joint venture car companies such as Jetta, Santana, Excelle, Elantra, Accord, and Passat, self-owned brand car companies have also begun to shine.

Whether it's BYD's F3, Great Wall's H6, or Geely's Emgrand, they all made it into the list with monthly sales exceeding [-].

The market share of the entire self-owned brand has been further improved.

Many car companies have also begun preparations to build new factories or expand production.

In this way, the related equipment industry will naturally feel the benefits first.

"Mr. Cao, our robot business has basically entered most of the domestic OEMs."

"Among them, BYD's newest factory has handed over all the robot business to us."

"This time at the Yangcheng Auto Show, I wonder if Nanshan Robotics can also arrange a booth so that everyone can see the strength of our robots?"

"After all, the bosses of major domestic automobile companies will come to participate in the Yangcheng Auto Show. The effect of promoting our robots on this occasion is probably better than that of professional robot exhibitions."

As the general manager of Nanshan Robotics, Li Shigui is naturally ambitious.

In the past few years, the development speed of Nanshan Robotics is actually not too slow, but compared with other brother companies of the group, the overall volume is smaller.

However, the various core technologies mastered by Nanshan robots are not lacking at all.

The number of patents registered each year is also among the best within the entire group.

"It's not impossible."

"In our exhibition hall last year, in addition to automobile companies, some auto parts companies such as Bosch and Yangcheng Daily participated in the exhibition, as well as traditional newspapers and periodicals."

"I heard that this year, a component technology exhibition will be specially opened in the exhibition hall, and Nanshan robots can also occupy a place there."

"In our group, Nanshan engine, Nanshan gearbox, Nanshan auto parts, Nanshan equipment, and even Nanshan mold can participate in the exhibition."

The people below wanted to improve, and Cao Yang naturally supported it.

If you need to worry about everything by yourself, that is definitely not enough.

"Mr. Cao, I think so."

Li Shigui was obviously not particularly satisfied with Cao Yang's reply.

So while watching Cao Yang's reaction, he tried to put forward his own ideas.

"We are playing at home. As long as we communicate well with the organizer, we should be able to give us a better position."

"Then, can we make the exhibition area bigger, and then, in the name of Nanshan Group, move all the related industries of the group to the auto show?"

"At that time, it is likely to have the effect of one plus one greater than two, so that the general managers and consumers of other companies in the industry can see our strength."

"For our group, those self-owned brands, and even some joint venture car companies, are our customers."

"Such an exhibition should be good for enhancing the brand power of our products."

After Li Shigui said this, he stopped talking, but looked at Cao Yang expectantly.

If the robot business is exhibited alone, the effect will definitely not be as good as that of the group exhibition.

Especially when forming a group, we can combine some businesses of parts and components to dynamically demonstrate the power of Nanshan robots.

This should be attractive to many people.

"I think this plan will work. You can discuss it with Zeng Tingting and call the heads of several related companies to hold a meeting to discuss it."

"Then settle it as soon as possible, otherwise the time will be tight."

Cao Yang naturally has no reason to object to this kind of thing that is beneficial to the Nanshan Group.

If it is at the Shanghai Auto Show or the Imperial City Auto Show, it may not be so convenient to set up the exhibition, and the influence of Nanshan Group is not so great.

The Yangcheng Auto Show is different. It is not a bad thing to give full play to the advantage of the home field and let other colleagues see the strength of Nanshan Group.

Li Shigui had just reported to Cao Yang about Nanshan Robot's participation in the exhibition, and Zeng Tingting was also waiting outside the door to report on the relevant arrangements for listing.

Since the launch time is arranged at the auto show, and it has to be done together with "The Same Song", there are naturally many things.

Even Zhang Songwen from Nanshan Film and Television was in Yangcheng to help coordinate related matters during this period.

"Mr. Cao, we discussed it. When we look forward to the listing, shouldn't we have "The Same Song" together at night."

"If you can sing a song together on stage when the new model is unveiled, the effect will be much better."

"What do you think?"

After Zeng Tingting finished speaking, she looked at Cao Yang expectantly.

The same is true with Zhang Songwen next to him.

Obviously, this plan was discussed by the two of them.

"not so good!"

Cao Yang directly refused.

Although I don't mind being a publicity ambassador, but if I perform on stage or something, then forget it.

He himself is very clear about his tone-deaf appearance.

"So many celebrities want to join the team of "The Same Song", I don't have to compete with them."

"At that time, if I have to come on stage and say a few words, then it will not be a big problem."

Hearing Cao Yang's answer, both Zeng Tingting and Zhang Songwen were a little disappointed.

"Mr. Cao, it's actually not too difficult to sing on stage."

"If it's difficult for one person, it's no problem to arrange a star chorus."

"We can even ask someone to write a song specifically for Xingchen Motors."

Zhang Songwen added next to it.

"That's right, Mr. Cao, you now have a lot of fans on Weibo."

"At that time, by taking the opportunity of the same song, let more people know about you."

"This is also good for the promotion of Xingchen Automobile."

"After this show is over, Huaxia TV will invite you to do a talk show."

"It just so happens that we have launched two new models in the last six months, and we really need some exposure."

Zeng Tingting continued to persuade without giving up.

This kind of thing that allowed Cao Yang to perform on stage was definitely something that many people in the Nanshan Group liked to hear and see.

"It's not necessary for me, the boss of a car company, to perform without doing my job."

Although Cao Yang still refused, his tone was a little loose.

Although he is tone deaf, but if he sings a new song, he actually has no choice.

It is really good for publicity to create a new song that fits well with Xingchen Motors.

Like "The Brightest Star in the Night Sky"?

Looking up at the positioning of this new model, it seems to be very good.

"Mr. Cao, as long as it is beneficial to the development of Xingchen Motors and the promotion of our new model, I don't think there is anything wrong with it."

"Besides, whether it's Du Niang or Ali, the boss is not only willing to sing on stage for publicity, but also willing to do other more exaggerated things."

After feeling the hope, Zeng Tingting became more active.

"Yeah, I think Jobs of Apple in the United States is very special in this regard, making the company's leaders a symbol of propaganda."

"Sometimes this is much better than spending tens of millions on advertising."

"In particular, these models are all designed by you, Mr. Cao. It is completely possible to determine the car designer and the founder of Xingchen Automobile."

"If it's done well, Xingchen Motors won't even need to advertise alone in the future."

Zhang Songwen also quickly added his own opinion.

In his opinion, this matter is not only good for Xingchen Motors, but also for Nanshan Film and Television.

The greater the influence of Cao Yang, the boss, the more bargaining chips Nanshan Film and Television will have when discussing cooperation with various stars.

"Mr. Cao, based on your current achievements, you will definitely become the target of various media in the future. Even if you want to keep a low profile, it is impossible."

"Especially with the development of Xingchen Motors, it is not like engines and gearboxes that are not directly oriented to consumers. Every customer of Xingchen Automobiles will definitely be interested in you, the founder and designer."

"Even in some future wealth lists, it is impossible for you to remain untraceable."

"Since this is the case, why don't you just look at this issue from a different angle, make good use of this situation, and let the company's development be closely linked with your personal image."

Zeng Tingting and Zhang Songwen said what they said, and what they said made sense.

In the end, Cao Yang was convinced.

"Then make arrangements and find a few people who are good at arrangement and music theory. I have some ideas to communicate with him."

"When the time comes, just make the gimmick bigger and come out with an original song that is closely related to the company's name and model."

Either don't do it, or do it well.

Obviously, Cao Yang is going to surprise everyone.

"No problem, I can arrange this matter later."

Zhang Songwen took the job without any hesitation, and then continued: "Mr. Cao, do you want to arrange for a female star to sing with you?"

Although they all want Cao Yang to stand in front of the stage, they are also worried that if Cao Yang's singing level is really too low, they will be in trouble if they are scolded.

"Female stars don't need to be arranged for now. There is a demand for a half-accompanying band or something."

"Then we will arrange for someone who knows the guitar to teach a few basic techniques, and it will look like the live effect will be better."

Cao Yang already had a rough picture in his mind, and when the time came, he would go on stage and sing "The Brightest Star in the Night Sky", and the band would help with the rest.

The sense of the scene should also be very strong.

With proper marketing, a few hot searches will come out.

Next, Zeng Tingting reported to Cao Yang about the arrangements for "The Same Song" on the day and night of the auto show, and left the office satisfied.

At the same time, personnel from other car companies were also busy with the Yangcheng Auto Show.

"Han, can the location of our exhibition hall be adjusted again?"

After hearing about the arrangements for the Yangcheng Auto Show, Phillips, President of BMW China Asia Pacific, couldn't help frowning.

This year's Yangcheng Auto Show, the exhibition hall area hit a new high.

Major car companies from all over the world will basically participate in the exhibition.

This time BMW is in the same showroom as Mercedes-Benz and Porsche.

In addition, more than half of the remaining exhibition halls are occupied by Nanshan Group.

Star cars, robots, equipment, parts...

It can be said that standing in the BMW showroom, it is impossible for you not to see the situation of Nanshan Group.

Obviously, Xingchen Motors also worked hard to put itself in the same showroom as BMW, Mercedes-Benz and Porsche.

Home field advantage is not so easily surpassed.

"This year's Yangcheng Auto Show, although the area of ​​the exhibition hall has increased, the number of exhibitors has also increased, and the number of exhibited cars of each enterprise has also increased a lot."

"If we want to adjust, I am afraid that the position will be very poor, and we can only squeeze together with parts companies."

Han Yang could naturally guess why his boss wanted to adjust the location of the exhibition hall.

When Xingchen Motor Ziwei Xing was launched last year, the Porsche in the exhibition hall next door was trampled.

Before Ziweixing took out the BMW 7 Series for benchmarking, it was very lively for a while.

Now if the showroom of BMW cars is next door to others, there might be some troubles.

"Then the marketing department should make a plan and be prepared for some emergencies, so as not to be ashamed of being in a hurry."

Phillips struggled for a while, and could only accept the result of being in the same showroom with Xingchen Motors.

However, I have some opinions on the group of people in the BMW Huaxia branch.

And sometimes, what you don't like may be something others want but can't get.

On BYD's side, Wang Fu regretted that he could not be in the same showroom as Xingchen Motors.

"So, the showroom of Xingchen Motors has been confirmed to be with Mercedes-Benz, BMW and Porsche?"

"Yes, the auto show will start in half a month, and there is no time for further adjustments."

Wu Huabing gave a very positive reply.

For large-scale events such as auto shows, all manufacturers need to arrange for their partners to go to the site in advance.

Moreover, the plans for these exhibitions had to be finalized half a month or even earlier in advance.

Then immediately prepare materials according to this plan, and about a week before the official start of the auto show, it is necessary to enter the venue and start the specific layout.

It's not as simple as saying you want to adjust today, and adjust tomorrow.

"Star Motors is very powerful in promoting this area. If we can share a showroom with them, the flow of people should increase by several percent."

"In particular, they are looking forward to the official launch at the auto show, and there should be a lot of repercussions at that time."

"It's a pity."

Wang Fu's face was full of regret.

But Wu Huabing could only keep silent.

What else?

If he had the ability to change the ending, he wouldn't have to report like this today.