Rebirth 99 to become a car giant.

Chapter 329 Xingchen Automobile Press Conference, full of useful information!

Everyone is basically tired of watching promotional videos.

Especially those media who came to participate in the event, what kind of promotional videos have you not seen?

To put it bluntly, the promotional video is actually a kind of advertisement for the car company.

Obviously, Cao Yang wanted everyone to watch an advertisement for Xingchen Motors.

However, from the very beginning of this promotional video, it unexpectedly attracted everyone's attention.

Similar to the performance just now, this promotional video makes full use of light and shadow to fully express the stunning appearance of Ziwei Star.

At the same time, the performance of the ultra-high-strength body, LED headlights, air suspension, 8AT and 3.0T twin-turbo engines are also very exciting in this promotional video.

"Mr. Zhang, this promotional video filmed by Nanshan Film and Television is quite good."

Fang Sisi's seat today is adjacent to Zhang Songwen and others.

This area is full of CEOs of affiliated companies of Nanshan Group.

"Many of the ideas here were provided to us by Xingchen Motors. I just invited some people to implement them."

"If you really want to say yes, it is also the credit of President Cao and Minister Zeng."

Zhang Songwen is very low-key and humble.

Even though he is now the general manager of Nanshan Film and Television, and has initially shown the company's wealth and wealth in the industry, there has not been much change in how he treats people and things.

"Today's press conference has been a classic in every link up to now."

"It seems that the goals that Xingchen Automobile wants to achieve can basically be achieved."

Fang Sisi had never participated in the previous rehearsal, so it was the first time she saw today's scene.

Even if she is well-informed, she has to give a thumbs up to today's press conference.

However, soon, the promotional video was played.

At this time, Cao Yang's voice sounded again.

"A good meal is not afraid of being late, and a good girl is not afraid of marriage."

"Everyone thinks our Ziwei star, okay?"

Cao Yang walked to the center of the stage and directly interacted with everyone.

"it is good!"

Not to mention that the media wanted to sell face to Cao Yang, the voices of the group employees who came to participate in the event today could blow the roof off.

"Then how much do you think is the right price for such a good car?"

Cao Yang betrayed Guanzi again.

"100 million!"

"80 million!"

"200 million!"

"50 million!"

Various voices came from all around the venue.

This is really not a pre-arranged entrustment. It can only be said that everyone's sense of participation has been stimulated by the performance and promotional video just now.

"Before officially announcing the price of Ziwei Star, let's take a look at the performance of our friends."

Whether it is touching porcelain, taking advantage of hot spots, or deliberately raising one's self-worth.

Anyway, Xingchen Motors cannot easily let go of Mercedes-Benz, BMW, Porsche, and Ferrari.

Soon, according to several dimensions, the screen showed you the configuration of some luxury models currently on sale in China.

Moreover, this display is not a simple list, but after a direct comparison with Ziweixing, there will be a result of the pros and cons of the configuration directly in front of everyone.

This approach is obviously the first in the industry.

Although the names of the competitors are processed on the header of these data, as long as the eyes are not blind, they will naturally know which car company it is.

"Have you noticed that among domestic models with a price of less than 100 million, there is no car with better power performance than our Ziwei Star?"

"Very few models have air suspension either."

"And none of them use LED headlights."

"As for the 8AT automatic transmission, I will not use it to bully others, it is the only gear in the world."

"Even if you bought a Rolls-Royce or Ferrari for 1000 million yuan, it is impossible to equip you with an 8AT automatic transmission this year."

They are already on the stage, Cao Yang must have a chat with everyone.

Anyway, this kind of nonsense is what the media likes the most.

These are the best materials for writing articles.

The more Cao Yang does this kind of action, the more material he can provide to various media.

"Mr. Cao really dares to say anything, and he is not afraid of offending others."

He Ling naturally followed Yu Yu to attend the press conference today.

Dozens of people from Autohome came here today, almost as a group to attend the press conference.

This is absolutely not seen at the new car launch conferences of other car companies.

"As the founder and design director of Xingchen Motors, Mr. Cao has the confidence to say this."

"In the entire domestic auto industry, and even in the world auto industry, there are very few auto companies whose talents can compete with Mr. Cao."

"If Mr. Cao had been born 80 years earlier, he would definitely be comparable to Henry Ford, Karl Benz and others."

Yu Yu was also in a state of excitement throughout the whole process today.

This press conference is full of dry goods!

"Indeed, Star Motors can attract so many people's attention. Apart from the promotional reasons, Mr. Cao personally designed each of its models, which is also a very important reason."

"We Chinese people still admire the strong. Mr. Cao, who created his own car company, designed his own car, and designed it perfectly, can definitely attract a large group of supporters, and even have as many fans as a star. Woolen cloth."

He Ling looked at the stage with glowing eyes.

In fact, she is now a fan of Cao Yang.

What kind of star, what kind of fresh meat, is not as attractive as Cao Yang to her now.

She is not alone in her views.

Zhang Songwen, who was not far away, said to Fang Sisi at this time: "Mr. Cao's ability to control the field is not comparable to many people."

"It's even a celebrity concert, not everyone can reach this level."

"Mr. Fang, I think the group can vigorously publicize Mr. Cao's deeds in the future. By promoting Mr. Cao to achieve the purpose of promoting Xingchen Automobile, I think this will be more effective than simply promoting a certain model."

"Nanshan Group has developed from a small factory on the verge of bankruptcy to its current scale in just a few years, and the stories in the middle can definitely be published into a book."

"I think this resource can be put to good use."

When Zhang Songwen said this, Fang Sisi nodded immediately.

This idea makes sense.

Looking back, I have to have a good talk with Zeng Tingting and Cao Yang.

"Promote specific models through film and television implants, and promote Xingchen Motors through the promotion of Cao Yang's deeds."

"Mr. Zhang, I don't think there is any problem with your proposal."

"As long as this route is successful, Xingchen Motors will have a firm foothold in Huaxia."

Fang Sisi's statement made Zhang Songwen couldn't help showing a smile on his face.

Since he joined Nanshan Group, he hasn't had much dealings with Cao Yang.

It would definitely be very meaningful if Fang Sisi, the "Madam Boss", could recognize herself and get Cao Yang's approval.

The development and growth of Nanshan Film and Television, and the realization of his film and television dream, must be inseparable from Cao Yang's trust and support.

"I didn't mean to belittle the friends!"

On the stage, Cao Yang did not stop his pace.

"Actually, there isn't a luxury model on the market that catches my eye, so I simply designed and produced one myself."

"From now on, every car of Xingchen Motors will be one of my daily cars."

"I also believe that Star Auto will be able to bring the best experience to all customers and give the most perfect answer."

"Okay, after so much rambling, it is estimated that many people have started to greet my ancestors in their hearts."

Seeing the peers who stepped on a bunch of them, Cao Yang ended the speech with a joke in time, and then officially announced the price of Ziwei Star.

"Next, please keep your eyes open. The price of our Ziwei Star Deluxe Edition is..."

"79.99 yuan!"

"The price of the flagship version is 89.99 yuan!"

"Of course, I'm talking about RMB."

Finally, Cao Yang did not hold back anymore, and officially announced the price of Ziwei Xing.

This price cannot be said to be cheap. After all, it is only the beginning of 2006, and there is a big gap between prices and wages compared to later generations.

A Ziwei Star can easily buy a luxury house in Yangcheng.

There is no problem even buying two large units.

Of course, this price can't be said to be expensive.

After all, the price of the Audi A6L is 42.79 to 65.68 yuan.

The manufacturer's guide price of the BMW 530 is also 43.65 to 56.25 yuan.

As for the BMW 730, it starts from 98.86.

And the Porsche 911 has reached 200 million.

Needless to say, Ferrari is even more expensive.

Cao Yang didn't expect to make the price of Xingchen Automobile reach more than 100 million in one go.

There are also large SUVs and sports cars behind, and the price space is still very huge.

"The price setting is quite ingenious."

"Before Xingchen Automobile once said that Ziweixing is benchmarking against BMW 730. Judging from its various performances, it is indeed worthy of this statement."

"But the price is much lower than the BMW 730."

"As for the comparison with the Porsche at the station, it even sets off Ziweixing's conscience pricing."

After Lin Jiayan saw the price, she couldn't help but start talking with Fang Dawen next to her.

Whether the price of a model is high or low, everyone will have an intuitive impression after it is announced.

"Your analysis is quite reasonable."

"However, the pricing of Xingchen Automobile basically has nothing to do with the official car market."

"I thought they were going to compete with the Audi A6L in the high-end official car market."

"However, their starting prices are higher than the top-end price of the Audi AL6, and they certainly cannot meet the bidding needs of most official vehicles."

Fang Dawen pointed out the problems in Ziwei Star's pricing right now.

For some car companies, the official car market is dispensable, such as Great Wall Motors.

But for some car companies, official cars are a very important market, such as Spring City Volkswagen Audi.

In the eyes of many media people, Ziweixing of Xingchen Motors must also have plans to enter the official car market.

Even the style of a four-door coupe is not so suitable.

It's not like there's no chance at all.

But at this price, it's hard to say.

"They are now the officially designated reception vehicles for the Olympic Games, and there should be no problem in using them in some relatively high-end reception occasions."

"For example, receiving foreign guests or some courtesy cars, the problem is not very big."

"After all, they're just coupes, not sports cars."

Lin Jiayan and Fang Dawen kept exchanging opinions after listening to the price announced by Cao Yang.

Other people present will naturally comment on the price.

"This car is so cool. Except for Ferrari, Lamborghini and other sports cars that can compare with it, other luxury models are really no match."

"I think many celebrities in the entertainment industry should be interested in Ziwei Star."

"I even think that if we can cooperate with some film festivals in the future and use Ziwei Star as a reception car, it may also have a good publicity effect."

Zhang Songwen has now joined the Nanshan Group, so naturally he would not simply think about it from the perspective of Nanshan Film and Television.

If he can help the boss build up the reputation of Xingchen Motors, even if Nanshan Film and Television is messed up, Zhang Songwen will not lose his trust.

This is obviously quite important to him.

"The occasion you mentioned is really good."

"We want Ziwei Star to appear in various high-end scenes continuously, subtly making everyone think it is a high-end model."

"At that time, if Nanshan Investment is asked to find a few well-known entrepreneurial stars to help promote it, the effect will be even better."

Fang Sisi was also thinking about how to help promote Ziweixing.

Cao Yang asked her to be responsible for the construction of Weibo. The main purpose was actually to provide some convenience for the promotion of Xingchen Automobile.

Contribute to the construction of Nanshan Group's ecosystem in the automotive industry.

Others are rather secondary.

"We are already in contact with several crews, whether it is investment or advertising placement, we are negotiating."

"During this time, I also set up the company's structure and started to sign some actors."

"In the future, we can also lead the shooting of some TV series or movies. At that time, the placement of advertisements will be easier."

"As long as Nanshan Film and Television can be made bigger and stronger, the stars in the circle will take the initiative to help promote Xingchen Automobile."

Zhang Songwen has been beaten by the society for several years, so he naturally knows that he needs to take this opportunity to explain the importance of Nanshan Film and Television to the "proprietress".

This Nanshan Film and Television becomes bigger and stronger, not only can it make money, but it can also better serve Xingchen Automobile.

"You are Cao Yang's cousin. Since he let you be in charge of the business of Nanshan Film and Television, he must have great trust in you."

"The current film and television investment scale is not particularly large. If you see some suitable projects, you can boldly apply for investment."

"Of course, it's best to be a project that can contribute to the advertising placement of Star Auto."

Fang Sisi is ice-snow smart, so she naturally understood the implication of Zhang Songwen's words.

However, this was originally Cao Yang's original intention for the establishment of Nanshan Film and Television, so there is no need to impose so many restrictions.

It also happened to take this opportunity to build up some confidence for Zhang Songwen.

Otherwise, it is obviously impossible to do everything with your hands tied.

……

On the stage, after the price of Ziwei Star was announced, Cao Yang did not come down immediately.

Instead, continue to introduce the after-sales service of Ziweixing.

"In the current auto market, the warranty for a complete vehicle is generally only two years or 6 kilometers, whichever comes first."

"You know, the lifespan of a car is more than 10 years."

"This means that consumers have to bear huge after-sales risks and costs."

"For example, if the gearbox is broken after two years of use, and you need to replace it, it may cost [-] to [-] yuan."

"As for something wrong with the engine or something, it's even more commonplace."

"This is a very big risk point for consumers."

"Our Star Automobile will guarantee the rights and interests of consumers to the greatest extent and consider the risks of consumers."

"In the future, for all Xingchen models, the after-sales warranty period will be increased to 3 years or 10 kilometers."

"Among them, the engine and gearbox, the two parts that everyone is most worried about, have even been raised to 5 years or 15 kilometers."

When Cao Yang said this, there was an immediate uproar at the scene.

The warranty conditions of 3 years or 10 kilometers will be standard in future generations.

But in 2006, it was really not mainstream.

The most critical thing is that the engine and gearbox also proposed a 5-year or 15-kilometer warranty.

This is absolutely unprecedented conditions.

For most consumers, the mileage will not exceed [-] kilometers a year.

That is to say, they don't have to worry about what will go wrong in 5 years.

The fact that Xingchen Motors dares to do this warranty also proves from the side that they are very confident in their engines and gearboxes.

This is a very rare thing.

After all, for cars, the engine and gearbox are the things that everyone is most afraid of going wrong.

The most prone to problems are the engine and gearbox.

"Editor-in-Chief, will Xingchen Motors offend everyone in the industry by doing this?"

"The warranty standards of other car companies are far from meeting this requirement. There is no harm if there is no comparison."

"Other car companies will probably have a lot of opinions about Xingchen Motors doing this."

"After all, the warranty is actually a cost in essence. The longer the warranty period, the higher the corresponding cost."

"Especially for some manufacturers whose engines and gearboxes are not very good, this problem is even bigger."

"Even if it is to follow up, it is estimated that few people would dare to extend the warranty period of the engine and gearbox to 5 years or 15 kilometers."

"Invisibly, Xingchen Motors also brought hatred to Nanshan Engine and Nanshan Gearbox."

Lin Jiayan stared dumbfounded at the warranty terms announced on the screen.

Although each clause is followed by a "※", some special clauses are noted in small print at the bottom.

Any wearing parts such as wipers, tires, and batteries are not covered by the warranty.

Man-made damage is not covered by the warranty.

Those who do not perform regular maintenance in the 4S shop of Xingchen Automobile do not belong to the scope of warranty.

So wait.

But these are the basic operations of various car companies, and there is nothing to criticize.

At least it can't be used to attack the star car.

"I have a slightly different opinion than you."

"This wave is a very good advertisement for Xingchen Automobile, and it also makes everyone more confident in the quality of Xingchen Automobile."

"They are taking the high-end route, and their market holdings will not be particularly high, at least not in the short term."

"In this case, there will definitely not be many models with problems, and the corresponding warranty costs will not be very high."

"But it left a very good impression on customers, and there is no need to worry about this and that."

"At the same time, they can be regarded as a very good advertisement for Nanshan engine and Nanshan gearbox."

"You know, most of the domestic self-owned brand car companies are using the engines and gearboxes of Nanshan Group."

"Star Motors dares to make a five-year or 5-kilometer warranty requirement for the engine and gearbox, which shows that they are very confident in their engines and gearboxes."

"I am confident in the quality of the 3.0T and 8AT new technology parts used in Ziwei Star, even the 1.5T and 6AT products used by other car companies are naturally not a problem."

"I even think that taking this opportunity, many self-owned brand car companies will extend the warranty period of their engines and gearboxes."

"Thereby further dispelling consumers' concerns, and for the first time in the field of after-sales warranty, it provides better conditions than joint venture car companies."

"After such a round of influence, Nanshan Group must be the biggest winner."

Fang Dawen's position is higher than Lin Jiayan's, so the angle of view is naturally different.

In his opinion, Xingchen Motors made a good move.

The whole press conference of others can be said to be full of dry goods.

Not only did everyone have a deep impression of Ziweixing, but it also promoted the robots, engines and gearboxes of Nanshan Group vigorously.

It can be said to kill more than one arrow.

……

Star Auto's Ziweixing launch conference was broadcast live online, whether it was Autohome or other auto channels, all provided viewing links.

Although limited by the network speed, the definition of these videos is not very high, and it looks somewhat stuck.

But people outside can still learn about the release content of Xingchen Automobile in a timely manner.

From the very beginning, five large robot arms held the star car on the stage, combined with various specially designed light shows, which have already aroused great enthusiasm on the Internet.

"Adong, you said that I will start looking for a job in the second half of this year, how about I also go to Xingchen Automobile?"

Lingnan University of Technology is about to have winter vacation, but Li Rongfang and her boyfriend Zhang Yingdong are still studying in the library.

For Zhang Yingdong, he has received an invitation to join the company in advance for the logo design of Xingchen Automobile, and he can join the job directly after graduation.

His girlfriend was in law school and had originally wanted to be a lawyer.

If you want to be a lawyer, it is naturally best to go to a law firm.

Originally, Li Rongfang was also working towards this route.

But now watching Xingchen Automobile's new car conference with her boyfriend, she couldn't help but start to have other thoughts.

"how?"

"Has a press conference changed your mind?"

"I've told you many times before, whether you should consider going to Xingchen Automobile in the future, you are very entangled."

Zhang Yingdong is naturally happy to see this change in his girlfriend.

Everyone is in the same company, and the holidays are very consistent, and there are not so many disputes when going out to play.

However, seeing his tsundere girlfriend's attitude changed drastically today, he couldn't help but tease her.

"This time, that time."

"Before I thought that Star Motors was positioned as a high-end luxury brand, which was an unrealistic idea."

"Isn't it better to produce mid-level cars like other independent brands?"

"It's just that I have to choose such a difficult path."

"But since the Yangcheng Auto Show, my thoughts have gradually changed."

"Today's listing conference, they have further demonstrated their strength."

"I think it is very likely that Xingchen Motors can really make luxury cars well."

"As for today's car light show and robot show, as well as the introduction of warranty terms, these are very innovative things."

"Just like what Cao Yang said at the beginning, the most important thing about luxury cars is innovation."

"You have to make consumers feel the charm of some new technologies."

"Today's Ziweixing, even a layman in the automotive industry like me, is deeply impressed by their world's first LED lights and 8AT automatic transmission."

"Then some other consumers or potential users will naturally be aware of this."

"Whether a car is luxurious or not is sometimes formed by this public opinion environment."

"When people around you think this thing is very high-end, then when you want to buy a high-end car, you may choose Xingchen Automobile."

"It's like Haagen-Dazs. As long as everyone in China hears about it, they will think that this is high-end ice cream."

"As for its original country, whether Haagen-Dazs is a high-end ice cream is not important anymore."

"Another example is Audi. Globally speaking, they simply cannot be compared with Mercedes-Benz and BMW."

"But in China, there is the term BBA, which puts it at the same level as Mercedes-Benz and BMW."

"It's a similar reason."

"I think that in the future, Xingchen Motors may really be like Mercedes-Benz, BMW, or even Porsche and Ferrari."

"So I think it might be a very good choice to go in when Xingchen Motors has just started to rise and has not yet taken off."

Li Rongfang ignored the friend's teasing, but seriously explained her opinion there.

"The future of Xingchen Automobile is really worth looking forward to."

"Nanshan Group has the best engine technology in the country and the world's leading gearbox technology, and also has outstanding performance in other parts and components."

"In this case, it means that the lower limit of Xingchen Automobile will not be very low."

"Even if Ziweixing's car does not sell well, it will not affect the long-term development of Xingchen Automobile."

"In the future, it will be a big deal to launch some models with a price similar to the Audi A6L, or an SUV with a price similar to the BMW X5."

"After all, there is still a chance to rise completely."

Zhang Yingdong is a person who wants to join Xingchen Automobile, so he is naturally very confident in the company.

It's just that the previous confidence was based on some self-indoctrination, but now it has more and more information support.

"Yes, so I plan to go to Xingchen Automobile at that time."

"With Cao Yang's style, Xingchen Motors will definitely face a lot of lawsuits at that time. I went to their legal department, and I won't have nothing to do."

When Li Rongfang said this, Zhang Yingdong felt a little speechless.

For this reason, no matter how you listen to it, it makes people feel a little uncomfortable.

However, considering that it was his girlfriend who said this, he could only pretend that he didn't hear it.

……

Ze Yang is a programmer in an IT company.

When I bought BYD's F6 model, I often like to post some posts on the "Daughter-in-law as a car model" section of Autohome.

Because the ex-girlfriend's face value is good enough to fight, those posts have aroused a wave of enthusiasm.

But in the end, the owner of the BMW 730 pried the corner of the wall, which made him very depressed for a while.

After all, not to mention the uproar caused by this incident on the Internet during that time, even his colleagues around him knew about it.

So in the next two years, he also worked hard, hardworking in the company, and made other colleagues want to be involved.

At the same time, his income is naturally rising.

The annual salary is rapidly moving from 10 to 30.

However, these are not his confidence.

"Ah Kuan. What do you think of Ziwei Xing from Xingchen Motors?"

In the office, the two programmers are still working overtime, and they have no intention of leaving get off work.

"Ziweixing?"

"That goes without saying, it must be good."

"Its appearance, even the people of Porsche are ashamed of it."

"If I had money, I would definitely buy one."

Zhang Kuan also watched Xingchen Motor's new car launch conference at Autohome just now, so he naturally has a better understanding of Ziweixing's situation.

Both of them are car enthusiasts, and they often mention some cars in ordinary chats.

What about Lamborghini, what's wrong with Koenigsegg and so on.

It's as if these cars are all in their own garage.

"How about I buy a flagship version of Ziwei Star?"

"Is it more attractive than the BMW 730?"

Yang Ze stared at the purple purple star on the screen, the more he looked at it, the more his heart moved.

"Of course!"

"But I suggest you get off work early, go to bed early, and dream about everything!"

Zhang Kuan slapped Yang Ze without any hesitation.

The relationship between the two is very close, and they also know each other's salary and bonus income very well.

Obviously, Zhang Kuan didn't think that Yang Ze was Ziweixing's target customer.

"I'm serious with you."

"Does this car really feel good?"

Yang Ze turned around and stared at Zhang Kuan, wanting to confirm whether everyone's cognition was the same.

"Of course the car is good, there is no doubt about it."

"The world's first car equipped with 8AT."

"The world's first model equipped with LED headlights."

"The fastest four-door coupe."

"There is no opponent within 100 million."

"However, you have to afford it."

"Don't take out a bunch of loans just to buy a car."

Zhang Kuan looked at Yang Ze worriedly.

He knew that until now, Yang Ze hadn't fully recovered from the fact that his girlfriend was snatched away by the owner of the BMW 730.

So I have always wanted to have a model that is more stylish than the BMW 730.

"What kind of loan?"

"The two buildings in our house were included in the scope of demolition some time ago."

"Not to mention that thousands of square meters of new houses can be replaced, the cash subsidy alone is worth several million."

"As long as I ask my mother, there is no problem in buying a Ziwei Xing."

Yang Ze looked calm, and said a piece of news that made many people want to beat him up for a while.

Demolition!

Although it is not the most popular time yet, it also depends on where and how big the building is demolished!

Zhang Kuan: ...

Big dog!

Why don't I have two demolition buildings in Yangcheng in my home?