Rebirth 99 to become a car giant.

Chapter 323 Media Test Drive: It’s a mule or a horse, pull it out and run around

Those who engage in news, like the content with gimmicks the most.

When Cao Yang asked, He Ling who was sitting in the corner of the interview room became happy.

[Star Motors intends to poach Porsche Design Director]

[The sympathy between masters, Stars VS Porsche]

[Domestic car companies approached the design director of Porsche, wanting to poach someone? 】

……

Several questions popped up in He Ling's mind at once.

No matter how she writes the content under these headings, netizens will definitely be very interested.

"I will retire in a few years, and when the time comes, I will definitely come back and take a look."

Lai Ping is very smart.

Naturally, he could realize that there was a flaw in Cao Yang's question.

But he cleverly avoided it.

Even the CEO of Porsche would not have any objection to Lai Ping after hearing this answer.

In fact, in the eyes of Wolfgang, Chairman of the Board of Directors of Porsche, the importance of the design director may be a bit higher than that of the CEO.

This is probably why Lai Ping dared to participate in the interview with Autohome today.

"Mr. Lai, how do you think the overall level of China's car design can quickly catch up with the international level?"

As the host, Wu Yan also felt the subtlety of the topic just now.

So it is timely to throw out a new question.

"Frankly speaking, apart from Mr. Cao, among the domestic auto designers, I haven't found any one that is highly regarded."

"In the past few years, none of the best-selling models of Huaxia's own brand has been designed by itself."

"I'm not saying that they copied all of them, but 99% of them are borrowed, and only 1% is original, which really has nothing to do with innovation."

"In car design, if there is no innovative spirit, it is impossible to have good products."

"Of course, this situation is normal now."

"No matter which country's auto industry it is in, it is inevitable that it will encounter the same situation in China when it first develops."

"Whether it's Dongying or Korea, these rising stars in the auto industry, what they did at the beginning may not be much higher than China's own brands."

"But I'm afraid that after some car companies have tried this kind of sweetness, they don't want to make progress. They always rely on learning from other car companies and want to take shortcuts."

"If this is the case, even if it is another ten years, the design level will not improve."

"Of course, I believe that some car companies will put more effort into independent research and development and invest some resources in independent design after earning their first pot of gold at the beginning."

"Actually, in my opinion, the threshold of car design is actually not that high."

"Many times it is a matter of creativity or inspiration of the designer, and the cost is actually not as high as everyone imagines."

Lai Ping obviously still hopes that China's independent brands can invest some resources in designing.

After all, he is also a Chinese, and he hopes that more Chinese designers can succeed in the auto industry.

Not only will this not affect his status, but it will further increase his popularity.

"What Mr. Lai said is very reasonable, and I agree very much."

Cao Yang didn't come to trouble Lai Ping today.

He came to participate in the interview so generously, Cao Yang naturally wanted to praise him.

"At the beginning, everyone had no money and no technology, so they looked for some successful models to learn from. This is a common thing in all walks of life, and there is nothing to avoid."

"However, for long-term development, we must take the road of independent innovation."

"A powerful automobile country cannot be built by borrowing lessons from others."

"Our Nanshan Group invests 10% of sales in R&D every year."

"That's why we have achieved some achievements today, but compared with some international auto giants or parts giants, there are still some gaps."

"In the next ten years, China's auto industry will continue to develop at a high speed, and will soon become the world's largest auto market and a big auto country."

"I hope that after more than ten years, China will also become a real automobile power."

When Cao Yang said this, Lai Ping couldn't help but nodded.

Knowing something about Nanshan Group and Xingchen Motors, he knew that what Cao Yang said was not empty words.

This is a rare entrepreneur who is willing to invest real money in the field of research and development.

"Mr. Cao, many people on the Internet said that during the press conference at the Yangcheng Auto Show, you compared the Porsche models with the new models of Xingchen Motors. It was because you wanted to compare them. What do you think about this issue?"

The purpose of this interview with Autohome is to attract the attention of netizens.

If there are no explosive problems in the whole content, it is naturally impossible to have any great enthusiasm.

Therefore, Autohome also prepared some special questions for Wu Yan.

Originally, Wu Yan wanted to see what Cao Yang and Lai Ping meant beforehand, but they both glanced at each other and said nothing.

After much deliberation, Wu Yan felt that she should ask.

The two masters are not afraid, what do I have to be afraid of?

"I just stated an objective fact, not against anyone."

Cao Yang spread his arms and gave his answer in a very bachelor way.

However, he quickly went on to say: "Mr. Lai, as the design director of Porsche, is mainly responsible for the design of the exterior and interior styles."

"Things like the performance of the powertrain actually have little to do with Mr. Lai."

Regarding Cao Yang's answer, Lai Ping smiled after hearing this, and said, "I heard that all Huaxia's independent brands are using Nanshan engine products, especially the 1.5T turbocharged engine, which is said to have excellent performance."

"If the 3.0T twin-turbocharged engine on Ziwei Star is really as powerful as the introduction said, it is actually a blessing for the Chinese auto industry."

"Porsche, as a world-renowned luxury brand, is never afraid of challenges."

"The better the performance of the engine, the better the car sales."

Wu Yan's question was more or less intended to create conflicts. Although Lai Ping had a good temper and was not angry, he certainly would not show weakness.

In fact, he is not worried that the existence of Xingchen Motors will have any impact on the development of Porsche.

"I heard that Xingchen Motors will arrange a test drive for friends from the media next week. When the time comes, it will be a mule or a horse. You will know when you pull it out."

Seeing that Lai Ping and Cao Yang did not quarrel, Wu Yan was a little disappointed, but also a little lucky.

Next, she also brought up a few more controversial topics, which really stirred up the atmosphere of the interview.

Soon, along with this interview, Autohome and Xingchen Automobile also launched another wave of marketing.

It can be said that during the entire Yangcheng Auto Show, the traffic of Xingchen Motors was full.

……

The test drive activities of various car companies are an opportunity to show the advantages of the models, and it is also an opportunity to communicate with the media.

Basically, whether it is a joint venture car company or an independent brand, this kind of test drive will be arranged in a tourist city with beautiful scenery.

In places like XSBN, San/Ya, Xiamen/Men, etc., there are car companies going to hold activities almost every month.

Even some annual summary meetings are arranged in these places.

After all, if you serve your media friends well, it is possible for them to say a few more good things to you.

This can be regarded as an unspoken rule in the industry.

The Ziweixing test drive event of Xingchen Motors, due to the tight schedule after all, did not go out of the province.

Fortunately, Zhucheng is also a well-known tourist city in China, and there is also an airport there, so it doesn't make the media feel uncomfortable.

"Mr. Cao, we have invited all relevant personnel from domestic mainstream websites and auto magazines."

"All the invited media also arranged personnel to attend the event."

"At the same time, we also invited some people from some newspapers and related organizations in Lingnan Province."

"During this test drive event, we also prepared some models of BMW 5 Series, BMW 7 Series, Mercedes-Benz SLS, Audi A6 and Porsche for your comparison and experience."

"According to some internal comparisons and confirmations carried out by the research institute and the sales department, our Ziwei Star has an absolute advantage."

Zeng Tingting and Cao Yang rode a Ziweixing test vehicle together from Yangcheng to Zhucheng.

Taking this opportunity, it is natural to report on the preparations for the test drive event.

Judging from the experience of some car companies in the past, there are many accidents in test drive activities.

So today Star Motors also arranged for a large number of people from R&D and sales to participate in the test drive event.

"Every car must be followed by our personnel. On the one hand, it is to do a good job in service, and on the other hand, it is to grasp everyone's opinions in a timely manner."

"Especially some media that are usually not so friendly to us, we must avoid picking bones from their eggs."

"The sales department is also working with Autohome to do a good job of counterattacking public opinion against unfavorable news in a timely manner."

Cao Yang doesn't expect every media to publish articles from the perspective of Xingchen Motors.

Unless Xingchen Motors puts advertisements in each of them and spends money to buy peace.

But this is obviously not what Cao Yang wants to do.

If you spoil everyone, you won't know how much more you will spend in the future.

"We're already making arrangements for this."

"At the same time, some of our cars are also preparing to enter the international market."

"Overseas also let the staff of the group offices responsible for the import and export of parts and components in various places help to contact local distributors."

"It is expected that it will be listed normally in the first quarter of next year."

"In order to achieve the best promotional effect overseas, we are going to let Ziweixing participate in some competitions."

"Especially after the launch of the high-performance version equipped with the W12 engine, we thought about going to the Niubei Circuit for a few laps to let everyone see our strength."

To be a luxury car, Xingchen Motors naturally couldn't just toss around in China.

Zeng Tingting has obviously begun to consider foreign marketing measures.

"It's ok. We don't have any background. It's false to promote the charm of the brand to others."

"At this time, let's use the data to speak, and add a few more stepping stones."

When Cao Yang said this, Zeng Tingting had a clue in her heart.

Find some popular models of luxury models to touch porcelain, this is the fastest way to attract attention.

It's like during the Yangcheng Auto Show, Xingchen Motors caught the Porsche every day, and the effect was absolutely leveraged.

As for whether this will offend people, that doesn't matter that much.

Let's live!

……

Zhucheng, accompanied by the roar of the engine, vehicles of Ziwei Star are walking on the specially planned road.

It is also the first time for various media to experience the charm of domestic large-displacement engines.

"Editor-in-chief, judging from the current driving experience, Xingchen Motors is indeed doing very well."

"I didn't find any obvious flaws."

Lin Jiayan and Fang Dawen naturally also came to participate in the test drive of Xingchen Motors today.

If no one from them participated in such an important event, it would obviously do more harm to Netease Auto Channel than to Xingchen Auto.

Naturally, Fang Dawen would not do such a short-sighted thing.

"It's really surprising."

"The interior is very luxurious, so it's fine if he can't fault it."

"Even the power aspect is nothing to say."

"Originally, I thought that some of the parameters they announced at the press conference at the Yangcheng Auto Show would be watery, but judging from our current tests, they are basically in line with the facts."

"This also means that the large-displacement engine technology of Nanshan Engine is also world-leading."

"The 8AT provided by Nanshan gearbox provides a very smooth shift for this car."

"I don't feel the frustration of shifting gears that can be felt on some models."

"I just don't know where its price will be when it goes on the market."

"According to my guess, even if this car can't achieve the goal of limited edition of 1 units, it probably won't be too far behind."

As a professional car media person, Fang Dawen naturally has a deep understanding of cars.

Big websites like them won't do things like black for the sake of black.

So with this test drive event, he is also considering whether to ease the relationship with Nanshan Group.

He has heard that Nanshan Group has set up a Nanshan investment company to invest in the Internet.

Maybe Nanshan Group and some shareholders of NetEase will become friends by then.

At that time, it would be too late for me to ease the relationship with Nanshan Group.

"Ziweixing's amazing feeling to everyone before is mainly reflected in the appearance of the model."

"But after today, Ziweixing's reputation may rise a lot."

"It is estimated that all OEMs in the automotive industry will be interested in buying one or two units and going back to disassemble them to see which parts of Xingchen Automobile do well."

When Lin Jiayan said this, Fang Dawen couldn't help but nodded.

Dismantling competitors' models is something every car manufacturer is doing.

In particular, the Ziwei Star of Xingchen Automobile is so popular that it is easy to attract everyone's attention.

Even some media may participate in this kind of dismantling activities.

"During the dinner today, find an opportunity to express our kindness to the people from Xingchen Automobile."

"See if we can ease the tension between the two parties."

"In the next period of time, we don't need to do anything specifically for Xingchen Motors, just follow the reports of other portal websites."

After Fang Dawen experienced the driving performance of Ziwei Star for a while, he made a decision in his heart.

……

Xiang Changle also came to participate in the test drive event today.

During this time, the project of Huaxia's first automotive wind tunnel laboratory has been formally finalized.

The location of the laboratory is located in the University City Campus of Lingnan University of Technology.

As the project leader of the laboratory, Xiang Changle is definitely the biggest winner.

If he does well in the future, maybe he can also impact the selection of academicians.

So this time he came to participate in the test drive of Xingchen Motors, and he was in a very good mood.

He even took the initiative to ask Cao Yang if there is anything that needs his help.

Or maybe there's something he can do to help.

"Teacher, I heard that the School of Automobiles is organizing key teachers to rewrite the course "Automobile Structure". Our company is going to provide a prototype of Ziweixing to the school."

"When the time comes for the new textbook, let's see if we can use the various structures of Ziwei Star as examples to explain."

Cao Yang personally accompanied Xiang Changle to experience the driving experience, and then actively mentioned a cooperation.

For various OEMs, there is no way to sell the early prototypes on the market.

Even some prototype cars are not even sold to employees.

They are not eligible for licensing.

For this kind of car, it is either used as an official car in the company's factory area and does not leave the factory.

Or you can only choose to scrap it.

In this case, Xingchen Automobile will naturally encounter it.

Taking this opportunity, it is obviously a good idea to send one to the Automotive College of Lingnan University of Technology.

After all, this is the highest-end model produced by Huaxia, and it is also the most technologically advanced model.

Whether it is the dismantling of the engine, the disassembly of the gearbox, or other parts, it can provide good materials for the new teaching materials.

This is also a good thing for enhancing the brand influence of Xingchen Automobile.

"No problem, I'm just wondering if I can carry out this project with Nanshan Group."

"Otherwise, some teachers in the school have been out of touch with production for a long time, and the textbooks they have compiled do not have a particularly strong guiding significance."

"We also considered this issue this year, so we proposed to rewrite part of the textbooks for the automotive engineering major."

Xiang Changle didn't hesitate at all, and agreed directly.

For colleges and universities, unlike the compulsory education stage, there is no unified teaching material for each university.

Basically, most of the 985 schools will use some of the teaching materials published by their own school teachers and publishing houses.

Some other ordinary universities often use textbooks written by teachers from good universities in the province.

It can be said that if this part is done well, universities in the entire South China region, and automobile engineering related majors may use the textbooks compiled by Lingnan University of Technology.

"Then I will arrange people to implement this matter later."

"At that time, if there is anything that needs Nanshan Group's assistance, teacher, you can just say it."

Cao Yang is also in a good mood after successfully handling a matter.

So far, everything is going pretty well.

Next is the guidance of various publicity.

……

"It's such a different driving experience."

"The feeling of a 3.0T engine is completely different from that of a 1.5T engine."

"The most important thing is to use the automatic transmission, and the driving difficulty is also greatly reduced. The various sports modes also allow people in need to experience a better driving experience."

"I think you can consider developing a car racing game, and implant various models of Xingchen Motors into the game as the default selection of models."

"And in the parameter selection of some racing cars, it can also be set with a tendency."

Fang Sisi also came over today to participate in the test drive event.

She is very enthusiastic about promoting the development of Xingchen Automobile.

All kinds of thoughts and ideas are also more open than ordinary people.

"Nanshan Investment mentioned to me before that it wanted to invest in the online game industry. At that time, I felt that the time was not particularly ripe, so I rejected it."

Cao Yang touched his chin, did he make a wrong decision this time?

"Investing in the game industry just to make money may not be the best choice for the current Nanshan Group."

"But if this investment can benefit the development of Xingchen Motors, I think it can be done."

"It's even possible to directly ask Autohome to set up a game business department, buy a small game company, or poach a group of people."

"Strive to develop car games first in the fastest time, and even focus on car games in the future, giving full play to the advantages of Autohome."

When Fang Sisi said this, Cao Yang did not immediately refuse.

Instead, seriously consider the pros and cons of this matter.

It is not surprising that Internet companies engage in games.

NetEase, which is also in Yangcheng, has developed very well relying on the game business.

Even the game business is their most profitable business.

Autohome is now the largest automobile professional website in China. If it wants to further develop and grow, it really needs to consider other aspects of business.

Car games, whether it's Need for Speed ​​or parking games, are definitely interesting.

Although it is impossible to make as much money as some other online games, it is no problem at all to earn some advertising fees by inserting some advertisements.

"What you said makes sense. I'll chat with Yu Yu later and let her start the project first."

If you want to make money, don't be afraid of being scolded.

For the development of Xingchen Motors, Cao Yang also figured this out.

"By the way, now I have to increase various publicity efforts, and I feel more and more constraints."

"I want to arrange for someone to set up a website, and do something like a simplified blog, called Weibo for short."

"The goal is to make Weibo an Internet platform with greater influence than several major portal websites, so that more people can have their voices heard on the Internet."

The Internet is not an industry that Cao Yang focuses on, but having enough influence on the Internet is of great significance for promoting Xingchen Automobile.

Now that the game has been launched, there is no need to wait for such a big killer like Weibo.

Anyway, for this thing, the threshold is actually not that high.

The fight is the initial publicity to determine the advantages.

If other companies want to imitate, it will be more difficult to catch up.

"Weibo?"

When Fang Sisi heard this name for the first time, she really didn't quite understand what kind of website it was.

"Yes, I'll sort out my thoughts later, and then I'll talk to you about it."

"I want you to be in charge of this project, so that you, the uncrowned king, can truly become the uncrowned king in the field of Internet propaganda."

When Cao Yang said this, Fang Sisi was a little moved immediately.

The Uncrowned King of Internet Propaganda?

If this goal is achieved, it will be much more interesting than staying in Huaxia TV.