Rebirth 99 to become a car giant.

Chapter 290 The show is about to begin, the automotive industry is about to get involved

The best ingredients require the simplest cooking methods.

The most difficult things often use simple and crude methods to achieve unexpected results.

After Cao Yang finished speaking, Wang Ying and others looked at him expectantly.

"There are various debates on the Internet now. You want to prove the safety of H6 through the use of hot stamping parts, but you have not succeeded."

"Then you just buy a CRV and conduct a crash test directly in a laboratory."

"Let the H6 and CRV collide at high speed to see which car is more seriously damaged."

"When the time comes, you will videotape the entire collision process and put it on the Internet."

"Let Autohome help promote a few soft articles. Isn't this more convincing than anything else, and is it not more lethal than any measure?"

When Cao Yang said this, Wang Ying couldn't help but take a breath of air.

This method is simple and crude enough, with no technical content.

But if the result of the collision is really beneficial to H6, then the convincingness will definitely be 100 points.

But in this way, Honda was offended to death.

"Mr. Cao, what if the result of the collision is not good for H6?"

"If it's unfavorable, we won't announce it. There's nothing to worry about. Besides, there's no reason to be unfavorable."

Cao Yang felt Wang Ying's worry. Of course, it was definitely not just a worry that the result would be detrimental to Great Wall Motors.

But I am worried that after doing this, many unpredictable things will happen.

After all, this is a bit of a rush to slap Honda in the face.

If the gap between the two parties is not very big, then the conflict may not be so big that it cannot be reconciled.

If the gap is huge...

Wang Ying felt scared when she thought about that scene.

This simple and crude trick is really crude enough.

"You are right. I will arrange for someone to buy two CRVs later and conduct crash tests as soon as possible."

After thinking quickly for a while, Wang Ying felt that this matter would be beneficial to Great Wall Motors.

As for breaking up with Honda...

If it's torn, tear it.

As long as it is good for Great Wall Motors.

At worst, we will just spend millions more in legal fees to litigate with others.

"It's best to videotape the entire process so that no one will take a chance."

"If we can get an officially recognized place to do the collision, such as the China Automotive Center, the results will be more convincing."

"You have taken the lead in crash testing. It is estimated that many car companies will consider following your example in the future. It should also be a good thing for China Automotive Center."

Cao Yang once again made a supplementary suggestion.

Doesn’t Honda treat itself as a soft persimmon?

Then let them know that soft persimmons may have thorns inside them.

I squeezed the persimmon too hard and it didn't burst. I squeezed it with my own hand and it started to bleed.

"We have always had close contact with the China Automotive Industry Center. I will arrange people to deal with this matter later. I believe the collision results will be available within a few days."

After making up his mind, Wang Ying was looking forward to the result of the collision.

Once this result is announced, who on the Internet will dare to stand up and question the safety performance of H6?

It’s totally worth spending hundreds of thousands to try it!

……

"Brother, there are obviously more hot stamping manufacturers contacting us during this period than before."

"Not only did the purchasers from Modu Volkswagen and Spring City Volkswagen express their desire to learn more about our hot stamping production line, but domestic Chery, Geely, and BYD also expressed interest."

"It seems that the online controversy related to the extensive use of hot stamping parts in Great Wall Motor's H6 model is a good thing for us."

Guo Shufu has been in a very good mood these days.

As a typical Party B, in the past, he took the initiative to contact the OEM for procurement and visited the company, hoping that the other party would give him a quotation opportunity for a new project.

But now there are so many OEMs taking the initiative to contact us.

Although these OEMs may not necessarily use hot stamping technology immediately, they will use it sooner or later in the future.

Huaqiang Stamping Factory has established this contact with the other party in advance, which will also be beneficial to obtaining orders in the future.

"When Great Wall Motors was promoting the safety of the H6, the hot stamped parts were mentioned many times, but the response was not very great."

"I don't know why there were a lot of related debates later, and many people even questioned the safety of H6."

"Some netizens who know CRV very well even brought up the fact that CRV uses a lot of high-strength steel plates."

"This in turn proves that the safety performance of Great Wall Motors' H6 is not as good as advertised."

"With all this quarrel, I didn't expect that our hot stamping molding technology would become a quarrel."

"For us, this is a complete surprise."

Guo Shuyin was also in a good mood.

The future development focus of Yangcheng Huaqiang Stamping Factory is hot stamping, and a factory has been built next to Great Wall Motors.

Now a new factory is being built next to Nanshan Industrial Park.

According to this rhythm, the production capacity of these two factories will soon be slowly reaching full capacity.

At that time, we can consider further expanding the production scale.

Currently, only Benteler in China has invested in building a production line in Shanghai. In addition, Cosma, a subsidiary of Magna, is rumored to be planning to set up a factory in China this year to invest in a hot stamping forming line.

However, the final decision will be made based on the order acquisition status of Modu Volkswagen.

Guo Shuyin feels that if they can obtain orders for hot stamping parts from Volkswagen, it will not only further hinder the entry of competitors like Cosma, but also consolidate Huaqiang Factory's advantages in this area.

Thinking of this, he continued: "We will go to Magic City next week to see if we can get orders for hot stamping parts from Magic City Volkswagen and Magic City General Motors."

"Our parts have been mass-produced by Great Wall Motors, and Xingchen Motors will also use a large number of our hot stamping parts."

"The worries of the people in the Magic City should be reduced a lot."

Naturally, Guo Shufu had no objections to this arrangement.

Grabbing orders is what he, the head of the sales department, should do.

……

"Mr. Wang, we asked the research institute to conduct preliminary simulation tests and comparisons. We feel that in this collision, even if it is obvious that our H6 cannot win, we will definitely not lose."

"So consider inviting some media to directly participate in this crash test."

"The test results will definitely be more credible by then, and this matter can become a bigger issue."

Lian Furong has always been courageous, otherwise he would not be qualified for the position of director of Great Wall Motors Sales Department.

The company is now preparing for a head-on confrontation with CRV, and he naturally hopes to achieve the desired publicity effect to the greatest extent.

H6’s high-security “vehicle equipment” must be erected.

"If we invite all the media here, then we will have no way out."

"If it overturns by then, won't it become a joke in the industry?"

Wang Ying is still a little worried.

After all, the original plan was very sound and everything was under the control of Great Wall Motors.

But if we follow what Lian Furong said, then once Great Wall Motors chooses to start, it will have no way to choose when to end.

Even how it ends will be a completely unpredictable result.

"Our H6 is only half the price of the CRV, and Great Wall Motors has a much shorter car-making history than Honda Motors."

"Even if it does roll over, it's not a joke that the H6 can't compare to the CRV. Many people even think this is a normal result."

"So I don't think there's anything to worry about."

"The greater the risk, the greater the reward."

"Inviting some media to attend will certainly involve certain risks, but the benefits are also very considerable."

When Lian Furong said this, Wang Ying was moved.

Great Wall Motors also wants to stand at the core of the automotive industry and become a mainstream car company.

"What you said makes sense."

"Then invite people from the four major portals and Autohome to witness our collision."

After weighing the pros and cons, I felt that Lian Furong's proposal was more beneficial to the company, so Wang Ying would naturally not object.

However, with this invitation to the media, many things cannot be kept completely confidential.

"Chang Shisang, our colleagues in the sales department just received a special message from the NetEase Auto Channel."

"I think it needs to be taken seriously."

Ichiro Watanabe, head of the sales department of Yangcheng Honda, made a call to Seishi Seishi, general manager of Honda China, who was far away in the imperial capital.

Normally, there is still several levels between it and Feldspar, so it should not be reported directly.

But things happened suddenly and he couldn't control much anymore.

"What special news?"

Feldspar naturally knows the main leaders of Honda Motor's two joint venture car plants in China.

In my impression, Watanabe is a relatively stable person, so why is he a little flustered today?

"Great Wall Motors is preparing to conduct a crash test and has invited some media to witness it."

"It is said that the CRV produced by Zeifeng Honda was directly used as a comparison model in the crash test."

When Watanabe said this, Changshi understood why he was so anxious to report to him.

Great Wall Motor's H6 model looks similar to a CRV. They were still discussing whether to file a lawsuit some time ago.

Thinking of this, Changshi became angry and said: "We didn't take the initiative to find trouble with Great Wall Motors, but they want to step on us?"

"How can a model that copies CRV do better than us?"

"This is just a fantasy."

Changshi Chengsi is obviously very confident in his company's products.

However, when Watanabe added something, his confidence immediately lost a lot.

"Judging from some reports on the Internet, the A-pillars, B-pillars, sill reinforcements and some components on the front longitudinal beam of Great Wall Motor's H6 use hot stamping parts."

"The tensile strength of this stamped part can reach 1500MPA, which is much higher than the 440MPA material we use now."

Although Feldspar is not engaged in body design, he has spent several years in Honda's R&D department and was responsible for the development of chassis parts.

Regarding what Watanabe explained, he could naturally understand the meaning behind it.

In Honda's CRV, no part has a strength that can reach 1500MPA.

“Our advanced body technology fully embodies the characteristics of a body that is strong where it should be strong and soft where it should be.”

"Not all places can directly use high-strength steel plates to achieve the best strength of the body."

"On this point of view, you need to communicate with the media you are cooperating with and ask them to help communicate it properly."

"In case the test results produced by Great Wall Motors are not good for us, we will be able to issue relevant articles in time to refute it."

Feldspar quickly determined a response plan.

But deep down in his heart, he felt vaguely uneasy.

Honda, won’t it fall this time?

……

"Editor-in-Chief, this time Great Wall Motors invited six or seven media to go to the China Automotive Center to witness the crash test of the H6 model and CRV. It seems that they are very confident."

On the way to the China Automotive Center, He Ling was full of expectations for the scene she would face.

As the editor of Autohome, it’s not like she hasn’t watched some crash test videos.

But those are cars colliding with experimental equipment at certain speeds and angles.

This kind of thing where two cars directly hit each other can only be seen when there is a car accident.

"Great Wall Motors wants to improve its brand power and increase the influence of the H6 model. This kind of collision is a very effective measure."

"I admire them for being able to come up with such a plan for publicity."

"H6 uses a large number of hot stamped parts. In theory, no matter what the result is, it is impossible to lose miserably."

"For Great Wall Motors, if it collides with Honda's CRV, as long as it doesn't lose miserably, it is actually a victory."

"The difference is nothing more than how abundant the fruits of victory are."

As the editor-in-chief of Autohome, Yu Yu is now basically in charge of all work.

She has no time to participate in ordinary activities.

However, this invitation from Great Wall Motors was quite special, and she was still prepared to go and see it in person.

She had a hunch that this should also be a moment to witness history.

"That's true."

"Until now, no company has adopted such means to promote its models."

"No matter what the result is, Great Wall Motors has won."

"I really hope they can surprise us later."

After hearing what Yu Yu said, He Ling began to look forward to it.

As a professional website related to automobiles, the more things and disputes there are in this industry, the easier it is for them to write articles.

Each OEM has more motivation to advertise.

No matter what the result is today, Autohome is a sure winner.

Not to mention the transportation fees.