Rebirth 99 to become a car giant.

Chapter 287: Colleagues begin to show their skills, a different year in 2005

As the largest auto parts company in China, Nanshan Group has many people paying attention to their every move.

Nanshan Equipment suddenly launched a variety of wire cutting equipment, grinders, milling machines and lathes needed to process molds. Naturally, this cannot be concealed.

Not to mention direct competitors such as Sadik soon learned the news, and the two sides had even fought for several rounds.

Even industry manufacturers such as Ji'er Machine Tool Factory, where competition is not that strong, know this.

"Mr. Zhang, I made preliminary inquiries and found that Nanshan Equipment's wire cutting equipment and other machine tool products have been promoted on a large scale."

"It is said that Nanshan Equipment has set a goal for itself this year to double its turnover compared to last year."

"It is necessary for Nanshan Group's equipment business to gradually keep up with the pace of development of the auto parts business."

"Now Sadik in Dongying has begun to feel threatened."

"Machine tool manufacturers such as Yamazaki Mazak and Mori Seiki are also very vigilant about these situations."

Liu Yongzhe, the director of the purchasing department, actually received a call from Nanshan Equipment some time ago, asking him to sell him some CNC equipment for processing press parts.

This made Liu Yongzhe very curious, and he specifically investigated the recent movements of Nanshan Equipment.

This investigation doesn't matter, I really found a lot of information.

I thought Zhang Sheng would definitely be interested, so I took the initiative to come over and report it.

“Since Nanshan Group won the US anti-dumping lawsuit, its momentum of development has been unstoppable.”

"Last year they showed great power in the auto parts business. They not only allowed domestic independent brand car companies to use a large number of their engines, but also allowed international automobile giants to expand the use of Nanshan transmissions."

"They have even established Xingchen Automobile and are about to start building cars."

"Now that you are telling me that they have made new moves in the field of equipment, I think it is normal."

"After all, Nanshan Group's equipment business has developed together with the parts business."

"But in the past two years, except for PRG presses and TRF presses, we have basically not sold any products to the outside world."

“These are obviously not in line with Nanshan’s style.”

Zhang Sheng no longer regards Nanshan Group as his opponent.

Even if a lot of the equipment produced by Ji Er has some overlap with Nanshan's type, he is very open to it.

Because the equipment we produce is not in the same price and sales range.

For example, it is not impossible for Ji Er Machine Tool Factory to produce wire cutting equipment.

However, the accuracy is limited, and only some relatively entry-level factories will buy from them.

But Nanshan Equipment is here to replace Sodick.

Everyone is not in the same range at all, and the competition is far from fierce.

"Mr. Zhang, your analysis is quite reasonable."

"It just so happens that our factory also needs to import some processing equipment this year. Why not also consider whether Nanshan equipment can provide the products we want?"

Liu Yongzhe knew very well that his boss was now half a fan of Nanshan Group.

This situation became even more obvious after Zhang Sheng went to the United States for a period of time with the Nanshan Group and returned.

“If Nanshan Equipment’s product QCD has advantages, we have no reason not to adopt it.”

"For specific matters, you can discuss it with the workshop user department and just follow the process."

As Zhang Sheng said this, he was thinking about how he could get a free ride on the development of Nanshan Group.

Of course, this is definitely not something that can be answered in an instant.

……

2005 is also a very important year for BYD.

Since Wang Fu chose to increase their OEM efforts last year, they have been making various moves this year.

The assembly of these OEM mobile phones requires the use of a large amount of automated equipment.

Otherwise, relying solely on manual assembly will definitely not meet the quality and efficiency requirements.

In the past, BYD produced some of its equipment itself and purchased a batch of equipment from various external suppliers.

After piecing everything together, there is a production line.

But this time, Zhong Qiang proposed a new plan to Wang Fu.

"Mr. Wang, according to the industry research conducted by our purchasing department, Nanshan Equipment should be one of the best in the domestic equipment industry."

"Nanshan Mold Co., Ltd. has more than 100 pieces of various equipment, [-]% of which are developed and produced by Nanshan equipment."

"I heard that during this period they were fighting fiercely with Japan's Sodick, and they stole many orders for mold processing equipment from Sodick."

"This is all because the machine tools produced by Nanshan Equipment not only have excellent technical parameters, but the quality has passed the test of Nanshan Mold, and the cost is [-]% cheaper than those from manufacturers such as Dongying Sodick."

"It can be seen that Nanshan Equipment's R&D strength is very strong."

"For our brand new mobile phone assembly line, can we consider cooperating with Nanshan Equipment?"

"I believe they will be very interested in this kind of entrusted wiring business."

"We should be able to get a relatively good price by then."

Zhong Qiang was able to secure his position as BYD's head of purchasing department.

In addition to Wang Fu's trust, his own abilities and vision are also very good.

Otherwise, having to deal with so many things every day would definitely make it a mess.

"Listening to what you said, why do you think that none of the companies under Nanshan Group are fuel-efficient?"

Wang Fu thought of Nanshan molds, Nanshan auto parts, Nanshan robots, Nanshan gearboxes, Nanshan engines...

There really is no fuel-saving lamp.

"Mr. Wang, don't tell me yet. This is indeed the case."

"Any subsidiary company of Nanshan Group will be among the best in their field."

"This is also an important reason why Nanshan Group can develop rapidly."

Zhong Qiang goes to Nanshan Industrial Park almost every month to confirm the status of various parts.

Therefore, my understanding of Nanshan Group is relatively deep.

"Since your purchasing department feels that purchasing complete sets of equipment from Nanshan Equipment is a better solution, then give it a try."

"If the first production line is built well, then we can adopt similar solutions in the future."

Wang Fu has no objection to Nanshan equipment.

Not to mention that we are not competitors, just looking at the relationship between BYD and Nanshan Group, it should not be difficult for others.

"Okay, I'll get the user department and technical department together to determine the specific index requirements for various equipment in the production line. Then I'll go to Nanshan Equipment in person and have a good chat with their manager Pan."

Zhong Qiang feels that he will gain something different every time he goes to Nanshan Industrial Park.

Therefore, he has never been against going to Nanshan Industrial Park.

This time is no exception.

……

Great Wall Motor's development in 2004 can be described as satisfactory.

But this year, they transferred all their research and development centers to a new car.

This car was also the development target set by Wang Ying based on Cao Yang's suggestions after he visited Cao Yang at the Nanshan Group.

经过了一年半的准备，“借鉴”本田汽车CRV造型，搭载了南山发动机1.5T涡轮增压发动机和4AT、4MT、6AT三种变速箱组合，配置比CRV更加丰富的长城全新一代SUV车型哈佛H6在今年3月正式上市了。

It has a good appearance, is only half the price of the CRV produced by Zeifeng Honda, has richer configurations and stronger power.

This SUV won the favor of many people as soon as it was launched.

"Mr. Wang, the sales volume for March has already been released. Although we only launched the product on March 3, it has been on sale for less than a month."

"However, Harvard H6 has received orders for more than 3000 units. It will certainly not be a problem for monthly sales to exceed 5000 units in the future."

"It is even expected to reach the monthly sales threshold of 1 units by the end of the year."

"With this Harvard H6, our sales this year are expected to exceed 15 units and even challenge 20 units."

Lian Furong is in a very good mood now.

Normally, the better the sales volume of a car company, the more aggressive the sales target announced last month.

On the contrary, it must be dragged as long as possible.

It would be best if you drag it until everyone forgets about you.

"Today is April Fool's Day. Is what you said reliable?"

Wang Ying made a rare joke with Lian Furong.

The company's performance is booming, and her mood is naturally very beautiful.

"It's reliable. There's no news more reliable than this."

"Many colleagues in the sales department worked all night to summarize the feedback from various 4S stores. Otherwise, according to the previous situation, it would take another two or three days to get accurate sales data."

Although Lian Furong also knew that Wang Ying was most likely joking with him.

But what needs to be clarified still needs to be clarified.

"At the beginning, Mr. Cao suggested that we find a successful SUV model to learn from and follow the path of BYD's F6."

"Now it seems that this is indeed a shortcut. We have succeeded."

H6 succeeded, but Wang Ying did not forget Cao Yang’s contribution.

"Mr. Cao's vision is indeed very different. BYD relied on Mr. Cao's suggestions to achieve today's results."

"Even BYD must have listened to Mr. Cao's words, so their first SUV model is also planned to be launched this month."

"From a styling perspective, it follows the same path as our H6, and it also borrows a lot from the appearance of the Honda CRV."

"It is estimated that there will be some competition with us by then."

When Lian Furong said this, he couldn't help but show a trace of worry on his face.

The positioning of each model is very similar, and even the powertrain and appearance of the models are similar.

In this case, when consumers buy a car, they will definitely go to two 4S stores to compare before making a choice.

For Great Wall Motors, they certainly do not want to see this situation.

"BYD also chose Honda's CRV, which shows that we have very consistent visions."

"It also shows that the CRV's shape is more in line with everyone's aesthetics."

"Even if there is competition among us in the future, it may not necessarily be a life-or-death situation."

"Maybe Pepsi and Coca-Cola, McDonald's and KFC will complement each other. It's hard to say."

Although Wang Ying is a little worried, she is still quite confident.

Great Wall's H6 model is ahead of BYD's new car, which already occupies an advantageous position.

In addition, the H6 model is the first domestic model to use hot stamping technology.

A total of 12 hot-stamped parts are used on the A-pillar, B-pillar, sill reinforcement and front longitudinal beam assembly of the entire vehicle.

Great Wall Motors has been promoting this selling point continuously in the past month.

So far, it seems to have had a certain effect.

By then, even if BYD's SUV is officially launched, it may not be able to overshadow the H6.

"It would be best if we could complement each other and develop together."

"But I think we need to be prepared, lest others start to deal with us."

"As a result, we didn't know how to respond."

Lian Furong feels that when BYD launches its new car, it is likely that some of their models will be criticized for being better than the H6.

After all, the configurations used by everyone are definitely not exactly the same.

There is always something to brag about.

"Well, what you said makes sense."

"We don't cause trouble, but we're not afraid of it either."

Wang Ying's style is relatively tough, but when dealing with competitors, he usually uses upright methods and rarely takes the initiative to play dirty tricks.

However, as the competitive situation changes, sometimes it is not entirely up to her to decide whether to make small moves.

……

"Mr. Yin, since our Tiggo was launched on March 3, we have received more than 22 orders and delivered 2000 units. The sales situation is relatively close to our plan."

As the sales director of Chery Automobile, Wang Ze naturally has to report the sales situation to the general manager at the beginning of every month.

Chery Automobile experienced a trough last year. At the beginning of this year, it successively adjusted a series of organizational structures and development strategies, and now it has begun to resume rapid growth.

Especially the launch of the new Tiggo SUV makes Wang Ze full of expectations for this year's sales.

"I see that Great Wall Motors has announced the sales volume of their H6. They sold 3000 units in less than a month, which is comparable to our Tiggo."

Yin Chuan also goes to Autohome and other websites to browse the latest news every day.

Great Wall Motors, which has very good sales data, announced its sales on the evening of April 4.

Considering that the other party's H6 is the same level of SUV as his own Tiggo, Yin Chuan pays more attention to Great Wall Motors.

"Their H6 uses engines and gearboxes from Nanshan Group, and its appearance imitates the Honda CRV model."

"The powertrain of our Tiggo is basically the same as the H6, but our high-end models use Nanshan's latest 2.0T turbocharged engine, which is much more powerful."

"I believe that the performance of Tiggo in the future will not be worse than that of H6."

When Wang Ze said this, he was really confident.

When they were developing the Tiggo, they wanted to use this trick of surging power.

Looking at it now, things should be pretty good.

"Great Wall Motors has the H6, and we have the Tiggo. I heard that BYD's first SUV model to be launched later this month is called the S6. It will also follow the path of imitating the CRV. It will also be a competitor with us by then."

"In this case, it becomes competition between us."

Yin Chuan has confidence in his products.

However, with several homogeneous models competing, it would be false to say that he has no pressure at all.

"Mr. Yin, the domestic automobile market is so big that it can fully accommodate our models."

"And according to the analysis of the article on Autohome, urban SUV models are now entering a stage of explosive growth."

"This year, the proportion of SUV models in passenger cars is likely to reach more than [-]%."

"In the future, they predict that SUV models can account for half of the passenger car market."

"Even if their forecast is not accurate enough, I think the sales growth of SUV models will be higher than that of cars. This situation is basically certain."

Wang Ze also has some knowledge.

After such an explanation, Yin Chuan's worries were relieved a lot.

"Assign people to monitor the movements of various car channels and forums in a timely manner, pay attention to whether there are any comments related to Tiggo, and remember to maintain it in a timely manner."

"Then we will try to figure out the situation of BYD's S6 model in advance so that we can make targeted preparations."

BYD can be considered one of the dark horses in the automotive industry last year.

Thanks to the brilliant performance of the F6, sales have actually reached the threshold of 10 units.

This is really a very remarkable achievement.

This year, BYD will launch two more models, the F3 and S6, and other peers will definitely feel some pressure.

……

"I think Great Wall Motor's new car is an SUV, and it's selling very well."

"Chery's new model launched this year is also an SUV, and more than 1000 units were sold in just one week."

"BYD will soon launch their own SUV model."

"Peng Lin, you said that last year we focused on developing sedans, wouldn't it be a little wrong?"

Inside Geely Auto, Li Su looked at the latest sales statistics of various car companies compiled on Autohome with a serious expression.

Although it is only April 4, some car companies have not yet announced their sales figures, making this list very incomplete.

But we can already see the sales data of some car companies.

"Mr. Li, Toyota's CAMRY model is the first model to be launched after the establishment of Yangcheng Toyota. It is definitely a very competitive product among Toyota cars."

"Now our new sedan imitates their styling, and will be launched earlier than Yangcheng Toyota. It will definitely bring a huge surprise to consumers."

"BYD F6 succeeded by imitating Honda's Accord. CAMRY is a model on the same level as the Accord."

“Even in the world market, CARMY’s reputation is even louder.”

"In this case, there is no reason for us to do worse than F6."

Peng Lin has participated in the promotion of the new car throughout the entire process, and now the early marketing has begun.

Next week, the media will be invited for a formal test drive, so it will be easier to grasp everyone's response.

By then, Peng Lin believes that this car will definitely become an instant hit.

"Although what you say makes sense, our competitors are all developing SUVs, so we cannot fall behind."

"Calling Gao Songlin later, we can discuss it and see what kind of SUV can be developed to better meet the market demand."

"We will strive to launch our SUV as early as possible within next year."

Although Li Su is not sure whether SUV models will become the mainstream in the future.

But the popularity of SUV models is increasing, and he has already felt it.

When Westwind Honda launched the CRV last year, everyone was still not used to the positioning of a brand-new off-road vehicle such as an urban SUV. Now that we see that Great Wall Motors, Chery Automobile and BYD have all launched or will launch similar urban SUVs, everyone is naturally not used to it. Just came up.

"It is indeed necessary. I will discuss it with Dean Gao later and start the early research first."

Peng Lin naturally hopes that the company will have as many models as possible, so that their sales pressure will not be so great.

Invisibly, China's SUV craze is ahead of schedule.

……

"Great Wall Motor's Haval H6 and Chery Automobile's Tiggo are both competitors of our S6."

"Other than lower prices, I can't find a good way to completely suppress them at the moment."

An important meeting is being held within BYD.

The S6 model will be officially launched later this month.

But its price has not yet been officially determined.

"Minister Wu, we all have similar powertrains and the appearance is not bad either."

"The configuration of the S6 is richer than that of the H6 and Tiggo. Why is your sales department not confident?"

When Zhong Qiang heard that there was going to be a price war, he felt a little unhappy.

Setting a low price for new cars will inevitably impose higher cost reduction requirements on the purchasing department.

At that time, a lot of pressure will fall on him.

"Great Wall and Chery have taken the lead in the market and launched SUV models of this level before us."

"At this time, we want to make consumers give up choosing their car models and buy our products. If there is not enough price incentive, they will not consider it at all."

Wu Huabing’s attitude is also very determined.

He is relatively familiar with the costs and benefits of S6.

It can be said that the cost is not much different from the F6, only about 5000 yuan more.

But the price is probably more than 6 to 1 higher than the F[-].

Regardless of just these differences, for consumers at this level, even 1 yuan can affect their choice.

Therefore, Wu Hua Cake has always wanted to price based on the income level of F6.

In this way, the price of the S6 can be about 6 lower than the H[-] and Tiggo models of the same level.

"A price war is not what we want to fight, but we must also have the courage to fight a price war."

"If the S6 wants to be an instant hit, it is really important to have an attractive enough price."

"We can let the news out first and test the reaction of potential consumers on the Internet."

“The final price will be set in a targeted manner at that time.”

Wang Fu proposed a compromise plan.

Objectively speaking, this plan is also very feasible.

Pricing this thing is set entirely based on cost, which may not necessarily be appropriate.

In the era of electric vehicles in later generations, it will be even more obvious.

If the selling price is really set based on cost, the development of electric vehicles will definitely not be that fast.

But it is obviously inappropriate to engage in a price war blindly regardless of profits.

Wang Fu builds cars to make money, not to do charity.