Rebirth 99 to become a car giant.

Chapter 281 Autohome overturns again, three generations of Autobots

Every year before the Chinese New Year, all walks of life have to make some summaries.

Many articles in the media also contain a lot of related content.

"Lost 2004: Changes in Sales of Various Models of Volkswagen in Shanghai"

"Dark Horse in the Car World: What is the reason behind the explosive growth of Imperial Hyundai?" 》

"Independent brands have begun to explode, but their market share has declined? 》

……

Various articles related to the annual summary are also very popular among netizens on various automotive channels.

If everyone is willing to read it, there will naturally be more related articles.

As a professional automotive website, Autohome naturally has no shortage of articles in this area.

Even many OEMs will take the initiative to provide some soft-text articles to Autohome.

As an advertising sponsor, Autohome will still publish soft articles as long as they are not highly advertising in nature.

Even purely advertising articles can be published as long as the money is available.

For different articles, Autohome also arranges technical personnel to track the number of clicks, number of comments and other information.

Articles that are obviously more popular among readers will be automatically adjusted to a more important display position.

This was originally just a very common thing, and no one ever thought it would go wrong.

However, as soon as Zhang Fugui arrived at the company today, Yu Yu came over with a solemn expression holding the computer.

"what happened?"

"Is something wrong?"

Seeing Yu Yu's expression, Zhang Fugui knew that something was definitely up to him.

It's just that Zhang Fugui's mental endurance is constantly increasing after experiencing more ups and downs.

It's not like he was panicking when he saw Yu Yu's expression.

As a professional automobile website, he would not be panicked if anything happened.

After all, it's not like car parts, where large-scale recalls or accidents affecting life safety may occur if you are not careful.

"Mr. Zhang, we published an article from Spring City Automobile Group yesterday evening, and now something unexpected has happened."

"Let's see if we should take this article down or leave it alone for now."

Yu Yu said as he put the computer in front of Zhang Fugui.

"Three generations of Autobots pass on the legacy and keep watch"

A title that seemed full of positivity appeared in front of Zhang Fugui.

Is there anything wrong with this article?

You can probably figure out what it's about just by looking at the title, so there shouldn't be any problems.

With a trace of curiosity, Zhang Fugui read it carefully from beginning to end.

"In Spring City Automobile, there is such a family. Three generations of the family have passed down the tradition and kept watch. They have interpreted the spirit of 'making cars for Chinese consumers and contributing to the development of Chinese automobiles' with practical actions..."

Zhang Fugui quickly read this medium-length article and didn't find anything wrong with it.

He thought he might have missed some key points, so he read it from beginning to end again and went through it carefully.

However, he still didn't see anything wrong.

Although the content is a bit clichéd and a bit sensational, there is nothing wrong with it.

"Editor-in-Chief Yu, I think this article is well written. The writing style is good and the writing is very sincere."

Unable to find the problem, Zhang Fugui gave up the idea of ​​reading for a third time.

"Mr. Zhang, you are right. There is nothing wrong with this article itself."

"But if you look at the comments at the end of this article, the situation is more complicated."

"Basically it's all sarcasm, and it's a bit unpleasant to say."

At Yuyu's prompt, Zhang Fugui scrolled the mouse and scrolled to the end of the article.

"I also want to pass on the legacy for three generations. Can you give me a chance?"

"This legacy is worth passing on. If others try to steal it, it is probably worth fighting for."

"I thought my classmate was a third-generation Spring City Autobot, and all his family members were third-generation Autobots."

"I would be very moved if the third generation of border guarding or third generation of afforestation were used for publicity. The third generation of Autobots..."

"If you don't want to do it, don't force yourself. Three generations of my family are willing to help you stand guard."

"Three generations are not enough, five generations will make up for it."

"Who doesn't want to be the third generation of an iron rice bowl? I'm also willing to be the tenth generation."

"Social wealth is not a problem of scarcity but of inequality."

"I'm also willing to suffer some losses and take root in three generations. Not even three generations, my family will take care of it."

"I am a third-generation farmer with three degrees, and I also want to make a contribution."

……

Although the various words may not all be curses, the sarcastic tone can be seen by anyone.

At this moment, Zhang Fugui knew why Yu Yu came to look for him.

"This article was sent out directly after Spring City Automobile came over without us going through it and adding it, right?"

Although Zhang Fugui knew that such soft-text articles were all contributed by OEMs.

But now this article is unexpectedly popular, and he feels the need to confirm it.

"Yes, it was an article sent by the Brand Public Relations Department of Spring City Automobile Group. We reviewed it and found that there was nothing wrong with it, so we sent it out without changing it word for word."

“I didn’t expect that this article would go viral after just one night.”

“Not only does this article on our site have the most views and comments today.”

"This article has become popular in various places such as Tianya Forum and Maopu Forum."

"Even this morning I found that the QQ group I am in has several groups discussing this topic and article."

"Obviously, this article went out of style."

Yu Yu explained the current situation a little anxiously.

Although most people on the Internet are mocking Spring City Auto Group, there are also many netizens who are criticizing Autohome.

So Yu Yu had no idea what to do now.

This was the first time he encountered such a strange thing.

"Is there someone on the Internet who sets the pace?"

"I think the topic of three generations of Autobots is fairly normal."

"After all, in the early years, it was even possible for parents to retire early and let their children take over directly. Is this considered normal?"

"Besides, automobile companies are not a particularly high-tech industry, right?"

Zhang Fugui obviously still did not fully realize how difficult this generation of netizens was to deal with.

He thinks it's normal, but many people think it's abnormal.

"It might just be spontaneous complaints from netizens at the beginning, but it's hard to say whether there will be competitors to take the lead once it becomes popular."

'Autohome's competitors and Spring City Automobile's competitors all have this motive. '

When Yu Yu said this, Zhang Fugui thought it would be better to kick the ball to Spring City Motors first and let the other party see what to do first.

After all, they are just a platform, the article is provided by Spring City Motors, and the one most affected is also Spring City Motors.

Autohome just got scolded a few times.

"You should contact the people who provide the news to Spring City Automobile and listen to their thoughts first."

"If they don't care, then it doesn't matter to us."

"It doesn't seem like a bad thing to get a lot of traffic after being scolded a few times."

When Zhang Fugui said this, Yu Yu didn't bother anymore and immediately contacted the other party.

……

As usual, Tao Wen bought a cup of coffee from a coffee shop near the company before coming to the office.

The work of the brand public relations department is very busy when it is busy.

When I'm not busy, there's nothing much going on all day long.

Of course, most of the time it’s not busy.

The same is true today.

After slowly finishing his coffee, Tao Wen turned on his computer and first entered the Autohome page to see if the article he had given him yesterday had been sent out and whether the layout was in good condition.

As a result, as soon as I entered the website, I found that the best position of Autohome was actually my own contribution yesterday.

Although she was not completely clear about the layout of Autohome articles, she still knew some of the general logic.

In addition to human adjustments, articles with a large number of reads will be placed in a better position for display.

Obviously, this article of mine should be widely read now.

As the opening battle of the year for the brand public relations department, it seems to be very successful.

Tao Wen, who was in a very good mood, put down his coffee and went to the general manager's office nearby, where he talked about the matter with Zhu Zhengfeng.

"Listening to what you said, Autohome is quite sensible."

"It would be great if Nanshan Group was so sensible."

As the largest auto parts company in China, Zhu Zhengfeng also has a certain understanding of the situation of Nanshan Group.

But he has always remembered clearly that the general manager of Nanshan Group has not taken the initiative to visit him until now.

Although he also heard that the other party often worked with engineers in the company on R&D work and rarely visited customers.

But no matter what the reason was, the other party didn't even come to visit.

In Zhu Zhengfeng's view, this shows a lack of sincerity in cooperation.

"Master, call!"

"Master, call!"

At this moment, Tao Wen's phone rang.

But she didn't even look at the screen and pressed it directly.

"Master, call!"

"Master, call!"

The other party didn't give up and immediately started fighting again.

This made Tao Wen a little embarrassed.

I was chatting with the general manager.

He took it out and took a quick look and found that it was his subordinate.

Tao Wen's mood became even more depressed.

This Zhao Wenning is usually very sensible.

Why are you so impatient today?

He had already hung up the phone, which meant it was inconvenient to answer the phone.

Why does he keep calling?

Tao Wen didn't think much, hung up the phone again, and then showed an apologetic expression to Zhu Zhengfeng.

Zhu Zhengfeng, who was in a good mood, waved his hand generously and said, "I guess they have something urgent to do with you, so you should settle first."

"Master, call!"

"Master, call!"

At this moment, Tao Wen's phone rang again.

Tao Wen, who was extremely unhappy, pressed the answer button with a dark face and said: "I am reporting to Mr. Zhu. If anything happens, I will come back to you later."

After saying this, Tao Wen was ready to hang up the phone.

However, Zhao Wenning's urgent voice came from the microphone, "Tao Bu, something happened! Come back quickly and I will report it to you."

Zhao Wenning became even more nervous when he heard that his boss was reporting to the general manager.

Never report on work related to the articles on Autohome.

Otherwise, you will die.

"Xiao Zhao, you need to be more steady when doing your work and don't be irritable..."

Tao Wen couldn't help but want to teach him a few words.

It's so out of touch with current affairs.

How could he have subordinates like this?

His face was completely humiliated!

"Tao Bu, something happened to the promotional copy I sent to Autohome yesterday!"

"The content of this article is now being circulated all over the Internet, and Autohome just called us to ask for our opinion."

Not sure when his minister would return to the office, Zhao Wenning couldn't wait any longer.

Just now, he had quickly browsed the questions answered by Autohome.

As a publicist, he was keenly aware that something really big was going on this time.

"problem occurs?"

"What happened?"

"Isn't it true that everything was fine just now and is already in the most conspicuous position of the car home?"

Tao Wen, who originally wanted to hang up the phone, couldn't help but ask a few more questions.

"The article was very popular, but the online comments were almost one-sided and ridiculed us."

"There are no good words inside or outside the words."

"Tao Bu, Autohome asked us if we want to take down this article?"

"Then do we need to take some remedial measures?"

When Zhao Wenning said this, Tao Wen couldn't sit still.

This matter obviously deviates greatly from my own understanding.

I was just praising yesterday's article to Mr. Zhu.

If something goes wrong...

Thinking of this, Tao Wen couldn't sit still.

"Mr. Zhu, there's an emergency. I'll go handle it right away."

"I'll come over and report to you later."

Today’s mobile phones have very powerful microphone volume.

Zhu Zhengfeng obviously heard some of the content.

"Go!"

"Report immediately if there is any situation."

The smile on Zhu Zhengfeng's face also disappeared.

……

"In my hometown, there are many families with ten generations of farmers, not to mention three generations of the family. Why hasn't it been reported?"

"You actually have the nerve to brag about this, you are so thick-skinned."

"Does Autohome have a grudge against Spring City Automobile? It's so deceiving!"

"Where is the gate of Spring City Automobile? I want to go there too."

……

When Tao Wen returned to the office, under the guidance of Zhao Wenning, he quickly browsed various articles and comments on various forums.

At this time, when she saw the article she contributed again, it turned out to be like this, and she felt extremely depressed.

Although she is not the template for the third generation of Autobots, her family's situation actually fits the mold.

In her opinion, this is normal and there is nothing that cannot be said.

After all, some things are caused by time.

We cannot simply say who has the problem.

When she was able to join Spring City Automobile Group, she followed the normal recruitment process.

Thinking of this, Tao Wen felt aggrieved.

But this time is obviously not the time to consider whether your mood is good or bad.

"Let Autohome take down this article first."

"Then go to various forums and see if you can arrange for someone to guide netizens and explain this matter."

"Try to guide people in a positive direction."

As the head of the brand public relations department, Tao Wen still has a few tricks up his sleeve.

Although it is a bit unexpected to encounter this kind of thing, there is basically nothing special to worry about how to deal with it.

If you don’t take down the article, why don’t you let things continue to escalate?

Can people who are engaged in public relations not know that there are trolls on the Internet?

"I'll arrange it right away!"

"However, this matter is spreading very quickly now, and our actions may not necessarily have any effect."

"Maybe in the next few days, this matter will be as hot as ever."

Zhao Wenning felt it was necessary to inoculate his minister.

Otherwise, if things are not handled satisfactorily, it will be your own fault.

"Take one step at a time!"

"Do this first and then talk about it."

Tao Wen rarely showed his crispness.

After saying that, she added: "Let's also contact the people at Autohome and tell them our requirements and see if they have any good plans."

"As long as we handle this matter properly, next year our advertising investment can be appropriately tilted towards them."

Tao Wen is also self-aware.

Knowing this kind of thing, Autohome must be more professional than them.

……

"Mr. Cao, Autohome seems to have overturned again!"

Such a piece of out-of-circle news related to the automobile industry appeared on the Internet, and naturally it spread quickly.

There is no need for Cao Yang to browse the Internet himself, Mi Ying will tell him these major news.

Even though she seems to have no particularly difficult job as a secretary.

In fact, Mi Ying gets up on time at six o'clock every day, takes an hour to wash and put on makeup, and then comes to the company to have a simple breakfast.

Just started working in the office.

First, I personally wiped Cao Yang's desks and chairs, and then I browsed the Internet for today's latest news.

By the way, I browsed today's newspapers and newly arrived magazines, and posted some labeled articles that Cao Yang should read.

The next step is to reconfirm Cao Yang's one-day itinerary to see what needs to be arranged in advance.

I was busy until around 08:30, when Cao Yang came to work.

She once again followed Cao Yang's rhythm and worked.

"how?"

"Did they make some big mistake?"

On the Internet, there are some news about breaking out of the industry every now and then, but Cao Yang doesn't find it strange at all.

It would be abnormal if there was no news.

"They pushed an article in the most conspicuous position called "Three Generations of Automobile People Pass on the Past and Keep Watch", which tells about the three generations of Spring City Automobile Group passing on the legacy and working hard to make contributions."

"Originally, this was supposed to be a good thing. It told the story of several generations of people working hard for the development of Spring City Motors."

“But after this article was published, netizens’ comments quickly became distorted.”

"The popular posts on several forums are related to this."

"Some netizens even imitated this article and wrote some articles about similar situations in the fields of tobacco and electricity, which attracted a lot of attention on the Internet."

"An article that originally had good intentions ended up ruining the reputation of this field."

"I guess Autohome is thinking about how to put out the fire right now."

When Mi Ying said this, Cao Yang breathed a sigh of relief.

This kind of article is obviously not written by the editor of Autohome.

It's the material provided by the people at Spring City Automobile, or even the manuscript provided by the other party.

In the end, it was also Spring City Automobile Group that was most affected.

Autohome was just scolded temporarily.

Even because of being scolded, the traffic can increase.

Nothing to worry about.

"Spring City Auto Group is more anxious about this matter than Autohome. Just let them handle it on their own."

"We don't need any special attention."

"After a while, after other news comes out, naturally no one will pay attention to this news."

Cao Yang knew very well why this kind of article was overturned.

At present, the wages of ordinary people throughout China are not high.

For example, in some second- and third-tier cities, the salary of waiters is still only a few hundred yuan a month.

What's more, here in Yangcheng, there are many factory workers whose basic wages are only a few hundred yuan.

Relatively speaking, the automobile industry is an industry with relatively good remuneration in this era.

Spring City Automobile Group publishes an article with this content at such a time, isn't it stimulating everyone?

No wonder so many people complain about it online.

……

"Tao Wen, what's going on!"

"Several people just called me and talked about the article "Three Generations of Autobots Pass on the Past, Relay Watch"."

"How long will it take for this matter to stop?"

Zhu Zhengfeng called Tao Wen to him with a very unhappy expression.

Early yesterday morning, he was still praising the other party.

But now it has turned into this scene, which is definitely not what he wants to see.

But it was Tao Wen's people who messed up the matter.

He must definitely have no choice but to pursue Tao Wen.

"Mr. Zhu, I have contacted the automotive channels of several major portals, and they have all removed the relevant comment articles."

"We have also asked Autohome and advertising companies to help coordinate and deal with some hot posts on forums."

"But there are many posts made by ordinary people, and it is troublesome to delete these posts."

"The most important thing is that some articles have been circulated through QQ groups and cannot be deleted at all."

Tao Wen explained there with a haggard expression.

Last night, she stayed up almost all night.

We have been coordinating the efforts of all parties to quell this matter.

However, things were not settled in the end.

"I don't care what the process is!"

"What I want is the result!"

“People are paying so much attention to this article because there is nothing else worthy of their attention or discussion these days.”

"You wouldn't think of a way to ask people from the advertising agency to look for it and see if there are any other better breaking materials in the automobile industry?"

Zhu Zhengfeng quickly provided Tao Wen with an idea.

With the influence of Spring City Automobile Group in the automobile industry, as long as they clarify their promotion ideas, they can definitely implement it.

"Mr. Zhu, I'll go find someone to discuss this right away."

"tomorrow!"

"No, this afternoon, tonight at the latest, I will definitely try to find a more interesting news for everyone to discuss."

Tao Wen took a deep breath and issued a military order for himself.

If this matter doesn't go well, her position as head of the brand public relations department will probably come to an end.