Rebirth 99 to become a car giant.

Chapter 278 Supplier conference, winning prizes and getting soft hands

Chapter 278 Suppliers Conference, winning awards and getting soft

Late December and January every year are popular times for supplier conferences and dealer conferences of various OEMs.

After working hard for a year, we always have to gather everyone together to summarize the past, look forward to the future, and arrange the tasks for next year.

Nanshan Group provides supporting equipment to most domestic OEMs. At this time, Cao Yang is naturally very busy.

When the company is very small, you won’t go if you don’t want to go, and people won’t mind.

But as your company becomes bigger and stronger, if you don’t attend this supplier conference, other OEMs will have ideas for purchasing.

Do you think you are so great that you don’t bother to attend our meeting?

Especially this year, when Nanshan Group established Xingchen Motors, it is an even more sensitive year.

In order to avoid everyone's misunderstanding, Cao Yang plans to attend most of the supplier conferences in person this year.

Fortunately, these conferences are often held in various domestic tourist cities, just like traveling.

San/Ya, Julong Bay Hilton Hotel.

Spring City Volkswagen's 2004 annual supplier conference was held here.

"Mr. Cao, Spring City Volkswagen's budget this year seems to be very sufficient. It actually traveled thousands of miles to the far south to hold a supplier meeting and provided two free rooms to each supplier. This is very rare. "

Zeng Tingting, the head of the sales department, naturally attended with Cao Yang.

Although Spring City Volkswagen has not directly restricted the number of people attending, it certainly cannot allow a large group of people to come.

This time, Cao Yang brought Zeng Tingting, Dai Hanbiao and Mi Ying to the meeting.

"Spring City Volkswagen has developed rapidly in recent years, although its sales volume is lower than that of Modu Volkswagen, ranking second."

"But since Audi A6 and Audi A4 account for [-]% of sales, the profit is actually no less than that of Volkswagen."

"Now is the time when life is comfortable."

Cao Yang is relatively clear about and concerned about the development of the masses in the north and south.

After all, this is the benchmark for domestic joint ventures and will lead the trend in the next ten years.

"That's true, but this year Modu General Motors is also very strong, with sales increasing rapidly."

"Yangcheng Honda has even made a counterattack and ranked fourth in the sales rankings, which is very surprising."

"Even with the presence of BYD's F6, Accord's sales have not been affected in any way."

"Coupled with Fit's outstanding performance, it is a great relief for its suppliers."

"In addition, Teitu Hyundai is also considered a dark horse in the auto market this year. With the excellent performance of the Elantra, it actually ranked fifth in the sales list."

"It's a pity that we have almost no business cooperation with Didu Hyundai."

Zeng Tingting feels that the sudden rise of Japanese car companies and Korean car companies is a bit unexpected.

The most important thing is that Nanshan's business has nothing to do with the manufacturers of these two systems.

However, Cao Yang didn't think so.

Because this is almost inevitable.

The suppliers of manufacturers such as Hyundai Motor and Yangcheng Honda are basically within their systems.

It is difficult for outside manufacturers to gain a large share.

Of course, with the rapid development of parts technology, their own manufacturers have been unable to keep up, but it has given other parts giants some opportunities.

Just like more than ten years later, non-Honda suppliers such as Bosch, Continental and Denso have also become the main suppliers of Yangcheng Honda and Xifeng Honda.

The situation at Zephyr Nissan is similar.

If Nanshan wants to do business with Japanese companies, it will basically take another five or six years before it is a good time.

"Hyundai Motor's brand power is relatively weak in joint ventures."

"With the rise of BYD, Chery and Geely, their good days may not last long."

"As for Yangcheng Honda, we only supply molds and presses to manufacturers such as Yangcheng Aiji and Yangcheng Apak, which can be regarded as a share of the pie."

"European and American manufacturers and independent brand manufacturers will still be our key customers in the next stage."

Cao Yang and Zeng Tingting and their group were chatting while waiting for the official start of the purchasing meeting.

Fortunately, this time the conference was held out of town, and the relevant leaders came in advance.

So at two o'clock in the afternoon, Spring City Volkswagen's 2004 Supplier Conference started on time.

No matter what kind of conference it is, there must be a lot of leaders taking the stage to deliver speeches.

This time is no exception.

Thanks + review + outlook!

This is always a classic structure for speeches of all kinds.

The general manager of Spring City Volkswagen spent more than ten minutes on stage before finishing his speech.

After that, the heads of sales, production, quality, cost and other fields came to the stage to speak.

“2004年,春城大众全年销售预计超30万辆,其中新捷达15万辆;宝来销售6万辆;高尔夫销售2万辆;奥迪A6销售约5万辆;奥迪A4售出约2万辆。”

Since it is only December 12th and the year has not yet passed, Spring City Volkswagen has only released a rough estimate of some data.

However, the data of 30 is already lethal enough.

"Facing 2005, Spring City Volkswagen has set a production and sales target of 36 yuan..."

Some people were not interested in the speeches of the leaders on the stage and tried hard to listen.

However, Cao Yang thought it was interesting to hear it.

After all, his perspective on the problem is different from everyone else's.

By the time of intermission, around four o'clock, it was the time when the supplier conference received the most attention.

That is the promulgation of various awards.

For suppliers, being able to win Spring City Volkswagen's award is an honor, and it is also an achievement that can be achieved when going to other OEMs to promote their parts.

For example, if a supplier is an excellent supplier of Spring City Volkswagen, when it comes to BYD to discuss cooperation, the other party's buyers will definitely not easily question its strength.

"Mr. Cao, Spring City Volkswagen's outstanding supplier may not be awarded to us."

"Judging from past situations, affiliated companies of Spring City Automobile Group are the easiest to win, and the rest are parts supply companies that have followed Volkswagen into the Chinese market."

Zeng Tingting was afraid that Cao Yang had too high expectations, so she hurriedly vaccinated Cao Yang before the awards began to be announced.

If this were BYD's supplier conference or Great Wall Motor's supplier conference, Zeng Tingting's attitude would definitely be different.

"It doesn't matter if there are awards or not, we just need to make the parts good."

Cao Yang's mentality was quite correct.

Although the selection of these awards is based on multiple dimensions such as quality, on-time delivery, production efficiency and customer satisfaction, it is still a fair award and reflects the strength of the supplier more objectively.

However, there must be some other considerations behind it, and there is no standard answer.

"The suppliers that won this year's Cost Excellence Award include Spring City Fourth Ring Factory, Universal Bearing..."

"The suppliers that won this year's supply assurance award include Spring City Stamping Factory, Spring City Bosch..."

"The supplier that won today's Excellent Quality Award is Nanshan Auto Parts..."

As the awards were announced one after another, Zeng Tingting was constantly filled with expectations and disappointments.

However, just when she gave up, she heard a familiar name.

"Mr. Cao, we also won an award."

"The Excellent Quality Award is second only to excellent suppliers."

Although she didn't jump for joy, Zeng Tingting was still very happy.

"The winners with us are all companies in China from international parts giants such as Continental, ZF, Autoliv, and Webasto. This can be regarded as a special recognition for us."

As the general manager of Nanshan Auto Parts, Dai Hanbiao was in a very good mood at this time.

As long as it's not duck eggs, it's acceptable.

"This is a good start."

"I feel like I will be surprised when I go to Changan Ford's supplier conference the day after tomorrow."

Although it doesn't matter if you don't win a prize, it is definitely better if you win a prize.

"Mr. Cao, it's your turn to go up and present the award!"

Mi Ying, who was sitting next to her, gave her a timely reminder.

"Mr. Dai, you are the general manager of Nanshan Auto Parts. Come and present the award on behalf of the company."

For Cao Yang, there is nothing particularly worth looking forward to in this moment of revealing his face.

It's better to be generous and let Dai Hanbiao go.

Sure enough, after listening to Cao Yang's words, Dai Hanbiao had a smile on his face.

He has some understanding of Cao Yang's character. At this time, there is no need to give in politely.

The next process is nothing special.

It was nothing more than asking Dai Hanbiao and Zeng Tingting to have a few more drinks with the leaders of the Spring City Volkswagen Purchasing Department during the toast in the evening.

There is no alcohol prohibition yet, so drinking at a supplier conference is bound to be quite intense.

After the Spring City Volkswagen supplier conference, there are a series of supplier conferences waiting for Cao Yang to attend such as Changan Ford, Great Wall Motors, Modou General Motors, Modou Volkswagen, Chery Automobile, Shenlong Automobile, Geely Automobile, BYD Automobile, etc. .

What is gratifying is that every supplier conference that Cao Yang participated in did not fail.

Excellent supplier!

Cost Excellence Award!

Supply Excellence Award!

Best contribution award!

Top Ten Quality Award!

……

Nanshan Auto Parts can be said to have won the award softly, and even Cao Yang felt a little surprised when he won it.

The awards given by various OEMs are sometimes quite mysterious.

It is impossible for every OEM to award awards to world parts giants such as Bosch and Denso.

But this time, Nanshan Auto Parts actually won a series of awards.

This makes many colleagues feel envious and jealous.

"Mr. Lu, Nanshan's strength is too terrifying. Fortunately, we did not choose to compete viciously with them, otherwise we may not be able to compete with them."

Wanxiang's sales director Jiang Cong and general manager Lu Jiansheng also attended the supplier conference of basically most of the OEMs.

It was like witnessing the crazy award-winning scene of Nanshan Auto Parts.

"We are no longer on the same level as Nanshan Group. They are in the bearing business and have not killed us all. They just made some bearings with relatively high technical content."

"The rest is mainly to match the gearbox and engine."

"However, fortunately their business is very wide, otherwise we would really not be opponents."

Lu Jiansheng is not a person willing to admit defeat.

But it also depends on who you are competing with.

If compared with Renben Bearing or NTN, he feels that Wanxiang is not bad at all.

But compared with Nanshan Group, he has no confidence.

"This time, their Xingchen Automobile also gave us a few parts such as half shafts for production. If Xingchen Automobile develops in the future, maybe we can cooperate with them in depth."

Jiang has no intention of fighting Nanshan now.

Can't fight.

"When we went to the United States to litigate a lawsuit, we established a good relationship with them."

"After the New Year, I will go to Yangcheng to visit Mr. Cao and then have a good discussion about the possibility of cooperation."

Lu Jiansheng feels that in-depth cooperation with Nanshan will be beneficial to Wanxiang.

Although everyone is making bearings, the market is so big that you can go out of China to compete with others.

……

"Gong Li, I heard that Nanshan only gave Modu Volkswagen a two-point price reduction this year. Can it still become an excellent supplier?"

Xue Wenqiang from SKF reluctantly called Li Jianfeng.

Although the supplier conference was over, he still felt dissatisfied.

Once the leader in the bearing industry, SKF's share in China has dropped to a very pitiful level.

If some bearings had not been retained and Volkswagen was too lazy to develop them, it is estimated that SKF's business in China would have to reach a higher level.

“Mr.

"Even for some parts, even if we did not use Nanshan, our overall cost has dropped a lot because Nanshan has participated in the competition."

"The most important thing is that even if they only reduce the price by 2%, the cost will be lower than after you reduce the price by 3%."

Li Jianfeng and Xue Wenqiang have known each other for many years.

So some things can be said more directly.

"Nanshan itself has already begun to prepare to build cars. If their models compete with Volkswagen's, wouldn't your company be tantamount to subsidizing the enemy?"

Xue Wenqiang must have tried every means to trip up Nanshan.

This is not the first time he has done this kind of thing.

Anyway, he was completely at odds with Nanshan.

Even though SKF has actually made peace with Nanshan in the United States, the competition in China has not stopped.

"This is not an issue I should consider."

"The leaders don't have this worry, so why should I worry so much?"

"Besides, Xingchen Automobile is taking a high-end route. If it wants to compete, it will compete with Audi of Spring City Volkswagen. It has nothing to do with us, Volkswagen."

"Spring City Public is not in a hurry, and they also awarded Nanshan a quality award, so we don't have to worry even more."

Li Jianfeng's words left Xue Wenqiang speechless.

Why do these OEMs have no sense of crisis at all?

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