Rebirth 99 to become a car giant.

Chapter 276: We are definitely going to hit a wall, everyone can rest assured

Generally speaking, many things in the automotive industry spread much slower than those in the IT industry.

Compared with news in the entertainment industry, the spread speed is even slower.

But this is also relative.

Ordinary people do not pay special attention to information related to Xingchen Automobile.

After all, until now, we still don’t know when other people’s products will be released.

It was nothing more than that when Xingchen Automobile was established, it attracted a slight wave of traffic.

However, people in the automobile industry pay unusual attention to Xingchen Automobile.

"Mr. Wang, it's basically confirmed that Xingchen Motors' first model is a high-end sedan developed to benchmark the BMW 730."

"The current quotation conditions given to suppliers are 3 units in three years, and mass production is expected by the end of next year or the first half of the next year."

"The configuration of this model is said to be very high. In addition to the 3.0T twin-turbocharged engine and 8AT automatic transmission that everyone already knows, many other configurations are only used on high-end luxury cars."

"It is said that it is equipped with 6 airbags, and the entire series comes standard with a smart key entry system and one-button engine start."

"There are also some other configurations. We are also looking for some suppliers to inquire about, but I heard that Xingchen Automobile has signed confidentiality agreements with various suppliers, and there is no way to find out some specific information."

Zhu Jianbo gave Wang Ying a quick report on the situation of Xingchen Automobile, and the tension in his heart was completely relieved.

Although there were rumors on the Internet that Xingchen Automobile was taking a high-end route, Cao Yang also promised to the bosses of various independent brands that he would not compete with them.

But news is news, and promises are promises.

Before the boots hit the ground, everyone was still feeling guilty.

There is no way, who makes all China's independent brands use either Nanshan's 1.5T turbocharged engine, Nanshan's gearbox, or both.

As long as Xingchen Auto enters the market and builds cars with the same positioning as everyone else, no one will be confident that they can compete with Xingchen Auto.

Everyone is even worried about whether Nanshan is willing to provide engines and gearboxes normally in the future, or will it regard these core parts as a weapon in the competition process?

Various possibilities have appeared in everyone's worries.

Now it seems that these possibilities have become basically impossible.

For a model with such high configuration, even if Xingchen Auto makes no money, the price cannot be lower than 20.

In this way, there will be no competition with Great Wall Motors.

"Mr. Cao will never change his mind until he hits a wall."

"This is also a good thing for us at Great Wall Motors."

"But I'm afraid that the development of Xingchen Motors will drag down Nanshan Group and affect our parts supply."

Wang Ying is now fully committed to promoting the transformation of Great Wall Motors into SUVs.

The H6 model, which draws on Honda CRV, is already under intensive development.

According to the current progress, formal mass production will be launched in the first half of next year.

By then, whether Great Wall Motors can successfully reach the level of annual production of 20 yuan will depend on the performance of the H6.

"It shouldn't happen. Nanshan Group is said to have a turnover of 500 billion yuan this year and a profit of at least 50 billion yuan."

"No matter how much money Xingchen Motors wastes, it can only waste 10 billion a year at most, which will not put Nanshan Group into a financial crisis."

When Zhu Jianbo said this, Wang Ying did not fully agree.

“Now that there is only one model, it naturally doesn’t cost much money.”

"If by then people start to develop cars, SUVs and MPVs of all levels together and directly develop seven or eight models, Nanshan Group may collapse suddenly."

Wang Ying has met many kinds of people over the years.

Some people were very successful at the beginning, but after they got involved and messed around a few times, they lost all their previous success.

Just like Evergrande Motors in later generations. If they just build one or two models honestly and don't talk about "buy, buy, buy" or anything like that, if it costs tens of billions, they won't be able to outperform a few new car-making forces. Development is poor.

The results of it?

"Mr. Cao does things in a systematic way, even though he is sometimes radical."

"Xingchen Automobile has not launched a single product, so it should not be able to launch so many models at once."

"Besides, a large number of their parts are now produced by Nanshan Auto Parts. As long as these parts technologies are successfully mastered, even if the car-building project fails, the parts project alone should be able to survive."

Zhu Jianbo can't say how much he likes Nanshan Group, but he definitely doesn't want to see Nanshan Group fall.

Otherwise, for the research and development of many parts, they would have to go to European and American giants such as Bosch and Continental.

Not to mention the price, just communicating is sometimes very tiring.

Especially when it comes to research and development work, it is often necessary to contact the headquarters of these suppliers.

Originally, there was a time difference between the two places, as well as language differences.

In addition, foreigners disappear on vacation at every turn.

That communication could make engineers from the Great Wall Motor Research Institute vomit three liters of blood.

“Didn’t our H6 prototypes start rolling off the assembly line this month?”

"Let's go to Nanshan Group to visit some time. By the way, we can visit the various factories where they provide parts for the H6 to see if they are really that powerful."

"In addition, the progress of our self-development of engines and gearboxes will also be appropriately accelerated."

In Wang Ying's heart, it is obvious that he still feels that a plan like Xingchen Automobile, which makes most of its parts by itself, is worthy of envy.

She is now also promoting Great Wall Motors to develop along this line of thinking.

Of course, the process was definitely not that smooth.

"We are already working hard, but even if we can get rid of the fate of purchasing our engines and gearboxes from the Nanshan Group as a whole, it is very difficult to completely get rid of their parts supply."

"For example, bearings, there is no QCD product in China that has better overall performance than Nanshan Bearings."

"As long as the turbocharger is used in a turbocharged engine, it goes without saying."

"In the whole of China, only Nanshan can currently produce. If we don't buy from Nanshan, we need to buy from BorgWarner's American factory or Eaton's American factory."

"The cost may be more than double that of Nanshan."

When Zhu Jianbo said this, Wang Ying's mood suddenly became a little lower.

However, she felt a little better when she thought that Nanshan Group did not plan to make a car worth more than 20 to [-] yuan.

It is impossible for Great Wall Motors to make all its parts in-house.

In this case, whether it is for Bosch, Continental or Nanshan Group, it seems to be the same?

When she thought about it this way, she stopped worrying.

……

"Mr. Wang, the battery production line of Nanshan Auto Parts makes lithium-ion button batteries. It is said to be used for smart keys and will not produce mobile phone batteries or laptop batteries."

"But they haven't denied the idea of ​​producing car batteries in the future."

Some time ago, Lu Faxiang was nervous for a while because Nanshan was going to build batteries.

Now I can finally breathe a sigh of relief.

"Mr. Cao is really generous this time. I heard that they entrusted Warwick to help develop several special-purpose chips. Even BYD Nanshan Semiconductor, which we cooperate with, has also received some entrusted development business."

"These parts are generally related to various advanced electronic and electrical components."

"If it is developed according to their requirements, then Xingchen Automobile's first product will really be the most high-end product produced in China."

Liang Chuanqing, who was next to him, also chimed in.

Every company has its own circle.

Even if you eat in the cafeteria, it's the same.

Sitting next to Wang Fu are always the company's various ministers and vice presidents.

Ordinary employees would not be so ignorant to sit nearby.

"Autohome will reveal some news about Xingchen Auto every now and then, which always whets everyone's appetite."

"But I have to say that every time the news is revealed, it is still consistent with the positioning of high-end models."

"For example, double-wishbone front independent suspension and five-link rear independent suspension. This configuration is definitely not available for ordinary cars."

"Not to mention the rumored air springs."

Zhong Qiang also expressed his views beside him.

I don’t know since when, BYD’s internal executives always mentioned Xingchen Motors or Nanshan Group when talking about the domestic automobile industry.

"The way Xingchen Motors is doing this, I don't feel like suppliers or R&D personnel are leaking secrets. Instead, it feels a bit like they are deliberately doing marketing."

"Continuously keep the name Xingchen Automobile popular and let more and more people know that there is a brand like Xingchen Automobile in China."

When Liang Chuanqing said this, everyone couldn't help but nodded.

Every OEM and supplier have signed confidentiality agreements.

Engineers in the research institutes of various car companies are also emphasized from time to time to have a sense of confidentiality.

Under such circumstances, Xingchen Automobile's information is still continuously flowing to the Internet, which is obviously abnormal.

Before, everyone just didn’t think about it in particular.

"If we continue at this pace, by the time Xingchen Motors' first model is launched, its various configurations will have been exposed."

"By then, consumers will no longer have a sense of mystery and expectations. How will they do post-launch promotion?"

Wu Huabing, the director of the sales department, obviously couldn't understand Xingchen Motors' approach.

In his opinion, normal marketing of new models will only start about three to five months before the model is about to be launched.

At that time, we already have a prototype car, and we can invite various media to hold some activities to hype up the popularity of the new model.

When it goes on sale, we will start all-out promotion and marketing.

What Xingchen Auto is doing now is obviously completely inconsistent with his knowledge.

"I think this may have something to do with Xingchen Automobile's positioning."

"What they want to make is a high-end luxury model, directly developed to benchmark the BMW 730."

"In this case, it may be a good idea to let more people know that their parts and some configurations are very good."

"Take air springs as an example. If it weren't for the fact that there are several articles on Autohome to popularize the knowledge of air springs, let everyone know the difference between cars using air springs and ordinary cars, and there are several ordinary cars. How well do consumers understand this configuration?”

Wang Fu interprets this approach directly from the brand positioning of Xingchen Automobile and the ultimate goal it wants to achieve. The vision is obviously different.

But if you think about it carefully, it seems to make sense.

"Mr. Wang, can we also consider learning from this approach on new models?"

"The test drive activities for the F3 model will not start until next month."

"If we start to reveal the configuration information of some models now, it should also attract some attention."

As soon as Wu Huabian finished speaking, Wang Fu denied it.

"We are taking the route of economy cars and there is no way to learn from Xingchen Motors."

"Some people are equipped with 6 airbags, but what about us? The top model only has two."

"If we really follow the model of Xingchen Automobile, it won't be propaganda, it will be letting netizens complain about us."

Obviously, in Wang Fu's view, Wu Hua Cake's plan is a bit imitative.

"If Nanshan Auto Parts can produce most of the advanced configuration parts on Xingchen Automobile, we may also be able to enjoy corresponding dividends on some of our models in the future."

"For example, the 8AT automatic transmission. If we want to produce models with more than 20 yuan in the future, I think we can consider equipping it with 8AT."

When Zhong Qiang saw that Wu Hua's cake was deflated, he quickly changed the topic.

"Until now, no model in the world has been equipped with an 8AT automatic transmission. Even the BMW 730 only uses ZF's 6AT."

"Under this situation, whether Nanshan Transmission can successfully develop 8AT is also a question."

Although Liang Chuanqing knew that Nanshan Group had strong R&D capabilities.

But he doesn't believe it if Nanshan Group's R&D strength is already stronger than that of international parts giants.

Or rather, they don’t want to believe it.

"When Nanshan came up with 6AT, not many people were willing to believe it."

"Now it will take at least a year for Xingchen Motors to be mass-produced. I think it is still very possible to complete the development of the 8AT automatic transmission within the next year."

Wang Fu is very confident in Nanshan’s R&D capabilities.

He even came up with the idea of ​​asking the Human Resources Department to recruit some Nanshan employees.

"If that's the case, then the configuration of Xingchen Car will be really powerful."

"If someone brags about something, it may come true."

Zhong Qiang said a little enviously.

Comparing with BMW 730.

Even if they shouted this, they would not dare to shout it out.

But Xingchen Auto has already done this.

The most important thing is that it seems that it is possible for others to actually make it.

"If you put it this way, I'm really looking forward to Xingchen Motors' new models."

Lu Faxiang's original attention was on the battery.

But after listening to everyone's discussion, I began to have some expectations for Xingchen Automobile.

"Judging from the current information, Xingchen Motors will never look back until it hits the wall."

"Everyone can rest assured that our products will be good."

"Don't think about other things so much."

Wang Fu felt that it was strange that the whole lunch was spent discussing the affairs of Nanshan Group and Xingchen Motors.

This is BYD, not Nanshan Group.

So soon, he began to say a concluding sentence, and then lowered his head to compete with the plain chicken on the dinner plate.