Rebirth 99 to become a car giant.

Chapter 271 Pride and Prejudice, Springfield Motors and BMW’s reaction

I don’t know when it will start, but campus recruitment by various companies has started in September.

Except for the lawsuit last year, Nanshan Group's campus recruitment was a little late. In the past few years, it has been launched in September.

This year, the entire Nanshan Group directly set a recruitment target of 3000 people.

And for the first time, he went to universities in the two key cities of Shanghai and Imperial Capital to hold a lecture.

At the beginning, most of the 985 students in these two cities had little interest in coming to work at Nanshan Group.

In the past two years, this situation has slowly begun to change.

Nowadays, there are obviously more fresh graduates who have heard of Nanshan Group than before.

In the eyes of many students, any company they have heard of should be relatively powerful.

Otherwise, how could the reputation reach his ears?

Against this background, Nanshan Group’s campus recruitment has gone much smoother than in previous years.

"Old Zhong, if I remember correctly, Nanshan Group has been conducting social recruitment continuously in the past year, and the current number of employees has exceeded 2."

Also in Lingnan Province, BYD can fully feel the pressure brought by Warwick and Nanshan.

We are all private enterprises engaged in industry, and they often appear together in various lists.

But the gap in turnover is getting wider and wider.

Nanshan Group, in particular, was not enough in front of BYD a few years ago.

But now it's...

"Their number of employees should reach 2.5 by the end of this year, and it will definitely exceed 3 next year."

"Especially when Xingchen Motors is fully put into production, the number of employees will rise to a higher level."

"This is the reason why their factories use a large number of automation equipment and robots produced by Nanshan equipment and Nanshan Robots. Otherwise, the number of employees would be estimated to reach 5 to [-]."

Zhong Qiang is quite familiar with the situation of Nanshan Group.

This supplier is stronger than its customers.

It’s okay not to pay attention to it.

"Nanshan's comprehensive rollout has achieved great results in all fields. I plan to learn from it appropriately."

"However, in order to avoid fierce competition, I plan to appropriately stagger the development path of Nanshan Group."

"Starting next year, the company will focus on developing the OEM business in the mobile phone industry and the mobile phone-related parts business."

"I feel this is also a sunrise industry."

BYD's mobile phone business may be unfamiliar to many people.

But in fact, it has always been present throughout BYD's development.

BYD initially started with mobile phone parts, including LCD panels, mobile phone casings and molds. In the following years, with the introduction of international customers, BYD's complete mobile phone business developed rapidly.

Today, the cooperation between BYD and Nokia has become increasingly close.

"Mr. Wang, OEM is a labor-intensive industry with fierce competition and relatively low technical complexity. Of course, the profit rate is not high, and the development prospects cannot be compared with the automobile industry."

"If we invest a lot of resources in OEM, will the gap with Nanshan Group become wider and wider in the future?"

Zhong Qiang is now used to comparing everything with Nanshan Group.

Whether the other party is engaged in parts business or equipment business, they are all relatively high-tech.

From the current point of view, the prospects are also promising.

But the feeling of OEM is not high-end at all.

"BYD is a listed company. The development of the company must take into account changes in stock prices, and one of the ways to keep the stock price rising is to 'make the company bigger.'"

"The initial car-making business had this consideration in mind, but although our F6 is successful, it's hard to say whether future models can continue to be successful."

“Even when it reaches a certain stage of development, it’s not surprising that it will fall into a new bottleneck.”

"So while we are betting on the automotive industry, we also need to think about other ideas to make the company bigger, and we must make the company a Fortune 500 company as soon as possible."

"Obviously, contract manufacturing is a convenient way."

When Wang Fu said this, Zhong Qiang understood.

Foundries have always been known as "big", the most typical ones are Foxconn, Pegatron, Quanta and other companies.

These companies have one thing in common: they are large in scale and have a large number of employees, and they are all Fortune 500 companies.

"Mr. Wang, since you think mobile phone OEM is a promising industry, why don't you just consider manufacturing mobile phones yourself?"

Zhong Qiang couldn't help but ask another question related to the company's development direction.

"If we want to do mobile phone OEM business, we can't manufacture mobile phones ourselves. Otherwise, who else would dare to hand over the OEM business to us?"

"Don't forget that Nanshan Group produces its own auto parts, and now it also builds its own cars."

"But cars are different from mobile phones. The auto parts technology mastered by Nanshan has absolute QCD advantages, and Xingchen Automobile's positioning is still so high."

"Essentially, the establishment of Xingchen Automobile will not bring any direct threat to the vast majority of customers."

“It can be said that Nanshan Group’s defense wall in the automotive industry is very high.”

"It's not like we are in the mobile phone industry. People can find other foundries to replace us at any time."

"So BYD will never manufacture its own mobile phones in the future, it will only manufacture mobile phone parts and OEM."

Wang Fu still has a relatively clear understanding of the company's development plan.

Of course, in the past two years, he has been constantly adjusting the company's development plan so that it can best comply with the development of the times.

While BYD was discussing Nanshan and its own development plan, many companies were doing the same thing.

"Mr. Zhu, Nanshan Group came to Spring City University yesterday to give a presentation."

"I slipped in and listened for a while, and found that when talking about Xingchen Automobile, the positioning of their models seemed to be very close to Spring City Volkswagen's Audi A6."

"I think this matter needs attention."

Tao Wen, director of the brand public relations department of Spring City Automobile Group, came to Zhu Zhengfeng's office early in the morning.

Although Spring City Volkswagen's Audi cars do not have the highest sales volume, they contribute the most profits to Spring City Motors.

它的售价从30.8万到54.2万，发动机排量也有1.8L自然吸气发动机、1.8T涡轮增压发动机、2.4L自然吸气发动机和2.8L自然吸气发动机4个选择。

It can be said that the needs of official vehicles have been fully considered.

In 2000, the domestically produced Audi A6 was officially launched, with sales reaching 16080 units that year.

In 2001, the technologically upgraded version of the Audi A6 was launched, and the annual sales volume of the Audi A6 reached 2.8 units.

In 2002, several upgraded versions of Audi A6s were launched on the market, with annual sales reaching 34962 units.

By 2003, the annual sales volume of domestically produced Audi A6 reached 61281 units.

This year, Spring City Volkswagen has set a sales target of 6 units for the Audi A10!

To put it bluntly, the Audi A6 is definitely Spring City Motor’s profit cow, and there is no room for error.

"Xingchen Motors is bragging. Does he think that high-end luxury models can be produced if they want to?"

Zhu Zhengfeng has always been unhappy with Nanshan Group.

Naturally, he dislikes Xingchen Motors, a subsidiary of Nanshan Group, very much.

"Mr. Zhu, what you said makes sense, but I'm afraid that Xingchen Automobile will cause some trouble."

"After all, they are a Chinese independent brand company. If they use any means in the company car market, they may cause trouble for the Audi A6."

"Especially the market in southern China is likely to be taken away by them."

Although Tao Wen is not responsible for sales, as the head of the brand public relations department, her sensitivity is actually stronger in some aspects.

"When we persuaded Volkswagen to introduce Audi models, we made a lot of promises."

"Promoting it in the official car market is one of them."

"As a private enterprise, Nanshan Group still has some influence in Yangcheng, and even has some influence in Lingnan Province."

"But compared with our Spring City Automobile Group, it's still far behind."

"I think you are worrying too much."

Zhu Zhengfeng participated in the entire introduction of the Audi A6 model and has extraordinary confidence in this car.

Even to a certain extent, the Audi A6 is slightly more famous than the BMW 5 Series and Mercedes-Benz E-Class.

This situation is completely different from their international status.

In China, there is BBA, which is Mercedes-Benz, BMW and Audi.

But internationally, BMW and Mercedes-Benz do not think Audi can be compared with them.

A Volkswagen product has changed four circles, and you want to compare it with Mercedes-Benz and BMW?

"That's true."

"Xingchen Automobile is so arrogant. When the time comes, our group will give them a slap in the face and let them know who is the leader of China's automobile industry."

Tao Wen praised it a little embarrassedly.

At the same time, she secretly made up her mind that in the future, she would not take the initiative to report to Zhu Zhengfeng on matters related to Xingchen Automobile.

Otherwise, it would be embarrassing if you slap the horse's leg by flattering you.

……

"Ai Moha, I recently got news that China's newly established Xingchen Motors regards our 730 as a benchmark model."

At BMW China, Sales Director Mike Ti was chatting with General Manager Aimoha as if telling a joke.

Although BMW and Brilliance Group established BMW Brilliance, they currently only produce the 3 Series and 5 Series. High-end models such as the 7 Series have always been imported.

The sales system of imported BMW is separate from that of BMW Brilliance.

"McTy, are you sure you're not kidding?"

"Is there any company in China that wants to use the BMW 730 as a benchmark model?"

"It won't be like Brilliance Auto, which will come out with a product that looks almost the same but only costs a fraction of the price, right?"

"In that case, our legal department is not a vegetarian!"

Aimoha has full confidence in BMW's brand power.

In his opinion, no company in China has the strength to threaten BMW.

Especially BMW’s flagship model.

"I also think this is a bit incredible, but there are already many related reports on the Internet."

"No one denies this."

"The most important thing is this company called Xingchen Automobile. They say they want to make high-end models."

"It's simply that the ignorant are fearless."

McTee obviously doesn't think Xingchen Automobile can really pose any threat to the BMW 7 Series.

High-end models are not something you can just do if you want to.

There are so many car companies in the world, who doesn’t want to make a profit on high-end models?

But how many are successful?

"China's own brands are still at the stage of plagiarism. There is nothing to say."

"Even the Japanese manufacturers, which are much better than them, have been producing cars for so many years. They can be regarded as having Toyota, Honda, Nissan, Mazda, Subaru, Suzuki and other companies in the world."

"But so far, Toyota's Lexus has barely gained a foothold in high-end models, while Honda's Acura and Nissan's Infiniti are still unable to compete."

"Under such circumstances, a Chinese independent brand said it would challenge our BMW 7 Series. I think this is just sensationalism."

"We don't need to pay any attention to it. Even when reporters interview us, we refuse to answer questions in this regard."

"Otherwise it would be completely advertising to the other party!"

Aimoha gave his opinion very definitely.

He didn't even want to remember the name Xingchen Automobile.

In this regard, McTee didn't say much.

Because his thoughts are actually similar to Amoha's.

……

"Mr. Cao, are you poaching people a little too harshly?"

"In the entire Pan-Asia Automotive Design Center, more than [-] engineers have switched jobs to Xingchen Automobile."

"The way you are doing this makes us very passive."

As Xingchen Automobile's actions become larger and larger, the intensity of poaching people has also been accelerating.

There are so many parts that need to be designed and implemented. The best thing is to recruit a group of experienced engineers immediately and get started working immediately.

"Mr. Wang, your criticism is correct. I will tell the personnel right away and ask them to restrain themselves."

After Cao Yang received a call from Wang Huiliang, deputy director of the Purchasing Department of General Motors in Shanghai, he was not surprised.

During this time, several people from car companies had complained to him about similar topics.

At this time, Cao Yang was definitely not suitable to defend himself.

Anyway, if you complain, I will tell the people below to pay attention.

If there is no improvement, then it is the fault of the people below.

Of course, Cao Yang is not saying that he cannot shoulder this responsibility, but sometimes when he is the boss, he cannot give away all his cards at once.

"Speaking of which, you guys should have at least hired hundreds of R&D personnel from your domestic counterparts, right?"

"If you invest so much in research and development, don't lose all your money when the time comes."

Wang Huiliang originally wanted to complain, but Cao Yang's words made him feel as if his fist had hit the air.

So I had to hold my breath and change the topic.

"There is no turning back when I shoot my bow. I feel a little regretful and worried now."

"But you can't give up halfway."

Cao Yang's answer once again made Wang Huiliang feel powerless.

Shouldn't you argue?

how come...

"Mr. Cao, I heard that your Xingchen 1 is set to compete with the BMW 7 Series. What price range will it reach then?"

After punching the air with two fists in succession, Wang Huiliang changed his mind and started gossiping.

After all, in the car circle, topics related to Xingchen cars are something that everyone talks about after dinner.

After all the phone calls, there must be something gained.

"The price has not been decided yet. After all, the model has just begun to be developed, and it is hard to say when it will be produced."

Cao Yang was definitely not that stupid to reveal the selling price information to Wang Huiliang.

"You won't build a model with the same appearance and size as the BMW 7 Series, and then set a price of more than 20 to [-] yuan, and directly give BYD and Geely a dimensionality reduction blow, right?"

Although Cao Yang did not answer, Wang Huiliang continued to talk.

"Mr. Wang, your suggestion is a good one. I will consider it carefully when the time comes."

Cao Yang continued to be perfunctory.

But Wang Huiliang became depressed.

When have I ever given you advice?

Will Xingchen Automobile put the blame on itself when the time comes?

At that time, a bunch of independent brands had strong opinions on Xingchen Automobile, and then Cao Yang sold himself?

Thinking of this possibility, Wang Huiliang quickly added: "Actually, I think China really needs a luxury car of its own. We cannot always let foreign brands such as Mercedes-Benz, BMW and Audi monopolize the high-end market."

"Mr. Cao, you have done what we wanted to do but couldn't."

"When Xingchen 1 is launched, I will definitely cheer you on and teach Mercedes-Benz and BMW a lesson."

Wang Huiliang also started to make nonsense there.

The two of them talked nonsense there for more than ten minutes, as if they were talking about people and ghosts.

……

As the staff size of Xingchen Automobile Research Institute continues to expand, various research and development work is also advancing rapidly.

However, in this way, some news about Star 1 will inevitably be leaked.

After all, some tasks require the cooperation of suppliers.

In addition, the staff of the institute come from all over the world, and their former employers are all different. Even if the company constantly emphasizes confidentiality, there will always be some people who inadvertently reveal information that they think is insignificant.

"Director Nakazawa, when will the development of our 8AT automatic transmission be completed?"

At the Aisin headquarters, Okumura, the head of the sales department, came to Nakamura's office worriedly.

Obviously, he heard some bad news about Ae Shin.

"It's almost there. The basic research and development work has been completed. There are still some small issues that need to be improved."

"The Lexus models that will be launched in the next year will be equipped with our 8AT automatic transmission for the first time."

"what's wrong?"

"Is there any customer who also wants to carry our 8AT?"

As the R&D director of Aisin, Hiroyuki Nakazawa is directly responsible for the R&D coordination of all gearbox projects.

As one of Aisin’s most important projects in the future, he is personally tracking the development of 8AT.

"Aisin China Branch reported a piece of news this morning, and I think it is necessary to pay attention to it."

Although Okumura felt that this news was a bit unreliable, he still felt that it was necessary to tell Nakamura.

"what news?"

"Why do I think you look a little worried?"

Nakazawa put down what he was doing and prepared to have a good chat with Okumura.

"You should be familiar with China's Nanshan Group, right?"

"Of course! Nanshan Gearbox is Aisin's biggest competitor!"

"Nanshan Group established a car company this year called Xingchen Automobile. It is rumored that their first model will be equipped with an 8AT automatic transmission."

"And it is likely to be launched on the market earlier than our 8AT, which will undoubtedly bring very big variables to the development of our 8AT."

When Okumura said this, Nakazawa's expression immediately became solemn.

If other Chinese companies said that they could produce 8AT earlier than Aisin, he would not even pay attention to it.

But when it comes to Nanshan, he feels that things need to be more cautious.

There's nothing I can do about it, Aisin suffered too much at Nanshan's hands.

"Is this news accurate?"

"I don't know either, but it is said that Xingchen Automobile is positioned as a high-end luxury model, so the possibility of the other party using 8AT is very high."

"Is there a way to get more accurate information?"

"The Huaxia branch is already working hard, but it will take some time!"

Okumura also felt aggrieved.

When did Aisin have to worry about whether a Chinese company would threaten it?

"I think the Huaxia branch needs to figure this out at all costs, otherwise it is likely to be passive in the future."

"I know, but I want to confirm one more thing. Compared with the 6AT transmission, can our 8AT transmission really increase the power of the vehicle and reduce the fuel consumption of the vehicle at the same time?"

When Okumura asked this, Nakazawa felt a little uncomfortable.

what's going on?

Does your business have no confidence in our R&D?

"The essential difference between the 8AT transmission and the 6AT transmission is the number of gears and the range of the gear ratio. The 8AT transmission has a wider range of gear ratios. The gear ratio corresponding to the low gear is larger, and the gear ratio corresponding to the high gear is larger. smaller."

"So, for a vehicle equipped with an 8AT transmission, the torque doubling effect is better when driving in low gear, and the vehicle is more powerful. However, the engine speed is lower when driving in high gear, and the engine's working efficiency is higher, corresponding to the vehicle's fuel consumption. It’s more economical.”

Although he felt uncomfortable, Nakazawa still explained it to Okumura.

"Can the R&D side help prepare some more convincing PPTs so that we can promote it to potential customers as soon as possible?"

"I think it is necessary to lock in orders from some customers before Nanshan 8AT is officially launched."

In the development of 8AT automatic transmission, Okumura believes that Aisin is definitely ahead of Nanshan.

Various automobile giants should also believe more in Aisin's strength.

Unless Nanshan 8AT is officially launched on the market and prototypes are submitted to various customers.

But now Nanshan 8AT is still only rumored, and there is no official news.

So he wanted to seize this opportunity and take the lead.

"Give me a week and I'll arrange for someone to sort out the advantages of 8AT!"