Rebirth 99 to become a car giant.

Chapter 250 Reaching out to the Internet?

There are no impervious walls in the world.

Not to mention that Nanshan itself did not want to keep it secret. Even if it wanted to keep it secret, it would be impossible to keep the organizational structure adjustment a secret.

Although it is not a listed company, it does not need to make public announcements.

But customers and related manufacturers must also be very concerned about the changes in Nanshan.

"Brother, will this big change in Nanshan have any impact on the construction of our hot stamping production line?"

"If Nanshan Auto Parts directly invests in production lines, we will lose a good opportunity."

Inside the Yangcheng Huaqiang Factory, Guo Shufu came to his eldest brother's office worriedly.

At the beginning, he gave up [-]% of the company's shares to Nanshan and spent a sum of money to purchase various advanced presses. This business played a very important role in the development of Huaqiang Factory.

Today's Huaqiang Factory is also quite famous in the field of domestic auto parts stamping.

In addition to supplying parts to Yangcheng Honda, it also supplies a large number of parts to BYD.

We even got an order from Zephyr Nissan.

Considering that stamped parts are large in size and prone to deformation during long-distance transportation, if we want to continue to expand the scale in the next step, we will definitely need to go out of Yangcheng.

The hot stamping production line is the first production line they invested out of Yangcheng.

After Cao Yang made the suggestion to people from Great Wall Motors, the other party quickly took action and began to proactively contact Huaqiang Factory to discuss the production of hot stamped parts.

"It should not be the case. Nanshan has always been developing functional parts with relatively high technical difficulties. If they wanted to do stamping parts, they would have done it long ago."

"Although the technical threshold of hot stamping is much higher than that of cold stamping, our equipment and molds are all produced in Nanshan, and they have already made a fortune here."

"Then in terms of hot stamping technology, Nanshan also received a technology commission fee of 5% of sales from Huaqiang Factory."

"In the end, from [-]% of the shares, we can further obtain dividends from the net profit."

"In this case, there is no need for them to cast the line themselves."

"Besides, the investment in a hot stamping production line is quite large. It requires a bank loan. Nanshan definitely doesn't want to make such an asset-heavy investment."

Guo Shuyin was not panicked at all.

In the past few years, his research on Nanshan has been relatively in-depth.

It is also very clear what the positioning of Huaqiang Factory is within the Nanshan system.

They just need to make the stamping parts well.

"What you said makes sense, but if their organizational structure has just been changed, it is estimated that it will take some time for personnel in each department to adapt."

"Will it affect the speed of our factory construction?"

Guo Shufu raised another concern.

Huaqiang Factory itself has no R&D capabilities, at least not now.

More often than not, they are like a factory.

For things like hot stamping production lines, Nanshan still needs help in building and debugging them.

"Although the organizational structure has been adjusted, the specific positions and specific work of most people have not changed."

"Mr. Cao also wanted to maximize the impact of this change on the company's operations, so he cut the knot quickly and directly announced the reform plan and the general managers of each company."

"There is no need to discuss and discuss, it will mess up everyone's thoughts."

"Next step, we will directly find the relevant personnel, finalize the production line plan as soon as possible, and then start producing equipment, so as not to waste too much time in the middle."

"The production efficiency of hot stamping is relatively low. We have to consider the demand of Great Wall Motors to see whether we need to invest in two production lines at once."

Guo Shuyin's thinking is relatively clear.

Hot stamping is the most important development direction of the company in the next few years.

Compared with the fierce competition in cold stamping, there is no competition in hot stamping.

Even if international hot stamping parts giants such as Benteler, Gestamp and Cosma come to invest in and build factories in the future, he is confident that they will give it a try.

As for comparing with domestic manufacturers, you need to wait at least five or six years before considering it.

"Well, I'll make an appointment with the technicians from Nanshan Equipment to go over and start the project first!"

After listening to his elder brother's words, Guo Shufu's worries eased a lot.

The next step is to roll up your sleeves and get to work.

……

"Gong Zhang, this time the company directly hired Mr. Xie from Shaogang to serve as the general manager of the special steel plant. It seems that he will be able to flex his muscles in the field of special steel in the future."

Zheng Dong only joined Nanshan Special Steel in 03, but he witnessed with his own eyes the Nanshan Special Steel Plant's rapid ramp-up in production capacity and rising sales from the start of production.

Nowadays, we are full of expectations for the company.

Although the entire steel industry is still sluggish, all prices are at low levels.

But what Nanshan Special Steel makes are not ordinary low-end steels, but special steels such as mold steel, bearing steel, and gear steel.

To put it bluntly, Nanshan Special Steel has not produced steel for less than 1 yuan per ton until now.

Even the price of some mold steel can reach tens of thousands of yuan per ton, and the profit margin is definitely very considerable.

"Mr. Xie used to be the deputy chief engineer of Shaogang Iron and Steel Co., Ltd., and his skills are very good. The company hired him, which is considered the right person."

"However, I feel that the current production capacity of 30 tons will soon be insufficient as long as the company appropriately produces more mid- to low-end special steel."

“I just don’t know if there are any plans to expand production in the future.”

As a veteran of the company, Zhang Hui naturally hopes to have more opportunities.

Every expansion of production will be accompanied by a promotion of personnel.

"The group's positioning of Nanshan Special Steel is to produce special steel with high technical content and high added value. Some mid- to low-end products have to compete with others on price, and there is no way to give full play to their technical advantages, so they probably won't be produced."

"I wonder if Mr. Xie can persuade the company to adjust this direction in the future."

Zheng Dong hopes that special steel plants will develop rapidly, but he also knows the positioning of special steel plants.

So I feel quite conflicted.

"Of course it would be best to be able to change the positioning, but I'm worried that the company will face some new troubles before it has thought about this content."

Zhang Hui has been working in this industry for more than ten years, and his horizons are naturally wider than Zheng Dong's.

"What's the trouble?"

"Is there trouble with insufficient production capacity?"

Zheng Dong asked with a smile.

"The special steel we make now are basically relatively high-end products, and they are competing for the market of imported manufacturers such as Kobe Steel."

"Not to mention other things, Longji Special Steel has already started to cut prices on us in terms of mold steel alone, and there may be other moves in the next step."

"Compared with ordinary steel, special steel is more profitable. No steel factory will give up this market easily."

"But these companies have such deep foundations that you don't even know what their next move will be."

When Zhang Hui said this, Zheng Dong immediately felt the problem.

In any industry, new entrants will face pressure from the previous giants.

After all, no one wants to see someone coming to grab the cake.

"The company just entered into a huge lawsuit with SKF and other manufacturers last year. Do those steel giants dare to easily challenge us?"

"You said they are steel giants, why don't you dare? Even though companies like SKF and Aisin are very large and influential, they are still lagging behind compared to steel giants."

"We are playing at home now. Even if they make any moves, there is nothing to be afraid of. At worst, our special steel will be supplied to the companies in the group first."

Although Zheng Dong knew that what Zhang Hui said was reasonable, he didn't think the problem was that serious.

"Although our special steel can be supplied to group companies, the parts produced by the group using these special steels will eventually be sold around the world."

"Maybe someone will cause something bad in this place by then."

Zhang Hui and Zheng Dong kept talking to each other, but they were very concerned about the company's development prospects.

This is also one of the characteristics of entrepreneurial companies.

Employees are more concerned about the company's development and do not feel that the company's success or failure has nothing to do with them.

……

"Mr. Cao, with this reform of yours, the company's momentum has come out."

"A group, eight subsidiaries, and an investment company can give people a very different feeling when they make promotional videos."

In a private restaurant on the edge of the Pearl River in Yangcheng City, Cao Yang and Fang Sisi were chatting casually while tasting delicious food.

The Spring Festival is coming soon, and Fang Sisi will return to the Imperial Capital tomorrow, so this meal can be considered a practice.

However, for Nanshan, because a large number of parts are exported, not all employees can go home for the Spring Festival.

Cao Yang, the general manager, is even more inseparable.

"These are all false. This major change is mainly to prepare for rapid development in the next few years."

"The Chinese automobile market will usher in explosive growth in the future. Whoever can seize this wave of opportunities will be able to reborn and achieve corporate sublimation."

"Nanshan has always been committed to becoming the world's largest auto parts company and the strongest parts company in the world."

"But it's not that easy to achieve this goal."

"Today, we have achieved breakthroughs in gearboxes and engines, but there are still many problems that need to be overcome in other key functional parts of the car."

"Promoting the development of domestic independent brands is one thing, but supplying parts to international giants such as General Motors, Ford, and Volkswagen is also essential."

"This requires each company to face strong players in its own field and fight with others."

"The various lawsuits at the end of last year were a major outbreak of the grievances Nanshan had accumulated with other manufacturers during the past few years of development."

"Although it is estimated that there will not be such a big case in the short term, if Nanshan continues to develop rapidly, it will definitely infringe on the interests of more parts giants."

"Not every lawsuit will go so smoothly by then."

"Splitting the company's various businesses can also avoid this risk to a certain extent, lest problems arise in one sector and drag down the development of the entire company."

In front of Fang Sisi, Cao Yang was willing to tell more information.

If this kind of worry is exposed to other employees in the company, it is obviously not a good thing.

But Fang Sisi is not an employee of her own company. We are all friends and have a close relationship, so naturally she can talk more.

"There is indeed a potential risk. Those international giants will not give up their own interests easily once they violate other people's core interests."

"Then no matter whether it makes sense or not, people will use various means to do it."

Fang Sisi also spent some time overseas. She often interviewed various companies and had a relatively good understanding of some business competition situations.

The struggle at home and the struggle abroad are sometimes very different.

But they are all very cruel.

"Do you plan to stay at Huaxia Station from now on?"

"Are you interested in doing something else?"

Cao Yang felt that it was not a problem to keep talking to Fang Sisi about work-related matters.

So when it was about time, I took the initiative to change the topic.

"how?"

"Does our Mr. Cao have any ideas?"

Fang Sisi was very smart. When Cao Yang asked, she realized something.

“I always have ideas.”

"Whether it was the previous lawsuit against a national giant or the collision between Autohome and various Internet companies some time ago, I realized one thing, that is, the importance of publicity work."

"So I thought about whether there could be a voice for Nanshan on the Internet."

"You happen to be a professional in this field. If you are interested, Nanshan Investment can consider investing in a new Internet company and you will be responsible for the related business."

When Cao Yang said this, Fang Sisi fell into deep thought.

She was thinking about the meaning behind Cao Yang's words, and how much water they contained.

"On the current Internet, news resources are basically monopolized by the four major portals. It would be very difficult for Nanshan to compete with them for the cake."

"And the current traditional media is still very powerful. If Nanshan enters this field, it will not only compete with Internet companies, but also compete with traditional media."

Fang Sisi did not refuse directly, but expressed her worries.

Nanshan is an industrial company. Although there is already an Internet company like Autohome, it is still an industrial company in nature.

If she wants to transform, Fang Sisi feels that it is not that easy.

"The portal is all-encompassing. It does everything and is not proficient in anything. It is not a field that Nanshan wants to enter."

"As for traditional media, they are still very strong now, but in ten or eight years, a large number of newspapers and magazines may have to close down or survive."

"Except for a few relatively strong TV stations such as China Channel, most local stations will definitely have a difficult time in the future."

"On the contrary, the Internet industry is definitely a sunrise industry and will be developing at a rapid pace in the next ten years."

“The purpose of establishing Nanshan Investment is to get a share of the rapid development of the Internet, and then use it to support the development of the industry.”

"Otherwise, there will be great pressure on the core technology that Nanshan will develop next."

“Some things cannot be achieved without spending money.”

Cao Yang looks at the problem from God's perspective. Naturally, his thinking is very clear and he speaks very confidently.

This also conveyed some confidence to Fang Sisi.

“My family has never been very supportive of entrepreneurship.”

"They are all people within the system, but this is not absolute."

"It mainly depends on my own thoughts. I need to think about it again."

Fang Sisi did not refuse directly, nor did she agree.

After all, Cao Yang's proposal was a bit too sudden.

This was normal, so Cao Yang didn't say much.

Whether Nanshan Investment should be an angel investor himself or start a company directly, he had not yet fully decided.

From the perspective of maximizing profits, I must have done it myself.

But eating alone requires a lot of energy, and he will definitely not be able to take care of it.

……

"Mr. Wang, yesterday Zeng Tingting, the sales director of Nanshan Group, came over to explain to us their internal reforms. I think it seems to have some reference significance."

In BYD's canteen, Zhong Qiang sat in front of Wang Fu with a dinner plate as usual.

"Nanshan's volume reached 300 billion last year, firmly occupying the top spot among domestic auto parts companies."

"Even the turnover of many automobile OEMs is not as high as theirs."

"In this case, it is inevitable to make certain institutional reforms. Our situation is still a little different from theirs, right?"

Wang Fu immediately guessed what Zhong Qiang wanted to say.

So I expressed my opinion directly.

"It is indeed different, but I think as the automotive sector develops in the future, we will definitely need to produce some parts ourselves."

"Especially, Mr. Wang, you mentioned before that we want to produce electric vehicles and hybrid vehicles. There are no domestic manufacturers that can provide us with these things."

"We still need to set up a dedicated department to study more."

"So I'm wondering if we can set up specialized subsidiary companies like Nanshan? Or set up some business departments at the beginning, so that each business department can form a system of independent operation and self-financing, so as to give full play to everyone's enthusiasm."

Zhong Qiang is an old man who started his own business with Wang Fu. He has a strong sense of belonging to the company and his attitude as a master is also very obvious.

So many times, he will think about problems from the perspective of the entire company.

This is one of the reasons why Wang Fuhui appointed him as assistant to the general manager and head of the purchasing department.

"It is indeed necessary to separate each section and develop it as an independent business unit."

"But what I'm worried about now is that as long as Nanshan has parts produced by us, if we develop it ourselves, we won't be able to outperform others."

"How to choose parts suppliers will also be a big issue at that time."

When Wang Fu said this, Zhong Qiang was also confused.

As Minister of Procurement, he has a greater say on this issue.

If BYD wants to build a good car, it will definitely need high-quality auto parts.

But relying on Nanshan all the time doesn't seem to be the answer.

"Mr. Wang, how about we start with the parts that Nanshan is not involved in, and we can talk about the rest later depending on the situation?"

After much deliberation, Zhong Qiang came up with a compromise plan.

This is all we can do for the time being.

"Didn't Nanshan propose to work with us on battery research before?"

"Is there any progress in the cooperation between the two parties now?"

Wang Fu did not answer Zhong Qiang's question directly, but asked a rather special question.

BYD started out relying on batteries.

Battery technology is considered their best technology, and it is competitive even in the world.

But he was suddenly a little worried. If Nanshan develops batteries in the future, will it surpass BYD?

That's a big deal.

"Nanshan attaches great importance to this project and has arranged hundreds of people to respond. However, [-]% of them are newly recruited college students, and most of them come to study."

"So there doesn't seem to be any big results for the time being, and I even think there won't be any big results in the next few years."

When Zhong Qiang said this, Wang Fu breathed a sigh of relief.

However, I also realized that Nanshan should be serious about making batteries.

Otherwise, why would we arrange for so many young employees to come here to study?

"For business department matters, you should come up with a plan first, and then the company will discuss it."

"As for the battery, you can give some tips to the technical staff and ask them to protect the company's secrets."

"How to control the speed in this, I leave it to you."

After Wang Fu finished speaking, he stopped discussing this topic.

There is no way to say more about this matter.

……

Liu Tianwu has been in high spirits recently.

After his position was further promoted and he became the person in charge of the district, the first company he came to inspect was Nanshan.

"Mr. Cao, your establishment of a group company is very timely."

"If you haven't made any move yet, I won't be able to help but urge you."

In the factory in the third phase of Nanshan Industrial Park, Liu Tianwu, led by Cao Yang, visited the newly put into production ECU factory.

The situation in Nanshan Industrial Park changes every month. Basically, Liu Tianwu will visit the site at least once every quarter.

After all, Nanshan Group contributes almost half of the district’s GDP.

He just couldn't attach too much importance to it.

"The leaders have to worry about it. The main reason is that there are too many things. Sometimes they are so immersed in development that they forget to look up and see the direction of development."

Cao Yang didn't explain too much, but found a reason to explain it that made everyone sound comfortable.

"I heard that you are considering building a factory elsewhere. Is this rumor true?"

Obviously, this issue is what Liu Tianwu is most concerned about.

When factories are placed in other places, it means that this part of GDP also goes to other places.

Liu Tianwu certainly didn't want to see this situation.

"It depends on the nature of the parts. Control parts such as ECUs will only be produced in our factory in Yangcheng."

"But if there are some parts that are relatively large and the transportation cost is relatively high, we will consider building a factory near the main engine factory in the future. This is also a requirement of customers, otherwise we will not be able to get orders."

"For example, the hot stamping production line of Huaqiang Factory can only be produced by building a factory near Great Wall Motors."

"Otherwise, the transportation fee alone can cost six to seven yuan per part, or even more."

"The parts inventory required in the middle is also an additional cost."

“OEMs are unwilling to bear these costs.”

Cao Yang did not avoid the question and directly gave his answer.

Of course, he also passed the blame to the OEM.

In fact, this is indeed true.

If the main engine factory does not require it, Cao Yang does not plan to build factories so scattered in the future.

That's not conducive to management.

Now that the sales department's offices are spread across the country, he has already felt the difficulty of management.

If factories are distributed all over the country or even the world, if there is no mature management system, big problems may arise.

This is what Cao Yang doesn't want to see.

Of course, in the future, when the organizational structure is sound and service procedures are standardized, it will be a different story.

"As a parts company, Nanshan naturally needs to fully consider the needs of the OEMs."

"However, if some parts are produced together, the cost should be advantageous."

"As for logistics costs, the district may also consider providing some subsidies in the future."

"Of course, I won't force you to make some particularly large parts."

Liu Tianwu naturally still hopes that Cao Yang can keep his factories in Yangcheng.

However, the attitude is quite good, everyone is thoughtful and can even provide subsidies.

In this way, the atmosphere of the conversation will naturally become more harmonious.

Everyone hopes that Nanshan will develop and grow and become a leader in the industry, and they share common interests.

However, before Liu Tianwu could leave, Cao Yang received bad news.