Rebirth 99 to become a car giant.

Chapter 241 Although I am not in the world, the world is full of legends about me.

After November, the Nanshan Engine Factory has officially entered large-scale mass production.

BYD F6 parts supply is finally no longer an issue.

What followed naturally was an explosion in sales.

In addition to delivering the orders accumulated in September and October, sales in November also hit a record of more than 9 units.

After entering December, F12 has become the most talked about model in the Chinese automotive circle.

"Mr. Wang, our F6 is completely popular this time."

"The car channels of various websites have many reviews related to the F6, especially the 'wife as a car model' section on Autohome, which has a lot of content related to the F6."

"Many young consumers, after buying F6, take their girlfriends or wives to take some photos. After posting an article on it, if the article's reading volume reaches a certain number of books, they can get Autohome membership award."

"Our colleagues in the sales department were keenly aware of this publicity point and dedicated 100 million yuan to cooperate with Autohome."

"As long as an F6 owner uploads an article on the 'Wives as Car Models' section, and the content meets the requirements, they can get at least 100 yuan in rewards."

Wu Huabing was in a very good mood during this period.

The F6 is selling like hotcakes, and the people in the sales department have a different demeanor when walking around the company.

Moreover, the models are easy to sell, and his power as the head of the sales department is also increasing.

Just like the general managers of various 4S stores, if your car is not easy to sell, then the sales department needs to beg people to pick up more cars, otherwise the sales volume will be ugly.

But if the car sells well, the situation is reversed.

These 4S stores will use various methods to pick up more cars from the OEM.

Even in order to get the priority to pick up the car, people will make appropriate concessions.

Of course, it’s hard to say whether these profits go to the hands of the company or individuals.

Even under such circumstances, some people will resort to more tricks in order to successfully open a 4S store and obtain authorization.

Regardless of whether Wu Huabian is as honest as Hai Rui or as greedy as He Shen, he has more initiative and greater power. This is absolute.

"A funding of 100 million yuan, but only 100 yuan per article?"

"It's hard to stimulate everyone's enthusiasm like this, right?"

Although Wang Fu is a technical geek, he doesn't know anything about sales.

Otherwise, it would be impossible to grow the company to its current scale in just a few years.

"Mr. Wang, 100 yuan is just the most introductory article."

"For popular articles with more than 1 clicks or more than 1000 comments, we can provide a maximum reward of 1 yuan."

"So far, five or six car owners have received 1 yuan incentives."

"In addition, there are also several levels of rewards such as 200 yuan, 500 yuan, 1000 yuan, 2000 yuan, etc."

"Autohome is now the most popular automotive website in China. We conducted a survey and found that before buying the F6, half of the consumers went to Autohome to read F6-related articles."

"So I think this kind of soft-article promotion is much more effective than direct advertising."

"Next step, we plan to further promote this program and encourage more car owners to participate in the 'Daughter-in-law as a Car Model' channel."

Wu Huabing took this opportunity to give a side report on the efforts and achievements of the sales department.

Objectively speaking, this approach was really novel and very effective in 2003.

"Since you feel that this plan is very effective after evaluation, then go for it boldly!"

"We strive to make our F6 model reach monthly sales of over [-] and become a hot model on the market!"

Wang Fu naturally understood the meaning behind Wu Huabian's words.

However, as a leader, I have seen too many people below me expressing their merit, so I don’t have any special feelings.

"No problem, December and January are the hottest times of the year."

“This year’s Chinese New Year is at the end of January, so the demand for car purchases is strongest in December.”

"Our sales department will strive to achieve monthly sales of F6 models exceeding 1 units this month, so that Yangcheng Honda will know how powerful we are."

When Wu Huabing said this, Wang Fu immediately thought of something and said, "Will Honda's infringement lawsuit have an impact on the sales of F6?"

Since the F6 was launched in September, it has attracted countless people's attention.

The appearance of F6 has naturally become a hot topic of discussion.

Honda people are not blind, so they naturally know that the F6 is modeled after their own Accord.

At the beginning, they wanted to wait and see and see what happened.

But in November, F11 sales increased rapidly, and they immediately couldn't sit still.

Soon, Honda took BYD to court.

Now we're just waiting for the court to review it.

"Mr. Wang, I consulted specialized lawyers and court judges. This kind of case will not be resolved in a month or two."

"We can definitely find a way to delay the case for a year or two. By then, whether we lose or win, the impact will be very small."

Wu Huabing is naturally very familiar with the situation of infringement cases.

He is also very concerned about the impact of this incident on F6 sales.

However, except for the first few days, when various media reported it, the topic gradually cooled down.

Except for being mentioned from time to time, there isn't much attention anymore.

Of course, Wu Hua Cake must have made some efforts in this process.

Just like the 100 million cooperation fund given to Autohome's "wife-in-law as a car model" segment, although the main reason is to be optimistic about this segment, there may be other purposes and reasons.

"Now the company only has one model, the F6, which is definitely not enough."

"Before, some people still had some doubts about whether to bet heavily on the automobile sector. Now that F6 is so successful, I think there will be many fewer people who have this doubt."

"Next step, we are going to launch an entry-level model with a very affordable price. The sales department has also done market research in advance and then proposed your ideas to the company."

Wang Fu is not someone who is easily satisfied.

The car-making business has entered the right track, and the next step will naturally be to develop and expand.

The research and development of new models has officially started.

"No problem, I'll make arrangements right away." Wu Huabian just finished speaking, and immediately thought of something else, and said: "Mr. Wang, regarding the patent case, I think it's okay to ask someone from the legal department to communicate with Nanshan."

"They should be very experienced in this area."

"I saw the news on Autohome. It seems that Nanshan has achieved a very big victory in the United States."

When Wu Huabian said this, Wang Fu's interest immediately arose.

“Did Nanshan win the lawsuit?”

"Why haven't I heard of it?"

People in the entire Chinese automobile industry are more or less paying attention to Nanshan's case in the United States.

Although this level of attention is slowly declining due to time constraints, it is clear that Wang Fu has always cared about it.

"It can't be said that it has won the lawsuit. After all, few companies have a record of winning lawsuits such as anti-dumping investigations."

"But it is not easy for Nanshan to escape unscathed this time, and for companies like SKF and Aisin to take the initiative to settle with them out of court."

“Especially since Nanshan took so many competitors to court in one fell swoop, claiming that they infringed on Nanshan’s patents.”

"This courage is still very remarkable."

"So I think Nanshan should be very experienced in litigating cases."

"Especially when it comes to patent litigation, they definitely have done in-depth research."

When Wu Huabian said this, Wang Fu couldn't help but nodded.

The truth is indeed this truth.

"I'll contact Mr. Cao later to see when he will return to China."

"I will go to Yangcheng to visit him personally then."

Wang Fu now attaches great importance to Nanshan.

Not to mention that Nanshan itself is no smaller than BYD. Nanshan alone provides powertrain and other components to the F6, which is worthy of Wang Fu's attention.

To put it bluntly, Nanshan deserves half of the credit for F6’s success today.

If Nanshan hadn't had any intention of building a car until now, Wang Fu would probably have started to guard against Cao Yang.

……

"It is said that BYD's F6 sales will exceed 1 units this month. What do you think of this?"

At Great Wall Motors, Wang Ying specially convened a meeting with people from sales, R&D, and purchasing.

Although the domestic automobile market is developing rapidly, high-end products are dominated by imported cars.

Mid-range products are occupied by joint venture car companies.

Chinese independent brand car companies such as BYD and Great Wall can now only compete for the market in low-end models.

Therefore, the competitive relationship between them is actually very strong.

"Mr. Wang, the F6 is a sedan. Our current main products at Great Wall Motors are pickup trucks and SUVs. There is not much overlap."

"So I think the hot sales of F6 will not have a particularly big impact on us."

As the head of the sales department, Lian Furong was naturally the first to stand up and express his views.

"Although what Minister Lian said makes sense, the company has just been listed on the Hong Kong stock market and needs some new actions to further stimulate the stock."

"The R&D center is also considering whether to launch some sedans."

"In addition, although the F6 is a sedan, we do not rule out BYD launching an SUV based on the F6 platform, which will be a direct competitor to us."

When Zhu Jianbo mentioned this, several other people couldn't help but nodded.

Although the SUV market is not as hot as that of cars, it is growing very fast.

Especially with the establishment of Xifeng Honda this year and the introduction of the CRV SUV model, Great Wall Motor will definitely face greater competitive pressure.

Not to mention BYD launching an SUV.

"We now have several mature platform models. As long as they are replaced with Nanshan's powertrain, they can compete with the F6 immediately."

"I even heard that Nanshan also put a lot of effort into the development process of BYD's F6 model."

"There are even rumors that the appearance of the F6 is a benchmark model proposed with the help of Mr. Cao from Nanshan."

"I think the company can find an opportunity to go to Nanshan for another exchange?"

Wei Qiang, the director of the Procurement Department, usually deals with Nanshan a lot and knows the situation in Nanshan very well.

When he suggested this, Wang Ying couldn't help but nodded.

Great Wall Motors really needs to communicate more with Nanshan.

Whether it is the current powertrain or various auto parts in the future, it will be difficult to completely decouple from Nanshan.

If the relationship between the two parties is good enough, it becomes necessary.

"I heard that Mr. Cao will return to China soon. Before the Spring Festival, our two companies will hold a larger-scale exchange to discuss future strategic cooperation!"

Wang Ying naturally knew that Cao Yang had been in the United States for more than a month in the past month, and also knew that Nanshan's lawsuit in the United States had entered the final stage.

In fact, it is not just Wang Ying who is paying attention to this situation in China.

Just as Great Wall Motors was discussing cooperation with Nanshan internally, Geely Automobile was also having similar conversations.

"Mr. Li, our sedan targeting the F6 model will be on the market as soon as the middle of next year."

"At that time, our powertrain will be the same as the F6, which will be purchased from Nanshan. The chassis will directly use the current mass-produced model. We only need to make some adjustments to the interior and exterior decoration and the appearance of the model."

"Now that F6 is completely popular, if our sedans can sell over [-] yuan a month, we can develop it as an independent brand."

"This way we can get rid of the influence of previous models as much as possible."

For many domestic car companies, their early positioning is very low, and it will be very difficult to move up later.

Changing brands is one of the development ideas.

Although Geely Automobile's car-making history is not particularly long, it has already begun to consider this issue internally.

As the director of the institute, Gao Songlin has already begun to propose this plan.

"You said that if our sedan is launched, it will form a great competitive relationship with BYD. Will BYD put pressure on Nanshan and let them give priority to supplying powertrains to BYD?"

Li Su looks at problems from a long-term perspective and is very thoughtful.

Although everyone is doing business, the relationship between Geely and Nanshan is obviously not as good as that between BYD and Nanshan.

After all, Nanshan and BYD are both in the Pearl River Delta, and their connections are much closer.

"Mr. Li, I don't think this problem is a big one."

"It's entirely possible to solve this problem before the new car goes on sale."

As the dean of the institute, Gao Songlin often dealt with Nanshan.

In his opinion, Nanshan treats most of its customers equally as much as possible.

Unless BYD can pay a huge price, it is impossible for Nanshan to fall to their side.

"Well, you're right."

"We can communicate with Nanshan in advance to avoid any surprises later."

Li Song quickly thought about Nanshan and Cao Yang's work style, and felt that what Gao Songlin said made sense.