Rebirth 99 to become a car giant.

Chapter 232 A group of vulture-like opponents besieged Nanshan

Schuler press orders in China have basically dropped to less than 20 units a year.

If it weren't for the reluctance to give up China's huge market, layoffs would have started long ago.

As the sales director, Lucas is also very worried.

However, Xu Dacheng made a very constructive proposal to him today.

"Lucas, Nanshan Bearing is involved in the US anti-dumping investigation case. It is said that the court will officially open next month."

"As a Chinese company, they have absolutely no experience in litigating cases overseas and will most likely lose the case."

"Not only will we have to face high anti-dumping duties, but more problems may arise."

"I think we should take advantage of this opportunity to ask Schuler's American branch to also file an anti-dumping investigation against Nanshan and Ji'er, accusing them of dumping in the presses they exported!"

Xu Dacheng's resentment towards Nanshan is very great.

Although his basic salary has not dropped in the past two years, his monthly salary is still over [-] yuan.

In 2003, it was definitely considered a high-income earner.

But last year he didn't get a penny in bonuses, and there's even no hope for this year's bonuses.

In this case, he must have thought that Nanshan had affected his bonus.

If there was no more Nanshan in the world, then there would be no danger to his bonus.

"Anti-dumping investigation?"

"You mean to launch an anti-dumping investigation against Nanshan Press?"

Lucas' eyes lit up and he was immediately interested in the idea.

In China, he felt that he had tried his best, but there was nothing he could do to defeat Nanshan.

Even with hard work, Schuler's sales in China are getting lower.

It made him completely lose his temper.

"Yes, I feel that this matter has something to do with SKF. I can ask people at the headquarters to inquire about it."

"I believe that SKF would also welcome Schuler to join the army against Nanshan."

Xu Dacheng is relatively familiar with the situation in Nanshan, and he also knows which companies are most affected by Nanshan.

"You are right, I will contact you immediately and let Nanshan fall into the vast ocean of anti-dumping investigation."

"At that time, there will be no way for their presses to be exported. We can still make some contributions to the headquarters."

Although this matter cannot increase Schuler's sales in China, it may even lead to more intense domestic competition due to the decline in exports of Nanshan presses.

But he was very willing to do it.

There was no way, his resentment towards Nanshan was too deep.

As long as he has a chance to deal with Nanshan, he doesn't want to give up!

……

Shuler is definitely not the only one who wants to learn how to deal with Nanshan.

Far away in Japan, at Fanuc, Yoshida Nagamasa was also telling his minister Yutaka Kawashima about his proposal.

"You mean to ask people from the American branch to collect evidence of dumping of Nanshan CNC systems and Nanshan robots as soon as possible, and then submit it to the U.S. Department of Commerce so that they can launch an anti-dumping investigation against Nanshan?"

In fact, Japanese people are not people who like to litigate.

In this respect, they are somewhat similar to China.

When encountering business disputes, everyone more often sits down to discuss.

However, this time, the situation is obviously different.

"Yes, even if the evidence we collected is not that sufficient and there is no way to win the lawsuit in the end, Nanshan will waste a lot of time and energy and delay their development."

When Yoshida Nagamasa said this, Kawashima Yutaka couldn't help but nodded.

"What you said makes sense. Although the sales volume of Nanshan's CNC systems and robots in the United States should not be very high, they have already begun to fully explore the international market."

"If we don't do something, we will soon be like the Huaxia Market, beaten by Nanshan and abandoned!"

"I will report to the president later, and then notify the American branch and ask them to take action as soon as possible."

Kawashima Yutaka was easily convinced by Yoshida.

There is no way, this proposal really comes too timely.

"Minister, I suggest that we enlist Kawasaki Heavy Industries, Yaskawa, and Fujikoshi, and ask their American branches to help collect evidence. Otherwise, if we just rely on ourselves, I'm worried that it will take too long."

Yoshida did a good job as the sales department manager in the Huaxia branch. It was because of the sudden rise of Nanshan that FANUC's business in China was in a state of collapse. He, the manager, was also transferred back to be an ordinary employee. .

Everyone's treatment as a master has been lost.

The future is gone!

In the past, he would have an appointment with someone after get off work every day, and he could have a good drink before going home.

Now, I can only endure it in the office, or stay alone in an izakaya until midnight before going home.

After all, in Japan, if a man comes home too early, he will be laughed at.

Your wife will also think you are useless.

I don’t know if this culture is one of the reasons why Japanese housewives have a high rate of cheating.

"Invite several other robot manufacturers?"

Kawashima Yutaka understood Yoshida's meaning as soon as he heard it, and immediately said: "I think it's okay, but we can't help, they can just sit back and enjoy the results!"

……

"Okumura, Toyota just took the initiative to contact us and asked us to arrange for personnel to collect evidence in the United States against the dumping of Nanshan gearboxes."

"This time, Nanshan's bearings were investigated by the U.S. Department of Commerce for anti-dumping. We didn't think of following up before, but we were careless!"

Aisin’s president, Hisato Yoshikawa, called Okumura, the head of the sales department, to the office and arranged for him to start working.

If there are many victims in the development process of Nanshan, then Aisin is definitely one of the ones who have been hurt the most.

Nowadays, apart from supplying Spring City Toyota, Aisin's gearboxes have lost almost [-]% of their market share in China.

This impact is very huge.

Even Aisin’s stock has dropped by [-]% in the past two years.

It’s no wonder that everyone at Aisin and even Toyota Motor have very strong opinions on Nanshan.

"President, should we wait until the Nanshan case is concluded and then follow up?"

Okumura didn't want to let Nanshan go, but he wanted to see how others did it. When the time comes, he could learn from others and be much more relaxed.

After all, Yoshikawa obviously wanted him to be responsible for this matter.

"No need to wait, I asked specifically. As long as an anti-dumping investigation is started, it will fail very few times."

"It is a recognized fact that Nanshan relies on low prices to grab orders for various products in the international market."

"Whether it is us or other manufacturers, we can see this situation."

"I believe that Gates and other gearbox manufacturers in the United States have also felt this threat."

"Since the U.S. Department of Commerce has launched an anti-dumping investigation against Nanshan in the bearing field, there is no reason for them to give up their efforts in other fields such as gearboxes."

Yoshikawa's analysis left Okumura irrefutable.

However, this can be regarded as making Okumura more confident.

"Then I will fly to the United States in a few days and personally arrange personnel to promote this matter. I must make Nanshan suffer a big fall!"

"If it really succeeds, maybe we can expand our market share in the United States again."

As soon as Yoshida finished speaking, Yoshikawa couldn't help but said: "How many more days will it take? Arrange people to book tickets now and fly to the United States early tomorrow morning!"

"If you act on this matter one day earlier, you can enjoy the fruits of victory the day earlier!"

Yoshikawa's attitude was that the world has been suffering for a long time, which naturally made all departments move very quickly.

A big storm is coming towards Nanshan.

These opponents are like vultures, thinking that Nanshan is turning into a corpse in the American market, and are ready to attack and get a piece of the pie!

……

"Chris, I heard something that will definitely interest you!"

At Ford Motor Headquarters, design director Metz was holding a cup of coffee and sitting in the cafe with Chris, sipping coffee.

Although it is working time, their work rhythm is not tight at all.

European and American companies are generally reaping the dividends of the times. Even though the work intensity is much lower, the income is still high.

"how?"

"Is it possible that some supplier has something that fell into your hands?"

Mace and Chris are old acquaintances.

Talking to each other is naturally very casual.

"That's not true. I don't usually deal with suppliers."

Chris said something that even he himself didn't believe, and said: "Nanshan in China is involved in an anti-dumping case. Have you heard about this?"

"There are many anti-dumping cases every year, and it is normal for Nanshan to encounter them."

"I have arranged for people to collect information on this case. We will see what impact it will have on us."

Chris was a little surprised by Metz's attitude and couldn't help but ask: "Aren't you worried that Nanshan's bearings will be subject to anti-dumping duties after being investigated for anti-dumping, and then the cost will rise significantly?"

"Even Nanshan's gearbox and other parts, if the cost increases significantly due to this situation, wouldn't it mean that the purchasing center will be under greater pressure to reduce prices this year?"

Anti-dumping essentially punishes dumped goods through additional ultra-high tariffs.

This part of the tax will definitely be passed on eventually, otherwise sales will drop significantly.

Of course, under normal circumstances, this cost cannot be passed on, so the purpose of anti-dumping by the importing country is achieved.

Just like a 50 yuan bearing, if you are levied a 200% anti-dumping tax, it will immediately become 150 yuan.

What cost competitiveness is there at this time?

No matter how bad your opponent is, it's not that bad.

"You worry too much!"

“Nanshan is not the only one that can make our gearbox bearings. We have had several suppliers such as SKF and Timken before. Even SKF recently took the initiative to contact us, hoping to use a large number of their bearings on the 6AT. ."

"So as long as Nanshan is really ruled to be dumping, we can immediately switch bearing orders to other manufacturers."

"As for the gearbox, there's no need to worry."

“Previously, we were committed to part of the order for Nanshan’s 6AT technology.”

"If the cost of imported 6AT is too high due to anti-dumping issues, then we can just use our own 6AT to replace it, and Nanshan can't say ours is wrong."

When Metz said this, Chris opened his mouth, not knowing what to say.

This statement makes so much sense.

He actually had no way to refute.

Sure enough, those who are engaged in procurement are the most evil.

"If I go by what you said, wouldn't it be better for Ford to push behind the scenes and let Nanshan lose the lawsuit as soon as possible?"

Although Chris has a pretty good relationship with Nanshan, if he had to choose between Ford Motor's interests and Nanshan's interests, he would naturally choose to protect Ford Motor's interests without even thinking about it.

This is the true inner thought of many Ford employees who have had contact with Nanshan.

"Cao Yang from Nanshan is quite familiar with some of our things."

"He was the one who pushed the brakes on Toyota cars back then."

"It was he who came forward to encourage us in the subsequent antitrust investigation."

"If he knows that our Ford cars are behind the anti-dumping investigation, he may not know what kind of reaction he will make."

"Chris, you don't want the headline on Yahoo Autos to be that Ford is behind the wheel of Toyota's brakes, do you?"

When Metz said this, Chris immediately understood his concerns.

Emotional Ford really has a small tail in Nanshan's hands.

"You're right, we just need to be spectators."

"Nanshan has been developing very fast in the past few years and has seized the share of many manufacturers. Presumably by this time, the fact that Nanshan was involved in anti-dumping cases has spread throughout the industry."

“There will definitely be many manufacturers following suit by then!”

Chris thought for a moment and understood what Mace was thinking.

A group of opponents besieged Nanshan, and Ford cars were watching the excitement. This scene is quite worth looking forward to.

……

"Bubu Lu, do you think there is any way for us in China to sue Nanshan for lowering prices and deliberately destroying the market?"

Inside Aerospace Mitsubishi, Taro Yonekawa looked at the news related to Nanshan's anti-dumping on the computer screen and discussed matters with Lu Bin next to him.

As an engine manufacturer used by many domestic independent brands, Aerospace Mitsubishi has actually had a very good life in recent years.

It’s not wrong to say that you can make money while lying down.

Even though Toyota and Honda have built factories in China, Mitsubishi Motors has not made any big moves.

But the money Mitsubishi Motors makes in China in a year is not necessarily less than Toyota and Honda.

After all, their engine products are still very competitive in the market.

It's just that this situation has completely changed after the launch of Nanshan's 1.5T turbocharged engine.

"This is a bit difficult!"

"Leave aside the fact that anti-dumping investigations are not popular in China. Even if they are initiated, they will only be targeted at importing manufacturers."

"To deal with Nanshan, if we want to use policy and regulatory measures, I am afraid it will be more difficult."

"After all, the local government of Yangcheng will never allow a parts company like Nanshan that has mastered core competitiveness to collapse."

Lu Bin naturally has a very clear understanding of the domestic situation.

What can be done and what cannot be done can be judged at a glance.

"Now our orders have begun to lose. If we continue at this pace, the company will start laying off employees in less than two years!"

Taro Yonekawa was in a bad mood.

As the head of the sales department, orders have dropped, so he is naturally under the greatest pressure.

"We can only ask Japan Mitsubishi to speed up the introduction of new engines!"

"Otherwise the situation will indeed become more and more troublesome."

"There are still some independent brand car companies using our engines, and they will not all switch to Nanshan products immediately."

"But after two years, the situation will be completely difficult to predict."

"Especially now that the BYD F6, which uses Nanshan engines, is selling so hotly, it has set a very bad example."

When Lu Bin said this, Taro Yonekawa couldn't help but nodded.

The truth is this truth.

But Mitsubishi is also worried about whether to introduce the most advanced engine technology into China.

It seems I haven’t asked for monthly tickets for a few days. How about giving me a few tickets?