Rebirth 99 to become a car giant.

Chapter 230 If you want to fight, I will fight!

2003 is a very important year for China's automobile industry.

Most of the international mainstream automobile companies have completed their deployment in China.

Whether it is Tedu Benz or BMW Brilliance, Chuncheng Toyota and Zeifeng Honda, or Tedu Hyundai and Zefeng Nissan, they have all established or released new models.

而作为2003年10月份，汽车圈最热门的一个消息就是国产宝马325i轿车上市，它配备宝马直列6缸2.5升发动机，售价47.385万元。

Although the user group of this car is definitely not ordinary people.

But among luxury cars such as Mercedes-Benz and BMW, it is considered the first mass-produced model, so it naturally attracted a lot of attention.

There are also many reports and comments related to the BMW 325i on Autohome, which can be said to have attracted a wave of traffic.

However, as a car owner, Zhang Fugui frowned today.

"Ayang, our website just received a press release from a reader. I think the content in it is a bit weird."

"The email has been forwarded to you, please take a look at it later."

Although Zhang Fugui felt that the content of the email was deliberately slanderous, he still forwarded the email to Cao Yang and called to discuss it.

"what's wrong?"

"Did something happen?"

As Cao Yang said this, he walked to his desk and turned on his computer.

"Someone broke the news that Nanshan encountered an anti-dumping investigation in the United States. The sales volume was so good before because of illegal dumping. I checked, and it seems that there are no reports of this on the Internet. Have you heard this news?"

When Zhang Fugui said this, Cao Yang's heart immediately thumped.

Anti-dumping?

I almost forgot the favorite trick that capitalist countries use to deal with Chinese companies.

Zhang Fugui didn't need to say anything, Cao Yang already had the answer in his heart.

This matter is most likely not groundless.

Quickly, he opened the email and read it quickly.

The writing style of this article is very good, and it doesn’t look like an ordinary reader submission at all.

It deliberately emphasized that in order to open up the American market, Nanshan Bearing used preferential measures such as export tax rebates to engage in dumping in the United States.

Now it has been targeted by the American judicial authorities.

"I've probably read the manuscript."

"Although this is the first time I've heard this news, it's probably true."

Avoidance will not solve the problem.

Cao Yang would not do anything deceptive.

"Then... how about that?"

"Is this anti-dumping investigation serious?"

"Why does the article say that bearings exported from Nanshan will be subject to high anti-dumping duties in the future?"

Although Zhang Fugui's work focus has slowly shifted to Autohome, he is still very concerned about the development of Nanshan.

He didn't know much about the anti-dumping investigation.

But he knew what would happen to a parts company if it was targeted by American judicial authorities.

Looking at what happened to Yazaki and other Japanese parts companies after they violated the "Anti-Monopoly Law", you will know how powerful the American judiciary is.

And in his opinion, some of the things mentioned in the article are not completely unreasonable.

The price of Nanshan's bearings is indeed much lower than that of SKF, NTN, JTEKT and other manufacturers.

Even others can't achieve that price even if they don't make any money.

Under this circumstance, Nanshan encountered an anti-dumping investigation in the United States, and Zhang Fugui felt very guilty.

"If this anti-dumping investigation ultimately makes a positive anti-dumping ruling, then high anti-dumping duties will be imposed on the bearings we sell to the United States, and the cost advantage will completely disappear."

"It will even be much higher than other bearing manufacturers."

"If this is really the case, then Ford and General Motors will definitely choose bearing manufacturers to cooperate with, and even other parts such as gearboxes may be sued for dumping in the future."

When Cao Yang said this, Zhang Fugui became even more anxious, "Then... what should I do? I have someone suppress this article and then contact the author?"

"No, you can't be suppressed!"

"There is definitely no need for ordinary people to write such an article against us, and the people who specifically write this article certainly do not only contribute to Autohome."

"Since this news will be revealed sooner or later, it is better for Autohome to release it now so that we can grasp the development trend of public opinion in a timely manner to prevent the situation from completely getting out of control."

Zhang Fugui was a little surprised that Cao Yang was taking care of you.

But after thinking about it, it seems reasonable.

Whichever website exposes this kind of news first will get the most traffic attention.

Since this matter cannot be stopped, we must consider how to maximize benefits.

Many people in the circle know that they have worked in Nanshan and suspect that Autohome and Nanshan are the same shareholders.

In order to dispel everyone's doubts about the fairness of Autohome's reports, publishing "unfavorable news" such as Nanshan's anti-dumping investigation on it should be able to alleviate everyone's prejudice against Autohome to a certain extent.

"Then...can I let someone do it now?"

Zhang Fugui confirmed again.

"Send it!"

"Not only do you have to post it, but you can also arrange for people to repost and comment on it, so as to stir up public opinion early and keep the traffic in Autohome."

Cao Yang already felt that there was someone behind the scenes pushing this matter.

If that's the case, then just do it yourself and expose this news as soon as possible.

This is also considered waste utilization.

……

"Mr. Cao, the U.S. office just sent a fax. We have been initiated by the U.S. Department of Commerce for anti-dumping investigation. The case is expected to be heard in a court in Detroit next month."

Just when Autohome had just published the news that Nanshan was suspected of being involved in an anti-dumping investigation, Zeng Tingting officially received the news.

This made Cao Yang even more convinced that there must be a competitor behind this anti-dumping investigation.

According to the principle that whoever makes the biggest profit is the biggest suspect, bearing giants such as SKF, Timken and NTN are definitely highly suspicious.

Combining the previous disputes between Nanshan and other bearing manufacturers, as well as the matter at Autohome, Cao Yang can basically infer that this matter was initiated by SKF.

After all, Japanese auto parts companies have suffered losses from anti-dumping investigations before and will not use this trick easily.

Because he accidentally got himself involved.

But SKF is different. As a European company, it is a very common method for them to use so-called reasonable rules and laws to suppress competitors.

"This action is very fast. I just got some news from Autohome yesterday, and a formal fax has been sent over today."

"These people have strong objections to our efforts to conquer the American market."

Cao Yang encountered this incident just a few days after returning from the United States, and he was naturally unhappy.

They say that blowing out other people's lamps will not make you brighter.

Blocking other people's way will not make you go further.

But this famous saying is completely inapplicable when it comes to anti-dumping cases of auto parts.

If SKF can extinguish the light of Nanshan Bearing, it will make itself brighter.

If they can block Nanshan's path forward in the United States, then they can go further.

"Mr. Cao, I just took a quick look at the anti-dumping investigation cases in the American market. Basically, there are very few cases that win."

"Especially the previous series of anti-dumping investigations by the United States against Japanese companies, which ultimately caused heavy losses to export manufacturers."

"This time, our legal department recommends arranging personnel to go to the United States as soon as possible to see if we can seek an out-of-court settlement with the other party!"

Minister of Justice Xiang Wei came to see Cao Yang with Zeng Tingting.

When something like this happens, the Legal Department naturally attaches great importance to it and becomes nervous.

Speaking of which, this is not the first time Nanshan has been involved in a lawsuit, but most of the lawsuits were filed domestically before, and Xiang Wei is still aware of it.

But this time it is an anti-dumping investigation by the United States. Manufacturers from any country will feel troubled when encountering such a thing.

Not only is it time-consuming and labor-intensive, it is likely that you will eventually lose the lawsuit and be levied additional anti-dumping duties.

Basically, as long as something like this happens, this product will have no future in the United States.

It has been more than a year since Xiang Wei joined Nanshan. Naturally, she is very aware of the importance of the American market to Nanshan and cannot afford to lose it.

"Court settlement?"

"what does that mean?"

Cao Yang had heard a lot of anti-dumping reports in his previous life, but he really didn't have a good understanding of this aspect.

So this time, he really didn't have any special golden fingers to use.

"Generally speaking, out-of-court settlement means that the parties to the lawsuit reach a settlement out of court before the judgment. There is no need to continue the litigation procedures, and the lawsuit will generally be withdrawn after settlement."

Xiang Wei rarely had the opportunity to report to Cao Yang alone, so she naturally had to seize the opportunity to show her value.

"Doesn't that mean it's private?"

"Um... Mr. Cao, your summary is very insightful, that's what you mean!" Xiang Wei was stunned for a moment, and then showed an awkward but polite smile.

"It's all about spending money to buy peace of mind. Let's not talk about whether the other party is willing to keep it private this time. The key is this matter. Today we can launch an anti-dumping investigation on Nanshan Bearing, tomorrow we can launch an anti-dumping investigation on Nanshan Gearbox, and we will come back the day after tomorrow. The anti-dumping investigation of a Nanshan gear or a Nanshan press is endless and never-ending!"

Cao Yang obviously doesn't like any out-of-court settlement.

People are knocking on the door.

How can Nanshan be weak?

If you really choose to settle out of court, it may seem to solve the problem in the short term, but in fact it will leave huge consequences.

Cao Yang would rather hand over the money to an American law firm than to the American tax authorities.

I don’t even want to see my competitors laughing there.

"Mr. Cao, if the other party dares to launch an anti-dumping investigation against our bearings, they must have some evidence."

"And the anti-dumping issue itself is a loophole left to developed countries such as the United States under the WTO system."

"They can use this rule to launch anti-dumping investigations at any time and then provide protection to domestic companies."

"To put it bluntly, anti-dumping investigations are used to protect some domestic industries to a certain extent. This matter itself is contrary to the spirit of the WTO."

"It is precisely because of this that once an anti-dumping investigation is launched, it is very difficult to win against the officials."

Xiang Wei felt that she needed to make Cao Yang aware of the difficulty of anti-dumping investigation cases.

Otherwise, if the legal department fails to win the case, he will still feel that it is because of his inability to do his job.

"Are there many professionals in this field in China? Has any company ever filed an anti-dumping lawsuit?"

It's not that Cao Yang doesn't trust Xiang Wei, but he won't choose to compromise just because things are difficult.

If you can compromise on anything, wouldn’t that embarrass the time traveler?

"We have only joined the WTO less than two years ago. Most domestic companies do not know much about dumping and anti-dumping. There are also many companies who know nothing about it. It is impossible to sue or respond to lawsuits."

"Under such circumstances, the vast majority of companies generally lack the awareness to use trade remedy measures allowed by the WTO to protect their legitimate rights and interests."

"Judging from past cases in other countries, many companies knew that their products had been damaged by dumping, but they believed that their scale was small and their products' market share was not high, so they did not pay enough attention."

"A few companies have given up on suing because they are unwilling to bear the high legal fees."

“Some companies even have the idea of ​​​​free riding, waiting for other companies to sue, and then sit back and enjoy the profits after success.”

"This has greatly dampened the enthusiasm of enterprises to apply for registration."

"And anti-dumping work requires companies to invest considerable human, financial and material resources, requires a team that is proficient in anti-dumping laws and practices, and needs to work closely with lawyers and anti-dumping investigation officials."

"This kind of thing is definitely not something ordinary companies can handle."

"Companies in the United States have also taken full advantage of this and frequently initiated anti-dumping investigations."

What Xiang Wei said made Cao Yang more determined to resist the anti-dumping investigation case.

"The fact that others are not good at it does not mean that we are not good at it either. This anti-dumping case is so difficult and we will definitely encounter it frequently in the future. It is even more important to accumulate experience early and build a capable team of lawyers to fight them to the end!"

"Otherwise, when everyone sees Nanshan's weakness, they will try to bully us."

"Competitors are rushing to grab orders from us, and OEMs are looking for us to cut prices."

"The losses then will be immeasurable!"

"I guess this is what competitors want to see most."

"Then I won't let them get what they want!"

Cao Yang's words strengthened Nanshan's determination to deal with the anti-dumping investigation!

If you want to fight, I will fight!

Isn't it just burning money?

I can't help but have a fever!