Rebirth 99 to become a car giant.

Chapter 220 Yangcheng Honda’s anger, relationship breakdown

The urban construction in Shenzhen City is still very good.

Especially the coastal road is very beautifully built.

After Fang Sisi personally experienced a BYD F6, she gave up the driving seat to Cao Yang.

For her, attending the F6 test drive session today does not necessarily mean she needs to experience something in person.

Anyway, BYD’s marketing department staff will eventually provide the manuscript.

She just needs to make appropriate changes based on this.

Even if you don't want to change it, there is no problem in publishing it directly.

The reason why I am in high spirits today is because I am in the same car with Cao Yang.

"Mr. Cao, for a car, the engine and gearbox are the most important. The BYD F6's outstanding performance is closely related to the engine and gearbox produced by Nanshan."

"But I'm a little curious. Since Nanshan can produce such excellent engines and gearboxes, why not just build the car ourselves?"

"After all, compared to other domestic companies, Nanshan's accumulation in car manufacturing is already very profound."

Fang Sisi asked a question that many people found strange.

Even within Nanshan, when the news of the successful engine development spread, many people felt that Nanshan could consider producing its own cars.

Compared with the production of parts and components, the style of car manufacturing is completely different.

But so far, Nanshan has no intention of building cars.

"After mastering engine technology and transmission technology, it is really not that difficult to produce a car."

"As long as Nanshan wants to build a car, it can produce a prototype within a year."

"But building a car may not be the best choice for Nanshan."

“At least for Nanshan at this stage, I don’t think it’s the best choice.”

"Perhaps if we enter the vehicle industry now, Nanshan can achieve good results and even become the leading large company in the Taiwan Strait."

"But it can only become a big company. It is very difficult to become a strong company."

"And after you build a car, you will gain and lose. You may lose more than you gain."

"The most important thing is to build cars so early. If we want to increase the volume, we can only produce low-end cars. Not only will the profit margin be very low, it will be difficult to develop upward in the future."

"But if you produce high-end cars, consumers won't accept it at all, and you'll waste a lot of money and lose a lot of customers."

"In this case, it is better to be a parts supplier and equipment manufacturer, so that we can do business with many OEMs."

Although this is not the first time that Cao Yang has answered similar questions, it depends on who is asking the question.

He still had enough patience for Fang Sisi.

"Then Nanshan never considers producing its own cars in the future?"

Fang Sisi asked curiously.

"It's hard to say what will happen in the future."

"In a few years, Nanshan's development will enter a new track, and if the situation in the automotive industry changes, then it will need to be reconsidered."

"But at least in the past few years, we have not considered building a car."

Cao Yang didn't hide anything special from Fang Sisi.

Anyway, this is not something that needs to be kept secret.

Many people in the company know this idea.

"Do you think BYD's F6 model can sell well?"

After all, the two of them are not particularly familiar with each other, so it is obviously more appropriate to talk about some topics that will not be silent.

"As long as they don't set an exaggerated price, the sales prospects of F6 carriages will definitely be very good."

"The appearance of the model is similar to that of Yangcheng Honda's Accord, its power performance is better than that of the Accord, and its internal configurations are even richer."

"Except for the poor brand power and the poor quality and materials used in some parts, F6 has no major disadvantages."

"In this case, monthly sales of 5000 will definitely be no problem."

“It’s not impossible to sell over [-] yuan a month.”

Cao Yang gave his judgment with certainty.

Compared with the F6 launched by BYD in history, this F6 model has completely different configurations in the two most important parts of the engine and gearbox.

It is equivalent to solving the two hidden dangers that consumers are most worried about.

Even though many people are still worried about the quality of the F6's powertrain, the final result will give everyone confidence.

"If BYD's F6 can really become a dark horse in the Chinese automobile market, it will be very beneficial to Nanshan's engine promotion."

"This car is not so much a BYD model as it is a touchstone for Nanshan."

After Fang Sisi came to Yangcheng as a station reporter, she gained a comprehensive understanding of Nanshan-related matters.

She has a certain understanding of the domestic automobile industry, auto parts industry, equipment industry, and robot industry.

The more she got to know him, the more curious she became about Cao Yang.

Being able to run a company with such strong competitiveness at such a young age is really beyond everyone’s expectations.

"In the domestic automobile industry, although the market is growing rapidly, the increase in technical strength is very slow."

“Especially when it comes to engines and key components, there are very few companies that can offer them.”

"Even the aerospace Mitsubishi and Dongan Power, which are widely used by domestic independent brands, are essentially not China's own technologies."

"During this production process, our technology has not made much progress. We just took it out of the market and got it back in exchange for a little money."

"Nanshan is committed to becoming the largest and strongest auto parts company and equipment company in the country and even the world. This is why I am not in a hurry to build my own car."

“Once Nanshan builds its own cars, let’s not talk about whether other manufacturers will still be willing to use our parts and equipment.”

"Nanshan's own car brand building alone is a big problem."

"If you build a high-end brand, you will definitely not be able to increase the volume."

"As an industrialized product, without sufficient volume support, it will definitely lose money."

"If we make a low-end product, like the F6, it may sell well."

"But if the brand power is not improved, it will be very difficult to move up in the future."

"The most important thing is to make low-end cars, and the money you can earn may not be as much as being a supplier now."

Just now, Fang Sisi asked about building a car. Using this topic, Cao Yang explained it again.

The words also revealed in a subtle way that he didn’t mean not to build cars, but he just meant that he didn’t build cars now.

Fang Sisi was also very interested in communicating with Cao Yang.

However, while they were chatting happily about various topics, some people were not in a happy mood at all.

"Minister, this is a photo just sent by a media friend who has a close relationship with us. Please take a look first."

At the Yangcheng Honda Sales Department, Ma Hongjian came to Deputy Minister Mu Linsen with a very serious face.

This year, Yangcheng Honda launched the 03 Accord model. With the slogan of keeping pace with the world from the beginning, as well as further price reductions and other advantages, it ushered in a sales frenzy immediately after its launch.

Until now, this model has been in short supply.

Even in some 4S stores, there is an additional fee of 2 yuan to pick up the car.

Therefore, the employees in the sales department live a very comfortable life.

There is no sales pressure at all. On the contrary, the bosses of various 4S stores will come over tomorrow and beg you to send them some cars.

Even some exaggerated 4S stores do not care whether you have delivered the car or not. They will call you the car payment first.

Their financial department had to check with the sales department every now and then to confirm the situation, and they even specifically asked the sales department to tell the 4S store not to do this.

Naturally, no one wants to destroy such a comfortable situation.

However, the photo sent to him by a familiar reporter today made him feel a deep crisis.

"Isn't this our Accord?"

"What's so special?"

Mulinsen turned his attention to the screen of Ma Hongjian's bulky IBM laptop, a little unsure of what kind of medicine he was selling.

"what?"

"No, why did the car's logo change?"

Mulinsen soon discovered the difference.

"Minister, this is a brand new model that BYD is preparing to launch this year, called F6."

"Today they invited many media to conduct a test drive event. This is the picture of the test drive site."

When Ma Hongjian said this, Mulinsen immediately sat up straight.

He knew exactly what the words meant.

BYD F6 copies its own Accord model?

Although the car logo is different, anyone who looks at it can see the shadow of Accord.

He even doubted whether the Accord's door could be perfectly installed on the BYD F6 if it was removed.

"Many domestic companies' models have borrowed from some international models. As a new car manufacturer, BYD will inevitably follow this path."

"Even if their F6 is similar to ours, its market positioning should be completely different from ours."

"I don't think there's anything to worry about."

Mulinsen quickly weighed and analyzed in his mind and felt that this matter might not be that serious.

After all, the brand power of Honda is there, and it is impossible for a copied model to surpass the prototype.

Of course, if he didn't feel worried at all when he said this, it must be a lie.

It's just that he can't act so flustered in front of his subordinates.

"Normally, that's what it looks like."

"The price of F6 is estimated to be only half of ours, and most successful people will not buy it."

"But I heard that the F6 is equipped with a 1.5T turbocharged engine and a 6AT automatic transmission from Nanshan Technology Co., Ltd."

"In this way, their powertrain is even better than our Accord."

"At least from the parameter point of view, it will give consumers this feeling. I think this is a very dangerous thing."

"The reason why domestic self-owned brand models are half cheaper than joint venture models of the same level is because their powertrains are not good, the quality of the parts on the car is not good, and the brand power is not good either."

"In terms of powertrain, which is the most critical nowadays, their data is very good, but it may give consumers a very bad misleading."

When Ma Hongjian said this, Mulinsen couldn't help but frown and said, "At the end of June, I remember that Nanshan held a Nanshan Technology Day. At that time, the focus was on the launch of the 6T turbocharged engine, right?"

"Later, they seemed to have signed strategic cooperation agreements with several car companies such as Great Wall Motors and Geely Automobile to provide them with engines."

"So, BYD is Nanshan Engine's first customer?"

As the deputy director of sales department of Yangcheng Honda, Mulinsen is not that concerned about the development of the domestic auto parts industry.

But he still knows something about manufacturers like Nanshan that provide engines and gearbox assemblies.

There is no way, domestic independent brands and even international automobile giants are using Nanshan's gearboxes, so he can't ignore them at all.

"Yes, once BYD's F6 is successful, more car companies will definitely use their engines more actively."

"This also gives Nanshan Engine an opportunity to develop and grow. This is actually a very bad thing for us."

"After all, Honda is most famous for its engine technology. If this advantage is gone, it will cause great harm to us."

Ma Hongjian still has a good vision and feels the crisis very keenly.

Of course, he was just preparing for a rainy day. In fact, he didn't think the Nanshan engine could shake Honda's advantage so quickly.

"I'll find Minister Li from the Procurement Department later and talk to him about this issue."

"I remember Nanshan is also our supplier. They are now helping BYD copy our models. This is definitely inappropriate."

"No matter how bad it is, we can't cooperate with a supplier like this."

Mulinsen feels that the biggest variable whether the F6 can succeed and whether it will threaten the Accord lies in the powertrain provided by Nanshan.

Otherwise, he wouldn't even think this was a problem worth worrying about.

"Should we ask people from the legal department to sue BYD?"

"After all, the signs of plagiarism in their models are too obvious."

Ma Hongjian felt that this matter should not be handled so lightly.

It is natural for the purchasing department to deal with Nanshan.

But BYD Auto, the initiator, cannot just let it go.

"Let's not talk about their plagiarism. It is definitely not 100% complete plagiarism. They have made slight adjustments to some details. Even if we sue him, there will be no results in a short time."

"The most important thing is that they haven't listed on the market yet. If we sue them, the compensation amount will be very limited."

"It would be better to wait until their F6 is officially launched. Sales have actually been generated. They have gained tangible benefits from this plagiarism incident."

"If we sue BYD under this situation, the impact of the matter will be different."

"Their lethality is also different."

Mulinsen knew a little bit about the law.

We know that in cases of infringement and plagiarism like this, the severity of the matter has a great relationship with the sales volume of the other party's model.

It has a lot to do with the amount of money the other party makes very much.

So now he feels that it is not time to sue BYD yet.

"That's right. Then I will collect relevant information first and follow up on various situations in a timely manner."

"When there is a need to deal with BYD in the future, we can take it out immediately."

Although Ma Hongjian was a little reluctant, Mulinsen had already made his decision, so he naturally couldn't say anything more.