Rebirth 99 to become a car giant.

Chapter 218 Can Aerospace Mitsubishi, which is just lying around and making money, can continue to live a good life?

Negotiation is actually a game process.

Sometimes we can't talk about who is right or wrong, and even what each other says makes sense.

For Great Wall Motors, it has spent a lot of money to purchase so many Nanshan engines, so it seems natural to ask the other party to transfer technology later.

But for Nanshan, why should I transfer the technology to you for the engine I developed myself?

Pie in the sky?

“There is no impossible business in the world, only inappropriate prices.”

"If Mr. Wang promises to purchase engines for all models from Nanshan in the next three years, then the technology of the 1.5T turbocharged engine can be transferred to you at a preferential price of 1 million yuan after three years."

In the first half of 2003, the national automobile production and sales totaled 207.66 million units and 202.72 million units, respectively, a year-on-year increase of 34.13% and 31.99%.

Among them, Great Wall Motors is considered the leader among independent brands.

Throughout 2003, Great Wall Motors occupied 35% and 25% of the domestic market share in the pickup and SUV fields respectively, becoming the double champion that year.

Therefore, Cao Yang was still willing to cooperate with them while their engine technology was immature.

Anyway, regardless of whether we cooperate with the other party or not, most of Great Wall Motors in the future will use products produced by its own engine factory.

"Mr. Cao, our Great Wall Motor plans to be listed on the Hong Kong Stock Exchange this year and become the most promising car company in China."

“We are willing to let Nanshan board the fast ship of the Great Wall.”

"If you are willing to take out this engine and form a 50:50 joint venture with Great Wall, then there will be no problem in purchasing all engines from the joint venture in the next three years."

Wang Ying naturally would not compromise easily.

So she plays her cards at her own pace.

Great Wall is about to go on the market. If there can be a breakthrough in engine technology, it will definitely be very beneficial to the market.

"An engine costs RMB 1. In the first three years, at least 30 engines will be purchased from Nanshan. After three years, the complete set of engine technology will be transferred to Great Wall Motors."

"Mr. Wang, this plan is definitely very sincere."

Cao Yang is willing to cooperate with Great Wall.

So there is no lion opening its mouth wide.

Of course, he will definitely insist on the benefits that should be obtained.

"Mr. Cao, if there is a major quality problem with the engine during the cooperation process, will Nanshan be willing to bear this responsibility?"

Wang Ying quickly weighed it in his mind.

Even if Great Wall can obtain a full set of engine technology from Nanshan this year, digest these technologies and set up a production line, it will have to wait at least more than a year before mass production.

Now Nanshan has issued a purchase order for 30 engines in the next three years, which is actually not an exaggeration.

So she was already inclined to agree.

"If it turns out that Nanshan is the problem, then we are willing to bear the responsibility that belongs to Nanshan!"

"Of course, content after the warranty period requires friendly communication between both parties."

Cao Yang is confident in his products.

In future generations, there will be no problems for 3 years or 10 kilometers, not to mention that the current warranty requirements are only 2 years or 6 kilometers at most.

Some manufacturers even have lower warranty requirements.

If big problems can occur under this situation, then Nanshan will withdraw from the engine industry as soon as possible.

"Mr. Cao, regarding the technology transfer fee, I hope Nanshan can provide a preferential condition."

"As for the domestic market environment, I think you are very clear about it."

“Few companies have the strength to pay huge technology transfer fees.”

What Wang Ying said was a bit cryptic, but Cao Yang got it right.

To put it bluntly, everyone likes to plagiarize and doesn’t like to spend money on technology.

"If Great Wall Motors can guarantee that more than 30% of future engines and parts will be purchased from Nanshan, then the technology transfer fee can be discussed again."

As long as you can make money, it doesn't matter how you make it.

Cao Yang is also acceptable to indirectly obtain engine profits through the parts business.

"We can only sell models of the same level if our car prices are much lower than those of joint ventures."

"You can't do that if the price of parts is very high."

Wang Ying obviously thought that Cao Yang wanted to sell parts to Great Wall at a high price.

This solution is obviously unacceptable.

"exactly!"

"But don't worry, Nanshan's parts and components have always been famous in the industry for having the best QCD."

"The parts we sell to Great Wall will definitely not be higher than those of Bosch, Continental, and Denso."

Cao Yang would not foolishly say that Nanshan’s price was the lowest.

When the time comes, people will randomly find a few manufacturers to come over and quote a low price. Will Nanshan lower your price or not?

"Mr. Cao, I agree with this plan in general, but the details need to be discussed further."

The big guys will definitely not bother with the details.

Just lock in the intention to cooperate.

In order to seize the production capacity of Nanshan Engine Factory, Wang Ying hopes to sign a letter of intent in the past two days.

A formal cooperation agreement will be signed later.

Cao Yang naturally had no objection to this.

He even revealed the cooperation news intentionally or unintentionally.

Soon, Chery, Geely and other car companies began to take action.

"Mr. Li, Nanshan's 1.5T turbocharged engine has caused a huge sensation in the industry these days."

"It is said that BYD and Great Wall Motors will use this engine."

"Although I'm not sure yet about the quality of this engine, I think we can consider finding a model to use it. Maybe there will be unexpected surprises."

As the president of Geely Research Institute, Gao Songlin is naturally very concerned about industry trends.

"The quality of the Nanshan 6AT we are using now has always been quite stable, right?"

Li Su naturally agreed with Gao Songlin's words.

By then, many manufacturers in the industry will use Nanshan's engines, and if their various performances are better than their own, then how will Geely's cars be sold in the future?

The engines developed by ourselves will not be competitive in a short period of time.

"Very stable, no issues."

“It’s even better than the Aisin gearbox we used before.”

"I heard that Nanshan's engines are specially matched with their own gearbox, which can better utilize the power of the engine and the performance of the gearbox, thereby achieving lower fuel consumption and driving experience."

"The frustration of changing gears is almost unfeelable."

"Although this statement may have some water content, it is theoretically valid."

Obviously, Gao Songlin is inclined to cooperate with Nanshan.

"In that case, then go over there with the purchasing department and see if we can reach an agreement."

"As long as the price is not too expensive, use it in small batches first and see the market feedback."

Geely's own engine research is still in its infancy, and most of its engines are now outsourced.

In this case, you can buy it from anyone, and if you have new options, you must consider them.

Geely will consider the problem this way, and other OEMs will naturally do the same.

Soon, Nanshan Engine had several more interested customers.

At this time, Aerospace Mitsubishi finally felt something was wrong.

"Minister Yonekawa, didn't you say that Nanshan's engine is not sufficiently proven and there is no market at all?"

"Why are so many customers cutting back on orders now?"

Lu Bin, as the deputy director of the Aerospace Mitsubishi Sales Department, looked very ugly at this time.

He had heard about the launch of a 1.5T turbocharged engine at Nanshan Technology Day.

He even saw it on China Channel's noon news the next day, but he didn't pay much attention to it.

After all, he has a relatively clear idea of ​​what the domestic engine industry is like.

Mini car engines are generally purchased from Dongan Power.

The engines of medium-sized cars are basically purchased from Aerospace Mitsubishi.

Other joint ventures basically produce their own engines at their own factories.

Nanshan's 1.5T turbocharged engine is obviously not suitable for use in mini cars. They are direct competitors of Aerospace Mitsubishi.

"Lu Sang, I think they were completely deceived by Nanshan's paper data."

"If their data can be achieved during mass production, then let alone China's lead, it can be regarded as a very excellent engine internationally."

"Is this possible?"

Although Yonekawa Taro was a little panicked, he showed a calm and calm appearance.

A local Chinese company may do well in making other parts and components.

But it is impossible to make an engine well.

There are too many doorways involved.

Chinese people may not be impressed by many of Mitsubishi Motors' complete vehicle products.

But the money Mitsubishi Motors earns from China every year is actually no less than Toyota Motor and Honda Motor.

People rely on selling engines and doing business with TOB customers, making it easier to make money every year.

"You said this half a month ago, I think it makes sense."

"But their engines have already received orders from several local companies such as BYD, Great Wall, Geely, and Chery. If we talk about this at this time, there will be a question mark."

"Those companies are not fools. If Nanshan's engines are unreliable, they will not be able to use them."

Lu Bin obviously did not agree with what Taro Yonekawa said.

"Don't worry, the company is ready to introduce Mitsubishi Motors' next-generation engine platform next year."

"On this engine, we have added variable valve and variable valve lift control technology. By then, both fuel consumption and power will be even better than now."

After Mi Chuan said this, Lu Bin finally breathed a sigh of relief.

But soon, he couldn't help but frown and said: "The company has just begun to review the introduction of Mitsubishi's new engine. If it is officially mass-produced, it will not be until 2005, right?"

"Almost, it will be 2005 at the earliest."

Yonekawa did not deny Lu Bin's statement.

"Isn't it too late?"

"Nanshan's engines will not be installed on various models on a large scale until next year. We can start talking to various customers about subsequent engine sales next year, and it is not too late at all."

Lu Bin:......

"By the way, Lu Department, if you are worried, you can actually consider putting pressure on Nanshan or other OEMs through shareholders to ease the decline in our orders."

Yonekawa rolled his eyes and made a suggestion that made Lu Bin a little embarrassed.

Mitsubishi Aerospace is a joint venture, and Mitsubishi Motors is naturally the leading foreign party.

But on the Chinese side, it is dominated by AVIC, which seems to have nothing to do with the automobile industry.

The other shareholders are just soy sauce.

"Let's see what the reaction is later. If it really has a big impact on us, I will report it to shareholders."

Lu Bin didn't expect that the ball would be kicked in front of him in the end, and he felt a little depressed.

……

"Mr. Wang, the engine test in Nanshan has basically been completed. I think it is time to invite the media to Shenzhen for a test drive session to start preparations for the launch of the F6 model."

People in BYD Automobile Division are extremely busy during this time.

The F6 model, which has been struggling for several years, has finally reached the critical moment of being launched on the market.

As the head of the sales department, Wu Huabing naturally has a lot of things to do.

BYD is a newcomer to the automotive industry and needs exposure.

"According to the current schedule, if it is officially launched after the National Day, will it be too late?"

Wang Fu naturally hopes that the F6 will be launched as soon as possible, lest the company only invest in the automotive field and have no output.

That's a lot of pressure.

"It shouldn't be a big problem. It's just that when it starts, the production will definitely not be able to keep up. It is estimated that large-scale delivery will not be possible until November or December."

"But this is actually not a bad thing. Let's warm it up first, accumulate a batch of orders, and create a hot-selling situation. Maybe there will be unexpected surprises."

When Wu Huabian said this, Wang Fu couldn't help but nodded.

Hunger marketing is not something that comes only in later generations.

"Then you should arrange it as soon as possible and invite all media here to promote our F6."

"Various advertising copywriting will also be finalized as soon as possible."

Wang Fu is a very decisive person.

I felt it was feasible and made the decision immediately.

"By the way, over at Autohome, you can go and talk in person and see if there is any preference for advertising cooperation."

"There will definitely be a lot of soft articles that they need to cooperate with."

Wang Fu knew that Autohome was related to Nanshan, and he also realized Autohome’s influence on consumers.

Therefore, apart from the portal website, he attaches the most importance to Autohome.

"No problem. I have dealt with their Mr. Zhang before. If we ask them to cooperate, it shouldn't be a big problem."

“You can even get some discounts on advertising fees.”

Wu Huabing is naturally very aware of Autohome’s influence in the automotive industry.

Although various portals have car channels, their combined influence is not necessarily as great as that of Autohome.

In the past six months, Autohome has added some new features, completely leaving the portal's auto channel behind.

"Our F6 has a lot of Nanshan parts. You can find a way to get Nanshan to help us promote it."

"Especially for test drive activities and launch activities, it is best to listen to the suggestions of Nanshan Sales Department and Autohome."

Wang Fu attaches great importance to the automobile industry, and naturally hopes that BYD Auto's first product will become an instant hit!