Rebirth 99 to become a car giant.

Chapter 193: After Nanshan, not a blade of grass grows

Welding robot is a relatively niche product.

But because of this, users are relatively clear about the parameters of each manufacturer.

Various parameters of Nanshan robots surpass those of its peers, which naturally attracted everyone's attention.

The most cruel thing is that for customers who are very willing to order, they can actually provide a service of using it first and paying later.

You can return it if you are not satisfied.

As a result, major domestic automobile manufacturers were immediately interested.

For these manufacturers, if they have a big business, they will definitely not be short of the cost of a few robots.

But just because our family is big and our business is big, no matter what we invest in, we pay great attention to the process.

It will be very difficult to add items that are not included in the budget that year.

But if you use it first and then pay for the goods next year after increasing your budget, it won't be difficult at all.

Anyway, the product is actually installed in the factory, so there is no need to worry about whether it is an internal or external audit.

As a result, orders for Nanshan robots quickly exceeded 100 units within a month.

Although this number is nothing compared to the production of robots in later generations.

However, considering that China's annual demand for welding robots is only a few thousand units, the average is only three to four hundred units per month.

It is not easy for Nanshan to snatch away a hundred units.

The most important thing is that many of these 100 units are only the first batch of orders.

If there are no problems after using it for a few months, that’s when the real big order comes.

"Minister Yoshida, it's useless for you to look for me."

"Unless your price can be lowered to a level similar to Nanshan's."

"Otherwise, their performance is better than yours, the price is cheaper than yours, and they have a free warranty within three years."

"How do you want me to propose to you?"

Wang Le, the director of the purchasing and sales department of the Spring City Stamping Factory, was having a meeting in the conference room with a group of people from Fanuc who came to visit.

Prior to this, all robots used by Spring City Stamping Factory were FANUC products.

Wang Le naturally knew Yoshida for a long time.

Even before, everyone had to eat together at least two or three times a year.

This time Yoshida also asked Wang Le to have dinner together in the evening.

But in the end, Wang Le chose to just talk in the company and eat later.

He considers himself a person with a bottom line.

Taking money and not doing anything is not his style.

Seeing that Nanshan's robots have attracted a lot of attention in the country, he must not dare to take huge risks and choose the more expensive FANUC.

If his robot continues to win the National Science and Technology Progress Award in 2002, he will be even more embarrassed.

"Wang Bu, I completely understand your concerns."

"But Nanshan's robots have not passed the test of time, and their stability is definitely not as good as ours at FANUC."

"And the welding process in our workshop is most concerned about stability."

"Once there is poor accuracy or other conditions, welding spots will be offset, solder joints will be welded, or welding will explode."

“That’s a lot of damage to the Springfield Rams.”

Yoshida has been busy putting out fires at various customers during this time, trying to put out the fires burning in Nanshan.

Otherwise, FANUC’s orders will be gone.

Other people at Yaskawa and Kawasaki are doing similar things.

Generally speaking, if a customer uses a robot from another company now, he or she will most likely use the same company's product next time he purchases it.

This involves the convenience of maintenance and the connections between these robot manufacturers behind the scenes.

"What you said is indeed a problem."

"But Nanshan Robot provides three years of free maintenance, and they promise that if there is any loss due to quality problems with their robots, they can claim compensation from them."

"Under such circumstances, your claims are difficult to sustain."

Wang Le spread his hands, indicating that he was powerless.

Spring City Stamping Factory now cooperates very closely with Nanshan. Not only does it purchase some presses from Nanshan, but it also relies on the help of Nanshan Mold Center to produce various PRG molds and TRF molds.

Therefore, Wang Le was naturally unwilling to offend Nanshan.

What's more, Nanshan's robots are really hard to find fault with.

Good quality and low price, that's what I say.

So no matter what FANUC people say today, what they promise, or what they question, it will not change this result.

……

Since Changan Ford was established last year, all work has been progressing rapidly.

Mass production will begin early next year, so most of the equipment will have been installed during this time.

However, in order to minimize investment, the TDM press line in the stamping shop uses manual handling.

Most of the welding equipment in the welding workshop uses manual welding, and only some large assembly parts are welded by robots.

However, because the robots are imported from Germany, not all the welding robots in the welding workshop are in place.

The prototype car during the trial production process is completed by manual spot welding.

Anyway, there are only a few prototype cars, so there is no problem with manual welding.

However, the emergence of Nanshan welding machine during this period suddenly disrupted the situation.

"Toms, our welding robots have been shipped and will arrive next month."

"If we cancel the order now, there is no way we can do it."

Geerbo, the sales director of KUKA China, looked at Thomas opposite in a depressed manner.

Yesterday, he received a contact from Changan Ford, saying that the order was canceled because KUKA's welding robot did not arrive on the specified date.

Gelb immediately flew over from Shanghai and went to meet with Thomas, the purchasing director.

"Gelbo, the KUKA welding robots we ordered are your standard products. You can continue to sell them to other customers without affecting secondary sales."

"The first batch of trial vehicles did not catch up with the use of mass production equipment, and there have been many criticisms within the company."

"If I still can't catch up with the second batch, the person in charge of the welding workshop will jump out and scold me."

"Originally, we had no other choice, so we could only passively accept KUKA's delayed delivery."

"But now Nanshan's welding robot has arrived and will be installed this week. In this case, we can't wait any longer."

Although Thomas has never been that cold towards Nanshan, he knows that Nanshan has a very good relationship with his boss's boss, so he will not specifically jump out to ruin Nanshan's good deeds.

KUKA's robot is good, but Nanshan's robot is better than the other's in terms of parameters.

The key is that their service attitude, delivery date and cost have all-round advantages.

In this case, Thomas has no reason to object to the use of Nanshan robots.

Even the previous tender has chosen to use KUKA.

"Nanshan robot?"

"Nanshan robot again?"

Gelb's face suddenly turned ugly.

In Spring City Volkswagen's welding automation improvement project, they just lost an order for more than a dozen welding robots.

Now when it comes to Changan Ford, Nanshan has snatched the order again.

Wherever this Nanshan Mountain goes, will not a blade of grass grow?

"Gelbo, I believe you also know something about Nanshan Robot."

"As a friend, I want to remind you that if KUKA still takes outdated robot products and sells them in China, and the price is still so high, then I am afraid that we will lose the Chinese market in the future."

Thomas didn't know what Gelb had experienced before, but he kindly reminded him.

"Thank you for your reminder."

"I will report the situation properly to the headquarters."

"But do we really have no chance?"

"After the robot arrives, can we install it overnight?"

Gelb was still thinking about making a last-ditch effort.

However, it is obviously a useless effort.

……

"Mr. Wang, Nanshan's robots have arrived today and can be installed within a week."

"This time we chose to fully cooperate with them for our F6 model, which is really a very right choice."

"Now the parts they are responsible for researching are progressing relatively smoothly. On the contrary, some parts we are researching ourselves are a bit slow."

Inside BYD, Zhong Qiang, the director of the purchasing department, sat directly opposite Wang Fu with a dinner plate during lunch.

Although they are all high-level executives of the company, they usually eat in the cafeteria like ordinary employees.

BYD is not only in the automobile business now, but its battery business in consumer electronics is also booming.

Wang Fu's schedule is naturally very full.

Zhong Qiang also used every opportunity to show his presence in front of Wang Fu and report the latest events.

"I remember that the robots in the welding shop and painting shop were originally planned to be purchased from ABB and Yaskawa, right?"

"If it is changed to Nanshan robot now, do the plans need to be readjusted?"

Although Wang Fu knew that the robot manufacturer in the workshop was planning to replace it, he was definitely not as familiar with some specific things as Zhong Qiang.

"There is no need to change. Based on the previous plan, the production rhythm has been improved."

"Especially the floor welding process of welded models, which was originally a bottleneck process. After using Nanshan robots, the production rhythm can basically catch up with other processes."

"I have to say that Nanshan's technological research and development capabilities are very strong."

"We ourselves dare not say that we can develop a robot in such a short period of time, but they not only developed it, but also made it better than the products of mainstream international robot manufacturers."

Zhong Qiang's attitude towards Nanshan is relatively complicated.

On the one hand, the existence of Nanshan allows BYD to find the best QCD suppliers for many parts.

But on the other hand, giant suppliers like Nanshan must have their own ideas. It is impossible for them to do whatever BYD's procurement says.

"Originally, I thought that among domestic companies, apart from us, only Warwick Company in Shenzhen was engaged in technology research and development in a down-to-earth manner."

"Now it seems that Nanshan will be added to this list."

"Since both of us are strategic partners, as long as they can produce parts or equipment, we can give priority to them."

"It just so happens that we can take this opportunity to let those international giants know that money from China's own brands is not so easy to earn."

As a private entrepreneur in China, Wang Fu must have been annoyed by many international equipment giants.

The delivery cycle is long, the price is expensive, and the after-sales service is poor.

This is almost a common problem among international equipment giants in this era.

"It's true, just like robots. In the past, whether it was KUKA and ABB, or Japan's OTC, Fanuc, Yaskawa and Kawasaki, no one had a product with a unit price lower than 50."

“When planning our welding workshop, we only dared to introduce twelve welding robots, and the rest were all manual welding.”

"Now the price of Nanshan's welding robots has reached around 30 yuan per unit. If the quantity is large, it may be even lower."

"In this case, we can also consider reviewing and improving the automation rate of welding machines in the future."

"Especially if some of our processes require three shifts in the future, replacing labor with robots will have the greatest effect."

For many manufacturers, the main issue between using robots or manual labor is cost.

Now the cost of a worker per year may be about 1. If a robot can replace three workers, it will take 3 years to recover the cost.

But if a robot can replace 6 workers, then the cost recovery time is immediately reduced to 5 years.

After more than ten years, the cost of a worker will reach 10 to [-] yuan, or even [-] yuan.

The finished product of the robot has been reduced to 10,000+.

So as long as there is an opportunity to change the process to a robot, everyone will take the initiative to promote it.

"Nanshan Equipment Center is still very strong. Whether it is robots, presses, or other machine tool products, if the purchasing department has new project bidding, they can come to Nanshan for quotations."

"Even if you don't choose to use their products in the end, you can still help lower prices for other manufacturers."

Wang Fu's attitude is quite clear.

It was BYD's first time building a car, and he felt a little unsure.

At this time, BYD needs a strong partner to develop together.

Anyway, Nanshan is just a parts supplier and equipment manufacturer, and has no competitive relationship with BYD.

good for everyone!

As for whether this will bring disadvantages to other equipment manufacturers, that is not his concern.

……

During this time, Li Shigui felt that his waist was much stiffer when he walked.

The Robotics Division is now completely on the right track.

Not only have more than 100 robots been sold, but more large orders are still being negotiated.

Even in the planning of the third phase of Nanshan Industrial Park, a dedicated robot factory will be built.

The land area is not small at all, as much as 200 acres.

This gave him full confidence in the company's future.

"Mr. Cao, our welding robot has now laid a solid foundation in the industry. I wonder if we can continue our efforts and quickly expand the application scenarios of our robots."

"By then, monthly sales can rise rapidly, and we can better suppress robotics giants like Fanuc and OTC."

Li Shigui now wishes that Nanshan Robot could punch Fanuc, step on KUKA, and bring down all the international giants this year.

This is naturally in line with Cao Yang's expectations.

“Aren’t there some national or even world-wide robot exhibitions at the end of every year?”

"In addition to welding robots, you should also consider other products and then showcase them at the exhibition so that everyone can see them."

Although Nanshan also held a simple robotics technology exhibition at various customers before.

But this is promotional in nature and its influence is limited to the automotive industry.

For national and global robot exhibitions, the situation is different.

It is a big stage to enhance brand power and showcase the latest robot technologies from various manufacturers.

If it can become the focus of the exhibition, all advertising expenses will be saved, and a large number of orders will come directly.

"no problem."

"I immediately organized people to start researching new products."

"But what kind of robot products can we come up with that are more impactful?"

Li Shigui is still very confident in his boss's vision.

So naturally I want to listen to the boss's advice.

In the last few days, we are just a little short of the 1000 monthly pass. Fellow veterans, please support me~~