Rebirth 99 to become a car giant.

Chapter 174: Stand at the forefront of the industry chain and make money

Xifeng Automobile Group is a large automobile group company in China. It was established in 1969 and is currently one of the leading companies in China's automobile industry.

But until now, the performance of this leading company in all aspects is not very satisfactory.

As a subsidiary of Xifeng Die Punching, it is natural that it also feels the pressure.

Now everyone is thinking of ways to get some performance for themselves.

If sales don’t increase, then start looking at other aspects.

For example, new technological breakthroughs are definitely worth talking about.

Obviously, Cao Yang's paper gave Liu Wei hope of making a contribution to the company.

"Liu Bu, I have read the paper published by Mr. Cao in the magazine "China Automotive Stamping" over and over again."

"Although I don't know what the progress of Nanshan is in this regard."

"But Mr. Cao is a very open-minded person. I think there is still the possibility of cooperation between the two parties in hot stamping technology."

"Even if they can't teach us the technology directly, if we can purchase the presses and molds used in hot stamping from Nanshan, then there's no reason why they can't teach us, right?"

Dai Shanhua's suggestion made Liu Wei's eyes light up.

This is a good idea.

Anyway, as long as Xifeng Die Stamping wants to engage in hot stamping, it is inevitable to introduce new equipment.

Instead of buying expensive equipment from Europe, it is better to cooperate with Nanshan.

Anyway, so far, Nanshan’s reputation in the press industry is still very high.

It was a bit difficult for Aida and Schuler to find excuses for Nanshan.

"You're right. I'll contact them later to see if I can go over for an inspection."

……

"First-rate companies make standards, second-rate companies make brands, and third-rate companies make products" is a popular proverb that expresses the competitive strategies of companies at different levels.

In this sentence, "setting standards" means that enterprises improve their status and reputation in the industry, establish brand image, and enhance market competitiveness by participating in the formulation of industry standards and norms.

"Second-rate enterprise branding" refers to those enterprises that can attract customers through brand image and brand marketing. They usually focus on brand image and brand recognition to improve their competitiveness in the market.

"Third-rate companies making products" refer to companies that only focus on producing and selling products, but not on product quality and brand image.

These companies usually can only compete for market share through low price and low quality.

Obviously, Nanshan wants to be a first-class enterprise.

Hot stamping technology has been around the world for many years.

But for China, it is very strange.

Until now, none of the cars produced by China have truly used hot stamping parts.

Under such circumstances, Nanshan wants to develop hot stamping related equipment and molds, which is obviously in the direction of "making standards".

This naturally attracted Schuler's great attention.

"Xu, is this "China Automotive Stamping" magazine an authoritative magazine?"

"Hot stamping technology was first studied in Europe, but it probably has not been used in China yet."

"In this case, Nanshan said that they already have the production capacity of hot stamping molds and equipment. I don't believe it."

"If this news is reported to the headquarters, it will easily cause misunderstanding."

Lucas felt so tired.

He has been sent to China for free, why can't he live a more peaceful life?

One thing after another, he felt like he couldn't bear it anymore.

"Lucas, although this magazine is not very well-known in the country, it is definitely very authoritative in the stamping industry."

"Whether it is domestic stamping manufacturers, mold manufacturers, or press equipment manufacturers, they must have ordered this magazine."

"If this article by Cao Yang is completely nonsense, the other party will probably not publish it."

"But this thing is indeed a bit strange. When did they start researching hot stamping technology?"

"You know, even our Schuler research on hot stamping presses has not been completely completed yet."

Xu Dacheng was also very confused at this time.

I have worked very hard in the past two years, but my performance has not improved and my salary has not improved either.

Shouldn't income be linked to one's own efforts?

"Among various press equipment, the press used for hot stamping should be the most technically difficult."

"This has a certain overlap with some working principles of future servo stamping presses."

"So the headquarters also attaches great importance to this and has invested a lot of resources in this aspect."

"It looked like the finished product was about to be released, but it was surpassed by Nanshan again."

"This is a major event that will endanger Schuler's future."

Although Lucas is just a professional manager.

If you can't work at Schuler, you can go to another company.

But he is still very responsible.

"For ordinary stamping equipment, the difficulty for us to obtain orders in China has gone up many levels."

"Except for some European and American customers, it has been difficult for us to get press orders from ordinary customers."

"I originally thought that when new press technology comes out from the headquarters in the future, we can rely on our technical advantages to seize the market again, but now it seems a bit dangerous."

Xu Dacheng actually had the idea of ​​changing jobs.

Schuler was having a hard time.

Do you want to change your employer in time?

Of course, he would definitely not say this to Lucas.

"You should do some research and see if Nanshan has really mastered this technology."

"We will form a report as soon as possible and report it to the headquarters so that they can be mentally prepared."

Although Lucas still has many questions, things involving Nanshan Technology Co., Ltd. are often beyond his imagination.

So he felt that he had to report it properly to the headquarters, otherwise if something unexpected happened, he would definitely take the blame.

……

Benteler is a successful family business with a history of nearly 130 years and is now in its fourth year.

It has four major components: automotive industry, steel/tube, mechanical engineering and distribution center.

Benteler Automotive Industry is one of the world's major suppliers of automotive parts, producing supporting products for almost all automobile manufacturers in the world.

Products include front suspension and rear suspension modules; chassis systems; anti-collision structural parts; engine exhaust and control systems.

Benteler has specialized thermoforming stamping technology and is the first company in the world to successfully apply thermoforming technology to automobile bodies.

As Benteler's most important customer, Volkswagen is naturally reviewing its entry into China by following Volkswagen's footsteps.

To this end, Benteler has also made a lot of relevant preparations.

By now, there is some direction.

It has not been finalized whether it will only produce chassis parts at the beginning, or whether hot stamping parts should also be considered.

At this time, they heard that there were manufacturers in China that could do hot stamping, so they couldn't help but ignore it.

"Peter, we at Benteler are the company with the strongest technical strength and the most patents in the field of hot stamping."

"Not to mention the parts companies in China, even the parts companies in Japan and the United States, there is no way to compare with us in this aspect."

"I highly doubt that this company called Nanshan Technology Co., Ltd. claimed to have mastered hot stamping technology and stole our secrets."

"Go find out and see if any of our former employees have switched jobs to work for them."

"Or whether their technology infringes on our patents."

Feng Bo is a German, but after coming to China to work, he gave himself a Chinese name.

It just so happened that his name had a pronunciation of "Feng" and "Doctor", so Feng Bo became his Chinese name.

However, contrary to him.

Pete is actually a Chinese.

His original name was Qian Hui, and he gave himself an English name after joining Benteler.

Even the email address is Moneypett.

I have to say, it's a bit ironic.

"Feng Bo, I also noticed this news."

"But you also know that many articles and papers published in Chinese magazines contain subjective conjectures."

"I don't think you need to pay special attention."

"Nanshan Technology Co., Ltd. has never heard of research into hot stamping before. How can it possibly master the relevant technology?"

"It's very possible that they are making false propaganda."

"Anyway, many scholars in China have published papers that boast of their research content, but in fact there is nothing."

Qian Hui's attitude is obviously not exactly the same as Feng Bo's.

In his view, this incident is just an episode and will not have any impact on Benteler's development.

There is no need to pay too much attention to it.

"Are you sure that's the case?"

"Don't let them take away our orders when Volkswagen starts using hot stamping parts."

Feng Bo looked at Qian Hui suspiciously.

He knew that he didn't know much about China's national conditions, so he was willing to listen to the opinions of local employees.

"I am very sure."

"Each process of hot stamping involves many new technologies, which are simply not something that China's domestic suppliers can master at this stage."

"It will be at least another ten years before they are likely to make a breakthrough in this area."

"By that time, our layout in China must have been completed."

Qian Hui made a special trip to Benteler's Deutsche headquarters this year and visited various factories.

He highly recognized Benteler's technological advancement.

In his opinion, he said that in ten years, he has already looked up to those domestic manufacturers.

"Okay, then if there is any new situation, please tell us in time."

"Hot stamping technology is a technology that the company will focus on developing and promoting in the future, and it is also a new source of profit for the company."

"There can be no mistakes."

In order to study hot stamping technology, Benteler not only mastered the mold manufacturing technology, but also developed its own heating furnace.

Even the press was developed together with the equipment manufacturer.

Such a large investment has not yet recovered the cost.

Of course there can be no accidents.

After all, they now occupy an upstream position in the industry chain, and it is time to flex their muscles and make a lot of money.

"If nothing unexpected happens, China's local suppliers can use their cost advantages to make some low-tech parts."

"For parts such as hot stamping, which are at the front end of the industrial chain, it is impossible for them to gain anything."

Qian Hui gave his answer very definitely.

This made Feng Bo feel a little relieved.

……

"Minister, there is news that I feel the need to report to you."

Liu Wenfei held his Toshiba laptop and came to Kato Ichiro's desk.

In order to flaunt equality, many Japanese companies have leaders and employees working together in a large office.

This seemingly equal approach actually makes no sense at all.

Among all enterprises, Japanese enterprises have the strictest hierarchy.

"what's up?"

Kato Ichiro's mood was not very high.

The development of Aida stamping in China during this period was not smooth.

Not only are orders from local Chinese companies unable to be obtained, but even press orders from Japanese parts companies are often unable to be obtained in full.

This can be fatal.

Aida's main product is stamping equipment, and it is not a large comprehensive company.

The order for this press cannot be obtained, and the related orders for the uncoiling and blanking lines are naturally hopeless.

So how can Aida do business in China?

This situation has not been fundamentally changed even after establishing a joint venture with Guangduan.

After all, at the beginning, parts were still shipped from Japan.

The price of the presses produced by the joint venture is still much higher than that of Nanshan.

"I saw a paper in the magazine "China Automotive Stamping", and I think the information in it may be of some significance."

Information related to Nanshan was about to be reported soon, and Liu Wenfei felt a little uneasy.

In the past, as long as he reported on Nanshan-related content, he found that he was easily scolded.

"Magazine?"

"Ha ha!"

“What else can China’s magazines do?”

Although Kato Ichiro's disdain made Liu Wenfei a little uncomfortable, he did not dare to refute.

"Cao Yang published a paper on it, where he advocated hot stamping technology and believed that hot stamping will be the future development direction of automobile body parts."

"The most important thing is that he also said that Nanshan has mastered a complete set of hot stamping technology from press to mold design."

"Do I think this needs to be paid attention to?"

When Liu Wenfei said this, Kato Ichiro's expression finally changed a little.

Although Toyota and Honda cars in Japan have not yet used hot stamping technology.

But as a stamping equipment manufacturer, Kato naturally knows this new technology.

"If I remember correctly, AP&T is currently the best hot stamping press in the world. Even Schuler is inferior in this aspect."

"As for parts companies, apart from Deutsche's Benteler and Gestamp, which is also a European company, plus Magna's Cosma, there should be no company that can produce hot stamping parts, right?"

Obviously, Kato Ichiro does not believe that Nanshan has mastered hot stamping technology.

"Minister, you have such a good memory!"

"Currently, this technology is mainly in the hands of European and American companies, and no company in our country has mastered it."

Liu Wenfei had already sensed Kato's attitude, and he didn't want to say the rest.

If you talk too much, you will get scolded.

As for how things will develop later, he doesn't want to think about it that much anymore.

After all, even if he persuaded Aida to research hot stamping equipment, no one would listen.

Japan has not always been a leader in new technologies.

What they are better at doing is following the trend of new technologies that have been developed in Europe and the United States, and then developing more sophisticated processes.

Relying on the various cost advantages of latecomers, they slowly gained market share.

Hot stamping technology is obviously the same.

There is no large-scale popularization in the world, and Japanese car companies have not yet used it. They will not develop it so quickly.

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