Rebirth 99 to become a car giant.

Chapter 146 Giant?I'll beat you until you regret it ([-]-in-[-])

There are so many domestic machine tool companies, and there are always some buyers who have a relatively good relationship with Siemens or FANUC.

Or to put it another way, there are always some purchases who are willing to betray information as long as they are given meat and bones.

Chen Liang and Xiao Qin went to inquire about the information together, and naturally they were able to roughly figure out what happened at Nanshan's CNC system exhibition soon.

At the same time, various machine tool companies have also launched tests on Nanshan CNC systems.

"Mr. Zhang, the current feedback from the R&D center is that the Nanshan CNC system is easier to use than FANUC's."

"In addition to controlling various actions, their system also has certain intelligent judgment functions and proactively provides the operator with some choices."

"This situation is really surprising."

"According to my previous communication with people from FANUC, the CNC system they are researching for the next generation of high-end machine tools will have this function."

"But those systems will take years to develop, and there are no plans to export them."

"Now Nanshan's mass products already have this function, and it is really possible that they will sell well by then."

"Should we place an order quickly, lest they run out of production capacity?"

"Especially each CNC system basically needs to make some fine-tuning based on the conditions of the equipment, and these require manual adjustment."

As the director of the purchasing department of Ji'er Machine Tool Factory, Liu Yongzhe was under great pressure during this period.

The cost of the CNC system accounts for about 15% of the cost of the machine tool. It has increased so much at once that the cost of the entire machine tool has almost increased by [-]%.

This is absolutely unacceptable.

At that time, various buyers will directly buy imported equipment.

"The machine tool CNC system needs to achieve real-time control to ensure the accuracy and speed of processing. However, real-time issues involve the performance and reliability of the system, and optimizing real-time requires a greater price. Therefore, how to balance real-time and performance is A difficult point.”

"Can Nanshan really solve this problem?"

Although Zhang Sheng had been mentally prepared, he still felt a little surprised when he heard the news reported below.

"From the current point of view, they have indeed solved this problem."

"At least so far, we haven't found a problem."

"Colleagues from the sales department even went to the Spring City Stamping Factory to visit the site. There is a 600-ton PRG press produced by Nanshan, which has been in use for almost a year."

“So far, there have been no problems, and the performance in all aspects is no worse than Aida’s press.”

“It’s even improved a bit in terms of processing speed.”

Liu Yongzhe obviously also put in some effort.

So when Zhang Sheng asked, he answered with confidence.

"In that case, let's order a batch first."

……

People from Siemens and Fanuc have tried their best during this period to inquire about information about Nanshan CNC system.

With this kind of effort, the rewards are naturally abundant.

Even the test results of Nanshan CNC systems by various companies have fallen into the hands of FANUC and Siemens.

However, when this happened, they became a little panicked.

"Minister, judging from the feedback from all aspects, the level of Nanshan CNC system is very high. Even the human-computer interaction interface, which is relatively difficult to design, makes it difficult for various machine tool manufacturers to find faults."

Chen Liang sorted out the news he had heard in the past few days and reported it specifically to Yoshida Nagamasa.

The other party also needs to report to the headquarters.

"The design of human-computer interaction interface for machine tool CNC systems is a difficult point. Users' usage habits, work efficiency, etc. need to be taken into consideration, and the interface needs to be intuitive and easy to use."

“It takes many years of accumulation to be able to do well in this area.”

"Nanshan's performance in this area can actually satisfy customers?"

Nagamasa Yoshida finds this fact hard to accept.

In order to design a human-computer interaction interface that satisfies customers, FANUC has invested a lot of manpower and material resources to achieve today's results.

As a result, it was easily caught up by a Chinese private enterprise.

"From what we know so far, various machine tool companies have indeed not raised questions in this regard."

As soon as Chen Liang's words came out, the atmosphere became even colder.

After waiting for a while, Yoshida Nagamasa spoke.

"Huaxia's electronic products are all based on Maozi's approach, and are very bulky. Machine tool CNC systems usually use embedded systems, which require smaller, lighter, and more power-saving designs."

"But the development and optimization of embedded systems involves many aspects, such as hardware, software, networks, etc., so how to effectively apply embedded systems is also a difficulty."

"In this regard, we at FANUC have always been the world leader, and even Siemens cannot compare with us."

"Nanshan CNC system can't do anything better than us, right?"

Yoshida is very confident in his products.

He does not believe that Chinese companies can surpass themselves in this regard.

Otherwise, you will really be in big trouble.

"minister……"

Chen Liang was a little confused.

Do you want to tell the truth or lie?

"What? Could it be that Nanshan's performance in this area is also very good?"

Yoshida's heart sank and he felt so stressed.

He regretted it a little.

Although Aida is a customer of FANUC, FANUC has many customers.

Even in Japan, Aida only has about the same share of customers as Komatsu, Mori Seiki, Okuma Machine Tools, etc.

Why did the company easily agree to cooperate with Aida to suppress Chinese companies?

"Although I find it a bit unbelievable, judging from what I know so far, it is indeed the case."

“I even consulted people from Aida specifically, and they have conducted in-depth research on Nanshan’s stamping machines.”

"From what I've heard, the CNC system of Nanshan's stamping machine performs no worse than ours in this regard."

After much deliberation, Chen Liang felt that it would be better for him to explain truthfully.

Otherwise, you may have to take the blame when the time comes.

"Our CNC systems focus on reliability and stability when designing and manufacturing them. The system's stability and reliability have been highly praised by users."

"So, this is the only advantage we have left?"

Products produced by Japanese companies are very reliable and stable.

This is globally recognized.

Yoshida is also the most stubborn.

However, Chen Liang even wanted to defeat Yoshida on this point.

"I believe that Nanshan's CNC system cannot match our FANUC in terms of reliability and stability."

"But so far I have not heard of any problems with Nanshan CNC systems in this regard."

"Even stamping manufacturers such as Aida and Schuler hate Nanshan so much that they don't dare to go to Henanshan in this regard."

Yoshida:……

……

The CNC system business is only part of Siemens' business. Siemens also has outstanding performance in other fields such as mechanical engineering, electrical engineering, automation technology, digital services and energy management.

However, the profit margin of CNC systems is relatively high, and the price is not cheap.

Overall, Siemens' CNC system business accounts for about 15% of the group's sales.

This number is actually not low anymore.

After all, Siemens has a big business and has its own products in many fields.

Although the machine tool CNC system is only part of Siemens CNC system business, if it loses the Chinese market, it will definitely be a serious injury.

Therefore, Siemens China actually attaches great importance to the emergence of Nanshan Technology Co., Ltd.'s CNC system.

"Scott, judging from our current investigation, things are not very optimistic."

"I suggest that the company withdraw its previous price increase letter as soon as possible, otherwise the machine tool companies in China may really abandon our products and purchase Nanshan CNC systems instead."

Xiao Qin reported his investigation report to Siemens China Sales Director Scott with a serious face.

This result, which combines survey results from various fields such as R&D, technology, sales, and procurement, made Xiao Qin realize the seriousness of the problem.

"China started late in terms of machine tool CNC system technology. Compared with Japan and Germany, there is still a very big gap."

"Our Siemens products focus on technological innovation and research and development, and constantly improve the stability and intelligence of the system."

"And our products perform better in terms of quality, with higher stability and reliability."

"Are you being a bit alarmist?"

Scott obviously does not believe that Nanshan Technology Co., Ltd.'s CNC system can pose a real threat to Siemens.

At most, in terms of low-end products, some manufacturers will choose Nanshan because of price reasons.

But low-end products have already been a business that Siemens has gradually abandoned.

Scott didn't really care at all.

"Before Nanshan appeared, China's CNC system was exactly what you said."

"They have deficiencies in technical level, innovation capabilities, product quality and policy support."

"But the situation is different now. Whether it is Ji'er Machine Tool Factory or Beiyi Machine Tool, Qiyi Machine Tool, Qi'er Machine Tool, and Shenyi Machine Tool Factory, they are all trying to order Nanshan's products."

"Once this momentum builds up, the situation will be very bad."

"I strongly recommend that the company adjust the price to the level before the price increase. It is best to find a reason at the same time so that everyone can have a step down."

Xiao Qin has been with Siemens for several years and is very satisfied with the treatment offered by Siemens.

Not to mention up to 20 days of annual leave each year, there are also 10 days of paid sick leave.

I usually have very loose control over things like being late for work and leaving early.

Accommodation for business trips is in local five-star hotels, and taxi expenses are reimbursed at will.

Even a day's business trip subsidy is comparable to a month's salary of many waiters in China.

If such a good job disappeared, she felt her heart would be broken.

"In this way, I allocated a sum of funds from the sales funds and asked the purchasing department to order a Nanshan CNC system from other manufacturers, and let the technical and R&D personnel analyze it again."

Although Scott doesn't believe that Nanshan Technology Co., Ltd.'s level is that high, he still trusts Xiao Qin.

Now that Xiao Qin said the matter was so serious, he also slightly increased his attention.

However, it was only a slight improvement.

The Germans' arrogance and prejudice against China will not be eliminated so easily.

And FANUC is actually doing the same thing.

Even the movements should be done faster.

"Yoshida, please contact the customer immediately and say that after this period of hard work, we have solved both the chip problem and the production capacity problem."

"The price of CNC systems can return to its original level."

"Then the company will grant you a special sales fund of 100 million, and you will visit customers every day during this period."

"If you should treat guests to dinner, treat guests to dinner. If you should give gifts, give gifts. We must not let them give up ordering our CNC system."

Matsumoto Mizuno, general manager of Fanuc Huaxia Company, was very panicked at this time.

Because through analysis and comparison, they found that Nanshan's CNC system was actually better than FANUC's?

How can this be?

Although the CNC system sold by Fanuc to Huaxia is not the company's best, it is not even a second-tier product.

But that is not something that Chinese companies can easily catch up with.

But the result was cruel.

So Matsumoto Mizuno immediately made the decision to restore the original price.

You know, FANUC is a manufacturer that focuses on CNC systems, but their business is not as extensive as Siemens.

The business of Huaxia Branch has always accounted for more than [-]% of FANUC's global business.

If he loses it, his position will definitely not be saved.

Even whether to commit seppuku or not is still a matter of debate.

"General Manager, it has been less than a month since our price increase letter was sent out. If we withdraw it now, will it make people laugh?"

Yoshida was a little reluctant.

When did FANUC actually want to please customers?

"joke?"

"If you don't withdraw, we will truly become a joke."

"You don't have to have so many ideas, just implement them quickly."

Matsumoto was not in the mood to nag Yoshida at this time and gave the instructions directly.

As a result, FANUC's notification of withdrawing the price increase letter naturally quickly reached the hands of various machine tool companies.

And Siemens, who learned about this news, naturally couldn't sit still.

The price of FANUC has dropped back. If Siemens is still inconvenienced, then Siemens's opponent will not only be Nanshan.

They had no choice but to withdraw the price increase letter no matter how unwilling they were.

As for how much regret they have in their hearts, only they know best.

This result naturally aroused great repercussions within Huaxia Machine Tool Enterprises.

When did Chinese companies actually win against international giants?

Especially in the field of CNC systems, no one had dared to think about it before.

This is an unprecedented first time.

All of a sudden, the bosses and purchasing department heads of various machine tool factories called Cao Yang and Zhang Fugui one after another.