Rebirth 96: Peak of Power

"Who is Meng Wen?"

At this time, it was Sun Yunhui's turn to be a little confused.

He had really never heard of this person named Meng Wen, so he looked at Zhou Pengcheng with some curiosity.

"Secretary Sun, this Meng Wen is a director from the CCTV Literary and Art Department." Shen Yumeng explained.

"Director of CCTV? Does it have anything to do with the topic we are talking about today?" Sun Yunhui asked doubtfully.

"Well, I...I don't know what Secretary Zhou means either..."

Shen Yumeng shook her head, she really didn't know at all.

Zhou Pengcheng said with a smile: "This Meng Wen is a very talented director, but what I want to talk about now is not her talent, but the key to our breakthrough!"

"The key to breaking the situation?" Shen Yumeng looked at Zhou Pengcheng in shock, and then asked: "Secretary Zhou, what do you mean by breaking the situation?"

"Actually, it's the issue of brand culture and communication that I just mentioned..." Zhou Pengcheng said with a smile.

"Secretary Zhou, I don't know what you are going to say? But as far as I know, if you want to advertise on CCTV, you must go through bidding. And the cost of advertising during prime time is really scary. Let’s just say that this year’s CCTV prime-time advertising price is [-] million!”

Shen Yumeng looked at Zhou Pengcheng and gritted her teeth.

It's not that Changlin Group can't afford the investment, but her father can only pay her so much.

and!

This time, their investment was thought to be a win-win situation.

But in fact, Shen Yumeng also knew that what his father emphasized to him was to maintain a good relationship with Zhou Pengcheng no matter success or failure!

This is the key of the key!

To show his sincerity, his father specially allocated an additional [-] million yuan. In fact, what he valued was not this project, but Zhou Pengcheng.

But now that Zhou Pengcheng mentioned CCTV, her first reaction was that Zhou Pengcheng wanted to use CCTV's influence to advertise!

"Three hundred million?? So much?" Sun Yunhui was also shocked.

Shen Yumeng smiled bitterly and said: "Secretary Sun, CCTV advertisements were not that expensive a few years ago, but because they are very effective, many companies are willing to spend a lot of money to build their brands."

"The price of three hundred million is indeed very high." Sun Yunhui shook his head slightly.

"Secretary Sun, except for the prime time period, although the price of the rest of the advertisements is relatively low, the effect may not meet expectations. So if we want to build a crystal brand, I am afraid that the advertising investment will definitely not be low. The most important thing is , we currently cannot estimate the input-output ratio..."

When Shen Yumeng said this, she actually wanted to tell Zhou Pengcheng.

If you have to go to such a high-end place to advertise at once, it is really difficult for anyone to dare to invest so much!

It is definitely unrealistic for someone as powerful as Changlin Group to spend hundreds of millions at once on an advertisement that they don’t know whether it will be successful or not.

The impact here is more than just an advertisement?

"I also know a little bit about the advertising fees for prime time. It seems that a wine called Qinchi won it for [-] million before, right? As Mr. Shen said, when the input-output ratio is uncertain, Spending such a high price to get something is like gambling on your life." Zhou Pengcheng said with a smile.

"What is the probability of success?" Sun Yunhui still asked with a touch of hope.

"There are only [-]% and zero, Secretary Sun, we can't afford to gamble." Zhou Pengcheng shook his head and said: "Once it fails, who will dare to invest in our Lianyun Town in the future?"

"Um, Secretary Zhou, isn't it because you suddenly mentioned Director Meng Wen to advertise?" Shen Yumeng was a little confused.

Is it possible that Secretary Zhou has other ideas?

"Mr. Shen, we don't have the money in Lianyun Town. If you are willing, I won't object anyway. But what I want to say now is that maybe there is a cheaper, simpler, and more explosive way?"