Rebirth 96: Peak of Power

at this time!

Zhou Pengcheng told Wang Chenggang everything about his previous signings with Beckham and Kobe!

After hearing this, Wang Chenggang jumped up on the chair opposite!

He looked at Zhou Pengcheng in shock and said, "Damn it, Pengcheng, you've spent billions on this damn thing all at once!"

"In the short term, the risk is very high. But in the long term, I think it's still okay..."

Zhou Pengcheng looked at Wang Chenggang, and he also chuckled.

"Okay, okay, I know now. You are all playing big tricks. No wonder you set the position of the factory so high all of a sudden. Now it seems that you have a plan."

Wang Chenggang was also shocked and broke out in a cold sweat. He did not expect that his former roommate would do something that he could not even think about, and he did it with such grandeur.

Zhou Pengcheng smiled and said, "Are you confident now?"

"That's for sure. Kobe is not doing well right now, but let me tell you, Beckham is really hot right now!"

Wang Chenggang still knows a lot about football and basketball, but the reason why he is not optimistic about Kobe at the moment is because he doesn't know what Kobe's future height will be?

But Beckham is different. As an idol of the young generation around the world, his appearance alone can defeat everything!

This is one reason why Wang Chenggang is so confident!

"This is also the purpose of looking for you today. You have to create a series of products based on the characteristics of these two people. For example, Kobe Bryant has just entered the league not long ago. We can definitely launch his first generation sneakers. You can even launch a new sneaker every year, you know what I mean?"

In fact!

This kind of routine will be very common in the future. For example, the Jordan series of sneakers will be hyped in later generations and even sell tens of thousands or even 10,000+ pairs of shoes!

"There is no problem with this, Pengcheng. I have to say that your idea is very good." Wang Chenggang smiled, "But what is the positioning of our brand now?"

"I was just about to tell you this. If Wandering Sports wants to compete with Adidas Nike, it must have a certain degree of combat effectiveness. The most important ones are currently three, one is brand awareness, one is brand quality, and the last one is It’s the price of the brand!”

"I think the brand's popularity, with Beckham and Kobe, should be able to rise to a very high level in a short period of time. But if you compare it with established giants like Nike and Adidas, there is still a gap." Wang Chenggang said bluntly Said bluntly.

"With the popularity of the brand, there will soon be a dedicated operations department to do this. I asked Fang Yalu, the general manager of Longteng Football, to start forming a new operations team. In the future, it will not only be Beckham and Kobe, but more and more stars. Will you join our ranks? Why did I pay such a high price to these two people? In fact, it is also to make plans for the future, you know? "

Zhou Pengcheng is very quick-thinking, and he has a huge advantage, that is, there are some stars who have not yet become famous. He is already preparing to draw up a list for Wu Tai.

However, some of them are about to become famous, and some may not become famous.

If one shot was accurate, everyone would doubt whether Zhou Pengcheng was cheating, right?

"Well, since there are professionals to do this, I don't have to worry about it. What I control is the quality of the brand. You can rest assured about this, Pengcheng. According to what you said before, all our raw materials are Strictly screened..."

Wang Chenggang is confident in this aspect, and if he really wants to become bigger and stronger, quality must always be guaranteed.

"Well, I believe you on this. Your family has been making shoes for so many years. As for other clothing categories, it is actually the same. As long as the raw materials are controlled and the product design is novel, there will definitely be no problem." Zhou Pengcheng chuckled. He said, "But the main thing I want to talk to you about today is the price..."

"Is it a price issue? I've also thought about this. Originally, I thought it would be more close to the people, but now in terms of our positioning, if it is too different from Nike and Adidas, then in the eyes of the Chinese people, this is a small brand. Already..."

Wang Chenggang looked at Zhou Pengcheng, and he also expressed his thoughts.

"As long as there is no problem with the quality and the reputation is high enough, others will be willing to spend money to buy it. So my idea is to compete with Nike and Adidas, but the price is about 15.00% less than them."

"15.00% less? The price is not low either." Wang Chenggang said immediately.

"Well, if the price is too low, it will definitely not work. If the price is too high, people will say you are too arrogant, so it is feasible to set the price at 80.00% of their products. Of course, you can also make one or two products with the characteristics of walking sports. , this price can be appropriately [-] to [-] percent higher than them."

"Hahaha, I understand..."

Wang Chenggang understood it and felt that Zhou Pengcheng still knew how to manipulate people's hearts.

"Well, there is one more thing to tell you, that is, we are going to open the first strolling sports store in Beijing. We will also open branches in Ninghai, Yangcheng, Nanchuan and other big cities, and then we are also going to open branches abroad. As for the It may take more than three years to spread nationwide or even globally. You have to bring out some of the special products of the first store in Beijing..."

This is the main purpose of Zhou Pengcheng asking Wang Chenggang to come here today.

Wang Chenggang naturally felt that there was no problem, because they had been preparing for more than half a year in the early stage.

Nowadays, many new products can be mass-produced, but he has been worried that the brand will not become big.

Now after listening to Zhou Pengcheng's words, his confidence has naturally increased!

I chatted with Wang Chenggang for nearly two hours, and the two of them went over the specific details for a long time.

When the satisfied Wang Chenggang left Zhou Pengcheng's office, he no longer looked as downcast as he had just entered.

Two days later!

Zhou Pengcheng and Fang Yalu arrived at the Beijing Airport, and a brand new Mercedes-Benz S600 parked in front of them!

"Yalu, you can do it, your boyfriend is so handsome..."

Listening to the visitor's first words, Zhou Pengcheng and Fang Yalu were both quite embarrassed...