Rebirth 96: Peak of Power

"Sports star endorsements? Our country's most influential sports stars, those who have won Olympic championships, right? Although they have some influence, I don't think the influence is very high."

Hua Haibo directly rejected Zhou Pengcheng's idea. If he wanted to build a well-known brand, would it be useful to just rely on a few celebrities?

not to mention!

Celebrity endorsement fees are very expensive in all aspects, and they have their own agencies, so why should they endorse you?

Xiao Wen also followed up what Hua Haibo said: "Secretary Hua is right. There are only a handful of sports stars in our country. And these so-called sports stars only have a slightly greater influence in a short period of time. In the long run, in fact, It’s not that great…”

"What is the sport with the largest audience in the world right now?" Zhou Pengcheng asked rhetorically.

"Football?" Hua Haibo asked directly.

"Currently, football and basketball have the largest audience, especially football and basketball in Europe and the United States. In fact, their influence in China has risen sharply." Zhou Pengcheng said with a smile.

"County Magistrate Zhou, I don't know what you want to express?" Hua Haibo is not a fan, so he has no feelings about this.

On the other hand, Wang Guojun, secretary of the Discipline Inspection Commission, smiled and said: "Mr. Zhou, I am a football fan! You are right. The influence of European and American football is indeed rising rapidly, and the audience of domestic fans is also getting wider and wider. Especially after CCTV introduced live broadcasts, the influence of both football and basketball has become much greater than before..."

"Secretary Wang, I didn't expect you to have this hobby?" Bai Rubing looked at Wang Guojun, smiled and said: "Although I am not a football fan, there is one thing I think is similar..."

"Minister Bai, tell me..." Hua Haibo turned around and said.

Bai Rubing smiled sweetly and said: "Secretary Hua, although I am neither a football fan nor a basketball fan, I am a table tennis fan. Our domestic brand Double Happiness specializes in table tennis. Secretary Hua should know about it, right?"

"Of course I know this." Hua Haibo said immediately.

"Since Secretary Hua knows, then Secretary Hua should know that the annual sales of this brand in Ninghai are actually not very high. On the one hand, it is because of the high price, and secondly, I heard that the cost of the spokesperson is also not low. But in the end The important thing is that advertising costs are a bottomless pit..."

Bai Rubing really knows something about this company. She now agrees with Zhou Pengcheng's celebrity endorsement to enhance the brand's influence.

But she felt that the risks hidden in this were very high.

"What Minister Bai said is actually not the biggest problem. The biggest problem at present is that people may not necessarily like our small brand that has not yet been established. Domestic ones are better, and if they are foreign ones, they are almost Don’t even think about it…”

Wang Guojun felt that Zhou Pengcheng thought of things too simply.

Hua Haibo looked at Zhou Pengcheng at this moment. He also shrugged and said: "County Magistrate Zhou, did you see it? It's not that we want to stop you, it's just that it's too difficult. If the brand doesn't take shape, then we have to invest basically It’s all in vain. When that time comes, it will be..."

"I understand some of what Secretary Hua, Secretary Wang and Minister Bai said. First of all, I want to explain that the celebrities we invite must be celebrities with high international and domestic reputations." Zhou Pengcheng smiled. road.

"Return to International?" Wang Guojun was a little surprised. He looked at Zhou Pengcheng and said: "County Magistrate Zhou, I just said that this is too difficult. Some people have endorsement contracts themselves, even if you call them, Are they really willing to come? If they endorse you, they may feel that the price has dropped..."

What Wang Guojun said is not unreasonable. These celebrities usually choose big brands to endorse them.

If it is not a big brand, it will invisibly lower its value.

In the long run, it is not cost-effective for others!

Wang Guojun believes that Zhou Pengcheng's biggest misunderstanding is that if he has some money, others should listen to him.

But in this world, many things cannot be measured by money.

Just say those international football superstars, even if they are given the same money now, would they consider the domestic football league?

It’s simply impossible, because there isn’t enough attention and the price is very low!

This is actually the same as sporting goods brands. Why do many people think Nike is better?

Is it true that its sporting goods must be better than others?Not necessarily!

But the brand is here, which gives people a sense of peace of mind.

Wang Guojun believes that the biggest problem now is that if others endorse you, you can indeed increase your brand awareness, but why do they endorse you?

And the most important thing is that one or two celebrity endorsements actually don't play a big role, unless they are the top international ones!

"The problem Secretary Wang mentioned is indeed true. When I went to the city before, I heard that the Silver Fox came to us and gave a lot of additional conditions. He is just a coach. If he is really a top superstar As for the players, it’s really incredible..." Xiao Wen added.

"County Magistrate Zhou, what do you have to say about this issue?" Hua Haibo looked at Zhou Pengcheng again.

"I heard before that our comrades from the Sports Committee said that our Dongting County applied to host the National College Student Hurricane Basketball Summer Camp, right?"

As soon as Zhou Pengcheng said this, everyone including Hua Haibo laughed, but there was too much yin and yang in the smile...