Rebirth 96: Peak of Power

It is said that pie does not fall in the sky, but Wang Chenggang felt that he had encountered such a pie today!

Although this pie was given by his brother, he still felt a little weird.

"No conditions at all?" Wang Chenggang was also stunned.

Zhou Pengcheng smiled and said: "Why? If it fails, it is also a matter of luck. When you were in college, you were a clever kid, so I think the company you manage will not have any big problems. Question. In addition, your kid is also studying finance, can speak foreign languages, and has several years of business management experience. Who do you think I will choose if I don't choose you?"

"Here, I have so many advantages? Xiaoya, did you hear that? Your husband is an outstanding talent!" Wang Chenggang suddenly started to sneer!

In fact!

Zhou Pengcheng only mentioned this matter in order to pull Wang Chenggang out.

Originally, he already had his own plan, but this plan had more Wang Chenggang than one and less Wang Chenggang.

Now that we have met, and Wang Chenggang is really a suitable candidate for him, why not do it?

"Okay, stop fussing..." Zhou Pengcheng looked at Wang Chenggang and continued: "But there are a few things I need you to do now."

"What's the matter?"

"The first thing is to understand the entire process of Nike and Adidas." Zhou Pengcheng said lightly.

"You don't need to know too much, I basically know everything, but if we want to copy the model, it's a little difficult!" Wang Chenggang said directly.

"How do you say it?" Zhou Pengcheng asked.

"It's very simple. Whether it is Nike or Adidas, it is actually an operating model. They sign influential stars, national teams, etc., and then use them to expand their markets. Especially large-scale sports such as football. Big-name stars are almost all owned by two brands..."

Wang Chenggang smiled bitterly, Zhou Pengcheng thought it was wonderful, but the actual operation was really difficult!

Not to mention anything else!

In a country with almost no sports brands, if you sign contracts with big-name stars, will they pay attention to you?

Take next year's 1998 World Cup, it will definitely be a grand gathering of big-name stars.

But what can you do?

Even if you really set up a sports brand, you can only watch these people running crazily on the field wearing Nike or Adidas jerseys!

Unless the price you give is tempting enough!

"The cost of signing big-name players is indeed very high. But we can sign some potential players who are not yet famous..." Zhou Pengcheng said with a smile.

"Potential players? We all play football and basketball in college. Do you think you can see the potential, but others can't? Those big companies are very smart!" Wang Chenggang felt that he wanted to seize the market with Nike and Adidas , one can imagine how difficult it is!

"Don't worry about these things for now. You first need to familiarize yourself with the models of foreign companies, and then get familiar with the domestic market business models!"

"Pengcheng, I have to tell you, the current trend in our country is not very good, especially in the field of sports shoes. There are too many fake and shoddy products. You can imagine, even if you put the brand If the product is successful, the fake may even kill you..."

Wang Chenggang gave a kind reminder that their industry is indeed full of these things!

"Have Nike and Adidas been defeated by imitations?" Zhou Pengcheng asked.

"That's different. I have a strong foundation!" Wang Chenggang shook his head helplessly.

"Don't worry, our family's foundation is not weak. The investor this time is a big boss. He owns a club in Europe's top league, and an NBA team is also talking about..."

Zhou Pengcheng looked at Wang Chenggang, and at this time Wang Chenggang was so shocked that he was almost speechless!

He originally thought that Zhou Pengcheng was just on a whim, but what he didn't expect was that the investors he attracted were so powerful!