Reborn fashion designer

Chapter 347: There are also France buried in the 'Empire Cemetery' (please vote for me!)

When traveling to Abu Dhabi, it’s impossible to ignore Dubai, which sits right next to it.

Talking about Dubai, at the dinner table before departure, Little John talked about "Mission: Impossible" around this topic.

During dinner, Little John took Xiang Yang and Liu Qianqian to show off the content of the script he saw.

In the script design of the fourth part of "Mission: Impossible", Tom Cruise climbed and jumped from the Burj Khalifa (828 meters), the tallest building in the world.In order to ensure that the film's shots were shot correctly, he needed several months of professional training.

"It would be great if he could climb the Burj Khalifa wearing HYS clothes."

Sitting opposite Little John, leisurely drinking the green tea brewed by his wife, Xiang Yang couldn't help but sigh.

His impression of the fourth part of "Mission: Impossible" completely rested on the 'killer package'.

That is PradaGalleria.

This bag was launched in 2007 and has always been favored by women for its highly recognizable and chic shape.

In line with the influence of the movie "Mission: Impossible", the female killer Moran in the film must wear this bag every time she appears. As it became popular, people began to call Prada Galleria the "Killer Bag".

To be honest, in the fashion industry, countless products are placed in movies every year.

But like "Killer Pack", there are really not many people who can become popular because of one movie and even be given the nickname of the character.

However, if you look into it carefully, you can still find the reason.

People always inadvertently ignore objective factors and only care about subjective feelings, so that many people put the popularity of "Killer Pack" on the popularity of the movie and ignore the time of the movie's release.

"Mission: Impossible 2010" was shot in 2011 and released in 4. It happened to be after the 08 economic crisis, and the fashion industry advocated minimalism and pragmatism.

It is different from a lazy big bag that looks 'sloppy' in certain circumstances.

Prada Galleria's handbags, which are relatively neat and capable, yet do not lack the gentleness and tenderness of women, have achieved a balance with the aesthetics of the popular trends in the past few years. It would be strange not to go out of the circle.

The 'Killer Bag' is not only available in black.

Of course, it’s true that black sells best.

No matter how much you praise it, as a piece of commercial marketing, Prada's cooperation with "Mission: Impossible" has the same effect as "The Devil Wears Prada".

"The Devil Wears Prada" is in China, but it is the first time many people have learned about this luxury brand.

It also lets many people know that the fashion industry and the entertainment industry are not confused together.

It is an independent existence.

"Get Mission: Impossible?"

Little John looked at Xiang Yang to make sure that his friend was not joking with him, but the expression on his face was still a bit unbelievable.

It’s nothing to compete with Prada, a company that has been doing marketing in Hollywood all year round.

The point is, he hasn't had much dealings with Tom Cruise.

If it were Paramount Pictures, John Jr. still felt that there was hope for public relations, but Tom Cruise had better forget it.

In Hollywood, everyone knows that Tom Cruise, besides being Nicole Kidman's ex-husband and a believer in the XX cult, is famous for his high salary.

Even if the salary is high, he is also one of the producers of "Mission: Impossible"

He is very concerned about hidden income such as advertising revenue and product placement.

"Try it, how will you know if you don't try it."

Of course, Xiang Yang knew that this matter was very difficult, and said: "There is an old saying in China, 'Everything depends on people, and everything depends on God.' If you work hard, you may succeed."

"You put it lightly."

Little John pondered.

It seems that this is indeed the case. It is a bit unreasonable to give up without trying to contact him.

but

But there is no money.

After participating in the investment of so many movies at once, Hermès Film Investment Company really didn’t have much money on its books.

And one thing is that France’s film subsidies are not even a little bit behind those of countries like Australia.

Australia gives money directly, but France.

It's really difficult to get money from the French Film Center.

Compared with Australia’s straightforward subsidies, Europe’s subsidies to film companies are mainly soft funds to support the development of film companies.

Soft funds can help film producers obtain better financing by reducing personal income tax rates, reducing corporate business taxes and corporate income taxes, and attracting investors, especially private investors, to participate in the creative process.

Or, before a film project is established, financial aid such as low-interest loans or free grants can be provided to support the development of local film companies.

Although rich, it does not quench your thirst.

This has led European producers to like to sell 15% to 20% of the equity in their projects to more directly obtain the financing they want.

Among them, there are some good scripts.

Being able to share the risks of film investment equally and not having to pay high bridge financing interest for the film shooting stage is what European producers care about most.

"Liu, you must keep an eye on your money and don't be as lavish as I am."

Perhaps because he was worried that Liu Qianqian had no experience in production, Little John rarely showed seriousness.

In response, Liu Qianqian pursed her lips.

"You must pay attention to whether the deposit of the partner is in place, and you must also check the signing of the actor agreement." Little John thought for a while, and then said:

"The most difficult thing is to pay the staff on time. As long as there is no problem with this, there is basically nothing else that is too difficult for you to live with."

"Don't worry, I understand this."

In European and American movie shootings, most crew members are paid weekly.

When she was participating in the filming of "The King of Kung Fu" and "Midnight in Paris", she saw that whenever the weekend came, the staff would queue up in long lines in order to get the check from the crew in time.

Early the next morning, with 14 days left before the Spring Festival, Xiang Yang and others set off for the United Arab Emirates early in the morning.

Elie Saab came over from Lebanon first.

In order to entertain Xiang Yang this time and let him feel the warmth of the desert, he specially booked a luxurious duplex room in the world's only seven-star hotel, which was completed in 1999.

It's not that you can't afford a presidential suite that costs more than 2 US dollars a night, but it's not necessary.

<divclass="contentadv">The 780-square-meter presidential suite is too exaggerated.

Standard features such as bedrooms, living rooms, and butlers are only standard features for every room in the Burj Al Arab.

The presidential suite of the Burj Al Arab Hotel has its own cinema and restaurant. Every meal requires seven-on-one service from chefs and waiters.

Elie Saab, who knows Xiangyang well, knows that if Xiangyang lives in it, it will not be enjoyment, but embarrassment.

However, he was considerate and chose to arrange helicopters for Xiang Yang and Liu Qianqian to facilitate their travel.

The United Arab Emirates is not only home to oil, but also has many interesting places.

The Dubai Mall, which was completed just over a year ago and can accommodate 50 football fields, is a very good place.

In his opinion, it is somewhat troublesome for people like Xiang Yang and Liu Qianqian who have not experienced the desert climate to go shopping in the mall or visit the surrounding areas under the hot sun.

What can Xiang Yang say about Elie Saab’s arrangement?

"Elie, you should let me drive. Liu is pregnant now. Is it easier to drive?"

Before Xiang Yang could say anything like this, Liu Qianqian had already expressed her gratitude to Elie Saab with bright eyes. She wanted to try the experience of a private helicopter.

Mainly, forget about ordinary helicopters. The helicopter ElieSaab arranged for the two of them was the Agusta AW139, known as the Rolls-Royce of the sky.

Through the glass of the waiting hall, Liu Qianqian, wearing sunglasses, stared intently at the behemoth not far away and murmured:

"It would be great if I could go up and fire it."

"No, you can't." Xiangyang raised his eyebrows after hearing clearly what his wife was saying.

"I'm just telling you, why are you so nervous?"

Looking around, Liu Qianqian smiled.

"You can pull it down"

Xiangyang, who knew his wife well, didn't know that as long as she was tempted, she would probably do it.

Liu Qianqian has a strong ability to take action on things that she likes and is interested in. For example: sleeping and shopping.

Listening to Xiang Yang's complaints, Liu Qianqian showed a faint smile and said with a smile:

"Didn't you encourage me to try more?"

"." Xiangyang.

"Okay, let's get ready to board the plane."

Elie Saab, who was dressed in casual clothes like Xiangyang, saw the two arguing and smiled slightly when he stood up, "Xiang, you should choose a headscarf for your wife today that is suitable for this place."

Xiang Yang nodded.

In the culture of this land, the headscarf is not only a practical clothing, but also has the meaning of identity and cultural symbol.

It became popular as early as the ancient Roman period, and the style is also very elegant.

Arab men's headscarves were actually just like Arab robes at first, just a special product of the desert.

The sun in the desert area is too strong and the wind and sand are too strong.

The robe and headscarf not only help reflect the sun's rays, but also help dissipate heat and avoid sunburn because they are loose and light.

Only slowly did it gain other meanings.

The reason for this result is also very simple. Wearing a headscarf was initially a privilege for the elite, indicating that the wearer had a high status.

Not civilians.

To this day, headscarves of different colors still have different meanings in different countries in the Middle East.

Like people's impression, the red and white plaid can be worn by anyone. In fact, in Saudi Arabia, only the royal family or those who have been given titles can wear it.

But maybe because there are too many illegitimate children in the royal family, the impression left on people is that there are red and white checks everywhere.

In Oman, the red, blue, and yellow headscarves are exclusively worn by the royal family.

As for women's headscarves and veils, they are more products after the 7th century.

Contrary to popular impression, women in the Middle East were not forced to wear veils until the 19th century. This situation only began to show up in the 20th century.

In the UAE, women are required to wear headscarves in very few places.

In such places and occasions, men are also required to wear long shirts and trousers.

But don’t underestimate the price of a headscarf.

In the Middle East, it is not uncommon for a brand-name headscarf from the Cashmere region to sell for more than $5000.

In the fabric industry, cashmere has always been called 'soft gold' or 'fiber gem'.

Its rise is naturally inseparable from France.

To be precise, it is inseparable from women's admiration for it.

The early cashmere shawls did not come from Cashmere, but from the 'Graveyard of the Empire'.

In 1796, an exquisite cashmere shawl traveled to many places and found its way to Napoleon.

His queen Josephine couldn't put it down, or it may have evoked her hidden attribute of collecting.

From that day on, the queen, who was obsessed with cashmere, collected three to four hundred cashmere shawls of various kinds.

Under her leadership, the French court nobles quickly became obsessed with this luxurious thing from the East.At that time, each scarf from the 'Imperial Cemetery' was worth as much as 1.5-2 francs.

During the Napoleonic period, wages in Paris ranged from 1 to 4 francs. As for prices, the price of a pound of meat was 0.33 to 0.55 francs.

But the French should feel lucky.

Their queen is obsessed with cashmere from the 'Imperial Cemetery' rather than Chinese blue velvet.