Reborn fashion designer

Chapter 344 A sudden visitor (please vote for me!)

[The brand focuses on cross-country events: measure the joy of cross-country with your steps, and protect green sustainability with actions]

[The 2010 UTMB Asia Championships will be held in Siguniang Mountain. It is not only the players who challenge the limits, but also the event organizers]

[North Face joins hands with Aden Daocheng for the largest cross-country race in 2010]

[Why do HYS, North Face and other brands favor cross-country events?Comprehensively interpret the charm of outdoor for you]

[Why do domestic brands focus on marathons and international brands love cross-country races? 】

【.】

As the signing ceremony between Beifang, HYS and the local person in charge was completed, the media gradually focused on it.

Discussions ensued.

Compared with the unfamiliar cross-country race, the 'marathon' seems more familiar in terms of event promotion.

As early as the 1980s, marathon events have been held in many cities in China.

Cities such as Beijing, Shanghai, Xiamen, Dalian, and Hangzhou have joined forces with the Chinese Athletics Association, the International Association of Athletics Federations, and the International Marathon and Road Running Association to promote this sport every year in 1981, 1987, 1996, and 2003.

So when cross-country racing comes into people's view, many people think that this is just moving the marathon to the mountains.

However, this is not the case.

The core concepts of cross-country racing and marathon are different from the beginning.

Although high-intensity cross-country running requires contestants to have a certain marathon performance, that is only considered in terms of event intensity and contestants' physical functions.

Cross-country running encourages people to soar like a bird in the beautiful natural scenery.

Likewise, trail running is more challenging than marathon running.

The altitude climbing distance is a challenge that every competitor must face.

Marathon pays more attention to the running itself, allowing people in the city to enjoy the pleasure of running.

The cross-country race shows the amazingly beautiful natural scenery and the unique local cultural atmosphere through the unique perspective of athletes running on the high mountain track.

According to incomplete statistics, every high-level cross-country event held in China will attract hundreds, or even 1-2 foreign athletes to participate.

In the 2022 Shennongjia cross-country running competition, which set a UTSS record for the number of applicants, 2000% of the more than 71 runners who came to China would taste local food and specialty snacks, and 64% would choose Travel locally.

So from the beginning, Xiangyang pushed HYS to join forces with UTMB to hold cross-country running events in China, in order to invite foreign athletes to China to participate in the competition and introduce the beautiful Chinese scenery through their perspectives.

To his delight, UTMB finally chose Siguniang Mountain as the location.

It is not just Han people who live in Rilong Town.

Foreign contestants can personally appreciate the different cultures of multi-ethnic areas and feel that the integration of China's multi-ethnic areas is far different from what some foreign media have promoted.

You know, those who can travel thousands of miles to China to participate in cross-country races, and those who are interested in following cross-country races, are more or less particular about correctness.

Attract them with nature, sports and environmental protection, and then these people upload their personal experiences here to 'Youtube', and people who pay attention will naturally realize this.

Of course, UTMB Asia also registered its official video account on 'Youtube' as soon as possible.

Immediately afterwards, a large introduction appeared on the HYS official user App.

[Participate in North American yoga activities and earn HYS points that can be redeemed for air tickets]

Click on it, and in addition to the introduction of North American yoga activities and photos of large-scale events, the content also provides a detailed introduction to the culture, history and specific information about the location of Siguniang Mountain.

Xiang Yang knew that such a publicity campaign would not attract many people's attention immediately and could only slowly ferment over time.

Even mistakes may occur, but doing it is better than not doing it.

At least in the comments, some people have begun to pay attention to the beautiful and charming natural scenery of Siguniang Mountain.

That's a good start.

As for what happens after the event, there are more professional people in charge.

Accompanied by Lao Cao, Xiang Yang and the UTMB team coming to China had dinner together at the dinner on the day of the signing ceremony, and then left early the next morning.

Of course, his visit this time was not just for a signing ceremony. Through the exchange of information with the UTMB team, he found that he had a lot to do.

Cross-country running requires much more equipment than a marathon.

Large-capacity water bottles, sleeping bags, skin windbreakers, hiking poles, headscarves, sunglasses, spare clothing and many other things are not available in the HYS product line.

Therefore, a cross-country race can also allow HYS to improve its product line.

When Xiang Yang arrived in Beijing, Little John appeared at the airport as expected.

The negotiation with Huaying went smoothly.

Little John sold 300% of the 30% share obtained by the Hermès Film Investment Company's investment of 10 million euros to Han Sanping at a high price of 300 million euros.

It is equivalent to Hermès Film Investment Company getting a 1% return on "Untouchable" without spending 20 cent.

Friends and acquaintances also need to pay attention to business matters.

This is the same for everyone.

Huaying is not a fool, they will send some staff to participate in the production of the entire movie.

As soon as he saw Xiang Yang, wrapped in a down jacket, dressed like a bear, wearing a hat and a big scarf, walking out of the arrival hall, he recognized him at a glance, "Xiang, you are finally back."

"Can you recognize this too?"

Pulling the scarf covering his face, Xiang Yang was a little surprised.

"What's so difficult about this," Little John curled his lips, "Yesterday when I went shopping with Liu and Su, she was also recognized by her fans."

"She went shopping?"

Xiang Yang was not surprised at all that Liu Qianqian was recognized. He was used to it.

"Well, she was recognized when she was buying books in the bookstore and signed her name." Little John heard Xiang Yang's worry and explained with a smile.

Abbas Kiarostami is not only a director, screenwriter, but also a writer.

Strictly speaking, he is a poet.

The Chinese translation of his collection of poems "Walking with the Wind" was published by a publishing house in 2007. It is difficult to find it on the market, but it is still available in large bookstores.

<divclass="contentadv">Go to the bookstore to buy books, not only for this collection of poems written by the director, but also for some financial-related books.

Xiang Yang understood after hearing Little John explain on the way to the parking lot.

"It seems she's quite interested."

Thinking that Liu Qianqian had worked so hard to prepare, Xiang Yang felt relieved.

Naturally, the two of them had constant conversations along the way, all focusing on what happened during this period.

Is the Oscar incident over?

No.

People in North America and Europe are still discussing this matter every day, and many black people even hold support activities, but Xiangyang has no interest in participating.

Not even interested enough to listen.

However, Little John spoke with gusto, using his exaggerated expressions and tone to describe to Xiang Yang the sensation this incident had caused.

The funny thing is that those luxury brands that did not originally sponsor celebrities actually gained unexpected gains in this matter.

If it was predicted before the attack, it would be impossible for celebrities to attend the Oscars naked.

Many celebrities have expressed their willingness to cooperate with brands through their agents.

Of course, there are also people who don’t bother wearing them.

"If you don't want to go, I will go for you when the time comes."

Little John, who knew that Xiang Yang was right on this matter, said with a smile: "But don't think too much about it, I'm helpless, I don't owe you a favor."

"Well, then you can go ahead." Xiang Yang shrugged his shoulders indifferently, just go if you want to be in the limelight, why bother pretending to be noble.

"."

Little John snorted.

After cursing Xiang Yang in his heart, he said mysteriously: "By the way, do you know that your family Liu is also gone?"

"Ok?"

"She didn't tell you?"

"Um"

Xiang Yang was a little surprised to hear that Liu Qianqian also said she would not go to this Oscar.

Although they also wanted to persuade the other party not to participate this time, the two of them had not had time to discuss the matter.

"You can really spoil the fun." Xiangyang doubted that Little John did it on purpose.

Little John pursed his lips and snickered. He knew that Xiang Yang cared most about Liu Qianqian, "A man, it's true. Once he has a wife, he doesn't care about his partners."

"Did she say the reason?" Xiang Yang asked.

"If you don't go, she definitely won't go either." Little John curled his lips, "After all, it's such a big thing, and you won't be there when the time comes, and she will face the media reporters alone. What if there is an accident.

So we discussed it.

If I don’t go this year, I won’t have a chance next year.

After all, by the way, Xiang, why does my wife Laura vomit so much? "

"how could I know?"

Xiang Yang was speechless. Liu Qianqian's morning sickness was okay, just occasional.

"That's true."

Little John nodded. Both of them were fathers for the first time and were quite inexperienced.

"By the way, Xiang. It's actually good that Liu doesn't go to the Oscars. It just so happens that she has time to go to Abu Dhabi to meet the director Abbas."

"Why are you going to Abu Dhabi? Isn't he from Persia?"

"He no longer lives in Persia, otherwise he can come out to make movies?"

After hearing Little John's explanation, Xiang Yang cheered up.

If you go to Abu Dhabi, can you take a trip to Lebanon? Elie Saab has always invited himself to visit his hometown.

From Xiangyang's point of view, because of the Oscar award, he owed the other party a big favor.

You know, ElieSaab is different from Hermès's haute couture. What they have always done is haute couture.

The red carpet is a place where advanced customization cannot be absent.

Moreover, EileSaab's brand promotion strategy is to show off its exquisite clothing through the red carpet.

"Have you already applied for a visa for me?!"

"Ah, what else? Do you want me to go alone?"

Liu Qianqian was naturally happy when Xiang Yang came back.

But what she didn't expect was that this stinky guy would make her angry when he came back.

"No, it just feels a bit sudden." After Xiang Yang finished speaking, he looked at her with an awkward smile on his face.

"I almost believed your nonsense." Liu Qianqian didn't believe this nonsense and urged: "Go, take a shower first, my mother will talk to you later."

"Talk about what?"

"Two things, one is that I won't go to the Oscars. The other is..." Liu Qianxi, who was helping Xiang Yang prepare a change of clothes, paused and said:

"Don't you have a cross-country competition? My godfather saw the news and is interested in tourism, so he wanted to ask my mother to ask you."

"Your godfather? Chen Jinfei?"

"Well, that's right. He used to be in real estate. He wanted to develop tourism projects there."

"oh, I see."

The United Arab Emirates is visa-free only after 17 years.