Reborn fashion designer

Chapter 314 UTMB Competition and "Downton Abbey" (please vote for me!)

The conversation ended unhappily.

He simply couldn't remember what kind of movie Lu Zheng had invested in that could be compared to "Braveheart".

Hanging up the phone angrily, Xiang Yang gasped and complained: "Be brave der."

"Don't speak dirty."

Hearing his words, Liu Qianqian patted Xiangyang dissatisfiedly. How could she spit out fragrance in front of the baby?

As for "Braveheart" spoken by Little John, of course she knew it.

A film about Scottish national hero Marceau Wallace, directed and acted by Mel Gibson, written by Randall Wallace, and starring Sophie Marceau, Brian Cox and others.

In the movie, in addition to the sentence "Freedom" that left a deep impression on people, the sound of Scottish bagpipes at the beginning was playing as it gracefully passed through the navy blue mountains and the white mist rose from the river.

The 68th Academy Awards for Best Picture, Director, Cinematography, Sound Effects Editing, Makeup, and nominations include Golden Globe Awards.

While the film's history is littered with plot inaccuracies, it also confuses William Wallace's timeline and misleads viewers about Scottish culture.

Even the movie's title, 'Braveheart', is wrong (the nickname 'Braveheart' was given to Robert the Bruce, not Wallace).

But the success of the film in 1996 made people willing to explore that period of Scottish history.

"How about we watch this old movie tonight?"

Staring at Xiang Yang, Liu Qianqian suddenly suggested.

Hearing this, Xiang Yang pursed his lips and nodded with a smile, and the annoyance in his heart disappeared in Liu Qianqian's voice.

Yes, I told Little John that he was the CEO of Hermès Film Investment Company. There was no need to block his willingness to cooperate with Lu Zheng and Han Sanping.

Collaboration projects or movies that you haven't heard of are not necessarily bad movies.

Instead of caring so much about objective facts, it is better to pay more attention to the beauty of subjective feelings.

If you think about it differently, at least you won’t have to watch a horror movie today.

[HYS joins hands with Garmin to sponsor UTMB, and the prestigious event welcomes the strongest sponsor]

[The brand promotes the commercialization of UTMB, becoming the most 'luxury' cross-country running event]

[HYS once again makes efforts to promote the professionalization of cross-country racing]

When I went to London to participate in the casting of "Downton Abbey", a Chinese who was not familiar with sports events once again received sponsorship from HYS.

UTMB, founded in 2003, is known as the "Tour of Mont Blanc", a large-scale outdoor cross-country race held in three countries: France, Italy and Switzerland.

In the more than five years since its launch, it has quickly grown from a hundred people to a thousand or ten thousand people.

For this reason, the organizers of the event have to face huge economic pressure while adding new distance categories for runners of different strengths to choose from.

As an outdoor sports event, the fact that it can attract so many contestants even without prize money illustrates the unique charm of this event.

Contrary to media reports, HYS is actually not as simple as sponsorship, but a direct acquisition of UTMB registered companies.

Strictly speaking, Garmin is the sponsor of the event.

The reason for choosing to cooperate is naturally because HYS has unrivaled advantages in France.

Many people have overlooked that the HYS brand found a partner at the beginning of its establishment - the French National Institute of Sport and Sports.

When did sports events become just sports?

After HYS took over the operating rights of this sport and became the sole organizer of the event, it was destined to promote the event to become a world series event.

At this point, the Institute of Physical Education and Sports, as one of its partners, must of course use its own huge advantages to promote the popularity of this sport.

The long-term relationships established with the sports departments of more than 40 countries can completely help HYS provide strong assistance when promoting the event for its own benefit.

Moreover, they are willing to do it.

This allows UTMB to invite professional athletes from all over the world to participate in this competition, or to hold the points competition of this event in other countries. When attracting more outdoor cross-country enthusiasts to participate, the promotion problems faced are much greater than It's much easier than imagined.

However, to hold a successful event and build it into a top-notch product, money is the foundation, and people who know how to run the event are the key.

Especially the experience of organizing events.

UTMB, which has only been held in China, still faces many challenges when moving to other countries.

When Xiang Yang just arrived in London and went to ITV to join Little John and others, Axel called directly.

"Xiang, I just communicated with the co-founders of UTMB, and it is obvious that we do not have enough ability to hold the World Series at once.

They provided us with a solution. In addition to the local events in France in 2010, they thought it would be most appropriate to hold such cross-country events in two countries to accumulate experience. "

"Then the United States and China will be fine."

Xiang Yang gave this answer without even thinking about it.

He felt that any event without athletes from these two countries would be almost boring.

"Well, we are planning to hold one in Africa, you know." Axel said with a smile.

"."

Hearing Axel mention Africa, a chill ran down Xiangyang's back, "That's three. I think China's promotion strategy needs to be considered at the beginning of the event."

"Okay, then I'll discuss it with them."

Axel nodded. He and Xiang Yang had similar ideas. After all, the reason for making such a big move was to comprehensively promote the HYS brand.

The importance of developing the Chinese market goes without saying.

"Then I'll wait for your good news." Xiang Yang smiled, "By the way, how are we progressing on the yoga side?"

"It went quite smoothly," Axel muttered, "Lululemon's response was not too late, but the competition between us is all business, haha."

"Is the website set up?"

"Of course, the APP you proposed is still under development. It is a new thing for us. The head of the newly established department said that your idea has caused them a lot of trouble, haha."

"Then I can't help it."

Xiang Yang was also helpless about this. He was not engaged in software development, so these things could only be left to programmers.

"Take your time. By the way, we have contacted the people on HW's mobile phone."

<divclass="contentadv">Speaking of this matter, Axel said bluntly that although HW’s mobile phones are willing to meet the needs put forward by HYS, their mobile phones and brand influence are really far behind.

Xiang Yang also expressed his understanding of this.

Not to mention comparing HW mobile phones with iPhones, in the market around 2010, it had no competitiveness in the face of market hegemons such as HTC and Samsung.

At this point, Xiangyang, who was used to using BlackBerry, switched to HW because of Liu Qianqian's reasons, and he was also convinced.

However, from the perspective of a reborn person, Xiang Yang's thinking is different from Axel's perspective.

In his opinion, it is better to have nothing and start at a low level.

"Then let's take a look," Xiang Yang, who was not in a hurry to push the matter forward, asked with a smile, "Then how is our licensing deal with the iPhone?"

"Already got this."

Axel said with a smile, looking like he finally got the jelly beans.

He still values ​​cooperation with Apple more, "It's up to you to do the next thing."

"Well, wait until I finish my work here." Xiang Yang said firmly.

British television station ITV.

Little John, who came from Hollywood, was smiling and chatting with Julian Fellowes.

Naturally, the topics in the two people's mouths cannot escape the history in the script.

The main content of the first season revolves around the story of the reign of King George V of England from 1912 to 1914. The actors for the 21 main roles need to be determined in just a few days.

Everything was tightly arranged around the audition, and Sarah's costume team brought all the costumes needed for the main characters from Paris.

When director Brian Percival walked in with the script and coffee, he saw the two of them chatting enthusiastically. He sat down in his seat and asked with a smile:

"What are you talking about?"

"We were talking about how the Titanic sank." Julian Fellowes said with a smile.

According to the setting, the story of the first episode of the first season begins with the sinking of the British White Star Company cruise ship Titanic in April 1912.

Because the heir to the estate was killed in the sinking of the Titanic, the story focused on the issue of the heir to the Grantham estate.

Brian Percival took a sip of coffee and smiled: "Speaking of which, have you heard about the Chinese passengers on the Titanic?"

"Really?" Little John raised his eyebrows.

"I don't know the details. I looked it up when I was preparing newspaper props." After Brian Percival finished speaking, he looked at Julian Fellowes.

The screenwriter has a lot more information in this regard than what he has seen.

Julian Fellowes nodded, "Indeed, there is, but this period of history is very little known, and many records are also controversial.

They were not stowaways, but employees of the Donald Steamship Company."

Before the topic could start, it came to an abrupt end with the arrival of Xiang Yang.

"Xiang, you're here." Seeing Xiang Yang, Little John immediately stood up and welcomed his old friend who was willing to support him selflessly.

"Hi, everyone, long time no see." As soon as Xiang Yang came in, he complained: "There are all reporters at the door. This fight is a bit big."

"The first time, the attention is definitely higher." Julian Fellowes stood up and said with a smile.

Yes, today's audition attracted much attention here in England.

The topics created by the media have almost made this TV series that has not yet started filming look like the "Harry Potter" series, with those who have acted in it and those who have not.

Like Dame Maggie Smith, she is interested in playing Violet Crawley in "Downton Abbey"

"Xiang, take a break first and drink a cup of coffee."

"Okay, I just need a drink."

After they greeted each other cordially and found that the producer representative from ITV had not arrived yet, Xiangyang sat down next to Little John.

"How is Liu?" Little John turned his head and began to whisper to Xiang Yang.

"She flew directly from Shanghai to New York." Xiang Yang said with a smile.

The crew of "Black Swan" is also preparing to start filming, and Liu Qianqian's vacation has also been announced. After Xiang Yang and Little John meet in London, they have to rush back to Paris, and then go to New York to meet the crew of "Black Swan".

Participate in the opening ceremony there.

"Someone invited us to dinner tonight."

Little John raised his eyebrows pretending to be mysterious.

"Dousen? Juan Fu?"

"Haha, no, you won't think of it."

The smile on Little John's face became even more mysterious.

"You didn't bring that Lu Zheng here, did you?"

Seeing this, Xiang Yang's tone became a little wary. Although he was not opposed to Little John trying more, he was willing to support his friend's development even though he knew that the film investment might face losses.

After all, investment is risky, and Little John's character is that of a tall man who will turn up his nose if he doesn't like to twitch.

But let Xiang Yang go and have dinner with Lu Zheng who had deceived Little John.

It was inevitable that he would feel uneasy.

"How is that possible? You'll know when we meet."

After he finished speaking, people from ITV arrived. He gently opened the door and apologized to a few people: "I'm sorry, everyone, I was delayed by the actors."

With his arrival, auditions quickly began.

Xiang Yang took the information Sarah had prepared in advance and thought about it while flipping through it.

Who could it be tonight?