Reborn fashion designer

Chapter 306 A sudden post (please vote for me!)

Liu Qianqian is still in France, but she is the only one reporting in China.

Van Cleef & Arpels' invitation to her as the spokesperson for the Asia-Pacific region has also received widespread attention in France.

"As the "spire at the top of the pyramid" of jewelry, the noble Van Cleef & Arpels is making a bold attempt to open up the mass market in China."

As soon as the news of the endorsement came out, the European fashion circle also lamented that things have changed.

Unlike other famous brands such as Bulgari, Cartier, Tiffany, etc. that are among the world's top jewelry brands, Van Cleef & Arpels has always been low-key and like an outlier.

It is not an exaggeration to say that it is the 'Hermès' among jewelry brands.

There is very little publicity and little ties to celebrities.

But anyone who knows the Van Cleef & Arpels brand knows that it has never needed to market its own brand story like other brands.

There is no better marketing strategy for building a brand than storytelling.

Such as Chanel's legendary life, Estee Lauder's entrepreneurial story, Lamer's miraculous repair of burns, etc., not only can make a very deep impression on consumer groups, but a good story itself will also inject a magical spiritual core and soul into the product.

Van Cleef & Arpels does not need a story. It is a brand that was born with a silver spoon in its mouth.

"VanCleef&Arpels" is taken from Esther Arpels, the daughter of a Dutch gemstone family, and Alfred Van Cleef, the diamond prince.

The brand born out of a romantic love has long been sought after by nobles in Europe.

Its four-leaf clover series will be "inadvertently" used by celebrities to show off their taste in the future.

Amid such discussions, Hermès’ global creative director Pierre and CEO also immediately noticed the official announcement from Richemont Group.

Regarding the defection of 'Princess Sissi' to Van Cleef & Arpels.

The two smiled slightly.

And there wasn't much reaction.

Even when he was interviewed by the media, he just sent his blessings.

Because before Liu Qianqian signed, Xiangyang had already greeted them and asked for their opinions.

"Xiang, although we have a good cooperation with Liu, and we also value her commercial value, just like the secondary brand HYS you control, have you ever considered inviting your wife to become a good story?"

"If you ask Liu to reject Van Cleef & Arpels' invitation because you are concerned about our feelings, it will only make others think that our status is too low."

"If you have time to worry about this, why not promote our haute couture jewelry series. I heard from Hardy that it has received a lot of attention on Hong Kong Island."

Unlike France, which discusses this sudden endorsement announcement together with the surge in sales in the Asia-Pacific and Chinese markets, China's focus is more on Liu Qianqian herself and the luxury goods endorsement. On the matter.

The headline of the report was horrifying.

['Fairy Blessing' Van Cleef & Arpels]

[Not a close friend, not an ambassador, China welcomes its first luxury spokesperson]

[From 'first love' to 'muse', Liu Qianqian is crowned the queen of fashion]

[Liu Qianqian airborne as the spokesperson of Van Cleef & Arpels, the 'little flower' crushed all the 'big flowers']

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Unlike the media, netizens are more concerned about how much Liu Qianqian’s endorsement fee will be?

After being popularized by other netizens, they have a certain understanding of Van Cleef & Arpels, and many people choose it to discuss this pragmatic issue.

Of course Liu Qianqian’s friend Su Chang is also curious about this question.

This level of luxury is too far away from her, but it does not prevent her from enjoying it at all.

"It's not much, my endorsement fee is 20 euros."

Faced with this problem, Liu Qianqian didn't hide anything. Lying on the sofa in the living room, she let the sunlight shine directly on her body, squinting and talking to the mobile phone with the speakerphone turned on.

"20 euros? So low?!"

"Uh, it's different."

Endorsement fees refer to the fees paid by brands to spokespersons.

The level of endorsement fees is closely related to the spokesperson's popularity, influence, exposure, brand budget and marketing strategy.

But endorsement fees are also very particular.

There are endorsement fees that are paid in one lump sum and there are endorsement fees that are paid on a per-time basis.

For example, Marion Cotillard, who has collaborated with Liu Qianqian in "Midnight in Paris" and is currently filming "Inception", as the spokesperson of Dior, the endorsement fee is paid on a per-time basis.

At every large-scale public event or brand event, as long as she is invited to attend, the brand will pay a sum of money according to the contract.

Liu Qianqian's price of 20 euros is already quite high considering her popularity.

Because Marion Cotillard only costs about 50 euros for each endorsement.

"So that's it, but" Su Chang, who was confused, said worriedly after listening to his friend's explanation: "Then with your current body, can you attend those activities of theirs?"

"You can shoot the commercial first, and then we can talk about the rest later. The contract period is quite long."

"how many?"

"3 years, hehe."

At Chanel, Lafayette, who was listening to the planning plan for the 'Paris-Shanghai' event, frowned after hearing the feedback from the Greater China CEO.

"This little guy really is."

"When you see him, you have to criticize him properly."

After all the hot spots in the Chinese fashion circle were taken away by Liu Qianqian, Lafayette immediately thought of Xiang Yang.

The hot spot that he finally created in the Chinese fashion and entertainment circles was easily transferred to Liu Qianqian by the person he was optimistic about.

As a chess player, he could see the meaning of Xiang Yang's move at a glance.

Little guy, I'm not willing to be a pawn.

He originally planned to give Xun Geer the status of China brand ambassador as soon as the event was over after creating a discussion to continue to maintain the popularity. He knew that his affairs were being disturbed by Van Cleef & Arpels and Xiang Yang.

<divclass="contentadv">A mere brand ambassador can only achieve limited focus.

Spokesperson>Brand Ambassador>Brand Friend.

The Asia-Pacific region is two levels higher than the China region, so the effect of this stir is different.

but

Chanel has no shortage of sales, so we can’t be too generous with the title. We still have to think carefully about what kind of title to give to Brother Xun.

"If I had recruited Xiang Yang, I wouldn't have to waste energy on such trivial matters now."

From Lafayette's point of view, although he admires Brother Xun, she is just a star after all.

On the other hand, this is not the case for Xiangyang.

If he had been recruited originally, Liu Qianqian would now be directly appointed as the spokesperson of Chanel.

Easy and easy.

Xiang Yang was also very happy to be able to secure Liu Qianqian's identity as the spokesperson for Van Cleef & Arpels in the Asia-Pacific region.

He was also very satisfied with the special treatment he had received.

There are many endorsements, material shoots, and magazine covers in the Asia-Pacific region, which are the most basic brand marketing. As long as Liu Qianqian takes the time to participate, she doesn't have to worry about her income at all.

Not long after the signing, Richemont Group established a marketing team responsible for Liu Qianqian's side.

Tailor-made publicity planning for Liu Qianqian.

Although Xiangyang will not be too involved in this matter, he still takes some time to discuss it with his mother-in-law and wife every night.

After a brief understanding, it was not beyond his expectation that Van Cleef & Arpels was most concerned about creating a good personal image of Liu Qianqian.

Especially the social aspect.

Second is Liu Qianqian's personal works and achievements.

"This is normal. If HYS signs a spokesperson, it will also take this into consideration."

Under Liu Qianqian's command, Xiang Yang carefully arranged his clothes and smiled.

Unlike Hermès, although HYS will not hire spokespersons, it will have the titles of brand ambassador and brand friend for athletes who cooperate with HYS.

An athlete in every aspect.

Good social image and the influence of athletes on the sports they participate in are what Xiangyang and the brand focus on.

Generally, after a cooperation is reached, there will be an inspection period of 2-3 years before a title is given.

Therefore, athletes like Qiu’s mother who have received sponsorship still have an empty head.

Liu Qianqian understands what Xiang Yang means, but if she cooperates, Liu Qianqian will face a problem, that is, she will spend a lot of time and energy in the Asia-Pacific region, or China.

If so.

Not only would it be affected if I was invited to go to the UK to participate in the filming of "Alien Prequel", but I and Xiang Yang would also have to live a married life in two places again.

"Who told you that."

Xiang Yang said, put down his clothes, came to Liu Qianqian, gently held her hand in his palm and said with a smile: "We at HYS also attach great importance to the Chinese market, okay? And our stores in Shanghai are the first to be launched. .”

"Will you go to Shanghai often in the future?"

Liu Qianqian's eyes lit up and she looked at Xiang Yang with keen eyesight and asked.

"The house can't always be empty and unoccupied, right?" Xiang Yang pursed his lips, leaned down and bit Liu Qianqian's lips gently, then savored the plum flavor left on her lips and smiled. :

"My wife will have to work hard from now on."

"It's not hard work, hehe." Liu Qianqian muttered, squinting her eyes and jokingly said:

"How much rent does Mr. Xiang plan to pay me each month in the future?"

"Look at what you said to my wife, my pocket is cleaner than my face."

Smiling, Liu Qianqian blinked suddenly, "Fortunately, I didn't buy my mother a Ferrari."

"Hurry up and pack your clothes. I'll check them after you're done," Liu Qianqian pinched Xiang Yang's cheek and finished with a smile, making a phone call gesture.

She also had to report to the director of "Alien" about leaving Paris and going to China.

Not only that, you also have to go to school to apply for leave.

In China, Principal An has no time to spare these days.Originally, "Wanjiang" was almost done, but Han Sanping suddenly came to the door through Cheng Long's introduction.

After some communication, I found out that the other party's company, China Film Group, was planning to invest in a historical film about the time when seniors were young in France.

I would like to ask him for advice on some script content that needs to be prepared in the early stage.

He was almost busy with this matter, and he received another task as he was about to return to Paris.

Go and clear land for houses in Shanghai.

"These two kids really can't take any time off."

Principal An couldn't help but complain when he heard that his daughter couldn't let go of some work during pregnancy.

After hearing Principal An’s complaints, the old friend on the side asked about Xiao Liu’s purpose when he returned to China, and then thought for a while, “Old An, you have to tell your daughter to control things like charity. "

"what happened?"

Looking at the look on the face of his old friend who worked at the publicity outlet, Principal An knew what must have happened.

"The secrets here, some of our comrades, please don't talk about this outside, they are still investigating."

Just as Xiangyang and Liu Qianqian were preparing to return to China to collect their certificates, Principal An was feeling angry about eating some melons.

A post suddenly appeared on a certain community forum.

At first, this post did not attract much attention, but as more and more curious netizens became interested, whether it was Chanel’s upcoming event in Shanghai or Liu Qianqian’s top luxury endorsement, they were all attracted by the content involved in the post. Overshadowed.

[International superstars make fraudulent donations, and huge amounts of money go missing]

【Shock!According to insider reports, International Chapter.]

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