Reborn fashion designer

Chapter 304 How to explain this? (Please give me a monthly ticket!)

How long does it take for a celebrity to go through an inspection period before announcing a luxury product endorsement?

Different times will give different answers.

Unlike later generations, who often drop spokespersons who are completely inconsistent with their own brands, the strategy of casting a wide net is different.In 2010, luxury brands were still very cautious in choosing spokespersons.

Usually there is cooperation.

Behind the cooperation, it actually reflects a carefully planned business strategic layout.

The brand will conduct market research to determine the category of artists, launch basic cooperation, and then invite celebrities to watch shows and other activities to participate in the brand's activities.

During this period, the brand will hold repeated meetings and discussions.

Only when you feel that they are highly cooperative and have charisma will they be further promoted.

Finally, there is the official brand title.

During this period, the brand will conduct comprehensive research on the celebrity's commercial value, personal image, international influence, etc. based on multiple dimensions.

They are so meticulous that they will even notice the feedback from their own consumer groups after the stars wear which jewelry and which outfits.

If any step in the middle doesn't feel right, it may cause the cooperation to end prematurely.

Since Liu Qianqian came to Paris, she has quickly entered the vision of luxury brands for various reasons. The most important factor is that she is very close to the luxury circle of the fashion industry.

So close that she is a member of the luxury goods circle.

This is of course thanks to the existence of Xiangyang.

This natural identity not only brings advantages, but also has consequences.

Because of Hermès’ special style and brand strategy of not inviting any celebrities as spokespersons.

This also led to Liu Qianqian being deeply bound. After the last test of the water, other brands did not choose to follow up.

It wasn't until Xiangyang made a fuss in the United States that she returned to the attention of other brands.

Richemont Group soon noticed that Liu Qianqian was wearing a bracelet from their Van Cleef & Arpels 'Folie des Prés series' on her wrist no matter where she appeared.

After taking a closer look, even they themselves exclaimed that the other party had been promoting their brand invisibly.

Even when she appeared in the public eye in the eye-catching crimson horse-faced dress at the Elysée Palace, her wrist was still adorned with a bracelet inlaid with pink, purple and white diamonds.

Does Liu Qianqian still need to be inspected?

Obviously no investigation is needed.

Because of this matter, Hermès has already investigated it for Richemont.

Even in increasing Liu Qianqian's popularity, Hermès has done a lot to promote her, making her a star that can be individually classified in China in the fashion field.

Don't underestimate what happens between Hermès and Liu Qianqian.

This is just like the 1998 Hermès autumn and winter series, which invited the famous Chinese actress Zhang Manyu to the catwalk. It was the first invitation from the international fashion circle to a Chinese female star.

Regarding her performance in that show, even in the Chinese fashion circle in 2023, people will still discuss it.

Because 'you can't ask for a sense of fashion'.

But is there any resistance to this?

Richemont said, how will you know if you don’t try?

After all, Hermès cannot give Liu Qianqian the status of brand spokesperson, and has never objected to her wearing other brands of jewelry and clothing when attending important occasions.

It's just that I have to think carefully about what title to give Liu Qianqian.

"Honey! Give me a hug, haha."

Pulling his suitcase and handbag, Xiang Yang appeared in the arrivals hall of Charles de Gaulle Airport.

The sun shines through the glass on the top floor and shines golden on the smooth ground.

The moment he saw Liu Qianqian, the smile on Xiang Yang's face instantly turned into cheers of joy, and he quickly came to his wife's side.

"Okay, give me a hug." Liu Qianqian said, opening her arms towards Xiangyang.

Liu Xiaoli originally disagreed with her driving to pick up Xiangyang.

But she knew that if the other person didn't see her when he walked out of the airport, he would definitely complain a few words when the couple whispered.

"Hey, do you miss me?" Xiang Yang stretched out his arms to hug Liu Qianqian and pressed his face against her hair.

Liu Qianqian also hugged him tightly and patted Xiang Yang's back with both hands.

After a moment, she pulled away.

After more than a week of relying on the phone to communicate with each other, she still missed each other, but she didn't bother to admit it. After taking out the sunglasses from the pocket of her small bag and putting them on, she looked arrogantly. Wrinkling his nose, "What do you think?"

"Go home and talk, go home and talk." Xiangyang scratched his nose.

The two soon arrived at the parking lot.

They were familiar with this road, they had walked it many times.

"Why didn't mom come with you today?"

Liu Qianqian chuckled, and after watching Xiang Yang put away her luggage, she said, "You have quite a big score. I can't come here enough. I'm thinking of asking my mother to come too."

"No way." Xiang Yang put away his luggage as before, buttoned up the suitcase and came to Liu Qianqian's side. He gently hugged her again and kissed her tender cheek gently.

After the kiss, without being overly attached, Liu Qianqian pushed Xiang Yang away after being kissed, and handed the key to the other person's hand.

"Okay, let's go home first. You are very dirty. Don't touch me until you wash yourself off."

"I'm not dirty."

"You're disobedient, aren't you?" Liu Qianqian glared at Xiang Yang angrily, and pushed him again, "Hurry up, my mother will make you stewed braised pork with eggs for lunch."

He yelled for something but didn't get it, so his mother would make it for him as soon as he came back.

It was as if he needed to recuperate.

As soon as Liu Qianqian got into the car and fastened her seat belt, she yawned.

Xiang Yang started the car and saw that the sun outside was a bit dazzling. He also noticed the sunglasses on his wife's face, so he subconsciously pulled down the visor.

A B-ultrasound photo that was not big but not too small fell from above.

Xiang Yang was stunned for a moment, and then from the corner of his eye he caught the snicker at the corner of Liu Qianqian's mouth, and he suddenly came back to his senses.

In just a few seconds, Liu Qianqian's curses could be heard in the car.

"Xiang Yang, take your dirty hands off!"

"Hey, your mouth smells so bad! Did you brush your teeth properly?"

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Although the road was very smooth, Xiangyang's car drove slowly.

He drove the car leisurely, feeling Liu Qianqian's gentle caress in his palm with one hand.

"You annoying guy." Seeing the proud look on his face, Liu Qianqian heard the most intuitive evaluation of him in her mind.

"My mother said that we should go back together when the time comes and complete all the procedures this time."

"Well, for sure."

"By the way, please find someone to help me. I want to buy a car for my mother so that she can go out easily. It is always inappropriate to rent a car."

"Okay, no problem. What car have you chosen?"

"What do you think of Ferrari?"

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Frowning speechlessly, Xiang Yang glanced sideways at Liu Qianqian.

Ferrari. Did you buy it for your mother or for yourself?

"Hey, I'm kidding you, I've already checked out the car." Liu Qianqian smiled, she was just joking.

After the baby is born and the body is well taken care of, you can buy a Ferrari anytime.

During this period of recovery, I also have to prepare for filming.

She pursues perfection by nature, and after agreeing to others, she always shows her stronger side.

Because this was promised in front of the babies.

While the two were chatting, Liu Qianqian's cell phone suddenly rang. She hesitated for a moment, wondering who was calling her at this point. When she took it out, she saw that it was an unknown French number.

"Hello, is this Crystal Liu? This is Van Cleef & Arpels."

Liu Qianqian didn't pay much attention to her later. After the other party paused, she smiled and said, "Hello, I'm Liu Qianqian. You can call me Liu."

"Ms. Liu, I'm sorry to disturb you suddenly. The main reason is that I can't find the phone number of your agent. Is this time convenient for you? I would like to invite you to our head office on behalf of Van Cleef & Arpels. "

Hearing Van Cleef & Arpels' sudden invitation to her, Liu Qianqian glanced at Xiang Yang blankly.

"What's wrong? Who is it?"

Xiang Yang, who was driving, also noticed Liu Qianqian's surprised expression and asked with concern.

"Van Cleef & Arpels. They said they wanted to invite me over."

Liu Qianqian swallowed her throat.

"Van Cleef & Arpels looking for you?"

Xiang Yang frowned and raised his hand to take the phone from Liu Qianqian.

Last time, the luxury brands that were interested in Liu Qianqian all contacted Liu Xiaoli through domestic connections and expressed their willingness to cooperate.

And this time.

As the head of the public relations department of Van Cleef & Arpels, Mauro Grimaldi smiled and extended the invitation after hearing Xiang Yang’s voice:

"Xiang, if you are free, you can accompany Liu Yi."

"Are we discussing endorsements?" Xiang Yang asked directly.

"Uh, yes," Mauro Grimaldi did not deny it. Everyone was in the same circle. His intention in making this phone call was not to deceive Xiang Yang at all, and it was unnecessary.

He admitted openly:

“Our Richemont Group intends to invite Liu to become the spokesperson of Van Cleef & Arpels.”

"Okay, thank you. I will discuss it with Liu first. Thank you for the invitation."

Xiang Yang smiled slightly, thanked him and said a few more words before hanging up the phone.

When she returned the phone to Liu Qianqian, she smiled and said, "Big star, I've invited you to be a spokesperson."

Liu Qianqian let out a surprised sound when she heard this, then straightened up and looked at her man, her eyes blinking. This incident really surprised her.

"The other party, please treat me?" Liu Qianqian asked cautiously.

She knows Van Cleef & Arpels.

The bracelet on my arm is from this brand.

The stinky guy in front of me bought it and used it to make himself happy on his birthday.

In order to understand the meaning of this bracelet, she spent a lot of effort to find out what the other party meant when she was having sex with Juan Fu and Dou Sen that day.

"Can I endorse Van Cleef & Arpels?" Liu Qianqian asked doubtfully.

"What's wrong with this?" Xiang Yang glanced at Liu Qianqian in surprise. Why don't you want to pay for milk powder if someone gives it to you?

"But, didn't you say that before?"

Only then did Xiang Yang remember what made Liu Qianqian feel uneasy, and he comforted him casually:

"That was before, not now."

Liu Qianqian stared blankly at Xiang Yang's side face, her eyes resting on the corners of his ebullient mouth. A complicated emotion filled her heart, making her face become serious.

"Xiang Yang, what do you mean by this? Explain it to me clearly!"

"Ah, what's wrong?"

"What do you mean it was not possible before, but it is possible now?!"

These words made Xiang Yang also confused.

Looking at the indicator light that was about to turn red, he deliberately slowed down. The moment the car stopped, he turned his head and his eyes just stopped on Liu Qianqian's belly.

For some reason, he suddenly felt a thump in his heart and spoke intermittently.

"Honey, I don't mean this."

"Then please explain to me, what does it mean that it was not possible before! It is possible now!"

"I I mean it used to be"

When he was nervous, Xiangyang's tongue became bald.