Reborn fashion designer

Chapter 278 Shareholders Meeting on Roles (Please vote for me!)

Many stores are only allowed to sell three bags a day.

The distribution ratio is on the basis of 1:1, with some styles reaching an astonishing 1:2, and there are very high requirements for other products that are distributed...

This is Hermès’s bundled sales system.

It is not stated explicitly, but no matter which store you go to and ask the shopping guide whether they have Brikin or Kelly, the answer you get from the shopping guide will always be two words: "Out of stock."

of course there are exceptions.

For example, in a small city in a small European country, you may only need to tip a shopping guide 200-300 euros to get a classic series that others have to pay a lot of money to buy.

Or add some prices to the bags you like, and the SAs (shopping guides) in different regions will agree.

But it is difficult for this kind of thing to happen in China.

Speaking with conscience, Xiangyang also felt that the distribution system was definitely unreasonable.

After kissing Xiang Yang, Liu Qianqian got into the bathroom with a smile on her face.

Successfully getting the project on behalf of Hermès gave Little John renewed confidence after only a day or two. He was looking forward to his trip to China.

Even if the designs of high-end ready-to-wear and other series are exquisite and have attracted widespread praise in the fashion industry, they will be ignored by consumer groups who only focus on bags.

This process of acquiring shares is bound to involve misconduct.

In addition to the store managers in the European region, the two of them pay special attention to the store managers in the Asia-Pacific region.

Patrick shook his head, he was not too worried about this matter.

"..."

When they were put away one by one, Liu Qianqian came out of the bathroom wrapped in a bathrobe. When she saw Xiang Yang still packing the clothes, she frowned: "Why haven't you finished packing after so long?"

"They came to me again and said they were very interested in the project we were working on."

No one will say "no" to the reward for their hard work.

"I'm going to take a shower first. You can finish talking and get me something to eat."

Excluding bags, silk fabrics, perfumes and jewelry, the products classified as "accessories" or "others" total more than 3000 different types of products. It is these products with low unit prices but extremely high profit margins that are highly sought after. The products together support Hermès’ gorgeous sales data.

He is very foresight in this regard. The orders on hand show that the sports series accounts for 17.8% of the entire women's clothing series, plus 14% of the men's clothing.

"Five million US dollars, Axel has already agreed, and I have signed the contract. When the filming starts early next month, Hollywood invites you to attend."

When Xiang Yang thought about the opening ceremony of "Midnight in Paris", he shuddered and refused.

"To be honest, the crew of this character will be casting a lot of time for this role in the past two days. If you go now, you should be able to make it in time."

...

This is a forced consumption behavior.

"I heard that Little John may go to China soon."

In terms of working relationship, he is still happy to maintain such close cooperation with Xiang Yang.

"The human society..."

With a rather helpless word, Xiang Yang ended the conversation.

As we all know, LVMH Group held an initial 2001% stake in Hermès as early as 4.9.

"What? Are you thinking about something?" Seeing that Xiang Yang was a little distracted, Liu Qianqian asked with concern.

Hardy, who is responsible for jewelry and shoes, immediately expressed congratulations to Le Maire next to him after receiving his data.

Don't underestimate the products in the Hermès product line that are classified as "accessories" or even "others". Their contribution to Hermès is no less than the Birkin bag that made it famous. 56% of its annual sales come from These humble things.

Because the reality is that when BKC is not in short supply, no one will really care about other product lines.

"Xiang, I have reached an agreement with Columbia Pictures, and now I am ready to go to China."

"You can do anything. First solve the problem of eating enough, and then the problem of eating well, hehe."

"We will continue to expand stores in the Asia-Pacific region."

Hardy nodded. After the first set of orders for the high-end jewelry series had been completed, according to the previous agreement, he was going to attend a new product launch conference specifically on Hong Kong Island.

"I don't think people in the LVMH group are so stupid. They hide it very well."

His ideas coincided with those of Little John. After all, Dior... In the eyes of Hermès Park employees, he was the same as Chanel's stall, and they should not come here to touch.

Pierre looked at Patrick, who was sitting opposite him. He felt that it was time to continue to increase Hermès' stock price, and it was also time to launch a secondary line to interfere with the other party's line of sight.

As each store manager gave his order data, Pierre expressed his gratitude on behalf of all employees at the Hermès headquarters and also made a commitment to the sales team.

It can even involve "insider trading" and "internal and external collusion" to obtain Hermès shares.

He had just fed Laifu, rice balls and Dongdong who were brought back from the hospital, and after helping Liu Qianqian pack her luggage, he received a call from Little John.

"Well, I was thinking about Wanda." Xiang Yang replied subconsciously, hung up the last two clothes, clapped his hands and said with a smile, "Okay, wife, if you want to eat something, my husband will cook it for you."

"What's so good about Dior's reputation? I went here just to thank Cotillard for starring in "Midnight in Paris." Xiang Yang pursed his lips.

In order to express due respect and gratitude to the sales team, Hermès’ global creative director Pierre and CEO Patrick attended a two-day gathering of global store managers.

"Hardy, are you going to Hong Kong Island next?" Flamel asked with a smile on his lips.

……

After Little John explained, he sighed: "To tell you the truth, you Chinese people are too well-informed."

But he also has his own worries about Xiang Yang.

"I heard from Axel that Xiang's position may also need to move." Looking at the thoughtful Flamel, Hardy said.

All the preparatory work has been completed, the report card has been taken out, and all they have in front of them is waiting for the plan to be voted on at the shareholders' meeting.

<divclass="contentadv">"Do you think that rat in the sewer will show up?"

The sales volume of 45% not only exceeds the 36% in Europe, but also leaves the 17% in the Americas far behind.

"Haha, that's true." Le Maire quite agreed with this view.

Xiang Yang, who knew nothing about it, drove Liu Qianqian directly back to the villa after landing in Paris.

According to the investor relations investigation, Patrick has learned that the other party is likely to control 4.92% of the circulating shares of Hermès through a Luxembourg company, and there is a high probability that he has signed a gambling agreement with other investment banks to secretly acquire Hermès. the goal of.

In addition to wanting to thank Cotillard, in Xiangyang's impression, the movie "Inception" had a pretty high box office.

But as a designer of Hermès, he had no right to speak in this regard. Within Hermès, this was also considered to be the personal behavior of the store manager and shopping guides. Everyone chose to keep silent about the matter, and even kept silent in their hearts. Thank you for the existence of this distribution system.

"Oh, yeah..."

"Ah, soon." Xiang Yang replied.

"Then let's go all out to promote this matter."

Xiang Yang asked slightly curiously.

While Xiang Yang and Liu Qianqian were catching a flight back to Paris, the store manager's sales for the second half of the year were in progress.

Will such rapid promotion disrupt the opponent's growth rhythm?

As the 'senior' who brought him into the industry, Le Maire didn't want Xiangyang to sink into the sand and disappear among the masses during this good time to start.

It's just a pity that the investment of 1.6 million US dollars is destined to miss the Hermès Film Investment Company, which can only make small investments.

This number is very sensitive, because as long as he initiates any acquisition, whether through financial intermediaries or subsidiaries, buying derivatives of Hermès shares and accumulating Hermès shares, he will exceed the 5% threshold.

Liu Qianqian, who thought Xiang Yang was considering investing in real estate again, didn't pay much attention. She said urgently:

Xiangyang is not a stingy person, and he never hides his creativity and inspiration like a treasure. He allows himself to be a villain for the sake of his current position.

He will better broaden the brand's influence among young people in order to promote sales of "accessories".

After eliminating the waiting list system, the sales growth in Asia is obvious.

"Isn't he in Hollywood?"

From a personal perspective, he hopes that Xiangyang will have a better development.

"What did you say?" Xiang Yang asked with a frown.

He had made various plans, and was even ready to express his support for Xiangyang's decision to be solely responsible for a product line when Pierre and Patrick came to communicate with him.

"The Social Network?"

"It's a matter of time." Flamel sighed deeply and sighed.

So no matter whether these mice appear at the shareholders' meeting or not, Pierre and Patrick are fighting a prepared battle. How to counter the other party's methods, or even cause LVMH to suffer losses as a result, all depends on what happens next on Hermès. Actions.

Even if this is an obvious answer.

"Haha, you have to come." Little John persuaded: "I asked you to come not only for the opening ceremony, but also for the celebration banquet held by Anna and Warner."

"Well, yes." Little John, who was embarrassed by Wang Zhonglei and took it back from Lu Zheng, raised his voice, "They asked me if this role has been decided."

"Okay, I'll make arrangements as soon as possible."

"Establish a new advanced customization department to meet the needs of special groups..."

When he said this, Pierre's eyes showed a cunning look.In addition to the double-line brand, he wanted to meet the person who mysteriously acquired Hermès shares during the shareholders' meeting.

"The cautious label that Hermès has always adhered to has been torn off, and the brand image has shifted from conservative and nostalgic old people to focusing on young people full of energy and dreams. Hermès' next goal is still to rejuvenate and expand product lines..."

"Congratulations, Le Maire. The women's clothing series you are responsible for has increased by 9.6% compared to when Gaultier was here."

"I heard from Xiang that he is going to China to attend an event there recently." Hardy shrugged, "You know the people who make movies always like to show their presence."

At the conference, global creative director Pierre also introduced the company to store managers. In Pierre's words, film investment and publicity will have strategic significance for Hermès in the future.

Among them, in addition to the particularly eye-catching sales volume of Neon Country, the growth rate of the Greater China region is the most eye-catching.

On the same side, Pierre was also communicating with Patrick about this matter.

"In the future, we will focus on fabric development and ensure orderly production of the supply chain to meet the sales needs of all stores."

"To meet the needs of our customers, we will build a farm in Australia to specialize in breeding crocodiles..."

"I won't go when the movie starts."

After hanging up the phone, he continued to hang up the clothes in the suitcase.

Because of the birth of the high-end jewelry series, the jewelry series he is responsible for has also been improved to a certain extent, so he is in a good mood.

"By the way, let me tell you something interesting." Little John suddenly remembered something and said to Xiang Yang with a sneer: "Do you remember the China Entertainment Company that asked you to make a dress?"

"Well, I remember."

Its complexity is beyond imagination.

"Well, I heard from Anna that she will take us to see the crew of "Inception" to visit Cotillard, so...you have to show off your face no matter what."

Higher sales figures mean bigger bonuses.

"Okay, let's eat something first, and then we'll go to the supermarket."

"."

sorry for the late arrival