Reborn fashion designer

Chapter 224: Someone is so happy (please subscribe!)

“Rich people will exist at all times, but what determines their consumption behavior is their mentality.

Our performance in the first half of the year increased by 17%, but the current stock price is only about half of last year, and no matter how successful the product design has been, no one thinks that there will be a sales season next.”

Before the start of Milan Fashion Week, in an interview with the media, Bernard Arnault expressed how LVMH Group judged the market prospects after the economic recovery. He said:

"LVMH showed excellent resilience in 2009 after the financial crisis. The quality of the products and the joint efforts of the group and all its brands are the keys to us gaining market share."

Looking through their semi-annual reports, their brands Fendi, Donna Karan and Marc Jacobs have all shown good resilience in difficult economic times, while Hennessy and Parfums Christian Dior have performed well in emerging markets. Resilience; Sephora's revenue and profits grew.

But a closer look reveals that its main growth businesses all come from Asia, and LEOWE is not among the brands that are bringing business growth to the LVMH group.

This made LVMH, which attaches great importance to the profitability of its brands, couldn't help but think about how to give the brand a strong performance boost. So in just over a month, a personal brand's sales performance increased by leaps and bounds, which attracted their attention.

This brand is: Gaultier’s personal brand of the same name.

After some research, the group leadership headed by Bernard Arnault discovered something interesting after conducting many internal meetings.

The rapid growth of Gaultier's personal brand performance does not come from his amazing clothes, but from the souvenirs on the show.

That is, the stockings designed by Xiangyang.

As soon as several pairs of stockings were launched on the market, they immediately triggered a buying frenzy. Everyone who flaunts themselves with fashion seemed to be afraid of missing out on this item with a strong gimmick.

In the secondary market, a pair of brand new Logo stockings can be sold for twice as much.

And this young man in front of them is eye-catching for more than one thing. According to the information they gathered, the young man in front of them has the design leadership of a new series in Hermès, and is responsible for the investment voice of competitors in film and television.

Xiang Yang, who was suddenly asked about this, smiled and declined softly: "Thank you Mr. Bernard Arnault for the invitation. I am very happy staying at Hermès for the time being."

The position is always tempting. Becoming the design director of a luxury brand is a dream that all designers are eager to pursue. Moreover, it can also be embraced by LVMH.

Thinking about it is a rare and beautiful thing.

"Besides, I just brought my lover to attend a friend's show today." Xiang Yang paused, "So this is a bit flattering to me."

"It doesn't matter, we will send out the formal invitation later." Bernard Arnault said with a smile, looked at Lafayette, and said with a smile:

"Dear Mr. Karl, if you don't mind, how about we meet again at the Chanel show?"

"Of course," Karl Lagerfeld nodded and smiled. The moment his eyes turned to Xiang Yang, there was even a hint of satisfaction in his smile, "Chanel will always open the door to you."

Fendi is owned by LVMH, but Chanel is not.

He understood the meaning hidden in Xiang Yang's beautiful words as soon as he heard it, and so did others.

Liu Qianqian held Xiang Yang's arm, her eyes wandering between the few people.

Coincidentally, at this time, a waiter passed by several people with a champagne tray. Anna glanced sideways and said with a smile, "Why don't we have a glass of champagne together to celebrate the success of Karl's Fendi show this year."

"That would be the best."

Bernard Arnault, who was rejected, did not feel disappointed. Everything was as he expected.

It is normal for young people to be greedy for the success of a brand and not to easily accept challenges, but such people have never experienced failure.After Xiang Yang encounters a bottleneck in Hermès' development, he will naturally think back to his invitation today.

He picked up the champagne glass, chatted and had a drink with Xiang Yang, then handed the other party his business card and said: "LVMH's door will always be open to you."

"Thank you."

After standing together and chatting for a while, Bernard Arnault left.

As soon as the evening celebration party ended, Xiang Yang took Liu Qianqian to say hello to Anna and Karl and walked out of the show.The outside was still full of media interview vehicles, as well as pick-up and drop-off vehicles prepared by the brand for guests.

As soon as he got in the car, Xiang Yang took a deep breath.

Liu Qianqian's slender fingers grasped Xiang Yang's palm. She knew in her heart that Xiang Yang's heart was not as calm as it seemed on the outside, and the moist palm betrayed him.

Feeling his lover's company, Xiang Yang forced out a slightly stiff smile.

"I'm just a little more sensitive, is it nothing?"

"sensitive?"

Liu Qianqian frowned. Even though she was in a circle, she couldn't intuitively feel the hidden meaning of this sentence, and it was impossible for Xiang Yang to say clearly that LVMH Group was secretly acquiring Hermès.

He himself didn't intend to get involved in this matter, so how could he push Liu Qianqian into the fire?

However, what needs to be done is still to be done.

The first time she returned to the hotel, Liu Qianqian went to wash up and change clothes after a tiring day. Taking advantage of this gap, Xiang Yang took out her mobile phone and called Axel in Paris.

Photos from the show will definitely leak out. It will not become a secret that the head of LVMH invited him to join the brand under their group. Perhaps the matter has been spread to the top management of Hermès by someone with intentions as soon as it happened. must.

"Loewe?"

Then Xiang Yang called. Axel, who was having dinner with his uncle Patrick, frowned. After thinking for a moment, he said in a joking tone:

"Haha, Xiang, come back to Paris as soon as possible. Although the climate in Madrid (Loewe's headquarters) is pleasant, Fubao Avenue is your home.

The movie project has just started. If you submit your resignation to me now, I will at least let your resignation letter gather dust for a few years before I consider opening it. "

"Well, I'll go back tomorrow." Xiang Yang shrugged, his tone also very calm.

The communication between the two seemed to be about an innocuous matter.

"Are Liu satisfied with the clothes?" Axel said with a smile.

"Of course, she likes it very much and is very comfortable."

<divclass="contentadv">Xiang Yang looked at the closet. On the table at the closet, there were several Fendi bags that had just debuted at the show. The colorful colors of the new FF pattern bags for the spring and summer of 09 made the When people see it, it feels fresh and pleasant, which is very suitable for the atmosphere of spring and summer.

Baguette, RollBag, cross-body messenger bag, and suitcase are all available, and it is difficult not to attract attention when placed on the brown table.

"As long as she likes it, I worked hard to find her an 'Ocean Walk' from 10 years ago."

'Ocean Walk', released in 1999, features the goddess of love and beauty in ancient Greek mythology in the center of the painting.

Liu Qianqian, who attended the premiere on behalf of Hermès, was given this silk scarf to appear at the movie's premiere. In a way, apart from Hermès' expensive leather goods, this is the best 'gift' Hermès can give.

Because Hermès’ ready-to-wear collections are not suitable for showing on the red carpet.

Looking through the entire collection before 09, only the unconventional Gaultier tried to incorporate red carpet elements into the Hermès women's haute couture collection, but these clothes were inferior to the exquisite haute couture evening gowns of other actresses. More than one chip.

Unlike other high-end ready-to-wear series and haute couture, Hermès still advocates the concept of 'mobile wardrobe'.

"Okay, I won't say any more. We will have a good chat when you return to Paris."

After Axel finished speaking, Xiangyang nodded.

With something on his mind, he hung up the phone, listened to the sound of water rushing from the bathroom, and then smelled his own body.

A refined man must love cleanliness, change clothes and shower frequently so that his beloved woman will be less disgusted.

Xiang Yang, who knew this well, threw his cell phone on the bed and walked softly and slowly to the fragrant bathroom.

In the bathroom, a vast amount of steam filled the entire room.

With the hot water on, Liu Qianqian was gently wiping her delicate skin with a bath ball filled with foam. With a "click", the bathroom door lock was twisted from the outside.

However, looking at the tightly sealed door, Liu Qianqian's lips revealed a hint of teasing. She would not leave the door unlocked while taking a shower.

Unsurprisingly, word of Fendi's show quickly spread to the luxury brand's upper echelons.

In addition to the senior executives of Hermès who held a meeting to pay attention to the matter the next day, senior executives of Kering Group and Li Feng Group, which are inseparable from French luxury brands, also noticed what happened in the show.

"Invite a Chinese designer to be the design director of one of your brands?"

Although this is an incredible idea, it seems that doing so is indeed more reliable than the publicity effect of painstakingly selecting brand spokespersons in Greater China.

The president of Kering Group, who was attending Milan Fashion Week, even held a conference call with executives in Paris directly at his hotel.

If there are brands in the LVMH Group waiting for talented designers to take the helm, Kering Group, which owns Gucci, YSL, AlexanderMcQueen, Zegna, Stella McCartney, Sergiorossi, Balenciaga, and Printemps, is even more waiting for help in this regard.

"I hope to get all the information on this person named Xiang as soon as possible."

After arranging this matter, when listening to his assistant report on the schedule for the Gucci show in the evening, he casually asked: "Are we inviting any Chinese stars to our show this year?"

"President, wait a moment." The assistant looked through the list and quickly found a person's name on the list.

"Oh my god! Is it really true!"

Fan Xiaopang was so surprised when he heard that he was arranged to attend the Gucci show with the president of Kering Group at night.

She had never dreamed of being treated so seriously by a luxury goods group.

"Little fat lady, congratulations."

The editor-in-chief of "L'OFFICIEL Medium Magazine" who was in her room was also stunned for a moment when he heard about this incident. Why did this kind of good thing like pie in the sky suddenly fall on Fan Xiaopang?

How do you think celebrities are treated at shows?

The most intuitive thing is to look at the person sitting next to her.

The editor-in-chief of "L'OFFICIEL Medium Magazine" who was familiar with this couldn't help but take a breath and reminded himself that this was not a dream.

but

But why would Fan Xiaopang, who was treated like this, be placed in such a hotel room by Gucci?Are the clothes provided also out of season?This is really surprising, because it doesn’t make sense.

"Maybe it was a spur-of-the-moment idea." Fan Xiaopang quickly realized this while being excited.

"That's a possibility. But that's a good thing, isn't it?"

The editor-in-chief of "L'OFFICIEL Medium Magazine" finished with a smile and said: "It seems that you have to stay in Milan for a while, Fatty, and we will cooperate with you well."

"Really? Thank you." Fan Xiaopang's eyes sparkled.

What is this called?

Thinking of Liu Qianqian's participation in Fendi last night, which made no waves, but she got such great news, she couldn't help but think of Xiang Yang, the man who repeatedly rejected her kindness.

the other side.

Liu Qianqian, who was wearing sportswear and a sun hat, put her hands on her waist and directed Xiang Yang, who was carrying large and small bags, to check in with the help of the flight attendant.

"When we arrive in Paris, will someone pick us up?"

"Yes, Little John will drive over."

"It's all your fault that I can't even go to Laura's show tonight."

"That's not a good idea. Give her the things Fendi gave you. After all, things happen for a reason."