Reborn fashion designer

Chapter 209 Xiangyang is an LSP! (Please subscribe!)

Thank you Chinese fans?

10% share of sales price.

Although he didn't understand how the specific sales of jerseys were broken down, Xiang Yang probably made a judgment in his mind after reading the contract.

Generally speaking, it is calculated based on the net price after paying taxes.

Manufacturers usually charge a 30% share of the net price. Taking the net price of this jersey as an example of 62.5 pounds, they earn the equivalent of 18.75 pounds.

Marketing, advertising, design, and distribution expenses account for about 20%.

The retailer earns the most, 40%, and the rest is the club’s money.

So why are sports brands like Adidas and Nike willing to spend big bucks to sponsor clubs?Because at least 90% of profits are controlled by their channels.

This is just an applied formula. Special edition jerseys produced by clubs like this are more likely to be sold in the club's fan stores. Naturally, the fees the club can earn from them will no longer be just a few pitiful pounds.

But if it is labeled as the China Special Edition.

If it is only sold in China.

"Sorry, I have to focus on Fashion Week next month and then taking my girlfriend on vacation, so thank you very much for the invitation, but sorry."

Xiangyang rejected the other party's kindness.

Because in China, who would be willing to spend hundreds of dollars to buy a club uniform?

Xiangyang doesn't have the time or energy to fight for this kind of thing where he can earn high returns purely through sales volume, because it's not worth it.

He didn't bother to fight for any gimmick.

"What if we could authorize you, TJ, to be responsible for manufacturing?"

Ron Gurley glanced at Xiang Yang. As for Little John next to him, well, who makes this easy-to-talk guy a die-hard fan of Paris Saint-Germain? "Xiang, our Chelsea club in China will do our best for this game." jersey for promotion.

In addition, you don’t have to worry about sales, we have a minimum guaranteed sales commitment.If you are concerned about this, we can sign a supplementary clause. "

Xiang Yang thought for a while, and while hesitating, he expressed his concerns, "Mr. Gurley, it's actually not about money, but about the spending power of China's fans.

I think you may not understand that they love your club, but the high price of the genuine ones will put them off. If you sincerely cooperate, can the price of this version of the jersey match China's consumption level? "

"In terms of price, we will make certain concessions. I believe in the ability of our market research team in this area. As for cost control, we also understand the manufacturing cost of a jersey."

Ron Gurley frowned, he really hadn't considered this.

"Uh" Little John looked around, smacked his lips and said:

"If the manufacturing is left to us, we will find the best manufacturers to make these special edition jerseys. Of course, we would also like to thank you for trusting the quality of our TJ products."

"."

After seeing off Chelsea's CEO, Xiang Yang and Little John returned to the office.

Sarah just walked out of Flamel's office and noticed the two people in a hurry. She came to the door of Xiangyang's office with something in her hand and snickered, and gently knocked on the glass door.

"Come in, Sarah." Little John opened the door with a smile and made a gentleman's gesture, "Are you here to see me?"

"No, I'm here to give something to Xiang."

Sarah responded with a smile. Instead of handing the bag to Little John, she walked into the office and handed the bag to Xiang and whispered:

"In your size."

"Uh, thank you." Xiang Yang took it over and over without looking at it. He quickly put the paper bag into the drawer of his desk and stuffed it tightly.

"What, so mysterious?"

Little John said disdainfully.

"It has nothing to do with you. By the way, bring this with you when you go to China." Xiang Yang rolled his eyes at his friend, took out two invitations for the September show from under the paper bag, opened them and confirmed that there were no problems, and put them on them. Signed his signature.

After checking again, he handed it to Little John and said:

"Don't forget to ask Le Maire and Axel to sign, and be sure to ask the public relations department to help them book their tickets. They are distinguished guests."

"Okay, don't worry." Little John smiled.

In serious matters, he would never joke, and besides, Xiangyang helped him a lot.

jersey!

It's really cool to produce an exclusive special edition jersey for a major Premier League club!

When the time comes, use your power to get the signatures of the corresponding players on these jerseys.

This is a worthy collection.

In addition, Xiangyang's design is no joke. He will definitely give this jersey a different meaning and make it unique.

"Why are you so happy?" Sarah asked curiously.

"You do not understand."

"He's just having fun because he's mentally ill, so don't worry about him," Xiang Yang said.

"Xiang, you have wronged me." Little John retorted: "I would rather earn your money than steal money from the pockets of lovely fans! Just wait, I will definitely give it to you A surprise.”

"I've heard this many times."

Liu Qianqian didn't get up from her bed until noon.

Yesterday, Xiangyang and she stayed at Principal An's house because they had brought back Laifu, rice balls, and stuff when they went out. With so many things going on yesterday, they had no intention of returning home.

When she got downstairs, she saw that her mother and Zhao Xin were not there, but there was upside-down food on the table. Liu Qianqian smiled slightly.

Only mother is good in the world~

After thinking about it, she took out her mobile phone and sent a text message to her friend Su Chang.

After a while, the phone call came directly.

"Sissi, it's okay. I finally answered the phone."

As soon as the phone was connected, Su Chang joked.

"Hey, how can I make you worry~"

Liu Qianqian was in a very good mood.

<divclass="contentadv">"Another big news. To be honest, I was really scared to death by you this time."

"I didn't expect to be photographed, but it's good."

After the two of them laughed and chatted for a few words, Liu Qianqian turned the topic to something she cared about while eating lunch.If she thought about it carefully, she really expected her best friend who grew up in Shangjing to give her some reliable advice on this matter.

"Ah, you two are going to meet your parents soon."

Su Chang exclaimed softly, and instantly remembered the last time he went to Xiangshan in advance to explore the terrain.

It turns out that this little girl hates getting married, and I really underestimated her.

Su Chang thought so.

"Let me tell you, Xiangyang told me that his father turned out to be retired from the army, and he was so fierce that he shocked me yesterday."

Recalling that I secretly listened to Xiang Yang's father talking yesterday, his straightforward tone really sounded a bit like the policeman I had seen in the Xiangshan Cafe before.

Horizontally.

On the other hand, Xiangyang's mother, Lao Zhao, speaks in a gentle tone and should be an easy person to deal with.

Liu Qianqian analyzed this.

"Oh, that's not surprising." Su Chang smiled and explained a little.

If she guessed correctly, anyone of Xiangyang's father's age who had been a soldier would have been to the south and seen blood.

If you are a police officer, you will inevitably bring your work habits into your life.

Plus, he has a Beijing accent.

"Tell me, come to me for this matter. What do you need me to do for you?" Su Chang's nose turned up. She was much more familiar with Sijiu City than Liu Qianqian.

"Hehe," Liu Qianqian smiled sweetly and said in a shy tone, "I'm just asking you what is appropriate to bring to your home for the first time."

"I have no experience in this!" Su Chang was stunned.

"." Liu Qianqian was annoyed when she heard this, "What you said is just like me!"

"Haha, don't tell me, you will have it soon."

"You hate it!"

At night, Lao Xiang returned home early in the morning after work.

Holding an old-fashioned broom and holding a cigarette in his mouth, he swept the yard while letting the ashes fall.Lao Zhao, who was riding an old-fashioned 26 bicycle back, saw it and didn't bother to criticize it.

She asked about Liu Qianqian's affairs with the young people in the unit. It would have been better not to ask. After asking, she was frightened.

"Lao Xiang, give me something."

After setting up the bicycle and ignoring the vegetables brought back in the basket, Lao Zhao asked directly.

"Hey" Lao Xiang sighed, scattered the cigarette ashes on the ground again, and said:

"She is a good girl. She is a good girl. She is also good-looking. Those messy things are all made up on the Internet. It is a pity."

After saying that, he glanced at Lao Zhao and said regretfully: "It's a pity that your son is not worthy of me."

Lao Zhao: "."

There were no flowers or applause, but there were countless compliments.

Chelsea Football Club, after the release of the third official scarf, has gained huge influence among the fan base.

Even Ron Gurley did not expect that a brief announcement would receive hundreds of thousands of likes and tens of thousands of comments in China within an hour.

Even the club’s Facebook page was flooded with Chinese fans who came to express their gratitude.

'A simple photo, three people, a Chelsea scarf', coupled with a specific message about the special edition jersey officially announced by Chelsea Club, has such an unimaginable effect.

“Hello Chelsea families,

Xiang Yang graduated from Central Saint Martins College of Art and Design in the UK. He once worked for LACOSTE and currently works in the women's wear design department of Hermès, serving as the costume designer for "Midnight in Paris", "Black Swan" and "Downton Abbey".

We sincerely thank him for accepting the club's invitation to design a special edition jersey for the Chinese Chelsea fans for the 2009-2010 season.

way of participation

Pop quiz"

"Oh my god, this designer is so awesome?! He even won the Hermès Young Designer Award! I'm so impressed, Chelsea fans are so lucky."

"No wonder the football wife likes him. He even talks and laughs with Abramovich."

"This jersey is probably too expensive, right? Did any of you get any small gifts from Chelsea? It's genuine. This one seems to be selling for several pounds in London."

"Let me tell you, this guy is an LSP. He designed several black silk styles during fashion week. They were given as gifts at Gaultier's show, and they were resold for hundreds of euros!"

"A piece of torn black silk can be sold for several hundred euros? Are you upstairs dreaming?"

"You don't understand fashion. If you don't believe it, go to the Internet and read the links yourself."

"Fashion? Do you know fashion? Who wears those ugly clothes?"

"The upstairs is crooked. We losers should talk about black stockings."

"Why can't Manchester United make a special edition for Chinese fans? Damn the Glazer family!"

"I thought it was some kind of idea, but it turned out to be imitating our Real Madrid."

"Does Real Madrid have a Chinese fan version?"

"Hey, then this designer named Xiang Yang has cooperated with Chelsea, so what is our football sister doing?"

"Sister-in-law is busy wearing black stockings, let's go @ her!"

"."