Reborn fashion designer

Chapter 172 Oh yeah yeah yeah! (Please subscribe!)

How much profit can a piece of black silk with letters bring to a brand?

The sales volume of Balenciaga's silk stockings has always been a mystery. Because of China's huge consumer market, it seems that it has sold hundreds of millions of pairs.

Compared with traditional black stockings, the design of letter socks is not monotonous from a visual perspective, and a pair of legs full of logos can quickly attract attention. With the blessing of luxury brands, the recognition will be enhanced in an instant.

But it is just a very ordinary item, and like the ruler black silk, it inspires a certain level of desire in many people.

But it's not ordinary.

Any design element can become a popular trend.

The key role that marketing sometimes plays in this regard cannot be denied.

So when Gaultier, who had successfully created his own personal brand, saw the black stockings outlined by Xiang Yang, he immediately saw its potential market potential and its vulgar side, and began to use his brain to think about how to market this A uniquely designed stocking.

On the one hand, his keen business sense told him that Xiangyang had designed a 'fashion item' that catered to the individuality of today's young people.On the other hand, his rational brain was also reminding him to advise Xiang Yang not to indulge in this way.

"Xiang, to be honest, I like this design very much." Taking the drawing drawn by Xiang Yang, Gaultier organized his thoughts while looking at it, and said:

"You can play this kind of thing occasionally. It will bring you huge benefits, but it can also destroy you."

"I know." Upon hearing this, Xiang Yang had a bright smile on his face.

At the same time, he sighed in his heart, he is indeed an old naughty boy.

The flaws in this design are immediately apparent.

The old naughty boy’s advice is actually the future of Balenciaga. After 2015, after designer Gvasalia replaced Wang Daren as the creative director of Balenciaga, he integrated a large number of street elements into the brand. In order to cater to the new market, it simply took the "earth" to the extreme.

Forget about 'earthy', after all, many retro designs are described as 'earthy'.

But this design director is blatantly plagiarizing.

It is true that all his colleagues sneered at his behavior, plagiarizing IKEA's blue handbag, plagiarizing City Company's New York souvenir bag, and even the graduation works of Berlin art students.

His plagiarism is not borrowing, but 99% copying and pasting.

The remaining 1% is due to the 'Balenciaga' logo.

It’s no wonder that in the luxury goods industry and market circles, Balenciaga has gradually become a brand without balance, respect, quality, and integrity.

(Oh, by the way, it is still an RH brand, just to remind everyone.)

It's no wonder that, after changing its design director, the brand struggled to get back to its roots.Because this brand was founded in 1917, the high-end fashion house brand that has served the royal families of Spain, Morocco, and Belgium knows how excessive pursuit of topicality has brought about a decline in its brand value and image.

The lack of inquiries after reopening a haute couture house that closed in 1968 speaks volumes.

This kind of damage to brand value and image will not be reflected soon, but slowly, those sinking brand stories will give you the answer.

Xiang Yang, who has memories of his past life, will naturally not ignore Gaultier's warning.

Being labeled as one who only pursues profits is fatal for a designer at the top of luxury goods.

Besides, he is not short of money. He will not be short of money in the future.

Seeing that although Xiang Yang had a playful smile, his eyes revealed the inner caution, Gaultier was temporarily relieved.

Looking back, he felt that he had worried too much.

This little guy gave his own brand to this kind of design product that has the potential to become a 'fashion item' without even thinking about it. Doesn't it mean that Xiangyang doesn't care about the value it contains at all.

broken!Could this little guy be led astray by Flamel? !

Thinking that Xiangyang's current boss and best friend was Le Maire, who was running his personal brand to the point of bankruptcy, Gaultier's heart suddenly rose to his throat again.

"Come with me and sign a contract."

Seeing Xiang Yang who didn't take these stockings seriously at all, Gaultier said angrily.

"Ah, why are you going?" Xiang Yang asked hesitantly.

Gaultier: "."

After that day, the JeanPaul Gaultier brand, that is, Gaultier's personal brand pattern makers, hated Gaultier, a guy who often had a brain twitch, and also hated Xiang Yang who gave him ideas.

In the early days of Haute Couture Fashion Week, the company even organized a rush to make stockings.

They have never encountered such an outrageous thing in their entire careers.

"Haha, this little guy is really interesting."

The 'Lafayette', who heard about this incident despite his busy schedule, showed a rare smile, mainly because this incident was really funny.

In the early stages of the haute couture show, when designers and pattern makers were eager to check whether there were any problems with the look, Gaultier actually organized people to make "black stockings" together. What kind of gimmick can this design work be enjoyed?

Anna Wintour, who discussed the matter with him and came to attend Haute Couture Fashion Week, also said the same.

"To be honest, I'm a little curious about what the stockings he designed for the old naughty boy look like."

"It's very simple."

Lafayette pursed his lips, motioned to his assistant to bring over his cell phone and dialed Gaultier's number directly.

After a few minutes of brief communication, the two best seats in the entire show venue were reserved.

<divclass="contentadv">After hanging up the phone, Gaultier thought for a while.

While calling his assistant, he asked him to bring over the design drawings of the seats. The original seats had been arranged. If he wanted to adjust the position, he had to find another way.

希望 还 来 得 及

Unsurprisingly, Gaultier's deviance also attracted the attention of Hermès executives again.

Gaultier was the previous women’s design director of Hermès.

It was only less than half a year since I left my job.

As for what black stockings are, neither global design director Pierre, nor CEO Patrick, nor Axel, who was trained by both of them, would know.

"This is a design with great commercial value. It's a pity."

Looking at the sketch on the drawing, Pierre shook his head with a smile and put it on his desk.

"Who says it's not?" Patrick shrugged like a cunning fox: "So you still have to wait for the store managers to gather in Paris and finish the shopping?"

"Well, yes." Pierre nodded, "The best time is to wait until it is over."

"Indeed, you think deeply." Patrick praised, glanced at Axel from the corner of his eye, and said with a raised corner of his mouth:

“At Hermès, unity and the future are more important than immediate interests.”

Hearing this, Axel nodded, "I know."

Knowing that the establishment of a secondary line was imminent, I seriously thought about the last step that the two of them said.

He understood that Pierre was waiting for a result to be used to convince the company's family shareholders.

Although Pierre has received enough support to carry out the plan forcefully.But the result of doing so will also arouse the resentment of other shareholders who hold different opinions.

The Hermès family can develop and pursue a win-win situation.

Sometimes gentleness and toughness, when used together, can have a better uniting effect and achieve the desired results.

Therefore, Axel, who has understood this point, is looking forward to how Xiangyang's designed products will perform at the store manager's gathering that is about to be held.

Regardless of whether this 'sports series' was approved by the store managers, he wanted to see how Pierre and Patrick's subsequent plans would lead to the creation of a secondary line.

As for the store manager's purchasing system that he is waiting for, it is actually replenishing and buying goods.

All the products you see in the Hermès store are personally selected by the store manager who flew to Paris and selected them based on local market demand. This is a great right for the store manager.

For Hermès, there are many benefits to doing so.

This method of purchasing is not a random choice. Each store manager will make reasonable predictions and estimates based on the consumer groups and potential in his or her city. While being responsible for his own consumer team and his own career development, Also responsible for the company.

After all, if you can’t sell what you bought back, that means the goods will be backlogged in your inventory.

It's just that after this 'buying' system was transferred to consumers, it formed the infamous 'distribution' system.

Because the store manager also knows that these bags are produced in just one year and they can be sold easily.

How do you get more bags to meet your customers' needs?

Unlike them, he is the protagonist in many people's mouths.

Xiang Yang has completed his high-end jewelry matching clothing plan. Because the Haute Couture Fashion Week show is about to start, and the general idea of ​​the costume design for "Downton Abbey" is almost ready, he starts to herd sheep for himself. .

He was not in a hurry to make the costumes for "Black Swan" either.

It's just colorful black. This matter couldn't be easier for him to solve.

Compared with this, it was his girlfriend's nagging after she came back that gave him a headache. The reason was...

"Xiang Yang! Do you think I'm a fool! Don't I know how to read the production date on the can?"

Liu Qianqian, who was holding Xiang Yang's ear in one hand and holding a box of canned fish and cat in the other, asked fiercely.

"Ah what." Xiang Yang looked innocent. How could he know that Liu Qianqian would even remember this on weekdays.

It's true that he is sick.

"You are still quibbling, and you are still quibbling after I caught you!"

Seeing Xiang Yang's rogue face, Liu Qianqian, who had just returned from Los Angeles, couldn't help but feel even more angry. While the strength in her hand increased, she pulled him to the confused Dongdong and said:

"Look, it has become fat because of you! Do you know that cats can't get too fat!"

"Hey, it hurts!" Xiangyang chewed on his teeth. Because of the severe pain, tears began to well up in his eyes unconsciously, "Isn't this quite cute?"

Glancing at Dongdong, Xiangyang, who was in unbearable pain, groaned, "It's more comfortable to hold than you."

"It! Where! It's cute with me! It's comfortable with me!"

"Hey, yeah, it hurts, it hurts!"